• Title/Summary/Keyword: 고객 재방문의도

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The effects of Perceived Risk concerning Korean medical Service Quality on Customer Satisfaction and Revisit Intention of Kazakhstan patients (한국병원 의료서비스품질에 있어 지각된위험이 고객만족 및 재방문의도에 미치는 영향 - 카자흐스탄 고객 중심으로-)

  • Kim, Seulah;Lee, Chang Won
    • Korea Journal of Hospital Management
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    • v.27 no.2
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    • pp.1-15
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    • 2022
  • Purposes: The purpose of this study is to examine the effects of health service quality and perceived risks of Korean hospitals on the satisfaction and revisit of Kazakhstan's customers. Among two classified groups: health service providers and health service receivers, this study aims to identify the effects of health service receivers in Kazakhstan's health service quality and perceived risks on customer satisfaction. Methodology: Hypotheses were developed upon the explanations on health service quality, perceived risks, customer satisfaction, and revisit, advanced by prior literature. A survey was conducted on the effects of health service receivers in Kazakhstan's health service quality and perceived risks on customer satisfaction and revisit. The proposed hypotheses were confirmed by examining validity and reliability of the collected data, followed by regression analysis. Findings: First, the five dimensions: reliability, responsiveness, assurance, empathy, and tangibles showed a positive correlation between the impacts of health service quality and customer satisfaction of Korean hospitals. Second, the physical risk, social risk, time-loss risk showed a negative correlation. Lastly, the relation between customer satisfaction and revisit showed a positive correlation. Practical Implication: Health service quality and perceived risks were identified to impose significant effects on Kazakhstan customers. The identified results suggest that Korean hospitals should implement management strategies based on the customers' satisfaction factor.

Study on the Effect of Service Quality on Customer Satisfaction and Revisit Intent in the Urban Railway (도시철도의 서비스품질이 고객만족도와 재이용의도에 미치는 영향 분석)

  • KIM, Heung Chul
    • Journal of Korean Society of Transportation
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    • v.34 no.1
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    • pp.55-67
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    • 2016
  • The purpose of this study is to analyze the correlation and the causal relation between the service quality, customer satisfaction and revisit intent of an urban railway. A structural equation model(SEM) was developed and analyzed using SPSS 21.0 and AMOS 21.0. The results showed that it satisfies the fitness of the model mostly: the reliability, convenience, safety of the service quality have a significant positive impact on the customer satisfaction (p<.05) and the tangibles(-.187) and responsiveness(-.103) have no impact on the customer satisfaction (p>.05.). The customer satisfaction has a significant positive impact on revisit intention (p<.001). The factors affecting the service quality and customers' satisfaction were found to be ranked as the order of reliability, convenience, safety, responsiveness, tangibility based on the high priority. The findings of this study will contribute to provide a practical tool to establish a mid-long term management plan and management strategies for boosting the customer satisfaction and creating revenue through the customized service of urban railway operating industry suffering chronic deficit.

The influences of sustainability management at institutional foodservice on store image and behavioral intention (소비자가 인식하는 산업체 급식업체의 지속가능경영활동이 점포이미지와 행동의도에 미치는 영향)

  • Ahn, Jiyoon;Seo, Sunhee
    • Journal of Nutrition and Health
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    • v.48 no.2
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    • pp.199-210
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    • 2015
  • Purpose: The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium). Methods: Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model. Results: According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect. Conclusion: The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.

The Impact of Service Recovery Justice on Customers' Residual Emotions: Focusing on the Moderating Role of Brand Relationship Quality (서비스회복 공정성이 고객의 잔여감정에 미치는 영향: 브랜드관계품질의 조절효과)

  • Sang Hee Kim
    • Journal of Industrial Convergence
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    • v.21 no.12
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    • pp.11-23
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    • 2023
  • This study aims to investigate the relationship between service recovery justice, residual emotions, and customer behavior. It empirically verifies that low justice in service recovery affects residual emotions and, in turn, has an impact on customers' negative behaviors. Furthermore, this research distinguishes customer-brand relationship quality into emotional relationship quality and cognitive relationship quality and seeks to validate that the type of relationship quality may influence the extent to which the justice of recovery processes affects residual emotions. Data was collected through surveys, and hypotheses were tested using structural equation modeling. The research findings indicate that among the dimensions of service recovery justice, procedural justice and interactional justice significantly influence residual emotions. Moreover, residual emotions have a significant impact on both the intention to revisit and the intention to engage in negative word-of-mouth. In addition, the impact of distributive justice and procedural justice on residual emotions was found to be higher for cognitive relationship quality than emotional relationship quality, and the impact of interactional justice on residual emotions was found to be higher for emotional relationship quality than cognitive relationship quality.

The Influence of Shop Crowdedness in Dining Franchise Liquor Shops upon the Perceived Values and Intent to Revisit (외식 프랜차이즈 주류 매장의 점포 혼잡성이 이용자의 지각된 가치와 재방문의도에 미치는 영향)

  • Han, Jinseok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.5
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    • pp.362-371
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    • 2020
  • The purpose of this study is to analyze the influence of the crowdedness of dining franchise liquor shops on the perceived values and revisit intention. For this purpose, 361 customers who had visited dining franchise liquor shops located in Seoul and Gyeonggi-do areas were surveyed, and data was analyzed using AMOS 23.0 and SPSS 23.0 statistics programs. The analyses yielded the following findings. First, a higher level of crowdedness in the shop turned out to lower the perceived value of users. Second, a higher level of perceived value resulted in a higher level of revisit intent. Third, the analysis on the mediating effect of the perceived value showed that, in the relationship between the human crowdedness and revisit intention, both practical and hedonic values had mediating effects. However, in the relationship between the spatial crowdedness and the intent of revisit, the practical value had a mediating effect, while hedonic value did not exhibit such an effect. This study is meaningful in that it is presented as a theoretical establishment and an empirical study on dining franchise liquor shops.

