• Title/Summary/Keyword: 고객 지원

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Research on the Effect of Leisure Types of Casino Dealer on Organization Trust, Customer Orientation and Organization Commitment (카지노 딜러의 여가유형이 조직신뢰, 고객지향성, 조직몰입에 미치는 영향에 관한 연구)

  • Lee, Jin-Young
    • The Journal of the Korea Contents Association
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    • v.13 no.4
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    • pp.407-417
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    • 2013
  • The purpose of this study is to investigate leisure types of casino dealers, and how these leisure types effect the organization trust, customer orientation, organization commitment. This study was performed survey questionnaire on casino dealers at Kangwondo and Seoul. To achieve the research objectives, analysis methods were used: regression analysis and multiple regression analysis. The results of the study were as follows. First, leisure types had a effect on organization trust. Second, leisure types had a effect on customer orientation and organization commitment. Third, organization trust had a effect on organization commitment. Finally, customer orientation had a effect on organization commitment. The results of this study suggested implications for effective human resource management practices on casino dealers in leisure activities and support measures for the organization in connection with the leisure types.

Effect of Service Education and Training for Tour Conductors upon Customer Orientation and Customer Satisfaction (Tour Conductor의 서비스교육훈련이 고객지향성과 고객만족에 관한 연구)

  • Lee, Jae-Man
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.309-316
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    • 2008
  • In a study on effect of service education and training for tour conductors upon customer orientation and satisfaction it was shown that in view of insufficient service of education and training for tour conductors and increased number of population travelling by utilizing travel firms and their call for satisfying diverse demand there is need for customer oriented tour conductors to induce customer satisfaction through diverse role playing by tour conductors. It was indicated that such efforts lead to customer satisfaction and also has impact on improving image of company and on creating new customer. In view of such factors there is need for well planned, persistent education and training for service to heighten satisfaction of customer through well organized operation of service education and training program for tour conductors and through its continuous practice and experience.

A Study on the Effect of Call Center Employee's Job Satisfaction on Productivity : An Empirical Study Through Cases at Mobile Telecommunication Company (콜 센터 상담사의 직무만족이 생산성에 미치는 영향 : 이동통신사의 사례를 통한 실증 연구)

  • Kan, Ho-Doo;Lee, Jung-Hoon;Kim, Dong-Ho
    • The Journal of Society for e-Business Studies
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    • v.15 no.2
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    • pp.107-135
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    • 2010
  • Nowadays many telecommunication service companies try to enhance the quality of their service by providing customers with more specialized service for greater customer satisfaction. As this trend continues, the role that frontline employees play is getting more and more important because they are the ones who have direct influence on customers. For this reason, more than ever, the role of call center has become of paramount importance. Noting that a call center employee's job satisfaction critically affects the quality of service that a customer gets, this study was carried out in order to provide an insight on effective personnel and performance management which can boost up the job satisfaction of a call center employee, thereby enhancing the productivity of Call Center. Conclusively, it verifies that among job satisfaction influence factors, superior's support and compensation fairness indeed have a tremendous influence on job satisfaction of a call center employee. Furthermore, it verifies that if a call center employee is satisfied with his or her job, he or she tends to work more efficiently and hence increase productivity.

A Study on the Usefulness and Cost Analysis of Busan Port Container Terminal by Time-Driven ABC (TDABC에 의한 부산항 컨테이너터미널 원가분석과 유용성에 관한 연구)

  • Ryu, Dong-Ha;Ahn, Ki-Myung;Hwang, Sung-Gu
    • Journal of Korea Port Economic Association
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    • v.30 no.3
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    • pp.89-120
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    • 2014
  • The purpose of the study is to suggest a new approach to the terminal operators in order for them to efficiently control their operation cost and support the strategic decision making system and build a performance evaluation process through the systematic cost analysis approach. This study implemented terminal cost analysis based on the traditional cost system, ABC and TDABC and compared the results of each approach. Throughout the study, the usefulness of TDABC was proved in finding operational problems and suggesting countermeasures for improving cost effectiveness and minimizing unused cost.

A study on B2B relationship values with customers in the Korean and Taiwan B2B market (한국과 대만 B2B시장의 고객과의 관계 가치(relationship value)에 대한 연구)

  • Park, Changhyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.4
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    • pp.440-447
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    • 2016
  • Faced with the recent global economic recession, academics looked to the industrial B2B and B2C markets as potential new growth engines. In the B2B market, focusing on the relationship with customers, the relationship benefits are important, and institutional factors will affect the relationship and relationship values with customers. In this study, the relationship values between South Korea and Taiwan are compared by considering their national characteristics. By applying a mixed research method based on sequential exploratory design, 6 relationship values (supplier knowhow, service support, time to market, delivery performance, personal interaction, and product quality) are extracted. In particular, South Korea and Taiwan give priority to supplier knowhow and service support, respectively. Our research findings have both theoretical and practical implications for other emerging countries, as well as developed countries.

