• Title/Summary/Keyword: 계획 이론

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모바일 웹2.0 서비스 수용 의사결정 요인에 관한 연구 : 분해된 계획 행위 이론(dTPB)을 중심으로

  • Sin, Seon-Jin;Jeong, Cheol
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2008.10b
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    • pp.643-648
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    • 2008
  • 모바일 인터넷 시장의 양적성장에도 불구하고 사용자들은 모바일 인터넷 서비스를 이용하지 않거나 지속적으로 이용하지 않는 것으로 나타났다. 최근 모바일 인터넷 서비스 시장은 요금인하와 풀브라우저의 보급으로 모바일 웹2.0 서비스의 이용자가 증가할 것으로 예측되고, 모바일 비즈니스는 다양한 측면에서 e-비즈니스를 능가하는 영향력을 행사할 것이며, 실시간 인터랙션으로 개인과 기업의 생활과 방식을 변화시킬 것으로 예상된다. 본 연구에서는 분해된 계획행위이론을 연구의 기반으로 하여, 새로운 모바일 웹 서비스의 수용에 영향을 미치는 주요한 요인을 찾고자 한다. 본 연구는 모바일 웹 2.0 서비스의 사용의도에 영향을 미치는 요인을 적합한 모형으로 검증함으로써, 모바일 비즈니스를 수행하고자 하는 기업에게 사용자의 행위에 대한 이해의 폭을 넓히고, 향후 이 분야의 기초자료가 될 것으로 사료된다 연구결과에 대한 이론적 해석과 실무적 시사점이 제공된다.

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Consumers Vigorous Complaining Behaviors in the Internet Web Site Explained By Integrating Theory of Planned Behavior and Anger (인터넷 웹사이트에서 소비자의 적극적 불평행동에 관한 연구: 감정이론과 계획행동이론을 중심으로)

  • Cho, Seung-Ho;Jo, Jung-Yul
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.220-229
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    • 2011
  • The present research integrates the core aspects of anger with the theory of planned behavior to investigate factors influencing online activism in a Web site. This study conducted online survey, and the sample was members who joined the V4400 Sobi-ja-heem Web site. The Web site Sobi-ja-heem was initiated by a consumer who was irritated at the cell phone manufacturer Samsung Inc. because its model, "Anycall" had major product defects such as the malfunction of the camcorder, poor tone quality, fuzziness of the screen, and broken text messages. The findings suggests that adding anger in Theory of Planned Behavior (TPB) enhances the explanatory power of the theory in predicting an intention to participate in activities to correct the issue, which indicates the possibility of combining emotion and the TPB in the prediction of online activism.

A Study on the Surrogate Duality Theory (Surrogate 쌍대이론에 관한 연구)

  • 오세호
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.9 no.13
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    • pp.45-50
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    • 1986
  • 본 연구에서 고찰한 surrogate relaxation은 Lagrangian relaxation 방법과는 달리 제약식들을 선형조합으로 묶어 문제를 푼다. 수리계획 분계가 convexity를 만족하지 못하는 경우에는 Lagrangian의 경우와 마찬가지로 surrogate gap이 발생한다. Lagrangian 쌍대이론을 토대로 surrogate optimality condition을 알아보고 수리계획법의 특별 형태인 정수선형계획법에 적용해 보았다. 일반적으로 surrogate gap은 Lagrangian gap 보다 작기 때문에 좀더 근사하게 원 문제의 최적 목적 함수값에 접근할 수 있다. 따라서 branch and bound 알고리즘을 개발할 때 중요한 정보를 제공하는 것이다.

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Explore to Use of Pod cast Through Theory of Planned Behavior: The Case of Korean Pod casting Users (계획행동이론을 통해서 본 팟캐스트 이용행태: 국내 팟캐스트 이용자를 대상으로)

  • Hong, Sook-Yeong;Cho, Seung-Ho
    • Journal of Digital Convergence
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    • v.11 no.2
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    • pp.183-191
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    • 2013
  • The purpose of this current study is to explore use of pod casting. First, the study investigated types of motivation for using pod casting. Secondly, based on theory of planned behavior, we analyzed how social norm, attitude, and self-efficacy regarding using of pod casting influence people's using behavior of pod casting. We found the four different types of motivation for using pod casting: Everyday life information, entertainment, flee from reality, and professional information. Regarding theory of planned behavior, the theory was significant model to explain use of pod casting, and self-efficacy was the most significant variable to predict use of pod casting.

