• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.220-229
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• 2011

The present research integrates the core aspects of anger with the theory of planned behavior to investigate factors influencing online activism in a Web site. This study conducted online survey, and the sample was members who joined the V4400 Sobi-ja-heem Web site. The Web site Sobi-ja-heem was initiated by a consumer who was irritated at the cell phone manufacturer Samsung Inc. because its model, "Anycall" had major product defects such as the malfunction of the camcorder, poor tone quality, fuzziness of the screen, and broken text messages. The findings suggests that adding anger in Theory of Planned Behavior (TPB) enhances the explanatory power of the theory in predicting an intention to participate in activities to correct the issue, which indicates the possibility of combining emotion and the TPB in the prediction of online activism.

• Asia Marketing Journal
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• v.11 no.3
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• pp.1-29
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• 2009

The purpose of this study is to develop a service norm construct influencing behavioral intention in a service purchasing situation and investigate how the construct is related with other constructs in the theory of planned action model. Furthermore, a moderating variable, self-monitoring concept, in the model is considered. As a result, the influence of attitude, subjective norm, and perceived control on behavioral intention were all significant. Other consumers' norm was a significant factor affecting behavioral intention. Service provider norm, however, was not significant. In addition, self-monitoring played a moderating role in the model. The implication of this study is that service company or manager should consider service customer compatibility because focal customers are conscious that they face other customer's response.

• Journal of Korean Academy of Nursing
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• v.30 no.3
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• pp.537-548
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• 2000

The objectives of this study were to verify the effectiveness of the Theory of Planned Behavior in predicting exercise intention and exercise behavior, and to examine the determinants of exercise intention and exercise behavior in the sample of middle-aged women. The subjects who participated in this study were 263 middle-aged women. The instruments used for this study was a survey of general characteristics, attitude (18 items), subjective norm (2 items), perceived behavioral control (19 items), intention (3 items), and exercise behavior (7 items and 23 items for each). Analysis of data was done by use of descriptive statistics and correlation analysis with SAS PC program. The hypothetical model based on the Theory of Planned Behavior was tested by use of LISREL 8.12a program. The results of this study were as follows. 1) The overall fit of the hypothetical model to the data was good(chi-square=11.76, p=0.03, RMSEA=0.07, standardized RMR= 0.03, GFI=0.99, AGFI=0.94, NFI=0.97, NNFI=0.95). 2) Perceived behavioral control, attitude, and subjective norm were significant determinants of exercise intention, and these variables explained 35% of the total variance of exercise intention. 3) Perceived behavioral control, intention, and attitude were significant determinants of exercise behavior. But, subjective norm was not a significant determinants. These four variables explained 69% of the total variance of exercise behavior. In conclusion, this study shows the applicability of the Theory of Planned Behavior in explaining exercise behavior of middle-aged women, and suggests that health care providers should focus on perceived behavioral control and attitude rather than subjective norm to improve exercise behavior of middle-aged women.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.134-144
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• 2009

The purpose of this study was to verify the relationship of laptop purchasing behaviors based of Theory of Planned Behavior. The data collected from the 240 experience to that who used laptop computer, but was analyzed. With the collected data, factor analysis, K-Means analysis, correlation analysis, crosstabs analysis, and structural equation model analysis was performed by SPSSWIN 15.0 and AMOS 7.0. Factor and cluster analyses were used to segment the sample into four clusters. After analyzing the results, various relationships between attitudes, subjective norms, perceived behavioral control, behavioral intention were determined for the different groups.

• Journal of Industrial Convergence
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• v.22 no.3
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• pp.121-135
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• 2024

This study is a structural equation modeling study that describes patient safety incident management activities for nursing students with clinical practice experience and uses Ajzen's theory of planned behavior and safety culture climate-safety behavior model as conceptual bases, proposes a hypothetical model of nursing students' patient safety incident management activities based on the literature review, and verifies the appropriateness of the model and hypotheses through the collected data. Data were collected from 251 nursing students with clinical practice experience using a structured questionnaire. The results of this study confirmed that the model is appropriate and that patient safety management attitude, patient safety culture, and safety motivation are predictors of nursing students' patient safety management activities. Therefore, in order to improve patient safety management activities, it is necessary to provide effective patient safety incident management education programs for nursing students so that nursing students can perform correct patient safety management behaviors from the clinical practice site to the clinical practice site after graduation, and it is necessary to explore how to continuously lead such education programs to the practice site.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.11
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• pp.513-520
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• 2016

This study is an architectural design thesis aimed at designing a building at the River Thames in London, which could float along the river and be anchored in the river, in terms of the concept of the sense of place. The process of the study was as follows. First, theoretical backgrounds of the concepts of sense of place, placelessness, and non-place were examined and the sense of place of River Thames was analyzed. Second, the architectural planning elements could be applied to architectural design in terms of the relationship between the place and architecture, form of architecture, and behaviors of peoples. Third, the architectural design concepts and programs were specified based on the planning elements and a cultural complex that floats on the River Thames in London, England was proposed. The focus of this study was the process of formation of a sense of place by the cognition of architecture and people's activity, and this study claimed that the sense of place could be materialized by the metaphorically inherent property of the architecture.

