• Journal of Korean Society of Archives and Records Management
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• v.20 no.4
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• pp.107-128
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• 2020

In recent years, many users preferred video records, and as the broadcasting video data becomes necessary, the demand for video records' use has increased. However, most broadcasters' archive agencies currently provide archive services only for internal employees, and for the general public. In this study, the web-based online information services provided to the general public in the archive sites of domestic and foreign public broadcasting companies were examined and analyzed. The evaluation criteria for the web-based records information services were identified in three service areas: online accessibility, search and online browsing, and outreach or expansion services. The overseas public broadcasters' web-based services and the public broadcasting companies' current status were examined for each area. Based on the examination, direction improvements, such as providing online search and records, developing various outreach services, and expanding user levels were proposed for the information services on broadcasting video data in public broadcasting companies for the general public.

• Journal of Broadcast Engineering
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• v.27 no.3
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• pp.402-414
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• 2022

Due to the convergence of broadcasting and telecommunication and the evolution into the media industry, viewers are adapting to the reception of content through various platforms and personal media. Accordingly, public broadcasting is seeking to change into public media that redefines public responsibility and establishes a role for a sustainable society. In particular, proving its value in the form of differentiated public services in an environment where public content is also provided by commercial services is necessary for members of society to prove the legitimacy of financial resources and services. In this paper, as the digital broadcasting era in the 2010s and the media industry was reorganized in 2020, changes in public services corresponding to the public responsibilities required of public broadcasters were analyzed through global public broadcasting cases. In particular, since the technical preparation of broadcasters and viewers is essential in the media environment, the technical direction of public services was mainly analyzed. The derived direction is a common direction applicable to all public broadcasters, including Korea. It is expected that the public responsibility and direction of technological development suggested in this paper will clarify the role of public media and help become differentiated services that contribute to life.

• Korean journal of communication and information
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• v.24
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• pp.93-117
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• 2004

이 연구는 방송사의 조직문화와 가치지향성이라는 관점에서 한국 방송의 공공성 제고 문제를 검토하였다. 방송은 그것을 만드는 사람의 정신과 무관하지 않고 프로그램 제작자는 자신이 속한 방송사가 지향하는 가치를 벗어나기 어렵다는 연구결과를 바탕으로 설문조사와 면접조사를 통해 한국방송공사 프로듀서들의 문화적 특성과 가치지향성을 살펴보았다. 그 결과, KBS 프로듀서들은 부서에 따라 친밀성과 연대성의 정도가 달랐고, 담당하고 있는 프로그램 장르와 방송 채널에 따라 프로그램의 기획과 제작에서 중요하게 고려하는 가치가 달랐다. KBS는 공공성 확보를 표명해왔지만 실질적인 운영의 원칙으로 삼지 않아 왔고 구성원들의 주요한 가치로 내면화되지 못하면서 공익성과 시청률이라는 두 개의 가치지향성을 갖게 되었다. 이 연구는 우리 공영방송의 공공성 확보가 법과 제도의 차원에서 뿐만 아니라 조직문화와 가치지향성의 측면에서도 접근해야 해결될 수 있다고 제안한다.

• Korean journal of communication and information
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• v.31
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• pp.193-223
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• 2005

As the number of TV channels rapidly grows, the systematic marketing and PR communication of broadcasters are becoming more and more important. To overcome the challenges the sharply increased competition poses, TV stations ave to intensify their strategic marketing efforts. This paper analyses the editorial information aired about the broadcasters and their TV programming as part of the PR efforts made. This present research project is based on one week periods of analysis of TV programming produced and aired by German broadcasters. The program analysis of the five TV channels included in this study revealed a total of 406 cases in which editorial references were made. The result shows no systematic differences between the public and commercial Broadcasters. Channel-specific differences are, however, obvious. PR communication embedded in the regular programs is increasingly tied to media organization and frequently occurs in the reporting of journalistic content. The high number of promotions as part of informational, and even more so as part of magazine and news formats, must be viewed as problematic. Program related branding and the specific tools used to promote the programs provided further evidence regarding the importance of media economic factors. TV channels not only promote their own programs, but also those of affiliated stations, and the increasing influence of economic considerations will have long-range consequences on the variety and quality of the journalistic output. The study furthermore revealed that TV channels utilize program promotion at any time of the day.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.155-164
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• 2021

The purpose of this study investigates how the audience evaluation on independency of broadcasting and news credibility of KBS and MBC affect their channel brand equity(cognition, image, loyalty, and quality). The results indicate that the audience evaluation on news credibility of KBS and MBC has stronger influence on channel brand equity than the one of independency of broadcasting. On ages, the older generation group has more positive perception on channel image and loyalty of KBS than the college student group and the college student group has more positive perception on channel cognition and quality of MBC than the older generation group. On political traits, the politically conservative groups of both KBS and MBC have more positive perception on independency of broadcasting, news credibility, and channel brand equity than the other groups. Consequently, public broadcasting systems should improve the credibility of news for securing independency of broadcasting. These systems make audience change their perception toward public broadcasting as recovering integrity of news and improving professionalism of news. Public broadcasting systems should conduct a further research to improve the management of channel brand equity by studying audiences' age and political traits.

