• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.229-238
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• 2023

This study is to identify marketing methods that are different from the existing ones on the Metaverse platform, where new business models and industrial ecosystems are being formed. The purpose of this study is to identify how brand marketing methods are differentiated according to the type of metaverse and the characteristics of the main users who use metaverse. The research method was a case analysis method, and Roblox, which currently has the largest number of active users, was selected. We closely analyzed how Nike and Gucci brands market by reflecting the characteristics and consumption patterns of Alpha Generation and Generation Z, the main users of Roblox. The results of the analysis are as follows. First, it is approaching with enjoyable content, including games, rather than direct marketing. Second, the content provided contains the brand's story and philosophy. Third, it takes a method of linking virtual and reality. Lastly, through Metaverse, Brands are identifying the tastes of future potential customers and collecting data for customized services.

• Journal of the Korean Geographical Society
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• v.33 no.spc
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• pp.677-684
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• 1998

There are certain polemics regarding what kind of approach is most appropriate in the study of urban cluture. The tension seems to come from the misunderstanding of each other. A major source of the misunderstanding is different usage of the term 'culture' The lerm 'culture' may be interpreted either as way of life (fig. 1), system of meaning (fig. 2), the fourth structural condition (fig. 3), sophisticated taste (fig. 4), a superstructure of intellect and arts (fig. 5), biological supporting system (fig. 6), or all encompassing conditions (fig. 7). Whatever definition is taken for the term 'culture', there is a parallel definition of 'environment' for each stance (figures 1 - 7) What kind of definition is adopted matters because each of them is deeply rooted in different perspectives and focuses. It however, seems impossible to completely deny or disprove the utility of any of the slances. This, we may have to accept the diversity of definitions and consider urban cultural geography as a basket in which diverse concepts and perspectives are collected and nurtured.

• Cartoon and Animation Studies
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• s.18
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• pp.37-56
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• 2010

This paper focalizes on the 'evolution' of monster animation and . Actually, Many characters' 'Evolution' is a very powerful convention of Japanese genre animation. Lots of young people feel a huge pleasure about character's evolution. It is a fantastic spectacle to boys and girls. The first characteristic point of characters' evolution is growing-up body to an adult. For example, magical girls genre shows a woman's sexy body. This scene gives a sexual fantasy to young girl spectators, a voyeuristic visual pleasure to young boy spectators. The second point is that a transforming-body gains some super power or magical power. The third point is that a great many characters is in one text. In , characters' numbers go on increasing through 6 ways-hybrid type, mutant-reiteration type, metamorphosis type, simple-grownup type, narrative type, multiple evolution type. The evolution of has to pay attention to only one transforming way. Most Digimon characters are becoming to a human-weapons cyborg. In my opinion, this is very dangerous phenomenon with a political ideology.

• Cross-Cultural Studies
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• v.42
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• pp.393-418
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• 2016

Raquel, the representative work of Vicente García de la Huerta, an 18th century Spanish playwright achieved theater box-office success and popularity during staging. It has been evaluated by many scholars and critics as the ideal drama that faithfully followed the norms of neoclassicism, which pervaded the aesthetic mainstream at the time. However, the factor that enabled the popular success of this theater production was its ability to harmonize the themes or contents with a traditional play to meet the unique trends and tastes of Spanish viewers who were still appreciated earlier Baroque theater, rather than complying with external norms of neoclassicism such as principle of three unities or exclusion of comic figures etc. That is, Spanish viewers of the time thoroughly rejected theater of neoclassicists who attempted to unilaterally enlighten them while regarding the Baroque theater of earlier times as full of superstition and irrationality, illogic and disorder, regardless of their own dramatic taste. In this situation, Huerta's tragedy Raquel, achieved the harmony of neoclassical tragedy and Spanish theatrical tradition. It thus emphasizes the importance of public support and sponsorship in dramatic success. Traditional dramatic elements shown in Raquel can be summarized as honor, poetic justice and love and these elements are major dramatic codes penetrating the entire Baroque theater of Spain.

• Journal of the Korean Society of Food Science and Nutrition
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• v.29 no.4
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• pp.683-690
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• 2000

In this research high-fat-diet, which amounts to 40% out of the total calories, is prepared and taken to SD-lined rats for four weeks, and the exercise is taken using treadmill so that two groups are formed; one is for exercise group (E, EG) and the other for non-exercise group (CO,G). In addition the diet-intake-amount and body weight are measured for momparing a green tea extract intake group (EG,G) with a non-intake group (CO,E) and then serum lipid components can be analyzed after four weeks. Considering the total diet amounts for four weeks, Co group has the largest while the EG group does the smallest for the diet-intake-amounts; there is, however, no significant difference among all groups. Both body weight gain and the feed efficiency ratio of the CO group are larger than those of the EG and G group with significant differences (p<0.05). Taking into account the serum lipid components analysis, all of serum total cholesterol, LDL-cholesterol, and triglyceride of EG group have smaller values than those of non-exercise groups (CO,G) with significant differences (p<0.05) respectively, while HDL/LDL-cholesterol of EG group does a larger value than that of non-exercise groups with significant difference (p<0.05); these, hence, show efficient results. For the HDL-cholesterol level, there are no significant differences among each group and the ratio TC/HDL-cholesterol of EG group is smaller than that of Co group with a significant difference (p<0.05). Therefore, we can draw conclusions that exercise and green tea extract intake group (EG) has relatively better results than non-exercise groups (CO, G) through serum lipid components results and furthermore the effects of the green tea extracts intake is considered to play a supplementary role for the improvement of the serum lipid components.

• Journal of Popular Narrative
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• v.26 no.3
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• pp.123-160
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• 2020

Manga develops by reflecting a change of society, reader's needs, and their thoughts and changes of tastes, sensitively. Shojo manga and Jyosei manga also do. We can find several kinds of meaningful changes in Japanese Jyosei manga in the 2010s. The works which represent preciousness of daily life, women's narrative and self-realization are gradually increasing. In addition, the works that deal with very touchy issues such as sex discrimination at work, sexual harassment begin to emerge. It has never been found in the manga of the former era. While this paper analyzes the social and cultural causes of these changes of the works that exclude romance and treat gender issues focusing on recent works, it examines changes of Japanese Jyosei manga in the 2010s and their meanings. I investigate the current trends of Japanese Jyosei manga in the 2010s through Umimachi Diary that represents a precious everyday life with woman-centered narrative, Metamorphose no engawa that deals with women's story from a new perspective, Good-bye My Miniskirt that tackles gender issues. Furthermore I intensively analyze how Nagi's Long Vacation and Darucyan, which win popularity from women in their 20s~30, represent lives and troubles of contemporary Japanese women. Nagi's Long Vacation represents the heroine's quest for a self throwing everything out. While Darucyan deals with self-realization, it forms of a bond of sympathy of readers by representing the heroine who suffers sexual harassment and inequal conditions very realistically. Nagi's Long Vacation and Darucyan have something in common with portraying troubles and self-realization of the working women in their 20s based on a indigenous reality to Japanese society very realistically. However they are unusual in that it is different from the manga of the former era in dealing with heroine's troubles and their solutions. The most distinctive changes of Jyosei manga since 2010 are that real issues surfaced with social changes. In addition, these social contradictions result from irrational discriminations and old customs of Japanese society for a long time. Manga reflects subtly the portraits of the times, their images of women, and their values. These changes of Jyosei manga also show the concerns of readers at that time, and it means that women began to be aware of the issues.