• Title/Summary/Keyword: 공공도서관 마케팅

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A Study on the Core List Development of Library Goods by Library Types (관종별 공간구성을 위한 핵심 도서관용품 리스트 개발에 관한 연구)

  • Ahn, In-Ja;Noh, Young-Hee;Park, Mi-Young;Lee, Jae-Kwon
    • Journal of the Korean Society for information Management
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    • v.28 no.1
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    • pp.195-220
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    • 2011
  • As public interests and demands on the library space and library goods increase, the role of librarians dealing with this issue has become more important. This research develops lists of core and non-core goods in space managements of public libraries, children's libraries, and school libraries. The lists will make the librarian's tasks effective and maximize user satisfaction. For public libraries, the space is divided into nine main areas, and a total of 80-90 goods(50-60 core and 20-30 non-core goods) are identified. The space of children's libraries is divided into four main areas(space for reading, books, entry, and special activities) with a list of 60-70 library goods(30 core and 30-40 non-core goods). School libraries consist of seven distinctive spaces, including spaces for books, multi-media, reading, and teaching, and it requires 90 goods in total(30-40 core and 50-60 non-core goods). The findings of this study can be utilized in listing up library goods. Further research should be conducted to develop such tools as guidelines, standards and manuals for space management.

A Study on the Assessment for Service Quality in Public Libraries (공공도서관의 서비스 질 평가에 관한 실증적 연구 -서비스 질 요인이 고객만족 및 고객행태에 미치는 영향 -)

  • Lee, Jong-Kwon
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.2
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    • pp.89-117
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    • 2002
  • The purpose of this study is to construct a model for measuring and assessing service quality in public libraries based on the theory of service quality in marketing area. Firstly the degree of importance of service factors is measured and ranked according to the value of each factor. This importance ranking indicates the order of service improvement. Secondly the correlation model between service factors and customer's satisfaction and behaviour is established and verified in statistical method. The result shows that the order of service quality factors which have influence on the customer's satisfaction and behaviour is the order of service quality factors required preferential improvement.

A Study on Measures to Utilize Public Libraries' Social Network Service (공공도서관의 소셜 네트워크 서비스 활용 방안 연구)

  • Cho, Suyeon;Nam, Youngjun
    • Journal of Korean Library and Information Science Society
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    • v.48 no.4
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    • pp.181-207
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    • 2017
  • The purpose of this paper is to provide values and effectiveness to libraries making a new social network service marketing model and strategy. According to study, when libraries entice library users with social network services, the users become loyal customers who give libraries long-term supports. For method of study, it establishes 15 hypotheses and proves those hypotheses with 157 responders. After inspecting hypotheses, 13 hypotheses are adopted and 3 hypotheses are dismissed. During the research, it is verified that usefulness perceived by library users is the most important factor of user satisfaction and continuous use intention which increased library users' intention to continue visiting the library. In addition, effectivness of marketing and cause are found in order of system quality, information quality, reliability, interactivity, subjective norms. In other words, the study found that library users found their information for using social network services and this attribute affects user satisfaction and ultimately continuous use intention in a positive way.

A Study on User-Library Relationship with the Library Curation Service (도서관 큐레이션 서비스를 통한 이용자-도서관 관계형성에 대한 연구)

  • Kwak, Woojung;Noh, Younghee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.1
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    • pp.137-162
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    • 2020
  • As the core task was selected in the 3rd Comprehensive Library Advancement Plan, 'Reinforcement of programs and services to strengthen future citizens' capacity required in the Fourth Industrial Revolution', the customized curation service of the library using artificial intelligence technology has recently been in the spotlight. The purpose of this study is to find out how the customized curation service affects the relationship between the library and the user. As a result, the library curation service was proved to have a statistically significant effect on user satisfaction and reliability. Satisfaction and reliability were also found to have a positive effect on library revisit, word of mouth intention, increased use, and new service intention. The results of this study can be used as basic data for the development and the operation of customized curation services based on user demand surveys, and could further contribute to enhancing the status of public libraries in Korea by mproving the competitiveness of libraries in the future society.

A Research on Expansion of Library Service by Using QR Code (QR코드를 활용한 도서관 서비스 확장 방안에 관한 연구)

  • Park, Jin-Hee
    • Journal of Korean Library and Information Science Society
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    • v.43 no.1
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    • pp.321-347
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    • 2012
  • Recently, the expansion of smart phones, wi-fi. and unlimited service changed our life style from personal computer based to mobile device based. With this trend, a lot of companies and government facilities use QR code as an advertising material, and now the QR code is very popular service in our ordinary life. In the meantime, libraries in abroad and university libraries started using QR code in library service about 2 or 3 years ago, and domestic libraries started using it in service due to the increase of establishment of mobile Library websites. In this research, starting with looking into the literature, I analyzed the examples of the use of QR code in libraries. On the base of it, I drew a QR code library service model, and what needs to be considered for the use of it.