• Korean journal of communication and information
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• v.64
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• pp.31-58
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• 2013

With the expansion of digital media platform, there has been a new conceptualization about public function of public broadcasting in and around European countries. Although there are differences between countries, Universal Access including smart and Internet media has been emphasized in Britain and France. However, there is lack of public discussion on service strategy of Internet and smart media platform when public function of public broadcasting is discussed. Therefore, this study tried to investigate not only the public function of public broadcasting in the field of Internet and smart media through audience research but also how the national public broadcasting stations ensure public interest and competitiveness in the field of Internet and smart media platform. The results suggested that smart phone users evaluated real-time broadcasting and VOD are the most important services among the public functions which public broadcasting stations have to persue. Futhermore, the users showed high intension to use when the free real-time broadcasting service is offered. Therefore, public broadcasting stations have to improve the social recognition on necessity and public interest of public broadcasting stations through the free real-time broadcasting services on Internet and smart media platform. And policies which can ensure competitiveness in the era of digital media are needed to become important broadcasting institute.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.148-159
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• 2018

This study empirically examined the influence of ownership structure(public/private) and revenue structure (high dependency on advertisement/low dependency on advertisement) of broadcasting companies upon journalists' perceptions regarding the degree of freedom in news reporting, the factors that limit freedom of press, satisfaction with the work autunomy and satisfaction with company's policies of news reporting and editing in light of resource dependency theory. The result showed that both the ownership structure and revenue structure of broadcasting companies influenced the journalists' perception regarding the degree of freedom in news gathering and reporting. It was also confirmed that only the revenue structure affected the level of satisfaction with work autonomy while the degree of satisfaction with the company's policies on editing and programing was influenced by the ownership structure. The perception of the factors that limit the freedom of press was found to be influenced only by the ownership structure, as did the satisfaction with policies on editing and programing. These results are very significant as they show that the level of dependence on advertising revenue affects journalists' news reporting, and that journalists of public broadcasting companies are influenced by the dependence on government or other political powers as well as on advertising revenue.

• Korean journal of communication and information
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• v.81
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• pp.189-224
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• 2017

The case of 'Paik Jong-moon's Taped Conversation,' has presented "an important and serious challenge to the freedom of the press and democracy" in South Korea. Nevertheless, this case has not been reported by the mainstream news media. It has also been forgotten without a proper fact-finding or investigation by regulatory agencies, like The Foundation for Broadcast Culture, The Korea Communications Commission, or The National Assembly. This study aims to examine why the above has happened through in-depth interviews of reporters and TV producers, senior journalists, former and incumbent commissioners of the broadcasting regulatory agencies, and experts of the industry, as well as literature research. Here, I present three answers. First, I found two reasons the mainstream press has ignored this incident. 1) It serves for political interests instead of reporting truth. 2) Public broadcasters' watchdog role has been neutralized. Second, regulatory agencies like The Foundation for Broadcast Culture, The Korea Communications Commission and The National Assembly are ruled by political tribalism. The ruling party's members of the National Assembly and these agencies were reluctant to investigate allegations surrounding Paik Jong-moon, such as illegal dismissals, illegal intervention in programming or production, illegal recruitment and illegal business deals. That's because they considered CEO Paik an ally. Using their majority power, they have rejected the request from opposition-affiliated commissioners or from opposition lawmakers to investigate the allegations. Third, there were no alternative forces within the public broadcasters to unveil the truth. In conclusion, the legal and institutional shake-up of corporate governance is urgently needed for public broadcasters and broadcasting regulatory agencies.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.187-195
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• 2015

This paper purposes to identify who is/are in charge of KBS broadcasting programming in view of freedom of broadcasting and interest of audience under the circumstance that Blue House put pressure on KBS to refrain from reporting Sewol Ferry disaster. For this purpose this study has reviewed prior theses, books, journals, laws, and cases, etc. It is analyzed that principal agents in charge of freedom of broadcasting journalism and programming are KBS employees in charge of producing broadcasting programs and KBS chief programming officer, who is appointed by KBS CEO. KBS CEO, who can easily be influenced by governmental pressure in terms of KBS structure, should avoid interfering with programming and producing directly or indirectly for freedom of the press and public interests.

• Digital Contents
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• no.10 s.113
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• pp.70-79
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• 2002

KBS인터넷(크레지오닷컴)과 인터넷MBC(iMBC), SBS인터넷(SBSi) 등 공중파 방송사의 인터넷 방송 자회사들은 디지털 TV시대 준비를 위한 '조직 안정'과 '수익모델 다각화'에 총력을 기울이고 있다. KBS인터넷은 올 9월 KBS인터넷으로 사명을 바꾸며 본격적인 콘텐츠 비즈니스에 나섰고, iMBC는 공영성과 상업성 두 마리 토끼를 모두 잡겠다는 전략으로 T-Commerce를 위한 준비를 진행중이다. 지난해 9월 유료화를 선언, 성공모델로 자리잡고 있는 SBSi도 연내 코스닥 등록을 앞두고 수익성 강화에 혼신의 힘을 쏟고 있다. 3사3색 공중파 인터넷 방송국을 취재했다.