• 제목/요약/키워드: 경영전략변화

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Classifying Strategic Types Through Strategic Group Analysis In Construction Industry (국내 건설부문 전략군 분석을 통한 전략군집분류 -국내 중규모 건설기업을 중심으로-)

  • Jeong Dae-Ryung;Yoo Byeong-Gi;Kim Jae-Jun
    • Korean Journal of Construction Engineering and Management
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    • v.6 no.2 s.24
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    • pp.102-110
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    • 2005
  • After the IMF bailout, the Environment of Domestic Construction Industry had changed dramatically. Before the IMF, Domestic Construction Firms are secured by the government regulations and some traditional practices. However, due to the following reasons: a decrease in public works, an increase in uncertainty of market prediction, the change of bid system, and increase in construction firms, recently the competition among construction firms has became keen. Under the serious competition, in order that medium-size construction firms survive in the construction market, it is need to establish the strategy that could increase productivity. In order to establish the strategy, firstly, construction firms should set up an appraisal standard of construction firms. Consequently, This study will introduce companies' objective appraisal in domestic construction market as well as basal data for setting-up strategy through adaptation industry structure analysis of business administration for strategic group analysis and a company which has lagged behind competitive power among the competitive companies can choose a target strategic group which should be pursued it in the future through being classified according to a group taken analogical strategy.

A Theoretical Framework of Strategic Decision Making Supporting Systems (전략의사결정지원시스템 개발을 위한 이론적 프레임워크에 대한 연구)

  • Kim, Yong Jin;Jin, Seung Hye;Lee, Seung Tae
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.97-106
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    • 2012
  • In the past, executive managers made a decision based on personal experience and knowledge due to lack of the appropriate and timely information. With the development of information systems and technologies, efficiency and productivity of business operation has been enhanced. In this study, we propose a system design and architecture blue-print related to strategic decision making support system. The proposed system consists of 3 key parts; individual business feasibility test, business portfolio feasibility test, business portfolio management. The three key parts are comprised of 11 components to generate information and knowledge based on various data input from inside and outside of firm. This system is expected to provide objective and reliable output to users. In addition, the proposed strategic decision support system would help respond to a rapidly changing business environment.

미래를 위한 구조 개선, 리스트럭처링

  • 한국전기제품안전진흥회
    • Product Safety
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    • s.64
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    • pp.22-24
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    • 1998
  • 리스트럭처링의 궁극적인 목표는 기업이 급격한 환경변화 속에서 살아남는데 있고 이를 위한 최우선 전략목표를 세우고 $\ulcorner$고객만족$\lrcorner$에 두고 있다. 또한 한정된 경영자원을 유망업종에 집중시켜 주는 것이 바람직하다는 경영 합리화의 움직임이 바로 리스트럭처링이다.

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고객의 질(質)적 가치 추구가 정보화시대 C/S경영의 핵심이다

  • 정준
    • Product Safety
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    • s.45
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    • pp.26-29
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    • 1996
  • 가전생활의 질을 향상시켜주는 기본조건은 '고(高)부가가치화, 소프트화, 패키지(복합)화'의 세가지를 들 수 있다. 고부가가치와는 미래사회의 변화를 예견하여 기술개발에 전략적인 목표를 설정하는 '기술중시의 경영'이 우선해야 해결할 수 있는 과제이다.

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Innovative Retail Strategy of CJ O Shopping (CJ오쇼핑의 혁신적인 소매유통전략)

  • Han, Sang Lin;Lee, Sang Hyun;Hong, Sung Tae
    • Asia Marketing Journal
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    • v.12 no.3
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    • pp.81-97
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    • 2010
  • CJ O shopping performs well in the mature home shopping market as they develop differentiated product assortments, valuable program and platforms, and enhance the customer service. This case examined the reason why CJOShopping needed to change their strategy and how they implement the strategy. Specifically, this case investigated how they established their new vision, why they changed their name, how they differentiated themselves in retail mix perspective, and how good their performance were. Future challenges and suggestions are discussed at the end.

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Innovation Strategy for the Korean Shipbuilding Industry Based on Analysis of the Shift in Industrial Leadership (산업주도권 변천과정 분석을 통한 산업주도기업의 혁신전략 도출: 한국 조선산업의 사례)

  • Kim, Byeong-Soo;Cho, Keuntae
    • Journal of Korea Technology Innovation Society
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    • v.16 no.4
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    • pp.1134-1162
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    • 2013
  • The purpose of this paper is to provide an innovation strategy for a leading industrial company. We analyze the process of a shift in industrial leadership using the shipbuilding industry as a case study. This paper explains that the three core factors of decline are immobilization, lack of innovation for major products, and organizational inertia. This study presents that the leader of a market is not decided by strong competitiveness, but by quick reaction to major customers' needs, and that out-of-date strategies do not contribute to maintaining leadership. As a result of this study, it shows that the leading Korean industrial companies shall establish a new innovation-oriented and customer-oriented management system that is flexible enough to anticipate and respond to the changes in new competitive environments. These findings contribute to the formulation of new strategies for other manufacturing industries in Korea.

