• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.4
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• pp.361-370
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• 2019

This study examined the importance of social contribution through the existing research data on social contribution and the progress of social contribution activities of public institutions in Wonju Innovation City. The social contribution activities of nine organizations out of 14 public institutions were analyzed in detail and suggested the right direction of social contribution activities of public institutions based on this analysis. First, recent trends are being developed to cooperate with local communities through public interest activities rather than simple donations or sponsored forms of social contribution. Second, the synergy effect was maximized by systematically approaching local communities rather than a one-time, one-off social contribution. Third, it should contribute to the revitalization of the local economy in the mid- and long-term by creating a social economy in cooperation with local civil society rather than a one-sided social contribution.

• Korean Journal of Social Welfare Studies
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• v.43 no.2
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• pp.295-317
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• 2012

Corporate interest and participation to the corporate philanthropy have increased since sustainable business management and win-win business management is on the rise to be the major task of the corporation, due to global economic recession and shrinking of consumption market. Employee participating corporate philanthropy, such as giving or volunteering, are especially increasing recently. This study analyzed the effects of giving and volunteering participation of the employees on job satisfaction and organizational citizenship behavior mediated by recognition and attitude about corporate philanthropy. Structural equation modeling was employed for statistical analyses. As a result of the study, it is clear that giving participation of the employees has a positive influence in job satisfaction and organizational citizenship behavior, mediated by the recognition and attitude about corporate philanthropy. However, the effects of volunteering participation of the employees on job satisfaction and organizational citizenship behavior mediated by recognition and attitude about corporate philanthropy was non-significant. Based on this result from the study, factors to increase the inner stakeholder effect of employee participating corporate philanthropy are proposed.

• Korea Petroleum Association Journal
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• s.275
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• pp.74-78
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• 2009

GS칼텍스는 '에너지로 나누는 아름다운 대한민국'이라는 사회공헌 슬로건 아래 기업의 사회적 책임을 다하기 위해 활발한 사회공헌활동을 펼치고 있다. 특히 GS칼텍스는 기부금품 위주로 물질적 지원을 넘어 회사 임직원과 지역사회 고객이 함께 참여하여 사회공헌활동을 펼침으로써, 함께 발전하는 지역공동체를 만들고, 나눔문화를 확산시키고자 노력하고 있다. 이를 위해 GS칼텍스는 지난 2005년 사내에 사회공헌 전담부서를 만들었으며, 2006년 8월, 2006년부터 2015년까지 10년 간 매년 100억원씩 출연해 총 1천억원 규모의 공익사업을 전개하는 GS칼텍스재단을 설립하였다. GS칼텍스는 기존에 회사가 펼쳐왔던 공익활동들을 기반으로 회사가 매년 재단에 출연하는 재원을 더해, 의미 있는 공익사업을 펼쳐나가고 있다.

• Korean Journal of Social Welfare
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• v.62 no.4
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• pp.349-376
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• 2010

The study intended to explore not only what are the outcomes of employees' participation in corporate philanthropic activities, such as donation or volunteering, but also how their participation achieves the outcomes. In general, a specific corporate context is likely to lead employees to take part in corporate philanthropy in involuntary or passive ways. With this characteristics, employees' donation or volunteering at a working place has an impact on changes in their attitudes toward corporate social philanthropy and organizational commitment. The study also assumes that the changes in employees' attitudes have a mediate effect on their organizational commitment. The study conducted a survey for about 300 employees working at one of corporations in Seoul Metropolitan area. Based on a structural equation modelling analysis, the results showed that there was an indirect relationship between staffs' participations in corporate philanthropic activities and organizational commitment, which was mediated by employees' assessment and attitudes toward corporate philanthropy. Despite a limitation of the study sample, the study provided both an academic ground to discuss on employees' participation in corporate philanthropy, and a practical ground for corporate leaders to strategically consider how to encourage employees to participate in corporate philanthropic activities and to achieve its goal.

• KOREAN POULTRY JOURNAL
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• v.11 no.6 s.116
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• pp.180-185
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• 1979

• Social Workers
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• no.11 s.55
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• pp.40-41
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• 2006

KT&G는 ‘더불어 살아가는 사회구현’을 목표로 사회공헌활동을 활발하게 펼쳐왔으며 이러한 사회공헌을 더욱 체계화 하고 사회복지 분야의 지원을 넓히기 위해 2003년 7월 KT&G복지재단을 설립하여 다양하고 모법적인 사회공헌활동을 펼치고 있다.

