• Title/Summary/Keyword: 고객요구속성

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A Study on the Influence of the Selective Attributes of Home Meal Replacement on Perceived Utilitarian Value and Repurchase Intention: Focus on Consumers of Large Discount and Department Stores (HMR(Home Meal Replacement) 선택속성이 지각된 효용적 가치, 재구매 의도에 미치는 영향에 관한 연구: 대형 할인마트와 백화점 구매고객을 대상으로)

  • Seo, Kyung-Hwa;Choi, Won-Sik;Lee, Soo-Bum
    • Journal of the East Asian Society of Dietary Life
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    • v.21 no.6
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    • pp.934-947
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    • 2011
  • The purpose of this study is to analyze products for good taste and convenience, which become an engine to constantly create customers. In addition, this study is aimed at investigating the relationship between the selective attributes of Home Meal Replacement, the perceived utilitarian value, and the repurchase intention, and drawing new suggestions on the Home Meal Replacement market from a new marketing perspective. Based on a total of 215 samples, this study reviewed the reliability and fitness of the research model and verified a total of 5 hypothesized using the Amos program. The result of study modeling was GFI=0.905, AGFI=0.849, NFI=0.889, CFI=0.945, and RMR=0.0.092 at the level of $x^2$=230.22 (df=126, p<0.001). First, the food quality (${\beta}$=0.221), convenience (${\beta}$=0.334), packing (${\beta}$=0.278), and employee service (${\beta}$=0.204) of home meal replacement consideration attributes had a positive (+) influence on perceived utilitarian value. Second, perceived utilitarian value (${\beta}$=0.584) had a positive (+) influence on repurchase intention. The factors to differentiate one company from other competitors in terms of the utilitarian value are the quality of food, convenience, wrapping, and services by employees. This study has illustrated the need to focus on the development of a premium menu to compete with other companies and to continue to research and develop nutritious foods that are easy to cook. Moreover, the key factors to have a distinct and constant competitive edge over other companies are the alleviation of consumer anxiety over wrapping container materials, the development of more designs, and the accumulation of service know-how. Therefore, it is necessary for a company to strongly develop the key factors based on its resources as a core capability.

Determining the Importance of Customer Attributes with Kano's Model (카노 모형을 고려한 고객 요구 속성의 중요도 산정)

  • Kim, Kyung-Mee O.
    • Journal of Korean Society for Quality Management
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    • v.35 no.4
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    • pp.38-51
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    • 2007
  • The House of Quality(HOQ) is used in the development stage to identify important customer attributes and corresponding engineering characteristics. The importance of each customer attribute obtained in the HOQ affects to the quality of the final product or service. Traditionally, such importance is derived based on the assumption that customer satisfaction is linearly proportional to the product performance. In this paper, we propose a nonlinear function so as to relate the product performance with the customer satisfaction according to the Kano model. A performance goal is obtained by maximizing the total customer satisfaction under a cost constraint and the importance of each customer attribute is developed from the performance goal. Therefore, the proposed approach incorporates the Kano categories and the improvement cost in determining the importance of customer attributes.

A Method to Determine the Final Importance of Customer Attributes Considering Statistical Significance (통계적 유의성을 고려하여 고객 요구속성의 중요도를 산정하는 방법)

  • Kim, Kyung-Mee O.
    • Journal of Korean Society for Quality Management
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    • v.36 no.3
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    • pp.1-12
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    • 2008
  • Obtaining the accurate final importance of each customer attribute (CA) is very important in the house of quality(HOQ), because it is deployed to the quality of the final product or service through the quality function deployment(QFD). The final importance is often calculated by the multiplication of the relative importance rate and the competitive priority rate. Traditionally, the sample mean is used for estimating two rates but the dispersion is ignored. This paper proposes a new approach that incorporates statistical significance to consider the dispersion of rates in determining the final importance of CA. The approach is illustrated with a design of car door for each case of crisp and fuzzy numbers.

