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성공한 학습만화 사례 분석

  • Baek, Eun-Ji
    • 한국만화애니메이션학회:학술대회논문집
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    • 2011.05a
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    • pp.4-11
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    • 2011
  • <2010 만화산업백서>에서는 2009년과 2010년 상반기 주요 이슈 중 하나로 학습만화의 강세를 꼽았다. 시리즈(예림당)는 3천만 부를 돌파했고, <만화로 보는 그리스로마신화>(가나출판사)는 2천 3백만 부를, <먼나라 이웃나라>(김영사)는 1천 5백만 부, <마법천자문>(아울북)은 1천3백만 부, <코믹 메이플 스토리>(서울문화사)는 1천 1백만 부, <서바이벌 만화 과학상식>시리즈(아이세움)는 1천 만부를 각각 돌파했다고 한다. 초판 발행 부수가 2,000부도 넘지 못하고 있는 현 만화 단행본 시장에서 이러한 학습만화의 강세는 단순한 유행이나 교육열을 넘어, 학습만화가 한국 만화 산업에 중요한 위치로 자리매김 했음을 보여주고 있다. 실제로 2009년 출판만화 시장의 현황을 보면, 어린이만화는 총 927종이 발행되어 시장 규모가 2,362억 원에 달해, 출판만화 전체 시장의 67%를 차지하고 있을 정도로, 한국 만화 산업에서 중요한 위치를 점하고 있다.1) 1970년대 '만화전집' 형태로 출판되어 영업사원들에 의해 판매되던 한국 학습만화는 1987년 고려원에서 출간된 이원복의 <먼나라 이웃나라>에 이르러 대중들에게 주목받기 시작했다. 그러던 것이 2000년 초반 <만화로 보는 그리스로마신화>와 <서바이벌 만화 과학상식>시리즈와 <마법 천자문> 등이 참신한 기획력과 적극적인 마케팅 전략으로 천만 부 시대를 열었고, 시리즈에 이르러 3천 만부를 돌파하면서, 명실상부 학습만화 시대를 열었다. 물론 2000년대 중반 인기작의 아류작들이 쏟아져 나오고, 만화 출판 경험이 없는 출판사들이 학습만화 시장에 뛰어 들면서 학습만화 시장의 거품에 대한 우려의 목소리가 아주 없었던 것은 아니다. 실제로 학습만화 시장에 뛰어 들었던 많은 출판사들이 서점 가판대에 제대로 진열조차 못해본 체 사라져 가고 있다. 그럼에도 불구하고, 학습만화 시장은 꾸준한 성장세를 보이고 있다. 그렇다면, 천만 부 이상을 판매하고 있는 학습만화의 성공요인은 무엇일까? 본고에서는 성공한 학습만화의 스토리텔링을 유형별로 분류하여 분석해 보고, 변화한 스토리텔링 방식이 마케팅과 기획력과 결합해 어떻게 시너지 효과를 내고 있는지 사례별로 분석해 보고자 한다.

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Determinants of the Socio-economic and Emotional Status of the Elderly in Korea (한국노령인구의 사회.경제적 상황의 결정요인)

  • 노공균;조소영;신동숙;이태훈
    • Korea journal of population studies
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    • v.14 no.2
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    • pp.45-70
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    • 1991
  • 1. 문제점(Setting of Problems) 산업의 급진적인 진보는 고도의 기술사회(high-tech societies)를 창출해 내었고, 이로 인해 생산양식뿐만 아니라, 가치체계 및 생활양식이 급진적으로 변화하였다. 동시에, 산업화 및 생활수준의 향상은 인구통계학적 변천(demographic transition)을 가져와, 인구의 노령화가 이루어졌다. 산업화에 의해 발생된 이러한 현상들, 즉 가치체계의 변화와 인구의 노령화가 바로 문제의 핵심인 것이다. 산업화는 효율(efficiency)에 높은 가치를 부여함으로써, 정신적인 인간관계측면의 중요성을 무시하고, 노령화란 다차원적(multi-dimensional) 문제를 일으켰다. 이러한 문제들의 해결책으로서 서구적인 가치개념은 노인들의 생활의 질(quality of life)를 향상시키지 못한 것으로 생각된다. 따라서, 물질적인 면 이외에 정신적인 면의 접근법을 필요로 하게 되는 것이다. 2. 연구의 목적(Objective of the Study) 이 연구의 목적은 한국에 있어서의 인구의 노령화의 원인과 결과에 대한 연구를 하는데 있다. 이러한 연구에 의해 노령화라는 다차원적 문제에 대한 지식을 얻으므로써, 사회, 공동체 및 가족 수준에서의 노령화 문제를 다루는데 있어 비서구적 접근법 및 정책적 전략에 관한 방안을 제시하게 되기를 희망한다. 3. 방법론(Methodology) 1) 자료 수집(Data Collection) 자료는 다음 세가지 원천으로 부터 얻어졌다. 첫째, 출판된 자료 및 회의서류 둘째, 한국보건사회연구원과의 협조로 행해진 설문지 조사 셋째, 자체 연구팀에 의해 행해진 면담 2) 자료분석(Data Analysis) 인과분석(cause-effect types of analysis)은 probit, logit, path analyses에 의해 행해졌다. 이 연구논문에는 trend analysis의 결과는 제시되지 않았는데, 이는 다양한 정부기관에 의해 출간된 분석들과 유사하기 때문이다. 4. 연구분석의 결과 첫째, 경제적 요인은 노인들의 생활상태를 결정하는데 가장 중요한 요인이라는 것을 알 수 있다. 둘째, 노인의 사회적인 통합이 강할수록 보다 행복한 생활을 영위하는 것으로 나타났다. 셋째, 성(sex), 교육정도, 주거지역 등이 노인의 고용상태 및 소득수준과 큰 관계가 있다. 넷째, 교육정도, 사회적 결합(social integration) 등이 건강상태와 밀접한 관계가 있다. 다섯째, 사회적 통합, 건강상태, 독립심 등이 노인의 정서적 상태에 큰 영향을 미친다.

