• Title/Summary/Keyword: 건강 소비자

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공감$365^+$ - 업체탐방 - 올바른 품질 올바른 우리 닭고기 "올품"

  • Park, Seong-Jun
    • KAPE Magazine
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    • s.188
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    • pp.14-15
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    • 2012
  • 최근의 괄목할 만한 닭고기 소비 증가는 건강을 중시하는 웰빙 열풍과 궤를 같이 하고 있으며 제품도 통닭 위주에서 2차 가공육으로 다변화 되어 소비자의 구매선택의 폭도 커졌다. 이렇게 닭고기 시장이 커짐에 따라 등급 판정 받은 닭고기(27개 작업장)의 시장점유율도 2011년 전체 육계 도계량의 9.1%에 이르고 있다. 믿고 먹을 수 있는 위생적이고 안전한 먹거리에 대한 관심과 눈높이가 높아진 소비자에게 닭 등급판정 시행 업체인 닭고기 전문 업체 "(주)올품"을 소개하고자 한다.

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농장탐방 - 의령농원

  • Im, Seol-Hui
    • KOREAN POULTRY JOURNAL
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    • v.52 no.7
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    • pp.122-125
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    • 2020
  • 소비자들의 건강에 대한 욕구와 이에 대한 선택의 폭이 넓어진 현대사회에 발맞춰 신기술을 접목해 축산물 신제품을 출시해 부가가치를 창출하기 위한 농가들의 노력이 계속되고 있다. 이에 본지는 직접 개발한 사료로 기능성 계란을 생산 및 유통하고 있는 경남 의령에 위치한 '의령농원'의 박수민 대표를 찾았다.

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Characteristics of health-concerning interior design under well-being trends (웰빙 트렌드에 따른 아파트의 건강 관련 실내 디자인 요소에 관한 연구)

  • Ha Mi-Kyoung;Lim Bo-Lyun
    • Korean Institute of Interior Design Journal
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    • v.14 no.3 s.50
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    • pp.130-138
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    • 2005
  • Recently, as people are interested in the quality of life and well-being trend, the consumer's demand on a healthy residence is rapidly increasing. To offer heathy residential environment to consumers, it is necessary to investigate the quality of design regardings health. The purposes of this study are to arrange the elements of interior design for the healthy apartment and to present the essential points of design to make a proposal for the newly built healthy apartment. It is believed that the accumulated data will be the basic information to develop more healthy apartment in the future. Questionnaire was delivered and analyzed. Also, checklist were checked by visiting model house. Through the comparison and analysis between consumer's demand and the condition of the model house, this research suggests what the healthy apartment should be replenish. The result of this study are as following. In spite of the demand of improvement on sanitation, health diagnosis program, thermal comfort, sound comfort were high but the evaluation of the present apartments shows not that high. Consumer's demands like above are reflected on latest apartments but those are not reached enough to the consumer's demand.

The Analyses of Confidence and Satisfaction for Domestic Health Information Web-Sites (국내 건강정보 웹사이트의 신뢰성과 만족도 현황분석)

  • Woo, Young-Woon;Cho, Kyoung-Won
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.426-429
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    • 2006
  • We analyzed 18 representative domestic health information related web-sites for assessing confidence and satisfaction degrees using 19 assessment criteria and 5 important elements. The 18 representative web-sites are selected by rank information of a ranking web-site for domestic web-sites. In the results, we found out the presented state of confidence and satisfaction degrees of domestic health information web-sites and we presented methods for utilizing these result for web-site administrators and medical consumers.

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A Comparative Study on the Ginseng Consumption Culture of College Consumers in Korea and China - Focused on Attitudes Toward Ginseng and Intention to Purchase it - (한국과 중국 소비자의 인삼 소비문화 비교 연구 -대학생 소비자의 인삼에 대한 태도와 구매 의도를 중심으로)

  • Siwuel Kim
    • Journal of Ginseng Culture
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    • v.6
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    • pp.135-151
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    • 2024
  • In order to compare the ginseng consumption culture of Korean and Chinese college students, their purchase status of ginseng products, attitudes toward ginseng, and satisfaction with ginseng products were examined, and the purchase and recommendation intention of ginseng products was investigated. It targeted 267 Korean college students and 318 Chinese college students who had experience eating ginseng products. As a result of the survey, in the case of Korean college student consumers, interest in ginseng products increased compared to before COVID-19, and the intention to purchase and recommend ginseng products increased. In addition, the higher the satisfaction with ginseng, the higher the frequency of ginseng purchase experience, the higher the social benefit attitude toward ginseng, and the higher the age, the higher the intention to purchase and recommend ginseng products. Chinese college student consumers had higher parental purchases than Korea, higher positive intentions to purchase and recommend social and psychological benefits, and their 20s are already more interested and friendly than Korea. What Korean college students and Chinese college student consumers have in common is that interest in health, safety, and environment has increased since before COVID-19, and interest in ginseng-related products has changed in individual experiences, indicating that individual experiences are important and Chinese college student consumers are influenced by parents. In particular, COVID-19 is an opportunity to recognize the importance of health, which is important to those in their 20s, and is actually related to purchase intention. Focusing on these results, it seems that expansion to preferred products for college student consumers and differentiation of marketing strategies according to family influence and consumption culture should be made, and these new changes due to COVID-19 seem to be a timely opportunity. At a time when interest in health and safety has increased, strategic preparations are needed for the future consumersociety to respond to changesin product diversity and convergence, changes in marketing media to meet consumer consumption values, and changesin consumer family types, such assingle households.

A study on the applied Virtual Reality in the On-Line marketing of the shoes (On-Line 신발주문 반품률 제고를 위한 가상현실 적용사례)

  • Choi, Sung-Won
    • Archives of design research
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    • v.17 no.4
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    • pp.191-200
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    • 2004
  • The health of feet is connected with individual's health and affects a man's activity. Shoes need to be designed to protect feet and to absorb the impact of land. Thus, design, comfort and economical efficiency are important factors of shoes. Consumers can choose suitable shoes for their feet in off-line shopping. However, in on-line shopping, because they can not wear shoes, compare to the off-line shopping, there are many problems in internet shopping. First, consumers can get limited information of shoes because they must search information of purchase without other's help. Second, because consumers can not get important information such as design, size and a comfort of wearing, they can not make a careful decision. Above these, the solution of user-oriented internet shopping is development of new type of prototype which is accessible to user and to offer visual information through 3D virtual reality.

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