• Title/Summary/Keyword: 고객만족계수

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A Study on the Service Operation Activities of the Customer-Oriented for the Customer Satisfaction (고객지향적인 서비스운영활동이 고객만족에 미치는 영향에 관한 연구)

  • 김계수
    • Journal of Korean Society for Quality Management
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    • v.29 no.2
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    • pp.76-92
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    • 2001
  • As service firms continue to seek unique sources of sustainable competitive advantage, service quality has been discussed as a potential alternative to traditional skills and sources. The information of customers is generally believed to be a key component in creating corporate responsiveness to customer requests. In order to develop and maintain long-term close relationships with customers(CRM), service firms need to build an effective and ongoing service quality information system(SQIS). Service firms that formally collect customer-related information and internal service quality information were to be more responsive. The purpose of the present study is twofold. 1. How to nicely get the information on the service quality. 2. How to build a SQIS. One of numerous examples from financial service-sector firms is given to show that SQIS can be developed to improve service quality This paper investigates SQIS of a Korean commercial bank as an example. Implications and strategies for building an effective SQIS for financial service-sector firms are discussed, and directions for future research are indicated.

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A Study on the Environmental Service Quality of Department Store by Total CS-coefficient (총체적 고객만족계수를 활용한 백화점의 환경 서비스품질에 관한 연구)

  • Shin, Ah-Reum;Lee, Sang-Bok
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.11a
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    • pp.79-84
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    • 2006
  • Many Papers of Customer satisfaction are issued. Kana who have proposed 'Quality Dualism' for grasping of Customers' potential needs and Timko who have proposed 'Customer Satisfaction coefficient' that made up for the weak points of Kana' s model. But the model of Timko which have weak points as well that does not consider the indifferent Quality of the Kana's model. In this paper, I propose 'Total Customer Satisfaction coefficient' that made up for the weak points of Timko's Model also Kana's Model. And I have applied my method to the department store.

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A Study on the Development of Total Customer Satisfaction Coefficient based on Kano Model (Kano 모델을 기반으로 총체적 고객만족계수의 개발에 관한 연구)

  • Shin, Ah-Reum;Ree, Sang-Bok
    • IE interfaces
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    • v.20 no.4
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    • pp.479-487
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    • 2007
  • Many Papers of Customer Satisfaction are issued. Kano who have proposed 'Quality Dualism' for grasping of Customers' potential needs and Timko who have proposed 'Customer Satisfaction Coefficient' that made up for the weak points of Kano's model. The Measure of Timko which have weak points as well that does not consider the indifferent quality of the Kano's model. In this paper, we propose 'Total Customer Satisfaction Coefficient' that made up for the weak points of Timko's Customer Satisfaction Coefficient also Kano's Quality Dualism. And we have applied suggested method to department store.

A Study on Development and Application of Modified CS-coefficient using Kano model and CS-coefficient (Kano모델 및 고객만족계수를 활용한 Modified CS-coefficient의 개발 및 적용에 관한 연구)

  • Shin, Ah-Reum;Ree, Sang-Bok
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.210-215
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    • 2006
  • The environment of the enterprise changes very quickly, and the customers' needs ate becoming to be various. Only the enterprise can be securing a competitive high position if the enterprise knows well with the customer. Therefore, the enterprise must be confronted appropriately which grasps the requirement of he customer. The Kano presents quality dualism, it complemented a different meaning problem point and the Timko presented the customer satisfaction coefficient. But the model of the Timko which committed the error as well that does not consider the indifferent quality of he Kano. Hence, with this research hat proposes the method of analyzes the client demands accurately through Modified CS-coefficient. Then, apply the method on to the multiplex theater.

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The Effect of Support Quality of Chatbot Services on User Satisfaction, Loyalty and Continued Use Intention: Focusing on the Moderating Effect of Social Presence (챗봇서비스의 지원품질이 사용자 만족, 충성도 및 지속사용의도에 미치는 영향에 관한 연구 : 사회적 실재감의 조절효과를 중심으로)

  • Kim Jung Tae;Choi Do Young
    • Journal of Service Research and Studies
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    • v.12 no.4
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    • pp.106-124
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    • 2022
  • This study examined whether the social support (emotional support, information support) provided by customers through chatbot service affects the satisfaction of chatbot service felt by customers and whether the satisfaction of chatbot service affects loyalty and intention to continue using chatbot service. In order to confirm the moderating effect of social presence of chatbot service, a total of 300 effective data were obtained by conducting an online survey divided into a group that recognizes social presence highly and a group that recognizes low. As a result of the analysis, the path from emotional support to satisfaction of chatbot service was supported in the group that recognized social presence highly, and the path from emotional support to satisfaction of chatbot service was not supported in the group that recognized social presence low, and the difference was confirmed in the hypothesis path coefficient. This is interpreted as the social presence affecting human emotional response.This study can provide implications for the function of social presence of chatbot service in that it applied information support and emotional support, which are two factors of social support, to chatbot service, and demonstrated the relationship between satisfaction, loyalty, and continuous use according to the degree of social presence of chatbot users.