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An Analysis on Traffic Networks of Local Metropolitan area Based on Express Bus and Car O/D (고속버스, 승용차 O/D를 활용한 지방도시권의 교통네트워크 분석)

  • Jang, Hwan-Young;Kim, Nam-Gon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.9
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    • pp.559-569
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    • 2016
  • This study examined flow between regions based on the spatial structure of the territory and characterized the flow patterns by analyzing regional networks via transportation connectivity. To accomplish this, transportation connectivity of the entire nation was examined using 2010 national express bus OD data from the Korea Transport Database. After the initial analysis, 2010 car OD data describing networks in seven regions (125 cities and districts), Gangwon-do, Gyeongsangnam-do, Gyeongsangbuk-do, Jeollanam-do, Jeollabuk-do, Chungcheong-do and Seoul, were analyzed to identify transportation connectivity. The results revealed that Korea has strong triangular-belt-shaped transportation connectivity that connects among metropolitan areas in the Jeolla and Gyeongsang areas. Particular zones are set by regional characteristics and functional connectivity for each zone. The results of this study will be useful as a basic material to establish development strategies and customized regional policy development, as well as balanced development.

Analyzing stakeholders and policy implications of online platform regulations (온라인 플랫폼의 규제에 따른 이해관계 분석과 정책적 시사점)

  • Kim, Gayoung;Jung, Ae Rin;Kim, Dohyeon
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.19-31
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    • 2021
  • The influence of online platforms has become even more powerful than ever and there has been growing calls to regulate its enormous market power. Issues relating to platform monopolies have been discussed in Korea and recently the Online Platform Intermediary Transactions Fairness Bill has passed the Cabinet Council. Thus, we aim to analyze online platform regulations from stakeholder perspective and then address the regulatory direction. We first investigate the consequences of platform strategies including mergers that platform owners take. In addition, we inspect the possible effects of online platform regulations on its stakeholders. Our research can contribute to having a more balanced view on the online platform regulation that is somewhat in the favor of protecting platform complementors and consumers.

Probabilistic evaluation of ecological drought in forest areas using satellite remote sensing data (인공위성 원격 감지 자료를 활용한 산림지역의 생태학적 가뭄 가능성에 대한 확률론적 평가)

  • Won, Jeongeun;Seo, Jiyu;Kang, Shin-Uk;Kim, Sangdan
    • Journal of Korea Water Resources Association
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    • v.54 no.9
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    • pp.705-718
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    • 2021
  • Climate change has a significant impact on vegetation growth and terrestrial ecosystems. In this study, the possibility of ecological drought was investigated using satellite remote sensing data. First, the Vegetation Health Index was estimated from the Normalized Difference Vegetation Index and Land Surface Temperature provided by MODIS. Then, a joint probability model was constructed to estimate the possibility of vegetation-related drought in various precipitation/evaporation scenarios in forest areas around 60 major ASOS sites of the Meteorological Administration located throughout Korea. The results of this study show the risk pattern of drought related to forest vegetation under conditions of low atmospheric moisture supply or high atmospheric moisture demand. It also identifies the sensitivity of drought risks associated with forest vegetation under various meterological drought conditions. These findings provide insights for decision makers to assess drought risk and develop drought mitigation strategies related to forest vegetation in a warming era.

Development of Eco-friendly Cement using Reverse Osmosis Brine Water and Metakaolin (역삼투압 농축수와 메타카올린을 사용한 친환경 시멘트의 개발)

  • Kim, Taewan;Han, Ki-Bong;Kim, Do-Hyung;Seo, Ki-Young
    • Journal of the Korean Recycled Construction Resources Institute
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    • v.9 no.2
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    • pp.216-222
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    • 2021
  • This is an experiment to complement new ways of using concentrated water discharged from the seawater desalination plant. In this study, metakaolin, which has excellent chloride ion immobilization effect, was used as the main binder, and 10% and 20% of calcium oxide were substituted with the activator. In addition, tap-water(TW) and reverse osmosis brine water(RW) were used as mixed water. As a result of the experiment, the mixture using RW showed higher compressive strength than TW. It also showed low water absorption and high density. In the mixture using RW as mixed water, a hydration reaction substance called Friedel's salt could be observed. Considering the corrosion problem of steel, RW is considered to be applicable to products such as non-reinforced concrete, brick, and curb stone. Through this study, it is thought that it is meaningful to propose a new application method other than the ocean release of RW.

