• The Journal of the Korea Contents Association
• /
• v.22 no.7
• /
• pp.524-539
• /
• 2022

With the advent of generative artificial intelligence technology, it became possible to create a virtual human, and produce a lecture video only with textual information. It is expected that the virtual human will enhance the efficient production of educational contents and the student's entertainment experience and satisfaction. However, there have been still few studies that have demonstrated the process of how virtual human technology reaches students' satisfaction. Therefore, the purpose of this study is to empirically examine whether the human likeness, which is the main characteristic of a virtual human based on Uncanny Valley theory, affects human experience and satisfaction. In particular, human likeness of the Uncanny Valley theory was subdivided into human likeness in the visual and verbal dimensions, and the process of reaching satisfaction was understood based on the experience economy model. In particular, human similarity in Uncanny Valley theory was classified as similarity in the visual and language levels, and the process of reaching satisfaction based on the experiential economic model was analyzed with a partial least squares structure model equation (PLS-SEM). The survey was conducted online for a panel of office workers at a specialized research institution in China. The results indicate that both the visual and verbal human likeness had a positive effect on experience economy factors (education, entertainment, esthetic, escape), and then these experiential factors had a significant effect on satisfaction. The results also provide some suggestions to consider when designing educational contents by virtual human.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.19 no.11
• /
• pp.357-369
• /
• 2018

This paper aims at understanding the conceptual definition and the characteristics of happiness of korean university students. We analyzed the data using Hybrid model introduced by Schwartz-Barcott and Kim. The data was conducted from June, 2018 to July 2018. The participants in this study were 13 and an another part of the data was obtained from literatures regarding happiness of university students. We categorized Happiness of korean university students into eight attributes in four dimensions. In other words, The concept of happiness on korean university students is as follows: (i) Satisfaction of Individual's subjective, (ii) Satisfaction of Individual's objective, (iii) Achievement of goal, (iv) A positive cognition for the future, and (v) Relationship satisfaction from meaningful person, (vi) Physical and mental well-being of oneself and meaningful person, (vii) Satisfaction of everyday life, (viii) Satisfaction of college life. The major contribution from this paper is that we provide a guideline for establishing a strategy to reduce negative emotions and increase happiness of university students in korea by identifying the concept of Happiness on Korean university students. Based on this study, we recommend to develop an educational program to increase happiness of university students in korea.

• Journal of Digital Convergence
• /
• v.10 no.11
• /
• pp.287-293
• /
• 2012

The present paper attempts to account for customers' purchase intention of counterfeit goods. Based on some previous analyses, we have set up a structured model for analysis with a hope to identify the relationship between benefits from using counterfeit goods and motivational factors to purchase them. It is found, first of all, that motivation for ostentation significantly influences personal benefits from using the counterfeit goods. Second, we also find that motivation for satisfaction does not exert any direct influence on the factors of benefits, though it affects decisions to purchase. Third, motivation for practicability has significant influence on personal and, more strongly, on economic benefits. Fourth, quality has significant influence on both personal and economic benefits. Again, this factor is also more closely related with economic benefits than with personal ones. We hope that we will be able to provide practical tips for those who design and plan public service advertisements that intend to reduce purchasing of counterfeit products.

• Journal of the Korean Regional Science Association
• /
• v.35 no.2
• /
• pp.19-31
• /
• 2019

There have been a growing number of studies that show huge discrepancies between individuals' perceptions of relative economic position and the economic position based on the reported income in the survey. If this is the case, it is expected that the impact of perceived income status on individual happiness can be different from that of objective income status based on the reported income. The aim of this study is to investigate the factors affecting the discrepancies between perception and reality with respect to relative income status, focusing on the 'Reference group theory'. This study also tries to extend existing knowledge of the relative status on the happiness level of individuals, by examining how individual's happiness can be changed by providing the accurate information about their objective income level. There are systematic biases in perceived income status. A majority of people who actually rank in the lower part of income ladder place themselves in higher positions, while a significant portion of rich individuals underestimate their actual income status. Secondly, the misperception about the income distribution is affected by a variety of individual, household characteristics and reference group income. Thirdly, providing individuals with accurate information has a considerable effect on their happiness level.

• Journal of the Korean Society for Library and Information Science
• /
• v.48 no.2
• /
• pp.159-175
• /
• 2014

The purpose of this study is to analyze the relationships between the online information activities of older adults and their life satisfaction. Online information activities were categorized into 'information use ability', 'information use time', and 'information device use ability', and the life satisfaction included such as 'feeling of happiness', 'physical condition', and 'economical condition'. A total of valid 341 responses were examined and analyzed to test the research model using SPSS 19 and Amos. It found that the online information use ability and the online information use time had a positive effect to the information device use ability; it showed that the higher the information device use ability the higher their life satisfaction. However, the online information use ability and the online information use time had no effect to the older adults' life satisfaction in this study.

• Journal of Digital Convergence
• /
• v.10 no.5
• /
• pp.117-124
• /
• 2012

This study started why do consumers use the counterfeit goods. We executed the pretest through the depth interview, and made an purchase motivation scale, useful benefit factor and cost factor scale of counterfeit goods. We found out having the recognition difference of China consumers with Korea about these. The results is as follows. First, A counterfeit motivation appeared to the recognition difference appeared in a ostentation, economical efficiency and self-satisfaction factor with korea and china consumers. Second, counterfeit useful benefit factor organized to a personal significantly and economic benefit and the recognition difference appeared. Third, Counterfeit good useful cost composed to the personal good-quality, economic and social image of cost factors, and the recognition significantly difference appeared to all of cost factors with Korea and China consumers. These results are helpful for a depth understanding about the counterfeit use behavior, and will be utilized for the public campaign to reduce such behavior.

