• Journal of Korean Society of Transportation
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• v.25 no.4
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• pp.89-98
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• 2007

Nowadays, aggressive driving is a common driving behavior and it is raised as a dangerous factor for both drivers and passengers. However, it is hard to find studies on aggressive driving in Korea, and even the definition of aggressive behavior is not clearly explained. In this study, the term "aggressive behavior" is defined based on previous studies, and the significance of several psycho-social factors which affect aggressive driving were verified with the 'habit' factor from the Theory of Planned Behavior (TPB). In the pilot study, domestic drivers reported that aggressive behaviors included speeding, traffic light signal violation, and improper passing (cutting drivers off when passing). In this study, controlling the demographic characteristics of these three aggressive behaviors, the authors explored the relationship of the behaviors with TPB factors such as the habit factor. Consequently, in the case of drivers' intentions for speeding and traffic light signal violations, subjective norm, perceived behavioral controllability, and habit were significant factors. In the case of intentions for improper passing, only perceived behavioral controllability and habit were significant. In speeding behavior and traffic light signal violations, only habit was significant besides intention; however, in improper passing, both perceived behavioral controllability and habit were significant besides intention. The authors also tested an alternative model including TPB and habit factors for three types of aggressive driving. Finally, there are several implications for a possible intervention program for aggressive driving, though there are some limitations of the study.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.683-691
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• 2013

The purpose of this study is to identify the impact of behavior, subjective norm, perceived behavioral control and the empathy with staff of those who use social welfare center senior education program on the intention to use. To examine this, between theory of planned behavior of Fishbein & Ajzen(1975) and service quality of Parasuraman, Zeithaml & Berry(1988), research hypotheses that empathy with employees has an influence on intention to use are set. Data from 336 people joining Chungcheongnam-do social welfare center were collected by structured questionnaires, and data analysis for hypothesis testing was analyzed using regression analysis. The results of this study showed that behavior, subjective norm, perceived behavioral control and the empathy with staff of those who utilize social welfare center senior education program had a great impact on the intention to use.

• Convergence Security Journal
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• v.22 no.4
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• pp.3-9
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• 2022

Recently, as the environment of the 4th industrial revolution has arrived, the opening, sharing and convergence of data are actively being achieved in any organization. However, the opening and sharing of data inevitably leads to security vulnerability and there is ambivalence that is a threat that can affect the existence of an organization operated in the 4th industrial revolution environment. Especially security issues in the organization of the military can be a threat to the state, not the military itself, so it is always necessary to maintain a high level of security discipline. In this paper, 14 variables were selected through structural equation model applying theory of planned behavior, deterrence and protection motivation to find out the security level development measures by extracting factors that can affect security level. As a result, the theory of planned behavior that the security knowledge embodied through the usual security regulation education and evaluation affects the behavior was adopted, and the theory of deterrence and protection motivation showed the significance of the rejection level. In addition, it was confirmed that the variables that have the greatest impact on the military security level through the measured values of the three-year security audit were commanders and mental security. In conclusion, in order to improve the security level, it is suggested that security education, definite reward and punishment, and security system upgrading should be firmly established and mental security posture should be secured.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.443-452
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• 2011

This research aims at investigating the factors that affects the wearing of the nuclear protection equipment by radiology students. We measured the factors related to the wearing of the nuclear protection equipment based on the theory of planned behavior (TPB). We collected 192 survey records from 230 radiology students in Kwang-ju and Chun-nam providence who finished the clinical training. Based on Logistic Regression analysis, we found that the wearing of the nuclear protection equipment is statistically more probable as the level of study is lower, the scale of practicing hospital is smaller, the attitude rating is lower, and the rating of perceived behavioral control is higher. We argue that the development of educational program considering factors like the perceived behavioral control is required to enhance the degree of wearing the nuclear protection equipment in the clinical training of college students.

• 한국노년학
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• v.28 no.4
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• pp.1213-1225
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• 2008

The purpose of this study was to determine psychosocial variables of exercise behaviors for old adults. A major research problem identified through theory of planned behavior and it's empirical data: Do cognitive-social variables(health risk perception, self-efficacy, group conformity, exercise attitude) significantly mediate exercise behaviors(intention, action, maintenance)? A total of 453 older adults above 65 years(171 males and 282 females) who were enrolled in various classes were randomly selected at adults centers in Seoul. Participants completed a battery of questionnaires including the psycho-social variables(health risk perception, self-efficacy, group conformity, exercise attitude) and exercise behaviors(intention, action, maintenance). The results of statistical procedures(e.g., hierarchical multiple regression) indicated self-efficacy and exercise attitude significantly predicted exercise intentions of older adults. Exercise intention was a significant predictor of action, and action was a significant predictor of exercise maintenance. In discussion, various psycho-social mechanisms were provided to interpret the results of this study, and future directions were suggested.

• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.116-124
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• 2008

The foods served in festivals only affect attractiveness on visitors in itself. Because residents, tourists and vendor flow into the site in opening periods. In this case, there are always the possibility to happen to accident in site unprecedently. Therefore, The purpose of the study is to examine how visitors perceive the foods vendors served in festivals and how the factors influence among the casual relationship to applying the planned behavior theory. The Results is following up. Behavior Intention is affected the variables of belief, subjective norm and perceived behavior control. Final varialbe Food buying is affected the variable of behavior intention positive, but perceived behavior contro is not significant(p<0.05). Festivals make for the depar from the life, the attractiveness of the food happen to buy it stronger than the control ability of visitors. The health control for the food is needed systemically on the focus of the risk management

• The Journal of the Convergence on Culture Technology
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• v.7 no.2
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• pp.395-404
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• 2021

Emoticons used in personal messengers have already become a one of industry. In this study, we want to explore what motivations people use emoticons and how they affect to purchasing behavior. We first looked into which emoticon usage motivation influenced the attitude of emoticon purchase, and then analyzed the research model through PLS-based structural equation modeling. The result found that fashion and fun/habit factors significantly explain attitudes to emoticon purchase, and attitude, subjective norms, and perceived self-control affect to purchase intention and purchase intention predict purchase behavior. This study showed the factors affecting the purchase of emoticons through a validated model, and the results suggest what motivation factors should be included in the marketing phase and advertising.

• Information Systems Review
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• v.16 no.2
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• pp.1-23
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• 2014

With side effects such as Phishing and Spam using personal information in Social Network Service, there is a growing need for studies related to harmful behaviors such as the reason for privacy violation. As such, this study assumed privacy violation to be ethical decision, making behavior and used the Theory of Planned Behavior and Motivation Theory, which are mostly used in social science to identify the factors affecting privacy violation. The results suggested that the Perceived Enjoyment and Punishment used in motivation studies affected privacy violation behaviors, and that the factors of the Theory of Planned Behavior such as Attitude toward Privacy Violation, Subjective Norms of Privacy Violation, and Perceived Behavioral Control with regard to Privacy Violation significantly influenced the Intention to Privacy Violation. On the other hand, Perceived Curiosity and Subjective Norms of Privacy Violation did not affect the Intention to Privacy Violation. Therefore, this study confirmed that the Theory of Planned Behavior was appropriate to explain the Intention to Privacy Violation, and that the variables of the Motivation Theory generally influenced the Attitude toward Privacy Violation. This study was significant since it extended the scope of theoretical privacy study from users and victims centered to inflictor and applied the Extended Theory of Planned Behavior using the variables of the Motivation Theory in the study of Intention to Privacy Violation. From the practical aspect, it provided the ground for privacy education based on the fact that the Attitude toward Privacy Violation can be curbed when education on the Privacy Concerns, Perceived Enjoyment, and Punishment with regard to privacy is strengthened. It also cited the need for the punishment of privacy violation and the practical ground to amend the terms and conditions of user license and Personal Information Protection Act to provide policy support.

• Korean Journal of Culture and Social Issue
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• v.29 no.3
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• pp.275-304
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• 2023

This study aimed to examine the mechanisms underlying digital game usage behavior by applying the Theory of Planned Behavior and the Balance Theory. It investigated the influences of attitude, subjective norms, and perceived behavioral control on the intention to use digital games, as well as the differences in the application of the Theory of Planned Behavior model based on the balance state among individuals, significant others, and digital games. A total of 315 responses from adult PC game users were collected through an online survey conducted from October 21 to 25, 2021, and were analyzed using multiple regression analysis. The results revealed that attitude and perceived behavioral control had a significant positive impact on the intention to continue using digital games, while subjective norms did not exert a significant influence. By categorizing groups into balanced, unbalanced, and imbalance states based on the balance relationship, the application of the Theory of Planned Behavior model showed that in the unbalanced and imbalance groups, both perceived behavioral control and attitude had a positive impact on the intention to continue using digital games. However, in the balanced group, attitude only had a positive impact on the intention to continue game usage. This study contributes to understanding digital game users by examining both individual psychological factors and the influence of others on digital game usage behavior.

• Information Systems Review
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• v.18 no.2
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• pp.127-149
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• 2016

Based on a comprehensive literature review on Theory of Planned Behavior and Social Cognitive Theory, this study proposes and empirically examines a structural model consisting of factors affecting voluntary information security compliance behavior. To test the proposed research model, the study analyzes survey results from employees of a major Korean energy company, which employs an enterprise compliance support system. Results indicate three factors: compliance behavioral belief and compliance knowledge affect compliance behavior; compliance knowledge works as a mediator in the relationship between compliance behavioral belief and compliance behavior; and the more relevant the compliance is to an employee's job, the more the employee prioritizes compliance knowledge. This study suggests methods for encouraging employees to embrace voluntary, positive information security compliance standards. By doing so, this article aims to promote a more effective corporate compliance system for information security and enhance sustainable management practices.