• The Journal of Society for e-Business Studies
• /
• v.19 no.2
• /
• pp.1-29
• /
• 2014

Advancement of mobile technology opened new business field in existing marketing area and in spirit of depression of advertisement market due to worldwide shrunken business, investment mobile advertisement market only jas a tendency to increase. In this paper I tried to know some factors to influence on the acceptance of customer to receive the referring advertisement continually through the study of 'KaKaotalk Plus Friends', a kind of marketing platform of KaKaotalk, the model killer application of Smart Phone. For this purpose I developed the research model based on Customer Value Theory and Social Exchange Theory etc. Futhermore based on these theories I studied the facts to influence on the acceptance of customer using KaKaotalk Plus Friends Service.

• Journal of the Korea Society of Computer and Information
• /
• v.28 no.2
• /
• pp.217-225
• /
• 2023

The willingness of online music users to pay is the key to the protection of music copyright and the sustainable development of the industry. This paper aims to study the influencing factors of online music users' willingness to pay based on exploratory analysis. Based on the theory of customer perceived value, the unified theory of technology acceptance and use, and the theory of fan enthusiasm, the research model is constructed. Validate the obtained 583 valid data. Through analysis, I got that perceived value, interpersonal influence, fan enthusiasm, and personal payment awareness directly affect online music users' willingness to pay; practical value and hedonic value have a positive impact on perceived value, and the impact of economic cost and compilation cost has not reached a significant level; Online word-of-mouth negatively moderates the impact of perceived value on users' willingness to pay for music. Music platforms can formulate operating policies based on this.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.14 no.2
• /
• pp.199-209
• /
• 2019

With the rapid development of mobile communication tools, customers are using SNS as a major information tool. SNS can provide information to a small number of customers as well as people around them, with information about a product or service that a small number of customers know through experience. With these characteristics, dessert cafes are being used as a major marketing tool for online websites and mobile phones using SNS. Therefore, in this study, theoretical considerations about e-WOM quality, perceived value, and visit intention were performed. The effect of e-WOM quality of dessert cafe on perceived value was analyzed and the effect of perceived value on visit intention was analyzed. Based on these results, I would like to suggest theoretical implications and practical implications for online marketing of dessert cafes. This study was conducted to survey the customers who have visited dessert cafe through oral communication within the last 6 months. The survey was conducted from September 4, 2018 to September 18, 2018, and was used for the analysis of 317 additional items. The research hypotheses between the e-WOM quality of the dessert cafe and the utilitarian value, hedonic value, and visiting intention were used the structural equation model(SEM). First, neutrality and interactivity have a significant effect on utilitarian value, but consensus and vividness have not significant effect. Second, It was found that the consensus, vividness, and neutrality had a significant effect on the hedonic value but interactivity was not found to have a significant effect. Third, hedonic value has a significant effect on visit intention, but utilitarian value has not significant effect. As a result, online e-WOM quality management is important.

• Journal of Digital Convergence
• /
• v.19 no.5
• /
• pp.383-395
• /
• 2021

The purpose of this study is based on Pine and Gilmore's (1998) Experiential Economic Theory (4E's). This study mediates the perceived value of the experience factors (entertainment, aesthetic, deviant and educational experience) of Untact fashion and beauty performances. The impact on customer satisfaction was analyzed a total of 230 questionnaires were collected for visitors to the 15th Untact 'Asia Model Festival', which were successfully held in Seoul in 2020. The statistical analysis method used the SPSS 21.0 statistical program. As a result of the study, it was found that the experience factors had a significant effect on perceived value and customer satisfaction. In addition, perceived value was found to have a significant effect on customer satisfaction, and perceived value as a parameter was found to partially mediate the effect of experience factors on customer satisfaction. By studying the empirical analysis in this way, practical implications were presented and basic data that could be used for reference to related research were provided. However, future research should contribute to academic development through research on variables not covered in this research, and research on various untact performances should be continued.

• Journal of the Korean Society for Library and Information Science
• /
• v.36 no.2
• /
• pp.25-38
• /
• 2002

Libraries today have to investigate the methods connecting the results from continuously collected customer information with their activities, policies, and procedures. In other to prevent customer secession and to obtain new customers, it is necessary to effectively offer the processes for every customer related service, that is, the contact, the reguest, satisfaction, etc. This is Customer Relationship Management(CRM). This study aims to introduce the concept, the constitution elements, and theories for importation and application of CRM, and to investigate the possibility for library application. Also, it is emphasized the necessity for new marketing strategy Putting the customer value Preferentially in libraries.