• 한국정책학회보
• /
• v.21 no.3
• /
• pp.241-264
• /
• 2012

인간에 대한 신고전파 경제학의 가정을 확장할 경우, 인간은 사회적 선호를 가지고 있고 규범을 사용하며 전통과 관습으로부터 자유롭지 못한 존재라고 볼 수 있다. 이 논문에서는 특히 사회적 규범을 따르는 개인의 행위를 명시적으로 고려하여 내면화된 사회적 규범을 따르는 경우에 얻는 심리적 만족감과 따르지 않을 경우 치러야 하는 심리적 비용을 δ 요인이라고 개념화하였다. 그리고 나서 이러한 δ 요인이 집단행동의 딜레마상황을 해결하는데 어떤 순기능을 발휘하는지, 낮은 행정비용으로 정책의 효과성을 제고하는데 어떻게 기여하는지를 살펴보았다. 또한 이러한 #x03B4; 요인이 정책관련 변수와 상호작용하여 어떻게 정책의 목표를 달성하는데 방해가 될 수 있는지도 들여다 보았다. 이를 위해 다양한 (가상적) 정책사례들을 살펴본 후 정책이 δ 요인과 상호보완적으로 작용하여 정책집행의 성공에 도움이 되는 공통된 조건이 무엇인지를 도출하였다. 사회적 규범을 따르는 개인들의 비율이 클수록, 정책대상이 되는 개인들의 행위에 대한 관측가능성의 정도가 높을수록, 사회규범의 준수가 개인의 이익과 연계될수록, 정책으로 실현하고자 하는 가치와 기존 규범과의 충돌이 최소화될수록, 합리적 이기주의자에 대한 통제가 충분히 이루어질수록 δ 요인은 정책과 보완적 관계가 형성되어 정책집행의 성공가능성을 높이는 것으로 분석되었다.

• Journal of Digital Convergence
• /
• v.10 no.7
• /
• pp.115-121
• /
• 2012

This study was to investigated why consumers buy counterfeit luxury goods, and to address questions about what was used. To this end, benefits consumers experience using counterfeit or what is profit? In addition, experience using counterfeit what is lost or dissatisfied? Based on the results of previous studies on the use counterfeit motivation, loss of use, benefits, and behavioral factors associated with motivation to learn using these counterfeit goods, benefits, and loss factor, each counterfeit product attitude and purchase intention was affects. First, the motivation for using counterfeit display, economics, satisfaction, usefulness, respectively. Counterfeiting in the attitude demonstrated motivation and quality had a significant impact. The economics of buying a counterfeit, satisfaction and quality significantly affected the motivation. Second, counterfeit benefits and economic benefits, personal benefits factor, respectively. Counterfeit goods on the attitude factor has significant effect personal benefit. Purchase of counterfeit goods, the economic and personal benefits also had a significant impact. Third, the loss factor counterfeit personal loss, quality loss, material loss, and social factors were lost. Attitude toward counterfeits were no significant factors that affect. The social cost of buying a factor had a significant impact. These findings on the behavior of consumers with counterfeit deep understanding helps. In addition, to reduce the future use of counterfeit campaign gives data that can be exploited.

• Journal of Families and Better Life
• /
• v.28 no.2
• /
• pp.165-179
• /
• 2010

The purpose of this study was to examine the relationships among the resources, financial management behavior and economic welbeing of wives. The data were collected from 300 participants by questionnaire. The subjects of this survey were 250 wives living in the Pusan and Kyungnam regions. The data were collected by personal interviews and self-administered questionnaires and analyzed by frequencies, correlation analysis, one way Anova, Duncan test, factor analysis, and multiple regression analysis. The major findings of this study were as follows: (1) the regression analysis found that financial management behavior was an important variable affecting the economic wellbeing of wives : and (2) there are statistically significant differences in the levels of financial management behavior and economic satisfaction between households of different socioeconomic levels. Theses results imply that a financial management program focusing on the ways to implement financial behavior effectively should be developed.

• Journal of Digital Convergence
• /
• v.10 no.10
• /
• pp.177-185
• /
• 2012

This study started why do consumers use the counterfeit goods. We executed the pretest through the depth interview, and made an purchase motivation scale, useful satisfaction and dissatisfaction factor scale of counterfeit goods. We found out having the recognition difference of China consumers about these. The results is as follows. First, Counterfeit use motivation ostentation, economic efficiency, satisfaction, and the practicality of four was All counterfeit motivation had a significant impact on attitudes. Second, the personal satisfaction and economic satisfaction as two counterfeit satisfaction factors were Counterfeit products personal satisfaction factors showed a significant influence on the attitude. Also the purchase of counterfeit economic satisfaction had a significant positive impact. Third, counterfeit dissatisfaction factors were personal, social and material factors of dissatisfaction into three Significant influence attitude toward counterfeit products is a factor. Purchase of personal dissatisfaction factors also had a significant impact. These findings made it possible for in-depth understanding of the behavior and culture in China of counterfeit consumer use. The results of this study has provided data that can be utilized in the future counterfeits reduce the use of public awareness campaigns.