Vehicle Multimedia Encapsulating Module Design using by Axiomatic Design Approach (공리적 설계기법을 이용한 차량용 멀티미디어 탑재 모듈의 기구설계)

  • Park, Jeong-Min;Lee, Jong-Soo
    • Proceedings of the KSME Conference
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    • 2003.04a
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    • pp.1205-1211
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    • 2003
  • Having information is most important at the present age. Internet is main source of obtaining information and mobile telecommunication let people communicate each other without any time and space limitation. Recently, advanced technology in telecommunication makes two-way service possible. So, the mobile internet service combined internet with mobile telecommunication is widely and rapidly promoted. Therefore user can transmit and receive a lot of information without time and space restriction using various application technologies. This paper deals with machinery that makes human do office work conveniently in vehicle using mobile internet service. Namely, it tries to design mobile internet machinery combining of wireless payment, GPS module, mobile internet, and mobile office etc. And that can transmit and receive e-mail or documents etc. This machinery has various objects, and design process has complexity. To reduce trial error and processing complexity, Axiomatic Design Method is used to design the machinery.

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고신뢰 엔터프라이즈 모바일 클라우드 네트워킹 플랫폼 기술 : Trust IP Networking 기술

  • Lee, Sun-Seok;Gang, Gyeong-Sun;Park, Hye-Suk;Park, Jong-Dae;Kim, Sang-Gi;Lee, Byeong-Seon
    • Information and Communications Magazine
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    • v.32 no.7
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    • pp.72-81
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    • 2015
  • 개방형 구조를 갖는 인터넷 기술의 불안전 특성으로 인하여 기업망은 별도의 폐쇄망 구조를 취할 수밖에 없었다. 그러나 디지털 기술 및 ICT 기술의 급격한 발전에 따라 기업의 경영환경 자체가 시공간을 초월하여 다양한 경영주체들과 불특정 다수의 고객들 간의 다이내믹한 네트워킹 환경을 요구하게 되었다. 이러한 이유로, 기업들은 인터넷의 불안정성이 해소되지 않는 상태에서 인터넷 상에서의 폐쇄성을 보장해야 하는 새로운 인프라의 도입이라는 당면문제를 자연스럽게 안게 된다. 폐쇄성을 부여하는 기술로 VPN(Virtual Private Network) 기술이 보편적으로 사용되어 왔으나 안전성을 보장하는 데는 한계가 있다. 본고에서는 폐쇄망의 속성을 인터넷 상에서도 그대로 유지하면서 사용하는 네트워크를 외부로부터 안전하게 보호할 수 있는 새로운 TIPN(Trust IP Networking) 기술 개념을 설명하고 이를 이용하여 엔터프라이즈 모바일 클라우드의 고신뢰화 방안을 제시한다.

Development of Kano model based logistics service quality classification and potential customer Satisfaction Improvement index (Kano모델 기반의 물류 서비스 품질속성 분류와 잠재적 고객요구 개선지수 개발)

  • Jo, Yu-Jin;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.19 no.4
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    • pp.221-230
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    • 2017
  • Recently, service quality must reflect several demands of customers who show rapid and various changes so as to be compared with the past. So, objective and rapid methods for them are necessary more. For them, first of all, service company must calculate their standard of service quality accurately by measuring service quality exactly. To measure service quality accurately, this researcher collected and analyzed data by survey for customers who are customers of logistics services, grasped potential satisfaction standard(P) by 5 point Likert scale and one survey for accurate classification of quality attributes through weighted customer satisfaction coefficient changing quality attributes by developing the study on Kano model and Timko's customer satisfaction coefficient, and suggested Potential Customer Satisfaction Improvement index(PCSI) for examining the improvement of customer satisfaction so as to utilize them as an index of differentiated and concrete measurement of service quality.

A Study on the Product Searching Database Optimization Based on Association Rules (연관 규칙 기반의 상품 검색 데이터베이스 최적화 연구)

  • 황현숙;박규석
    • Journal of Korea Multimedia Society
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    • v.7 no.2
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    • pp.145-155
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    • 2004
  • It is very important for Internet searching systems to have user-friendly and rapid searching functions at the managers'point of view. The former finds optimized input parameters to support the various searching requirements of user. The latter has fast searching results which are effectively normalized to various input parameters having different attributes. In this paper we basically focus on optimized database construction not only to have searching functions with multiple attributes to support maximal various input requirements of the user but also to have more rapid searching functions. For this research, we suggest a modified association algorithm that takes into consideration to the support and confidence that is the criteria of the association mining rule in order to reflect the searching characteristics of internet shopping malls. We also propose the model management systems for rapid searching functions. The following results are from a processed simulation: the more the number of searching transactions of the users increase, the less the total relative average searching time becomes.