• Culinary science and hospitality research
• /
• v.21 no.5
• /
• pp.119-128
• /
• 2015

The purpose of this study is to develop and test a model that explains the potential influences of: 1) consumers' values, 2) their attitudes toward green practices and/or environmental concerns, and, 3) "green hotel" visit behaviors. In addition, the study will clarify how these variables relate to each other. The findings of this study will further our understanding of what drives green hotel visit behaviors and will provide insights for public policymakers and industry marketers.

• Journal of Digital Convergence
• /
• v.19 no.11
• /
• pp.525-536
• /
• 2021

This study investigated that customer satisfaction based on the effects of perceived value (innovative value, practical value, symbolic value) and innovation characteristics (innovative resistance, visibility) of wearable healthcare device users on purchase attitude. A survey was conducted on actual users who are currently using wearable healthcare devices, and the final 201 copies were analyzed using SPSS 25 and SmartPLS 3.0. The summary of research results is following here. First, it was found that the perceived values, innovative and practical values had a positive (+) effect on the user's purchasing attitude, while symbolic values did not affect the user's purchasing attitude. Second, among the innovation characteristics, innovation resistance was came out negative (-) effect on the user's purchasing attitude, and among the innovation characteristics, visibility did not affect the user's purchasing attitude. Third, it was found that perceived price had a positive (+) effect on the user's purchase attitude. Fourth, it was clarified that the perceived price and purchase attitude had a positive (+) effect on the user's customer satisfaction. Based on these research results, theoretical, practical, and future research directions were proposed.

• Proceedings of the Korea Contents Association Conference
• /
• 2011.05a
• /
• pp.137-138
• /
• 2011

본 연구에서는 Mehrabian과 Russell (1974)의 S-O-R모델을 바탕으로 연구범위를 확장하여 점포이미지와 쇼핑가치를 포함한 연구모형을 설계하였다. 연구모형을 토대로 대형유통시설의 점포 관련 다양한 이미지를 선행자극요인으로 선정하고, 소비자들이 쇼핑하면서 경험하는 감정요인을 반응요인으로 설정하여 이들 변수들이 소비자의 행동의도에 미치는 영향을 파악하는데 주된 목적이 있다. 또한 이들 자극-반응 변수간의 관계에 쇼핑가치를 도입하여 조절효과를 검증하고자 한다. 본 연구는 연구범위를 확장하여 국가 간 비교 및 선행연구들이 간과하고 있는 부분에 대한 이론적, 실증적 접근을 시도하고 있다는데서 그 의미를 찾을 수 있다. 본 연구의 결과는 이론적인 측면은 물론 실무적인 측면에서도 본격적인 해외시장개척을 하는 한국유통기업의 해외마케팅전략 수립에 활용할 수 있는 유익한 시사점을 제공해 줄 수 있을 것이다.

• Journal of Service Research and Studies
• /
• v.14 no.2
• /
• pp.158-177
• /
• 2024

This paper proposes and tests a theoretical model of the relational link between a novel form of customer-perceived fairness for a reward design (distributive peer justice climate) and C2C helping intention via community identification and online C2C interaction (friend-, neighboring customer-, audience-interaction) qualities in a collective consumption context (MMORPG). To test hypotheses, we amassed survey data within a collective consumption context (massively multiplayer online role-playing games, MMORPGs). We used structural equation modeling in analyzing the survey data. The results reveal that user-perceived distributive peer justice climate for a reward design enhances their C2C helping intention via community identification and C2C interactions in MMORPG contexts. Collective consumption-type service managers should focus on promoting the user-perceived distributive peer justice climate for their reward system to enhance users' present C2C co-creation experience (community identification, C2C interaction) and future C2C co-creation behavior (helping intention). By adopting an intra-unit level distributive justice concept (customer-perceived distributive peer justice climate) to a reward design in a collective consumption context (MMORPGs), this study informed collective consumption-type service managers of the importance of its management.

• Management & Information Systems Review
• /
• v.31 no.4
• /
• pp.309-337
• /
• 2012

This study aims to suggest theoretical models and background for the analysis of antecedent factors such as customer satisfaction and repurchasing decision by use of Technology-Based Self-Service (TBSS) delivery service. Specifically, the study have focused on the analysis that after the values of customer satisfaction and repurchasing decision were transformed into the values of Cost-Benefit analysis and then compared with the values of result benefits, process benefits, financial costs and non-financial costs. After analysis, it was found that ordering and delivery service by use of TBSS has a positive influence on customer satisfaction in terms of result benefits, process benefits, time savings and financial cost savings. In addition, it was confirmed that sub-category of customer satisfaction such as overall satisfaction, satisfaction for expectations, satisfaction for ideals has also a positive impact on repurchasing decision. It is expected that the results of this study will help analyze the customer satisfaction and repurchasing decision and provide a practical help for a business.