중소기업의 공동 ASP환경을 이용한 WebERP 활용과 구축전략

  • Jeong, Sei-Hyun
    • 한국IT서비스학회:학술대회논문집
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    • 2002.06a
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    • pp.96-107
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    • 2002
  • 21세기를 맞이하는 기업은 세계화와 국제화, 정보의 다양화 및 분산화, 제품수명주기의 단축과 수익률의 감소, 고품질의 제품, 지식산업의 등장, 고객 욕구의 증대 등 다양한 내 ${\cdot}$ 외적 환경변화에 대응해야 하고 경쟁우위를 확보하기 위해 끊임없이 기업의 변화능력을 확보해야 한다. 기업은 제품을 생산하여 판매하는 기업의 시스템 전체가 경쟁력을 갖추어 총체적 우위를 확보하고 고객의 기호와 감성에 호소하는 제품을 만들 수 있도록 다양한 정보를 제공하는 시스템을 필요로 하게 되었다. 즉, 시간과 서비스에 뒤진 고객지원체계는 기업의 성장에 절대적인 마이너스 요인이므로 고객 정보의 효율적 관리, 고객 요구에 대한 신속한 대응, 정기적 고객만족도 조사 등 고객이 원하는 것을 재빠르게 얻어낼 수 있는 고객 친밀형 정보시스템의 확립이 요구되는 것이다. 이를 해결해 줄 수 있는 새로운 경영정보시스템이 바로 WebERP인 것이다. WebERP는 기업의 원활한 자재, 구매활동을 위해 제안된 MRP에서 시작되었으며, 생산관리의 개념을 포함하고 있는 MRPII로 확대되었다가 다시 인사나 회계, 재무 등 조직이나 기업의 전업무영역을 수용하는 종합경영정보시스템으로 발전된 것이다. 현재는 전자상거래와 관련하여 WebERP의 필요성이 부각되었고, 모기업과 협력사간의 구매발주 및 납품관리를 확대시켜 소모성자재(MRO: Maintenance, Repair & Operation) 및 기타 공동구매서비스와 유사업종간의 그룹을 형성하여 ASP(Application Service Provider)의 공동 환경을 이용한 WebERP 환경을 이용한 WebERP활용이 현시점으로 적실히 필요한 것이다. 이는 중소기업들의 공동 협업체제를 도모하여 외세를 대비하는 응집력을 확고히 함으로써 집단체제의 e마켓플레이스 확립과 더불어 국제경쟁을 대비한 방안으로서 집단 공동의 웹환경 인프라가 필요한 것이다. 이러한 배경에서 ASP환경을 이용한 WebERP활용방안과 시스템 구축전략을 경남지역의 기계산업정보화사업단이 추진하는 일반기계, 전기기계, 금속기계, 수송기계, 정밀기계의 5개 업종을 4,877개 기업 대상으로 추진하고 있으며, 그 중 WebERP의 모델로서 2003년도까지 50개 기업을 선정하고, 이는 5개 업종 골고루 선정하여 적용과 표준화 모델로 전개해 나가는 것을 정리한 것이다.

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Intelligent integration of Ontology and Multi-agents Coordination Mechanism in Ubiquitous Decision Support System Portal (유비쿼터스 환경에서 다중 의사결정지원을 위한 지능형 온톨로지 통합 및 다중에이전트 관리 시스템 : u-Fulfillment 도메인 중심)

  • Lee, Hyun-Jung;Lee, Kun-Chang;Sohn, M-Ye M.
    • Journal of Intelligence and Information Systems
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    • v.14 no.1
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    • pp.47-66
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    • 2008
  • This study is aimed at proposing a new type of ubiquitous decision support system (u-DSS) portal which is embedded with two important mechanisms like an intelligent ontology management module (i-OMM) and multi-agent coordination mechanism (MACM). The proposed portal provides timely decision support to the involved decision entities (represented as agents) by taking advantage of the two mechanisms embedded on the portal. The most important virtue of the proposed portal is that it can resolve two problems such as semantic discordance and data confliction which are occurring very often in an ubiquitous computing environment. Frequent requests of revising the already established decision information due to the rapid changes in decision entities' requirements require the extremely flexible and intelligent u-DSS vehicle like theproposed mechanism. In this sense, the i-OMM is designed to provide support to solving the semantic discordance in the way that the i-OMM virtually integrates ontology view (IOV) to integrate heterogeneous ontology among the agents engaged inubiquitous commerce situations. Then the i-OMM sends the IOV to the MACM to resolve the conflicts among the involved agents. The proposed u-DSS portal was applied to the u-fulfillment problem in which all the involved decisionagents need their own requirements to be satisfied seamlessly and timely. The experimental results show that the proposed u-DSS portal is very robust and promising in the field of u-DSS and context modeling.

