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http://dx.doi.org/10.9728/dcs.2018.19.6.1069

A Study on the Factors Affecting the KBS Institution and the Expert Recognition Study on the Improvement of Governance  

Park, Jong-Won (Graduate School of Public Policy and Information Technology, Seoul National University of Science and Technology)
Lee, Chang-Hyung (Graduate School of Public Policy and Information Technology, Seoul National University of Science and Technology)
Kim, Kwang-Ho (Graduate School of Public Policy and Information Technology, Seoul National University of Science and Technology)
Publication Information
Journal of Digital Contents Society / v.19, no.6, 2018 , pp. 1069-1079 More about this Journal
Abstract
Based on the theory of media governance, we analyzed the factors affecting the KBS system and the perception of the improvement of corporate governance, and suggested ways to improve the governance structure. The results of the study are as follows. First, the factors affecting the KBS system are politics, followed by the public broadcasting itself, that is, professionalism. Political factors were found to be the most influential factors in the public broadcasting KBS Institution. Second, the KBS governance structure, like the BBC, preferred a political independent model, while the board composition and proportions favored a German-style union model involving various stakeholders outside the political circle. Third, the future - oriented KBS governance model requires a change in the civil society (public) sphere that is deviated from the influence of politics and market. In the end, in order for the public broadcasting KBS system to operate stably, the political influence should be reduced, and the role of the government and the market should be controlled by the growth of the public sphere (civil society).
Keywords
Civil Society; Media governance; Political Influence; PSB; PSB governance improvement;
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