Effect of Service Quality and Revisit Intention for Servicescape in the Wine Restaurant (와인전문 레스토랑의 서비스스케이프(SERVICESCAPE)가 서비스 품질과 재방문의도에 미치는 영향)

  • Choi, Min-Soo;Seo, Yong-Mo;Lee, Hyong-Rae
    • The Journal of the Korea Contents Association
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    • v.12 no.3
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    • pp.391-400
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    • 2012
  • The primary purpose of this paper was carried out to investigate the casual relationship between the servicescape factors and customer`s voluntary behavior, and revisit intention on the wine specific restaurant. For this purpose, a research was developed based on the relevant literature reviews. Data have been collected from 103 a real economic actors who was visited in Daejeon region and were tested by various statistical methods. The results of this empirical study was summarized as follows. The relations between the quality of servicescape of the wine specific restaurant and customer satisfaction have an effects on revisit intention significantly. As a result, a satisfied customers have more intention to revisit the wine specific restaurant. In contrast, there is no significant relationship between servicesacpe and revisit intention in the wine specific restaurant. Therefore, restaurants were required to provide to suitable servicescape by suggesting customer`s revisit inducement strategy. This study of servicescape and customer satisfaction in the wine specific restaurant can provide useful information to growing the wine market and wine specific restaurant specifically.

The Effects of Experiential Factors of Virtual Reality (VR) Store on Perceived Information, Satisfaction and Revisit Intention (가상현실 점포의 체험요소가 소비자의 지각된 정보의 양, 고객만족 및 재방문의도에 미치는 영향)

  • Cheon, Ye Rim;Choi, Woo Lim;Park, Min Jung;Yoo, Jung Min
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.5
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    • pp.682-698
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    • 2019
  • This study examines whether experiential factors of virtual reality (VR) stores influence consumers' perceived amount of information and satisfaction, which in turn influences revisit intention. This also study examines whether the experiential factors differ as a function of an individual characteristic such as environmental responsiveness. Female consumers who had an experience in using VR technology for digital shopping participated in the online survey. The results showed that educational, escapist and aesthetic experiences have a significant impact on the perceived amount of information, and entertainment and escapist experiences have a significant impact on satisfaction. In addition, the perceived amount of information has a positive effect on customer satisfaction, which in turn has a positive effect on revisit intention. There is also a difference in the effect of experiential factors on consumer responses depending on the environmental responsiveness. This study provides theoretical suggestions for experiential marketing and presents practical implications for developing marketing strategies for digital retailers utilizing VR technology.

The Effect of Consumer's Emotion Experienced during Internet Shopping According to Gender (성별에 따른 인터넷 쇼핑상황에서의 감정적 반응이 쇼핑행동에 미치는 영향)

  • Suh, Mun-Shik;Kim, Sang-Hee
    • Journal of Global Scholars of Marketing Science
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    • v.9
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    • pp.101-128
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    • 2002
  • Prior researchs on Internet shopping have focused on cognitive, technological factors, but this research is focused on emotions experienced during internet shopping. Examines emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and effect of emotions on internet shopping behavior, specifically focusing on gender difference The data, collected from a sample of 131 internet shoppers, indicate that emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and emotional response influencing internet shopping behavior are difference between female and male. Theses results provide insights on internet shopping mall management according to gender.

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The Relationship among Service Quality, Customer Satisfaction and Revisit Intention in Food Court - Focusing a Large Discount Store - (푸드코트의 서비스 품질과 고객만족, 재방문의도의 관계분석 연구 - 대형할인점을 중심으로 -)

  • Cho, Woo-Hyeong;Lee, Yeon-Jung
    • Culinary science and hospitality research
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    • v.22 no.2
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    • pp.252-269
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    • 2016
  • This study was conducted to analyze the influence of the service quality of the food court on customer satisfaction, revisit intention in a discount store. Among the 400 surveys, 371 participants were collected and 350 respondents were analyzed for the statistical analysis to verify research purposes. SPSS 21.0 program was used to derive the following: factor analysis, reliability analysis, simple regression, and multiple regression analysis. Results shown that, first, service quality at the discount store can affect the customer's satisfaction. The factors which can affect the customer's satisfaction are type, empathy and credibility but guarantee and reactivity don't affect it. Second, service quality at the discount store can affect a customer's revisiting. The factors which can affect the customer's revisiting are type, guarantee, empathy and credibility but reactivity doesn't affect it. Third, the customer's satisfaction at the discount store can affect the customer's revisit intention. Through this study, food court service quality can affect not only the customers' satisfaction but also consumers' revisit intention. Therefore, the company and the management need to keep researching and developing various menus, customer service training, and hygiene training in order to set the customer at ease along with making a comfortable mood and set up a dine out & meeting system.

Family restaurant's selection attributes are brand image, Effect on revisit intention (패밀리레스토랑의 선택속성이 브랜드이미지와 재방문의도에 미치는 영향)

  • Seo, Gyeong-Do
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.111-117
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    • 2022
  • In this study, the factors of customers' selection attributes on family restaurants, brand images, and the effect on revisit intention were analyzed. Specifically, the effects of brand, store, and price, which are sub-factors of family restaurants, on customers' revisit intention, store/service value, brand value, food effect, and revisit intention were examined. Among the brand image and four family restaurant selection attributes derived from this study, the most significant selection attributes were the cleanliness and hygiene of family restaurant stores and the menu and quality of family restaurant stores. Therefore, it can be said that family restaurants are price attributes and store/service attributes that have the most influence among the selection attributes. Through this, we intend to provide basic data necessary to find development plans through strategic plans for family restaurant management in the future.