• Women's Health Nursing
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• v.22 no.4
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• pp.210-220
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• 2016

Purpose: The purpose of this study was to construct and test a structural equation modeling on the reproductive health behavior of single women with sexual experiences. This study employed Ajzen's Theory of Planned Behavior (TPB). Methods: The data were collected after receipt of consent from 250 single women with sexual experiences, and analyzed using SPSS 18.0 and AMOS 18.0. Results: Model fit indices for the hypothetical model were suitable for the recommended level: $x^2=362.407$, RMR=0.065, RMSEA=0.070, GFI=0.867. TLI=0.927, CFI=0.938, IFI=0.939, and $x^2/dF=2.237$. Intention showed direct effect with the biggest effect being on reproductive health behavior. Attitude, subjective norm and perceived behavioral control were found to have a direct effect on intention. Among them, perceived behavioral control revealed the largest influence. Conclusion: This study suggests that the TPB is a suitable model in explaining the reproductive health behavior of single women with sexual experience. Strategic plans for educational and intervention programs should be aimed to encourage single women to engage in reproductive health behavior.

• Child Health Nursing Research
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• v.25 no.4
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• pp.477-486
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• 2019

Purpose: This study was conducted to investigate the factors affecting health promotion behaviors in late school-aged children by establishing a hypothetical model based on the planned behavior theory. Methods: From July 19 to August 31, 2017, 460 questionnaires were distributed to fifth and sixth graders at three elementary schools in Korea, of which 318 were ultimately analyzed. Results: All the fit indices were shown to be appropriate, indicating satisfactory fit. In the final model, six of the nine paths included in the hypothetical model were supported. Specifically, perceived behavioral control had the most influence on intention, followed by subjective norms, self-esteem, and health knowledge. Intentions were the most influential factor for health-promoting behaviors, followed by self-esteem and health knowledge. Subjective norms, perceived behavioral control, and self-esteem explained 57.6% of intention to engage in health promotion behaviors and 61.7% of variation in health promotion behaviors was explained by health knowledge, self-esteem and intention. Conclusion: The findings of this study provide support for a model that can be used to facilitate the practice of health promotion activities in children in the later years of school age.

• Research in Community and Public Health Nursing
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• v.14 no.4
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• pp.639-645
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• 2003

This study was purposed to apply Aizen's Theory of Planned Behavior to workers using personal protective equipment. For this purpose, occupational health nurses conducted a survey of 173 male workers who were working at 6 different factories during the period from August to October 2003. The score of each variable related to the Theory of Planned Behavior was calculated: attitude (3.74); subjective norm(4.10); and perceived behavioral control (3.48). Four preceding factors were also assessed: behavioral belief(3.63); outcome evaluation(4.05); normative belief (4.20); and motivation to comply(4.03). Analysing the results, we found that two factors of the Theory of Planned Behavior are important in this case, which were subjective norm and perceived behavioral control that were found to be in a strong positive linkage with the use of personal protective equipment. Thus enhancing subjective norm and perceived behavioral control must be the most important goal of health education for workers who must use personal protective equipment. In addition, though behavioral intention, an intermediate factor of the Theory of Planned Behavior, was not measured in this study, subsequent studies are expected to include the factor in their models.

• Journal of the Korea Convergence Society
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• v.12 no.9
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• pp.343-350
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• 2021

The purpose of this study was to apply Ajzen's theory of planned behavior to identify factors that affect nursing students decisions to receive Human Papilloma Virus(HPV) vaccination. Data collection was done using self-report questionnaires with 195 nursing students in D city. Data were analyzed using percentage, mean, standard deviation, t-test, Pearson correlation analysis and hierarchial regression with the SPSS Win 25.0 Program. The mean score of intention to receive HPV vaccine was 5.24±1.66 out of a possible 7. In the hierarchial regression analysis, attitudes (β=.446, p<.001), perceived behavior control (β=.321, p<.001) subjective norm (β=.132, p=.041), to receive HPV vaccine were significant predictors and explained 54.4% of intention to receive HPV vaccine. it is suggested that promotion programs and social environment to encourage to think it positively and perceive it easy and convenient should be developed, with nursing students' educatinon for sex education and public relations activitiesas as a nursing educators.