An Analysis on the Perception of Public Librarians about Lifelong Education Tasks: Focus on Incheon Metropolitan City (공공도서관 사서의 평생교육업무에 대한 인식 연구 - 인천지역을 중심으로 -)

  • Kim, NamJi;Cho, Jane
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.27 no.3
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    • pp.51-73
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    • 2016
  • This study analyzes on the perception of public librarians about lifelong education tasks in public library using Mann Whitney U-test, Spearman rank-order correlation coefficient, Multiple regression analysis. At the same time, analysis about re-education needs using Analytic Hierarchy Process is conducted. As result, at first, 87% of respondents feel moderate or difficult about lifelong education tasks, especially on planning task. At second, librarians who have qualification about lifelong educator feel easier (P=0.04) than others, in detail, task about lecturer liaison (P=0.04) and planning (P=0.05). Adding that, the career experience and the job difficulty of librarians has negative relationship (R=-0.217). Especially scheduling (R=-0.33) and progressing (R=-0.22) tasks show statistically meaningful. At third, as the result of Multiple regression analysis, tasks about planning (P=0.04) and library marketing (P=0.05) are selected as meaningful elements which effect overall difficulty of life long education job. As final, 91% of librarian need retraining for life long education function, as result of spearman (R=-0.210), the more librarians feels difficult about life long education jobs, the more they need retraining. Anyway, as the result of priority of retraining subjects through AHP technique, user communication (CU P=0.310), planning (PL P=0.246), library marketing (LM P=0.173) are in weight order. CR ratio shows 0.146 with permissible degree.

Comparative Study on the Perception of Specializing Libraries of Non-Specialized Library Librarians and Users (도서관 특화에 대한 비특화도서관 사서와 이용자의 인식비교 연구)

  • Noh, Younghee;Shin, Youngji;Kwak, Woojung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.1
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    • pp.77-99
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    • 2019
  • In this study, development directions for smooth introduction of transferring non-specialized libraries to specialized libraries are suggested based on the analysis conducted on non-specialized library librarians and users to investigate and analyze the comparative requirements for specializing libraries, specialization topics, demand for spaces and programs for specialization and view of important factors of each area when operating specialized libraries in future. As a result, first, when introducing a specialized library, it is necessary to derive a specialized topic that can identify and provide the characteristics of the region and the status of existing library. And a demand analysis. Based on this, the subject should be selected through the demand survey of the local residents. Second, from the stand point of targeted subjects of specialized service, it is necessary to provide tailored services by understanding the service range for each age group based on local population distribution and library user analysis. Third, experience-type, lecture-type and view-type can be suggested for specialized programs, considering the characteristics of the specialized subject field. It is ideal to operate combination of the three based on the subject filed details. Also, the characteristics of the subject and the types of program should be considered for specialized spaces. Finally, in order to systematically operate and promote specialized libraries, allocating dedicated personnel, linking with other institutions and strategies of promotion and marketing should be considered.

A Mobile Application Model for Local and Tour Information Services (향토관광정보서비스를 위한 모바일 앱 모형)

  • Yi, Yong Jeong;Yi, Dajeong;Lee, Changho;Yoon, Sohyun
    • Journal of the Korean Society for information Management
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    • v.36 no.1
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    • pp.247-267
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    • 2019
  • There has been low use of local information services that public libraries provide, and most of those services are limited only through in-house reading or checkout. Motivated by these issues, the study has developed a mobile application (app, hereafter) entitled as LibPass (a combination of Library and Pass) to propose new local information services that reflect the information needs of users. Regarding the design of LibPass, contents of LibPass are composed of the characteristics of local resources so that users can easily search for information about local culture and tour resources through mobile app. That is, it aims to provide efficient information services on local resources by providing information on accommodations, outdoor programs, and specialized libraries, as well as introducing tour resources. Above all, the services are provided with a single card issued by the National Library of Korea and is convenient to use anywhere in the country. It not only secures reliability and currency by utilizing various contents developed by public institutions, but also provides functions to facilitate specialized services for the local information of libraries. Based on the previous research, the present study derives the factors of quality evaluation of mobile tour information services; it constructs objects of LibPass application by analyzing existing applications and develops the prototype based on logical entity relationship model. This model can contribute to the increased use of local information services and, promotes the public's positive perception of the libraries through user-friendly applications.