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사업전략.제조구조.CIM기술간의 적합성에 관한 연구 -한.일 제조기업을 중심으로

  • 김한수;박형호
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 1998.10a
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    • pp.535-549
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    • 1998
  • 오늘날 급격한 경영환경의 변화로 인해 제조업의 효율적인 운영이 더욱 어려워지고 있다. 기업내에 새로운 기술을 도입하고자 할 경우, 해당 기업이 추구하고 있는 전략은 물론이고 그것이 실제로 운용되어지는 제조구조에 적합하지 않으면 경제적 효과를 얻지 못할 가능성이 크다. 본 연구에서는 사업전략·제조구조, CIM기술간 적합성 개념이나 시너지 효과(synergy effect)를 밝혀내고자 하였다. 따라서 각 차원에 따른 유형들이 상호보완적인 집합임에 착목하여 , 두 차원간 부합성 정도의 결과치가 어떠한 순위를 나타낼 것인지 조사하였다. 또한 세 차원 사이의 선택적 결합에 따른 상황적응성이 제조기업의 성과에 얼마만큼이나 영향을 미치고 있는지 검증해 보았다. 특히 한·일 제조업의 경영시스템을 경쟁전략·제조체계·CIM기술간 적합성 측면에서 살펴봄으로써, 상이한 경영환경하의 양국 제조기업이 각각 어떤 특성을 지니고 있는지 파악하고자 시도했다.

A Study on the Operation Method from Performance Analysis of Multinational Retailer in Korea (경영실적 분석을 통한 운영방안에 대한 고찰)

  • Kim, Yoo-oh;Kim, Su-hwan
    • Journal of Distribution Science
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    • v.2 no.1
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    • pp.39-62
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    • 2004
  • 국내에 진출한 Carrefour, Wal-Mart, Tesco(home plus) 등 다국적화된 소매기업들을 통하여 주 2 휴일제 실시로 변화가 예상되는 그들의 점포운영방안을 실적을 분석해봄으로써 보다 효율적인 경영전략과 운영 방안을 모색해보고자 하였다. 국내 할인점의 포화기 진입단계에 들어선 시점에서 국내 진출 다국적 기업들은 국내 선두 기업과 비교하여 짧은 진출 역사에도 안정성과 수익성 측면, 활동성 부문에도 양호한 결과를 나타내고 있으며, 이들의 운영의 전략적 측면은 구매 부문의 EDLP와 운영부문에 EDLC가 선 순환되고 유통·물류정보시스템과 결합하면서 Low Cost Operation이 추진하고 있음을 알 수 있다. 다국적 소매기업들은 표준화와 현지화를 대립이 아닌 양립과 조화로 보면서 현지화 부문에서는 MD(VMD) 부문 개선과 고객서비스를 개선함으로써 국내 기업들의 강한 경쟁자로서 접근하고 있다고 판단된다. 일부 우려에 대한 다국적 기업의 실적 저조에 대한 판단은 그들의 경영전략과 현지화 단계에서의 차이를 감안하면 이른 판단으로 사려 되며, 이러한 다국적화 소매유통기업에 대한 운영방안에 대한 고찰은 다국적 소매기업 및 국내 소매업체들의 경쟁력 향상에도 기여할 것으로 본다.

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The effect of ambidextrous strategic balance on the management performance of venture businesses (양손잡이 전략균형이 벤처기업 경영성과에 미치는 영향)

  • Se-jong Yoo;Yong-seok Cho;Woo-hyoung Kim
    • Korea Trade Review
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    • v.48 no.1
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    • pp.83-126
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    • 2023
  • The revenue histogram of venture businesses is shifting from bell-shaped normal distribution to power-law distribution, which implies that the fitness landscape of the venture businesses ecosystem is changing to be more rugged terrain. We argue that the firm should adopt both exploitation (fast follower) and exploration (or first mover) strategies not to get stuck in local maxima in the rugged fitness landscape from the complex system perspective. By designing and performing agent-based modeling simulation experiments which consist of three types of agents (new technologies, entrepreneurs, and consumers), we demonstrated that the ambidexterity strategy showed the highest performance score in three of four different environment except 'Fast Widening' case where the exploitation strategy showed the highest performance score under low technology appropriation and fast disruptive technology development speed. By investigating the financial and other statistics of 617 top venture businesses who have earned 100B won or higher annual revenue, we concluded that 82% and 9% of firms are bent on the exploitation and exploration strategy.

A Study on the Influence of Knowledge Management Strategy and Knowledge Management Decision Factors by Knowledge Management Type on Knowledge Activities (지식경영 유형별 지식경영전략과 지식경영결정요인이 지식활동에 미치는 영향에 관한 연구)

  • Kim, Myung-Soo;Song, Sang-Ho
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.592-606
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    • 2021
  • This study examines the impact of knowledge management strategies and knowledge management determinants for each type of knowledge management of a company on knowledge activities, and because each company's situation and conditions are different, it is necessary to approach each knowledge management type. The analysis was conducted using the SPSS 18.0 program targeting 81 companies that have introduced knowledge management systems or knowledge management by categorizing them into technology-oriented and combined types. The result is that Initial types are based on changes in organizational structure and active adoption of information technology, and the Organizational knowledge centers use management systems (CEO support, performance compensation system, education and training system) and infrastructure building and information technology to maximize individual knowledge. The Information technology-oriented types rely more on information technology such as infrastructure building and information technology use rather than organizational knowledge. and the Combination type is understood as an educational and training system and decentralized organizational structure for the overall expansion of the organization. Through this study, effective and significant strategies, knowledge management determinants, and knowledge activities for each type were presented.