• Journal of the Korea Fashion and Costume Design Association
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• v.5 no.1
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• pp.33-45
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• 2003

This is a study that examines the fashion changes in the 20th century in terms of various subcultures in the period. Starting from defining the concept and the developing process of subculture, this study traces the history of subcultural styles from 1930s to 1990s, focusing on the way each generation resisted the main stream through its styles. This study is intended to provide a theoretical frame on the understanding of subcultural styles, with a close examination of its formative and developing process and characteristics. This study understands subcultural style as a way of deviate or resistant expression within a society. It differentiates itself from the main style by deliberately and publicly asserting its own identity, and, as a result, realizes in the form of fashion its repressed subconsciousness, resistance to the alienation from the society, and deviation from the normative ethics and morality of a society. The four types of subcultural styles presented in chapter 4 are based on their form of resistance, and they are classified and analyzed as follows: The first type is revision, which tries to revise and change the given form by adding new elements. There are two kinds of revision, one is dressing up, which dresses for success, and the other is minimal dressing. Hyperbole is the second type, which resists by emphasizing or hyperbolizing the main stream with its erotic, nihilistic, or dynamic forms. Two kinds of hyperbole are examined, one is hyperbole of masculinity, and the other is ostentatious hyperbole. The third type is reversal and rejection, which reverses the forms from the established sign system into its own secret code, or rejects the traditional taboos. This type include no dressing, and the reversal of sex identity. Isolation and redrawal is the fourth type, which tries to distance itself from the ritual code of the day. This type is divided into dressing of the escape from time, and dressing of the escape from space. The first group of this type is characterized by nostalgia or futurism. An emphasis is given on ethnicity, naturalism, or a closed space within a city in dressing of the escape from space. In conclusion, it can be said that subcultural style puts the foremost importance on individual freedom. Since 1990s, the distinction between the subcultural styles and high fashion gets somewhat blurred, while the liberal, sexual, life stylistic tension between the two groups are heightened.

• Proceedings of the Costume Culture Conference
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• 2004.04a
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• pp.63-65
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• 2004

현대의 라이프 스타일에 웰빙(well-being)적인 측면이 강조되면서 요가가 선풍적인 인기를 끌고, 운동을 즐기는 사람들이 늘어나면서 스포츠룩은 현대 패션 트랜드의 중요한 부분을 차지하고 있다. 몇 년 전 뉴요커들의 패션 아이콘 중의 하나가 스니커즈였던 때가 있었다. 정장팬츠에 운동화를 신은 모습은 국내에서도 패션 리더들을 중심으로 빠르게 유행되었다. 그 후 몇 년이 지난 지금 스니커즈 패션은 물론, 운동복으로만 생각했던 트레이닝복들이 거리를 메우고 있다. (중략)

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.2
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• pp.327-341
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• 2018

This study analyzed the influence of social distance and visual information on consumers' fashion style preferences in terms of information characteristics and providers. Data were collected from 521 females in their twenties and thirties who had experience using SNS. The empirical study results were as follows. First, with other factors of exposure under control, the social distance of information characteristics and providers showed a significant impact on fashion style preferences only when social distances were close. Second, the impact of social distance varied depending on the consumer's characteristics. This proved that innovation had significant negative influences, while conformity and informational sensitivity to others showed positive influences on the effects of social distance in terms of information characteristics. Innovation and fashion leadership also showed a negative influence on the social distance effect in terms of information providers. Third, conformity, informational sensitivity to others, and fashion leadership, proved to have a significant impact on the acceptance of eWOM in fashion styles, but innovativeness and normative sensitivity to others did not have a significant influence. This study can be used as baseline data in SNS marketing strategies for vitalizing information spread through eWOM.

• The Journal of Natural Sciences
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• v.9 no.1
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• pp.113-129
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• 1997

Postmordern style showed in contemporary fashion is various. Specially, street style begins from teddy boys, mods, hippy, skin head & popular fashion. They are come from mass culture. Mass culture dominated in many ways in modem society. In music, cinema & other plays we can read of youth. Street style includes youth culture about their fear and resistance and their passion. We can see kich in aetheics of street style as it was showed in mass culture. They are as follows. ${\cdot}$ Wit and sympathy expressed in primitivism. ${\cdot}$ Sensuality expressed in erotism like shows in works of Vivian Westwood & Zandra Rhodes. ${\cdot}$ Fantasy expressed cyber & psychidelic fashion.

• Journal of the Korean Society of Costume
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• v.53 no.2
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• pp.87-100
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• 2003

In this study, the modern street fashion of Kangnam and Kangbuk was qualitatively examined and comparatively analyzed through the field case study, and it is expected that the results of this study be importantly used in planning commodity of fashion brand. The photographs taken in the Kangnam and Kangbuk streets were classified as looks. which were comparatively analyzed each other. Also, a questionnaire was carried out in return for women in those streets, and data related with an age group, occupation, school, academic major, etc. for participant personality and with time purchasing clothing. average expenses for clothing per month. market and reasons for buying clothing, current fashion style, etc. for fashion preference trend were obtained. The streets around Kangnam subway station and KOEX mall for the Kangnam fashion style were selected for the sampling, and Sinchon and entrance of Ewha University for the Kangbuk, where college students and middle/high school students mostly gather. Results showed that an easy casual style was most popular in the Kangbuk area, and a romantic feminine style including a bobos style most popular in the Kangnam area. This case studied on the street fashion gaves the qualitative results about the fashion trend and fashion prediction information, and they could be compared with quantitative those known previously. Also, it could be a basis research on strengthening the competitive power in fashion commodity. However, this study was subjected to restriction in the sampling due to the short time and a few streets. This study will be extended into longer time and various streets including Apgujungdong in Kangnam and many colleges in Kangbuk.

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.246-253
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• 2009

Technology and fashion are not as distant from each other as it might first seem. Early wearables were functional but awkward to wear and to look at. Today wearables are rapidly rising to meet the fashion world on its own terms by producing garments that are both stylish and comfortable. Personalization of wearables allows for new modes of self-expression, which is an essential factor in making fashion items that appeal to the public. Embedded technologies in the garment and the functionalities integrated into the electronic textiles influence the ‘wearability', comfort and the aesthetic of a fashionable wearable. Considering these factors is an essential part of the design process when creating user-centered fashionable wearables. Designers have to have a comprehensive understanding of the purpose, the user, the interaction, and in commercial applications, the right price point. An appealing design in combination with an intuitive interface will make for a successful fashionable wearable.