Estimation of Key Risk Management Factors for Construction Projects Based on Kano Model (Kano 모델 기반 건설프로젝트 핵심 리스크관리 요인 도출)

  • Cho, Jin-ho;Kim, Byung-Soo
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.42 no.2
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    • pp.239-248
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    • 2022
  • Risks in construction projects are increasing remarkably due to recent changes in the construction environment. Active risk management is required to recognize risks as opportunities. The purpose of this study is to propose a risk management model of the importance determination method through comparative analysis using Kano model, Timko CSC (Customer Satisfaction Coefficient), and ASC (Average Satisfaction Coefficient). Based on previous studies, the validity of risk management factor determination is reviewed through a questionnaire modified Kano model through interviews with working-level workers using the Delphi technique. Through this, a suitable risk management model is presented by selecting key risk management factors recognized by domestic construction project practitioners. As a result of the study, the Kano model developed to verify risk management of construction projects was evaluated to be effective in verifying the risk management of practitioners. It is expected that the Kano model presented in this study will be actively used to verify the importance of risk management for construction projects.

Marketing Mix Factors affecting on Purchasing Intention of Cosmetics Users by Using Kano Model (Kano 모델을 이용한 화장품 구매의도에 영향을 미치는 마케팅 믹스요인에 관한 연구)

  • Choi, Young Jin;Chang, Gyoo Soon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.6
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    • pp.153-161
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    • 2014
  • This study is to contribute to the policy decision of cosmetic industry through analyzing marketing mix factors which affects customers' buying intention. For this study, marketing mix factors that impact on cosmetic customers purchasing intention were collected and chi-square independence analysis of SPSS and qualitative analysis technology of Kano & Timko were used. Analysis reached one conclusion, which factors were maximizing customers satisfaction, shows the price discount policy and recommendation from family and colleague. Product's effectiveness, usefulness and skin compatibility were rated as an one-dimensional quality as those factors were linearly affected when customers needs were satisfied. However product's containers, package design, colors, brand reputation, low and middle price, distribution channel and advertising medias were investigated as an indifferent quality and they were rated as low satisfaction/dissatisfaction coefficient of Timko. Therefore they do not need to invest to those factors too much budget for attaining customers' buying intention.

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Analysis of Consumer's Perception and Product Satisfaction·Dissatisfaction with Urban Outdoor Wear based on Kano Model: Focused on University Students (어반 아웃도어웨어에 대한 소비자 인식과 Kano 모델을 적용한 제품 만족·불만족에 대한 연구: 대학생을 중심으로)

  • Jun, Daegeun;Kim, Heekyoung;Kim, Hyeran;Park, Soonjee
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.103-112
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    • 2016
  • This research was designed to figure out the perception and attitude of university students toward urban outdoor wear and to provide the guidelines for product quality improvement using Kano model. A total of 270 responses were analyzed by SPSS 20.0 through frequency and factor analysis. Respondents' levels for outdoor activity & outdoor products possession being still low, steady growth in urban outdoor wear market is expected. A total of eight quality factors were identified through factor analysis; suitability, production quality, functionality, ease of care, fabric performance, portability, fashionability, and symbolism. Based on Kano model, quality factors of urban outdoor wear were categorized into three groups: one-dimensional; indifferent; and must-be quality factor. It was found that consumers were satisfied with urban outdoor wear only when it meets the needs for suitability for body types and ease of care, meaning that manufactures should be cautious not to lose these features. Being must-be quality factor, production quality(form stability, quality of subsidiary materials), and fabric performance such as colorfastness should be basically satisfied. The relative importance of each quality feature on satisfaction/dissatisfaction was investigated using CSC(customer satisfaction coefficient). Based on the CSC, every item was classified again. Attractive quality features with large CSC were shown in suitability factor. Must-be quality features with small CSC were mainly shown in functionality and fabric performance factors. These findings imply that manufactures of urban outdoor wear should not only maintain the production quality but also focus on suitability features to differentiate their product with previous products.

Propose new product development process including using of Kano's attractive factor and Timko's customer satisfaction index (Kano 품질특성 및 Timko 고객만족 계수를 이용한 신제품 개발 프로세스 제안)

  • Park, Roh-Gook;Ree, Sang-Bok
    • Journal of the Korea Safety Management & Science
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    • v.11 no.4
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    • pp.237-246
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    • 2009
  • In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

A Study on the influence of Service Quality Factors upon the Customer Satisfaction - Focus on Gas Station Service Quality - (서비스 품질요인이 고객만족에 미치는 영향에 관한 연구 - 주유소 서비스 품질을 중심으로 -)

  • 김계수;박형권
    • Journal of Korean Society for Quality Management
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    • v.28 no.3
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    • pp.31-43
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    • 2000
  • The Service sector has increased dramatically in importance over the last decade, both internationally and in the Korea. Deregulation of services, growing competition, fluctuations in high quality demand, and the application of the Information Technologies are presenting a considerable challenge to service companies. In gas or oil companies are exposed to foreign competitions, price and promotion competition with other companies. Usually Service Quality includes five dimensions: Reliability, Responsiveness, Assurance, Empathy, and Tangibles. Customers use these five dimensions to form their judgements of service quality, which are based on a comparison between expected and perceived service. The intention of this thesis is to study on the effect of Service Quality upon the Customer Satisfaction in gas or oil station, based on SERVQUAL.

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