• Title/Summary/Keyword: 고객만족-공공도서관

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Measuring Library User Satisfaction using the Public-service Customer Satisfaction Index (PCSI) (공공기관 고객만족지수(PCSI) 모형을 적용한 도서관 고객만족도 측정)

  • Kwon, Nahyun;Pyo, Soon Hee;Lee, Jungyeoun
    • Journal of the Korean Society for Library and Information Science
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    • v.52 no.1
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    • pp.313-340
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    • 2018
  • The purpose of this study was to design a PCSI model that can be applicable to measurement of library user satisfactions, which can be used in evaluating organizational performance. The National Assembly Library (NAL) was selected as a case to design a PCSI-based model and to test the model by conducting a self-administered survey of 341 internal and external library users. The model was validated to have a satisfactory model fit. Fitting the model, the study confirms that the service qualities of the NAL affect user satisfactions, which in turn affects organizational performances. The PCSI score of the library was 80.4, which can be used as a useful index that can compare the library's performance with other organizations in the similar public domain. Major contributions of this study are two-fold: the PCSI-based model proposed in this study provides a theoretical basis that assesses organizational performance of libraries via user satisfaction; and libraries can utilize the model as a management tool to assess the organizational performance from the user perspective.

Development and Measurement of the Public Library Customer Satisfaction Index(LCSI) Model (공공도서관 고객만족도(LCSI) 모형개발 및 측정)

  • Oh, Dong-Geun;Yeo, Ji-Suk;Choi, Sung-Yeol;Lim, Young-Kyu;Kim, Kwang-Seok
    • Journal of Korean Library and Information Science Society
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    • v.40 no.2
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    • pp.267-286
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    • 2009
  • This study develops the LCSI(Library Customer Satisfaction Index) to measure the customer satisfaction of public libraries from 4,540 public library users in Daegu Metropolitan City area. LCSI consists of three variables; service quality divided into three primary dimensions(interaction of personnel), library resources and programs, physical environment and facilities) as independent variables, overall satisfaction and customer complaints as parameter, and customer loyalty as dependent variable. This model calculates LCSI scores at the ratio of 40% in satisfaction index to three dimensions of library service quality, 40% in overall satisfaction, and 20% in customer loyalty.

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A Study of the Public Library Evaluation Index for Customer Satisfaction (고객 만족을 위한 공공도서관 평가지표에 관한 고찰)

  • Ryu Byeong Jang
    • Journal of Korean Library and Information Science Society
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    • v.35 no.3
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    • pp.321-339
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    • 2004
  • The basis of public libraries as a service organization dependes on the customer's needs and expectation. Recently, public libraries have faced an existence crisis attacked from the development of Internet and the various cultural programs of other organizations. Thus, public libraries required continuos effort in order to get the existence necessity from community and customers. This paper investigates and compares with the public Service Charter provided a customer oriented public service, public library evaluation indexes by the Ministry of Culture & Tourism Gyeonggi Province, and a public satisfaction survey by Seoul Metropolitan. Thus this paper can provide the basis materials fur future public library evaluation.

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Developing LCSI(Library Customer Satisfaction Index) Lite for Public Library (LCSI(Library Customer Satisfaction Index) Lite 공공도서관용의 개발)

  • Oh, Dong-Geun
    • Journal of the Korean Society for Library and Information Science
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    • v.47 no.4
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    • pp.335-361
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    • 2013
  • This study tries to develop the so-called LCSI (Library Customer Satisfaction Index) Lite for public library which can be used easily in the fields as a simplified model. Its conceptual model is developed from the former research about library service quality and customer satisfaction. Based on the analyses on the twenty Delphi-type AHP questionnaires both from the library researchers and from the public library practitioners, and on the analysis and testing of the structural equation model using the data from the more than 800 user questionnaires, it suggests a model which consists of total 15 items - namely 8 items for service quality (2 for personnel, 4 for library resources and services, 2 for facilities and environment), 3 items for customer satisfaction, and 2 items for loyalty. Library Satisfaction Index for public library will be calculated by the sum total of service quality (50%), customer satisfaction (40%), and loyalty (10%).