• Korean Journal of Social Welfare
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• v.67 no.2
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• pp.5-31
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• 2015

This study aims to develop the corporate philanthropy scale focusing on the guidelines of ISO26000 and to test its reliability and validity. For the purpose of this study, author conducted focus group interview, individually interview, consult and pilot test in order to clarify description and relevance of scale items. To test reliability and validation of scale, 94 staffs in charge of the corporate philanthropy work in the companies were surveyed as research subjects. The results of the explanatory factor analysis on scale found the six factor structure and 27 items. The construct validity and discriminant validity were confirmed through the confirmatory factor analysis. The reliability of the scale also remained at a high level. Based on these results, implications for corporate philanthropy was suggested.

• Asia Marketing Journal
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• v.1 no.3
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• pp.34-52
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• 1999

본 연구는 백화점 고객을 대상으로, 소비자 만족과 관련된 여러 선행요인 및 사후 행동의 관련성을 고찰함을 그 목적으로 하였다. 특히 본 연구는 기존 연구에서 다루어지지 않았던 지역공헌관련특징에 초점을 맞추어 이에 따르는 마케팅 시사점을 발견하고자 하였다. 구체적으로 본 연구는 기존 연구에서 분리되어 다루어진 만족평가 요인으로서의 매장관련특징과 서비스관련특징들을 통합하여 매장의 전체적인 만족에 미치는 영향을 실증적으로 검증하고, 새로운 사회적 쟁점으로 대두되고 있는 환경정책을 포함한 지역공헌관련특징이 매장만족 경로상에서 미칠 수 있는 영향을 살펴보았다. 이를 위해, 기존연구를 바탕으로 소비자 만족, 지역공헌관련 특징을 포함한 선행요인 및 사후행동에 대한 인과관계구조모형을 설정하였으며, 분석은 LISREL을 이용한 공변량구조분석을 수행하였다. 분석결과, 매장관련특징과 서비스관련특징은 매장의 전체적인 만족형성에 직접적인 영향을 미치는 것으로 나타나, 기존 연구와 일치함을 보여주었다. 또한 환경정책, 지역공헌정도를 포함한 지역공헌관련특징은 매장만족의 결과 변수로 사용되어진 구전의사에 유의한 영향을 미치는 것으로 분석됨으로써 직접 매장에 대한 만족을 얻지 못한 소비자들이라도 지역공헌관련특징의 정도에 따라 구전의사에 긍정적 영향을 미칠 것이라는 연구결과를 도출하였다. 이러한 연구는 새로운 경쟁관계에 직면한 최근 백화점업계의 마케팅 경쟁환경을 감안할 때 적지 않은 현실적 의미가 있으리라 생각되며, 나아가 국내 할인점과 외국계 할인점들간의 경쟁으로 인한 마케팅 전략의 수립 및 분석에도 시사하는 바가 클 것으로 기대된다.

• Korean Journal of Social Welfare
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• v.61 no.4
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• pp.109-136
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• 2009

This study started with concerns for corporate philanthropy that is emerging as an alternative for resource development of social work field in Korea. However, corporate philanthropy is not operating as an accomplished conception yet, but as a type of the practical discourse. Therefore corporate philanthropy is interpreted a multiplicity of meanings is used ambiguously in social work practice field. This is because theoretical reviews on the conceptual thinking of corporate philanthropy are scant and is in need of empirical inquires into conceptual perception of social workers who uses this concept as a stakeholder to corporate philanthropy. After analyzing the data using Q methodology, the result shows that social workers' major perception patterns on corporate philanthropy perspective consists of three patterns; Win-Win Partnership, Social-obligation, Strategic Materialism. These patterns are classified by the dimension of 'classical view', 'socio-economic view', 'modern view' and 'philanthrophic view'. This result will attribute to develop theories, social work practice program and social worker' training program related corporate philanthropy. And to give facilities for lucid communication among practice and theory in social work field as it materializes the explicit conception of corporate philanthropy that is understood ambiguously in Korea.

• Food Industry
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• s.222
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• pp.24-29
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• 2011

지속적 성장을 위한 기업 사회공헌이 전략이 되고 있습니다. 회원사에서 쉽게 참여할 수 있는 사회공헌프로그램을 소개해 드립니다.