Is Arab-Israeli Conflict Terminable?: Analysing Robert Hazo (아랍-이스라엘 분쟁의 종식 가능성 연구: 로버트 하조의 논의 분석)

  • Chun, Kwang Ho
    • International Area Studies Review
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    • v.15 no.2
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    • pp.25-47
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    • 2011
  • The paper will investigate the chances of progress in the peace process in Middle East. Robert Hazo's 1993 article mainly argued the Palestinians and Syrian problems. He saw that these two problems are one of the key issue that current Middle East problem which involves Israel. The key tenants of his argument will be dissected to assess whether this view holds true in the light of developments in the Middle East in the intervening years. The Arab-Israeli struggle remains one of the most intractable in history. In 1993 Robert Hazo concluded that 'the conflict is a terminal struggle'. This paper investigates his analysis in light of progress or lack of in the intervening period and against the contemporary strategic environment. It uses information presented in academic, government, newspaper and world wide web articles to conclude that Hazo's assessment remains valid. While the various talks since 1993 combined with the potential benefits the United States, Israel and Syria could gain from a settlement proffer hope, the issue of 'right of return, borders and Jerusalem are unlikely to be bridged in the near future.

A Study on the Potentially Economic Effect of the Korea-China FTA: Focusing on Busan City (한-중FTA 체결이 미칠 경제적 영향: 부산경제를 중심으로)

  • Jung, Hyung-Dae;Park, Young-Bae;Kim, Jong-Soo
    • International Area Studies Review
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    • v.13 no.3
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    • pp.781-799
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    • 2009
  • Korea and China should come up with a mutually beneficial FTA proposal at an early date and thus lead the way towards the FTA. An FTA with China is a key issue of economic cooperation in order to confront soaring Chinese competitiveness in international markets. The purpose of this research paper is to analyze the overall Busan regional economy impacts of the Korea-China FTA. We analyzed the quantitative effects of an FTA by using microeconomic concept. The Korea-China FTA will have positive effects on the overall industry in Busan. Therefore, Busan regional industries exports and imports are expected to grow. Busan is worried the deal would pave the way for imports of cheap Chinese agricultural products, hurting the nation's already fragile agricultural sector. In contrast, Busan's manufacturing sector is expected to see its surplus rise. In sum, we think the FTA will bring benefit to the whole industry in Busan Regional economy because it accelerates development of the industries by trade and investment along with comparative advantage.

New DNA of the Korean welfare state: Towards social liberalism and freecurity (한국 복지국가의 새로운 DNA: 사회적 자유주의와 자유안정성을 향하여)

  • Choi, Young Jun
    • 한국사회정책
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    • v.25 no.4
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    • pp.39-67
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    • 2018
  • The Korean welfare state has achieved remarkable development during the last two decades, but simultaneously we have witnessed growing prevalent social conflicts and exclusion in the society. This research argues that the source of current problems lies in the nature of the Korean welfare regime, so called, 'paternalistic liberalism'. The paternalistic liberalism has been formulated by the combination of legacies of the developmental state and neo-liberalism. Paternalism with the growth-oriented and employment-centered approach has been a significant factor to restrict individuals' freedom and happiness in the Korean welfare state. It has also been embedded in the Korean welfare state such as social insurance, workfare programs, and centralized social services. In this context, this research proposes social liberalism, pursuing real freedom for all, as a new paradigm for the Korean welfare state. Breaking from the old path, Freecurity, combining freedom and security, which is argued to be the upgraded version of flexicurity, is also newly proposed as the operating model of social liberalism.

Analysis of Technology Convergence of 'Internet of Things' Patents in the Electronic Commerce by the CPC Code Technology (전자상거래(G06Q) 분야에서 '사물인터넷' 기술의 CPC 코드 기반 기술 융복합 분석)

  • Shim, Jaeruen
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.11 no.6
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    • pp.678-683
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    • 2018
  • This study deals with the analysis of a technology convergence of the IoT(Internet of Things) which is the key technology of the fourth industrial revolution. For this purpose, 77 patents with the Main Category CPC code G06Q50/10(Electronic Commerce Service) among the IoT patents filed after 2014 were analyzed. As a result of the Main-Sub Category analysis of CPC codes, the IoT has a strong relationship between "Electronic Commerce Service (G06Q50/10)" and G06Q(49 cases), H04L(40 cases), G08B(24 cases), G05B(21 cases), H04W(21 cases), H04N(16 cases), and so on. By using the methodology in this study, we can contribute the establishment of technology strategy and new value creation from the prediction of the possibility of the combination of technologies and to develop new patents among various new technologies.