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Relationship between Internal Service Quality and Internal Customer Satisfaction, Management Outcome in Airport Private Security Agents (공항 특수경비조직의 내부서비스품질과 내부고객만족 및 경영성과의 관계)

  • Kim, Chan-Sun;Lee, Ji-Eun;Jo, Byung-Hae
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.426-437
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    • 2012
  • The purpose of this study is to investigate the relationship between internal service quality, internal customer satisfaction and management outcome of airport security agents. This study had selected special securities from Incheon airport of October, 2011 for population. Using judgment sampling method, 282 samples were drawn and were used for the final analysis. Questionnaire used in study is composed of total 43 questions and using SPSSWIN 18.0, frequency analysis, factor analysis, reliability analysis, multiple regression analysis and path analysis were performed. Cronbach's ${\alpha}$ value which shows the reliability of the survey came out to be over .686. The conclusion is following: First, internal service quality of airport security agents affects internal customer satisfaction. That is, as corporality, responsiveness and empathy increase, internal supply satisfaction and job satisfaction also increase. Second, internal service quality of airport security agent affects job performance. That is, as corporality, reliability and responsiveness increase, non-financial performance and financial performance also increase. However, when empathy is not activated well, financial performance is decreased. Third, airport security agent…s internal customer satisfaction affects job performance. That is, as activation of internal supply satisfaction increases, nonfinancial performance and financial performance are increased. Fourth, airport special security agent…s inside quality of service exerts direction indirect effect in inside customers satisfaction and management result. That is, inside customers satisfaction is an important variable that mediate inside quality of service and management result.

An effect of the internal marketing policies of financial institutions on the job satisfaction and customer orientation of employees (금융기관의 내부마케팅정책이 종업원의 직무만족과 고객지향성에 미치는 영향에 관한 연구)

  • Kim, Jung-keun;Ha, Kyu-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.2
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    • pp.678-689
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    • 2016
  • This study examined the effect of the internal marketing policies of financial institutions on the job satisfaction and customer orientation of employees. Many studies have examined internal marketing policies. On the other hand, these studies focused the employees in the service industries (e.g. travel agencies, airlines and hotel, etc.) With the drastic change in financial institutions in recent years, financial institutions are conscious of the importance of customer service and have increased their efforts to manage and train their employees (e.g. expansion of empowerment, education and training, management support, and compensation system). The authors conducted an empirical analysis based on the assumption that these internal policies are effective in increasing the job satisfaction of employees and further influence the customer orientation. The results showed that 'empowerment, management support and compensation system' of internal marketing policies have meaningful effects on job satisfaction, whereas the education and training does not. In addition, job satisfaction has a meaningful effect on the customer orientation and on a mediating effect between internal marketing policies and customer orientation. These results indicate that the internal marketing policies of financial institutions can help improve job satisfaction and customer orientation.

On the development of prediction model for successful switchover of offline services to online services: Empirical analysis based on customer recognition (오프라인 서비스의 온라인 도입을 위한 예측모형 개발 고객인지도를 기반으로 한 실증분석)

  • Lee, Seong-Ju;Choe, Ji-Won;Park, Yong-Tae
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.18-28
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    • 2005
  • 인터넷 사용자의 증가와 함께 전자상거래가 활성화되면서 그 성공요인을 규명하고자 하는 노력은 계속 되고 있다. 특히 정보기술의 발달로 서비스의 온라인 거래가 가능해지고 있고 그 비중 또한 증대되고 있으나 아직까지 온라인에서의 서비스에만 초점을 맞춘 연구는 제한적이다. 따라서 본 연구는 전자상거래에서 거래되는 서비스에 대한 고객의 인식을 바탕으로 서비스의 오프라인 대비 온라인 선호에 영향을 미치는 요인들을 규명하고자 한다. 이를 위해 현재 국내 포탈에서 제공되는 서비스를 대상으로 고객설문을 수행하였으며 수집된 자료를 활용하여 온라인 선호에 대한 로지스틱 회귀분석을 실시하였다. 제안된 모형은 순수 오프라인에서 제공되는 서비스의 일부를 온라인 서비스로 전환하고자 할 때 고려해야 하는 요소들이 무엇이며 그 성공가능성을 예측할 수 있도록 도와줄 것으로 기대된다.

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