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Analysis of Service Quality Factors in the Youth Sports Club : Focused on Customer Satisfaction Coefficient and PCSI Index using Kano Model (유소년 스포츠클럽 서비스품질요소 분석 : Kano모델을 적용한 고객만족계수와 PCSI지수를 중심으로)

  • Yoon, Sin-Hye
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.6
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    • pp.71-80
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    • 2021
  • This study is aimed at analyzing the characteristics of each service quality and the requirements of the customers followed by the classification of service quality factors of youth sports clubs by using Kano model. For this purpose, a survey was conducted by targeting on 257 subjects in 10 youth sports clubs in Seoul and Gyeonggi areas and for data processing, Microsoft Office Excel 2016 and SPSS 22.0 were used to carry out Frequency Analysis, Factor Analysis, Reliability Analysis, Kano model Quality Classification, Timko's Customer Satisfaction Coefficient, and the computation and analysis of Public-service Customer Satisfaction Index. The following shows the research findings. First, as a result of using Kano model to classify each item of the service quality factors of the youth sports club through Dualistic Quality Theory Attribution, one-dimensional quality elements resulted in all 22 items of service quality factors of youth sports club. Second, the customer satisfaction coefficient computation result showed that satisfaction coefficient appeared by the order of 'kind response of the instructor,'(0.81), 'attitude of the instructor'(0.80), 'systematic lecture program'(0.76), and 'variety of program)'(0.76) and dissatisfaction coefficient appeared by the order of 'clean and pleasant facility'(-0.79), 'attitude of the instructor'(-0.76), 'kind response of the instructor'(-0.76), 'convenience of parking facility'(-0.73), and 'promptness of business process'(-0.73). Third, the public-service customer satisfaction index placing appeared by the order of the 'attitude of the instructor', 'kind response of the instructor', 'clean and pleasant facility' and 'systematic lecture program'.

A Study on the Service Quality Evaluation in Electronic Customs Clearance Making Use of Kano-IGA Integrated Approach (Kano-IGA 통합접근법을 이용한 전자통관 서비스 품질의 평가에 관한 연구)

  • Song, Sun-Yok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.10
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    • pp.54-61
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    • 2019
  • This paper reports a comparative review of the service quality attributes of Electronic Customs Clearance (UNI-PASS) by applying the Kano model, Timko's BW coefficients, and IGA model, as reported by Tontini et al. in terms of a service quality evaluation of electronic customs clearance as the comprehensive national customs administration information system. In addition, this study examined which quality attributes should be focused on to improve the service quality and enhance customer satisfaction using the electronic customs clearance service. The Kano, Timko, and IGA models were classified into the four common quality attributes: attractive quality, one-dimensional quality, must-be quality, and indifferent quality. Because the integrated approach was used, one-dimensional quality was included in the area for critical improvement, while the must-be quality was included in the area for intensive maintenance. In addition, the indifferent quality was included in the area of carefree, while the attractive quality was included in the area of competitive advantage.

Analyzing User's Perceptions on Quality Elements and Attributes of University Library Services and Their Relative Importance (이용자 관점의 대학도서관 서비스 품질요소와 속성 및 상대적 중요도 분석)

  • Kim, Mi Ryung
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.3
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    • pp.267-292
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    • 2016
  • The purpose of this study is to understand the quality of University library service and to propose analyzing method from user's perspective. For that, this study noted that 'the process' of using the university library service rather than 'what did they use' in the university library. In-depth interview data about User's experiences that they used university library drew service quality elements based on the method of grounded theory. Comparing the derived service quality elements with LibQual+ dimensions, the result of this study is as follows. (1) Service quality element related to the user's emotion and new user-friendly service customization were shown. (2) Substantial claims of users were analyzed more specifically by this study. It seeks ways to differentiate service quality factors by attributes and priority importance about service quality elements which was analyzed using KANO and AHP.