Factors Affecting the Behavior of Sharing Online Video : Focusing on Need to Belong, Personal Growth Initiative, and Theory of Planned Behavior (온라인 비디오 공유 행위에 영향을 미치는 요인: 소속 욕구, 자기성장주도성, 계획된 행동이론 모델을 중심으로)

  • Yu, Su-Min;Noh, Ghee-Young
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.213-223
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    • 2019
  • This study aims to prove the relationship between a TPB(theory of planned behavior) variables (subjective norms, attitudes, and self-efficacy), need to belong and personal growth initiatives to explain the reasons for users' shared behavior. 959 participants who had shared online video were collected as a sample through an online survey and the collected data were analyzed through structural equation modeling. The study found that need to belong affected attitudes to online video sharing and subjective norms, and that personal growth initiative also affected attitudes to online video sharing and self-efficacy. In addition, all three variables of TPB were affect the intend of online video sharing, and attitudes to online video sharing were affecting subjective norms and self-efficacy. This study is meaningful in that it demonstrated the user's intention to share online video through variables of TPB along with their need to belong and personal growth initiatives.

국립공원계획 MANUAL

  • An, Won-Tae
    • 공원문화
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    • s.2
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    • pp.17-26
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    • 1975
  • 국립공원, 각급공원의 이론정립이 미흡한 실정에 비추어 산업경제일반의 조사연구에서 국토.지역.산업입지등 국토이용계획과 국립공원에 관한 조사 계획등에 이르기까지 광범한 실무활동에서 얻은 필자의 경험이 관심 있는 분들의 참고가 될가하여 지나치게 전문적인 부분만을 제외하고 다음 차례로 연재한다.

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전력계통계획 및 운용의 최적화기법으로서의 다중동적 계획법

  • 박문영
    • 전기의세계
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    • v.25 no.1
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    • pp.57-60
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    • 1976
  • 필자는 동적계획법의 장점을 취하고 단점을 보완하기 위하여 새로이 다중동적계획법을 개발하여 그 이론적 장점을 증명하고 이 기법을 한강계 수자원의 최적 다목적 이용 문제에 적용한 결과 그 효용성이 입증되었으므로 아래에 이 다중동적계획법의 원리에 대하여 소개코자 한다. 그런데 다중동적계획법을 종전의 동적계획법의 원리에 바탕을 두고 있으며 또 다중동적계획의 제1과정은 동적계획법과 완전히 일치하므로 우선 동적계획법이 기본원리에 대하여 약술한 다음 다중동적계획법에 대하여 기술하기로 한다.

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A Study on the Application of Physical Activity Planning Behavior Theory Model of Rehabilitation Center Participants (재활센터 이용자의 신체활동 계획행동이론모형 적용 연구)

  • Lee, Jong-Bok;Kim, Do-Jin
    • Journal of the Korea Convergence Society
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    • v.10 no.2
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    • pp.325-330
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    • 2019
  • The purpose of this study was to verify the physical activity planning behavior theory model of rehabilitation center users. For this purpose, a questionnaire survey was conducted for sports athletes who visited the sports rehabilitation hospital and rehabilitation center in the metropolitan area. A total of 203 questionnaires were used for the actual analysis. The collected data were analyzed using SPSS 18.0 and AMOS 18.0. In this way, we confirmed that intention has a significant direct effect on the behavior in the application of the physical activity planning theoretical model based on the social cognitive theory of rehabilitation center participants.

Fuzzy Theory and Bayesian Update-Based Traffic Prediction and Optimal Path Planning for Car Navigation System using Historical Driving Information (퍼지이론과 베이지안 갱신 기반의 과거 주행정보를 이용한 차량항법 장치의 교통상황 예측과 최적경로 계획)

  • Jung, Sang-Jun;Heo, Yong-Kwan;Jo, Han-Moo;Kim, Jong-Jin;Choi, Sul-Gi
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.11
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    • pp.159-167
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    • 2009
  • The vehicles play a significant role in modern people's life as economy grows. The development of car navigation system(CNS) provides various convenience because it shows the driver where they are and how to get to the destination from the point of source. However, the existing map-based CNS does not consider any environments such as traffic congestion. Given the same starting point and destination, the system always provides the same route and the required time. This paper proposes a path planning method with traffic prediction by applying historical driving information to the Fuzzy theory and Bayesian update. Fuzzy theory classifies the historical driving information into groups of leaving time and speed rate, and the traffic condition of each time zone is calculated by Bayesian update. An ellipse area including starting and destination points is restricted in order to reduce the calculation time. The accuracy and practicality of the proposed scheme are verified by several experiments and comparisons with real navigation.

Understanding the Use of Community Informatics: A Structural Equation Modeling Approach (지역정보 시스템 이용모형 개발을 위한 이론적 고찰 및 실증적 연구)

  • 권나현
    • Journal of the Korean Society for information Management
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    • v.21 no.2
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    • pp.23-44
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    • 2004
  • This study proposed a theoretical framework that could explain the service use of a community informatics. The proposed community informatics use model was developed based on three theoretical models: (1) Ajzen's Theory of Planned Behavior (TPB) from social psychology: (2) Uses and gratifications approaches from media use research; and (3) Technology Acceptance Model(TAM) from information technology use research. The proposed model consists of three basic components: expectations of the outcomes from use, approvals from important others, and perceivied controllability over using the service. The initially proposed model was assessed using structural equation modeling, and then re-sepcified in order to propose a better fitting model. The initially proposed and revised community informatics use models were discussed with their theoretical and practical implications.