• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.255-269
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• 2022

In this study, it was necessary to examine consumer acceptance attitudes from an in-depth and multifaceted perspective at a time when the need for chatbot services in various industrial fields is increasing and being activated in earnest. Accordingly, this study conducted a structural equation model to examine not only the structural relationship between ease, usefulness, and playfulness among the main functions of chatbot services and their acceptance attitudes, but also whether there is a mediating effect of service value in the relationship. As a result of the main study of this study, it was identified that the relationship between the ease, usefulness, and playfulness factors, which are the main functional sub-factors of the chatbot service, and their acceptance attitude and service value had a statistically static influence relationship. Based on these research results, the main research conclusions suggest that when companies in various fields provide chatbot services in the future, it is necessary to clearly determine the influencing factors that can affect the chatbot service acceptance attitude and provide these services. Through this, it is expected that the AI chatbot service will strengthen communication with consumers and establish itself as a customized and personalized counseling service.

• Journal of Technology Innovation
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• v.31 no.2
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• pp.83-110
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• 2023

This study deals with the process by which 'Social problem-solving R&D model' is established in Korean society through the evolution of the government's R&D program. We will examine the process by which a 'Social problem-solving R&D model', which was not present in companies, science and technology communities, and civil society, is formed through government R&D programs. To this end, we present a conceptual framework to analyze the process of co-evolution of 'Social problem solving R&D model', the organizational community that supports and implements it, and the institutions that supports the new model. In the synthesis, policy measures to enhance 'Social problem-solving R&D model' are dealt with.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.363-372
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• 2019

Mobile advertising applying various contents is being activated with the specificity of the mobile environment. In terms of not only products but also City Marketing, advertising strategies that are beyond the limits of traditional advertising are needed. However, related advertising in the region is mainly carried out on the basis of industry promotion. Therefore, in order to distribute goods through local industry, it is urgent to link with industry through city marketing for the region. The purpose of this study is to present the direction of city marketing policy through the process that Mobile advertising characteristics building up experience and feeling for the city brand. For this purpose, we selected mobile advertising characteristics to strategically use mobile advertising in the region, and examined the effects of Jeju city brand experience and city brand feeling. We also confirmed the moderating effect of communication experience with mobile advertising. The result of this study will be able to contribute to the policy direction of advertising for Jeju city marketing.

• Journal of the Korea Society of Computer and Information
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• v.14 no.9
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• pp.147-156
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• 2009

The aim of this study is to propose an integrated press system design for traffic information service by multi-connecting traffic information services which are now being serviced by each different requirements for the press service and by providing advanced traveler information service which organically user oriented design such as traffic broadcast, news, journal, semantic web and also related traffic ontology as well as road traffic information. For the objective, the status of domestic and foreign traffic information supply system was analyzed and then the requirements by media were reviewed. Then, by analyzing the system implementation method and the implementation system the method of implementing such the system was suggested. The design method suggested in this study enabled the information users to utilize a variety of traffic information through intervening between the necessary and sufficient conditions of information users and information suppliers. Throughout the result of this study, for the users who used the integrated transport, the efficient space movement and the economic using value was improved. Providing the traffic information through the press media will become useful information to road drivels, and it is effected that the traffic volume will be dispersed and the traffic jam will be relieved owing to the supply of traffic information to the press.

• Journal of Industrial Convergence
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• v.21 no.3
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• pp.181-188
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• 2023

The e-Government standard framework provides overall technologies such as reuse of common components for web environment development such as domestic government/public institutions, connection of standard modules, and resolution of dependencies. However, in a standardized development environment, there is a possibility of updating old versions according to core versions and leakage of personal and confidential information due to hacking or computer viruses. This study directly analyzes security vulnerabilities focusing on websites that operate eGovFrame in Korea. As a result of analyzing/classifying vulnerabilities at the internal programming language source code level, five items associated with representative security vulnerabilities could be extracted again. As a countermeasure against this, the security settings and functions through the 2 steps (1st and 2nd steps) and security policy will be explained. This study aims to improve the security function of the e-government framework and contribute to the vitalization of the service.

• Korean small business review
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• v.41 no.4
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• pp.37-63
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• 2019

The reason why Small enterprise cooperatives are important in the history of cooperatives is that they provide the basis for the development of cooperatives. Small enterprise cooperatives are composed of five or more members of small business owners and has received financial support from the government through the evaluation of the business plan from 2013. In 2018, however, Small enterprise cooperatives must be evaluated for five years of performance. In this study, we surveyed Small enterprise cooperatives members in 2015 to identify motivating factors that affect the sustainability and cooperation of Small enterprise cooperatives. On conclusion, intrinsic motivation has been found to be an independent variable affecting the sustainability and collaboration of Small enterprise cooperatives.

