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http://dx.doi.org/10.5392/JKCA.2013.13.04.407

Research on the Effect of Leisure Types of Casino Dealer on Organization Trust, Customer Orientation and Organization Commitment  

Lee, Jin-Young (경희대학교 호텔관광학과)
Publication Information
The Journal of the Korea Contents Association / v.13, no.4, 2013 , pp. 407-417 More about this Journal
Abstract
The purpose of this study is to investigate leisure types of casino dealers, and how these leisure types effect the organization trust, customer orientation, organization commitment. This study was performed survey questionnaire on casino dealers at Kangwondo and Seoul. To achieve the research objectives, analysis methods were used: regression analysis and multiple regression analysis. The results of the study were as follows. First, leisure types had a effect on organization trust. Second, leisure types had a effect on customer orientation and organization commitment. Third, organization trust had a effect on organization commitment. Finally, customer orientation had a effect on organization commitment. The results of this study suggested implications for effective human resource management practices on casino dealers in leisure activities and support measures for the organization in connection with the leisure types.
Keywords
Leisure Types; Organization Trust; Customer Orientation; Organization Commitment;
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Times Cited By KSCI : 4  (Citation Analysis)
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