Influences of Public Library Service Quality on User Satisfaction and Loyalty (공공도서관의 서비스품질이 이용자만족도와 충성도에 미치는 영향)

  • Oh, Dong-Geun
    • Journal of the Korean Society for information Management
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    • v.22 no.4 s.58
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    • pp.61-78
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    • 2005
  • This study investigates the influences of the service qualify of public libraries, including printed publications, internet and electronic materials, culture programs and. service, library environment and facilities, and library staff, on the general satisfaction of the users, complaining intentions, and loyalty including reuse intentions. It develops a library user satisfaction model and testifies it through path analysis using questionnaires from 443 public library users in Daegu Metropolitan City area. This study shows that service qualities of printed publications, culture programs and service, library environment and facilities, and library staff Influence significantly on the general satisfaction of the users, and that service quality of library environment and facilities is the major variable which influences satisfaction and loyalty of the public library.

A Study on the Assessment for Service Quality in Public Libraries (공공도서관의 서비스 질 평가에 관한 실증적 연구 -서비스 질 요인이 고객만족 및 고객행태에 미치는 영향 -)

  • Lee, Jong-Kwon
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.2
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    • pp.89-117
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    • 2002
  • The purpose of this study is to construct a model for measuring and assessing service quality in public libraries based on the theory of service quality in marketing area. Firstly the degree of importance of service factors is measured and ranked according to the value of each factor. This importance ranking indicates the order of service improvement. Secondly the correlation model between service factors and customer's satisfaction and behaviour is established and verified in statistical method. The result shows that the order of service quality factors which have influence on the customer's satisfaction and behaviour is the order of service quality factors required preferential improvement.

A Study on the Relationship between Service Quality and Librarian's Job Satisfaction in Public Libraries (공공도서관 직원의 직무만족과 도서관 서비스 품질과의 관계 연구)

  • Kim, Mijin;Kim, Giyeong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.26 no.3
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    • pp.241-266
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    • 2015
  • When library performance is regarded as service quality, competency in human resources should be considered as an influential factor. This study aims to identify relationships between job satisfaction of librarians and the service quality that users recognize in public libraries. Librarians and users in 10 public libraries in Seoul, Incheon, Gyeonggi province were sampled to measure job satisfaction and service quality with $LibQUAL+^{TM}$ model. As a result, the higher the satisfaction of the duty itself and organizational factor show a high service quality. Consequently, to improve library customer satisfaction, the librarian's job satisfaction should be considered. Additionally, some practical implications are discussed.

Analysis on the Results of the Seoul Metropolitan Government s Surveys Regarding Customer Satisfaction of Public Libraries (공공도서관의 고객만족도 조사 결과에 대한 비판적 분석 - 서울시 당국의 시민만족도 조사를 중심으로 -)

  • 이용남
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.13 no.2
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    • pp.29-43
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    • 2002
  • "Customer satisfaction"has been investigated in all the fields of public administrative offices including public libraries by the Seoul Metropolitan Government. This study analyzed on the results of the survey which was implemented by the Government and raised several problems. These are 1) emphasizing physical environmental matters such as facilities and equipments in the questionnaire 2) doing sampling errors such as selection of the large portion of study room users and avoidance of adult users 3) finding halo effects in responses.responses.

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The effect of Brand Association in Public Libraries on Customer Satisfaction and Loyalty in Public Libraries - Focused on the 20s (공공도서관의 브랜드 연상 요인이 20대의 고객 만족 및 충성도에 미치는 영향)

  • Seo, Jungsun;Kim, Giyeong
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.1
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    • pp.321-345
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    • 2022
  • Public libraries have been facing new challenges as the number of channels providing information resources has been increasing due to information and communication technology development. The perception of public libraries of the general public is that they should continue to play a substantial role in information services. However, the libraries' environments are changing, and the public's needs are diversifying, so public libraries also need to differentiate themselves from other organizations that provide similar services. This paper proposes branding as a solution to create differentiation. The study conducted a questionnaire survey with Koreans in their 20s. A series of statistical tests with the survey data showed the impact of the brand association elements on customer satisfaction and brand loyalty and identified unique factors in public libraries. For example, Brand associations such as material-based services, benefits, and attitude affected both dependent variables. On the other hand, the non-product association such as space/place images did not. Based on these findings, we provided implications for introducing branding in public libraries.