• Advanced Industrial SCIence
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• v.2 no.2
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• pp.1-8
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• 2023

The goal of the study is to describe blockchain technology as it relates to enhancing supply chains in the retail sector in order to achieve sustainability. This study offers a critical analysis of the possible applications of blockchain technology and smart contracts to supply chain management. This paper explains how Blockchain technology may be used by customers and merchants in a variety of retail business operations to great advantage. By adopting a modified version of the UTUAT model, this study validates the possibility of using blockchain for supply chain management in the retail industry. The study found a significant and positive correlation between behavioral intention and acceptance toward employing block networks in supply chain management in the retail business. The behavior intention (BI) to adopt blockchain technology is significantly influenced by performance expectations, effect expectations, subjective standards, and enabling variables. The performance and effort expectations have a considerable impact on the BI to adopt blockchain in supply chain management.

• Proceedings of the Korea Water Resources Association Conference
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• 2020.06a
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• pp.74-74
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• 2020

싱가포르의 물분야는 선도적 글로벌 하이드로허브(Global hydrohub)로, 글로벌 물시장에서 싱가포르의 위상을 견고하게 하면서, 지속적으로 괄목할만한 성장세를 이어가고 있다. 200개 이상의 물관련 기업, 25개 이상의 연구소와 더불어, 싱가포르 물분야는 2018년까지 25억 싱가포르달러의 부가가치 창출과 14,400개의 일자리를 창출하면서, 세계 각국으로부터 투자를 유치하고 있다. 또한, 싱가포르는 2006년 이래 국립연구재단(National Research Fund: NRF)에 6억 7천만 싱가포르 달러만큼 기금을 누적하여 2020년에는 28억 싱가포르달러의 부가가치 창출과 15,000개 일자리 창출이라는 목표를 달성 할 수 있을 것으로 예상된다. 이와 더불어 연구, 혁신 및 기업 (Research, Innovation, and Enterprise: RIE) 2020 계획을 달성하기 위하여, 싱가포르 국가 물기관인 PUB, 경제개발이사회(Economic Development Board: EDB) 및 기업싱가포르(Enterprise Singapore)는 싱가포르의 물분야 강점을 활용하여 다음과 같은 세 가지 분야에 초점을 맞추고 있다. 즉 1)"글로벌 국가가 요구하는 솔루션 개발", 2)"기술의 상업화(commercialization)"와 수출"을 가속화하고 3)"다양한 역량과 재능을 육성"하는 것이다. 본 연구는 싱가포르 PUB의 자국 물기업 지원을 위한 전략사례를 분석함으로써 한국 물분야 SOC공공기관의 인프라 건설 및 운영 노하우를 활용한 물분야 부가가치 창출 및 일자리 확대를 통해 현(現)정부의 경제정책 기조인 물분야에 대한 혁신성장과 일자리 창출 방안 마련에 기여하고자 한다. 또한, 본 연구를 통해 물분야 대표적 성공사례인 싱가포르 물분야 공공기관의 운영정책과 PUB의 경영전략을 분석하여, 국내 물기업의 해외진출 활성화를 위한 지원전략 수립의 기초자료를 제공하고자 한다.

• Asia-Pacific Journal of Business
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• v.13 no.4
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• pp.151-161
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• 2022

Purpose - The purpose of this study is to redefine imperial cultural properties and pass on and provide the elegant value of imperial cultural properties with the Allen Collection's promotion to retrieve imperial cultural properties. Design/methodology/approach - This study was approached to deal with the essential interpretation of cultural improvement through discussion in the cultural science approach Findings - As a result of examining ways to revitalize tourism resources using Allen Collection, it is necessary to cultivate international manners and knowledge levels in strengthening imperial awareness through the establishment of imperial museums, enacting laws on standards for designation of imperial cultural assets, and promoting them. In addition, policy needs such as the development plan of the imperial cultural festival, re-establishment, application, reuse, re-establishment, and reproduction according to environmental changes, and technical support and monitoring systems for investigating and preserving imperial cultural assets are needed. Research implications or Originality - The study on the device imperial cultural assets as tour resources the cultural assets mate be not only preserved and inherited to the descendant but also useful in contemporary national emotion positively. for we could obtain wide national support and co-operation in the protection work of cultural assets. What makes our cultural assets leaved indifferent before destruction like this most of all, it is form indifference of the people, we must make an effort to meet with recognizing the value of useful cultural assets by mean of utilizing cultural assets as tour resources to inhibit more damage of destruction of cultural assets.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2020.11a
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• pp.80-81
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• 2020

Due to COVID 19, the global economy is facing a crisis situation, and in the export-oriented industry, companies must consider survival. The government and industry are striving to revitalize exports in a number of ways, and with restrictions on non-face-to-face export activities, they are contemplating various ways to implement non-face-to-face export marketing. Among them, various studies are being conducted in various industries on the part of conducting an online exhibition. In particular, the shipbuilding and offshore industry is a major export industry, and offline exhibitions held around the world were an important opportunity for marketing, and the use of online exhibitions to substitute for them is urgently needed. In this study, we study AR, VR, MR, etc., which are various element technologies necessary for building an online exhibition hall suitable for the shipbuilding and marine industry, and how they are applied to online exhibitions.