• Title/Summary/Keyword: 개최속성

Search Result 24, Processing Time 0.022 seconds

Exhibition and Convention Destination Site Evaluation Using Importance-Performance Analysis (중요도-성취도 분석에 의한 전시컨벤션 개최지 평가)

  • Kim, Si-Joong;Park, Chang-Kyu
    • Journal of the Economic Geographical Society of Korea
    • /
    • v.9 no.3
    • /
    • pp.358-378
    • /
    • 2006
  • This study aims to examine seven factors and forty-two selection attributes of Seoul as an Exhibition and Convention Destination Site through the Importance-Performance Analysis(IPA) from the Exhibition and Convention Planner. The result of this study shows these three conclusions. First, according to the result of the Importance-Performance Analysis(IPA) of the forty-two selection attributes of an Exhibition and Convention Destination Site, thirteen attributes were placed on the right top area(Keep Up the Good Work), four attributes were placed on the right bottom area(Possible Overkill), five attributes were located on the left top area(Concentrate Here), and the other twenty attributes were located on the left bottom area(Low Priority). Second, the Importance-Performance Analysis(IPA) of seven factors in an Exhibition and Convention Destination Site reveals that the factors in the right top area(Keep Up the Good Work) of high importance and high performance were "Exhibition and Convention Center Facilities", "Exhibition and Convention Fee", and "Exhibition and Convention Center Accommodation Capacity". And the one factor located on the left top area(Concentrate Here) of high importance and low performance was "Exhibition and Convention Destination Regional Space", while the other factors of "Exhibition and Convention Center Management", "Exhibition and Convention Destination Tourism Space" and "Exhibition and Convention Destination Leisure Activity Space" were placed on the left bottom area(Low Priority) of low importance and low performance. Third, the difference of the mean value of the Importance and Performance on Seoul as an Exhibition and Convention Destination Site has been revealed that the performance of the attributes was lower than the importance of the attributes because forty attributes have described all plus(+) except two attributes.

  • PDF

A Study on the Importance and the Satisfaction of the Selection Attributes of the Exhibition and Convention Destination Sites for the MICE(Meeting, Incentive Tour, Convention, and Exhibition) Planners (MICE 기획가의 전시컨벤션 개최지역 선택속성 중요도 및 만족도 분석)

  • Kim, Si-Joong
    • Journal of the Korean association of regional geographers
    • /
    • v.11 no.5
    • /
    • pp.440-457
    • /
    • 2005
  • The purpose of this study was to examine the importance and satisfaction of exhibition and convention destinations from the MICE(meeting, incentive tour, convention, and exhibition) planners. Overall, four results were revealed from this study. First, considering the importance of selection attributes, soundproofing, lighting, temperature, A V facilities, the space of main convention hall and exhibition were the most important attributes. Second, hypothesis 1 suggested that there were statistically significant differences in the attributes of convention destination selection based on the socio-demographic variables. More specifically, a statistically significant was found in the 17 attributes out of 5 factors and 4 demographic variables. Third, hypothesis 2 suggested that there were statistically significant in the attributes of convention destination selection based on the planning characteristics of MICE. For instance, statistically significants were found 9 attributes out of 5 factors and the 4 planning characteristics. Fourth, the regional space of exhibition and convention was the most influential to the intention to revisit, followed by exhibition and convention facilities and use cost. And also, considering the recommendation to the other MICE planners who recently have used exhibition and convention centers, the facilities was the most influential, followed by use cost and tourism space surrounding exhibition and convention centers.

  • PDF

The expected impact regional development factors, according to the World Bamboo Expo held on regional and aechakdo be held and held persistence (세계 대나무박람회 개최에 따른 지역발전영향요인이 지역애착도와 개최지지 및 개최속성에 미치는 영향연구)

  • An, Tai-Gi
    • Journal of the Korea Convergence Society
    • /
    • v.8 no.1
    • /
    • pp.131-138
    • /
    • 2017
  • The purpose of research and bamboo for failure, Damyang-county, Jeollanam-do at 2015 Damyang bamboo the world fairs held according to the attachment to local factors impact of regional development and hosting support. To identify the impact on the property held. Fair after setting up a hypothesis to carry out research in the visitors through after sample surveys and survey and Empirical Analysis. Show areas are improving in the future, due to host tourists want to come up with the purpose of research to become a popular tourist attraction again. Attachment or environmental factors and social factors showed that, and affect the region. The host of social factors turned out to be the biggest influence, and economic factors, environmental factors shown to affect, and to a venue in order.Attachment is a factor appears to be affecting the region was the venue. The property is shown to environmental factors is not statistically significant, and host local affection, support appears to be factors affecting the holding. As a result, Fair, held regional attachment to the Influence Factors of regional development support, and according to the next fair in the Region and through the impact on the property held.Evaluation strategy could contribute to explore the festival.

Evaluation of Convention Destination Images for 2006 and 2010: Importance-Performance Analysis of Meeting and Exhibition Planners' Perceptions (IP분석에 의한 회의 및 전시 기획가의 컨벤션 개최지 이미지 평가)

  • Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
    • /
    • v.14 no.1
    • /
    • pp.19-32
    • /
    • 2011
  • This study compares the results of two Importance-Performance Analyses (IPA) on the convention destination images in Korea by meeting and exhibition planners. Meeting and convention planners carefully evaluate convention destinations by considering meeting room facilities, hotel service quality, safety/security, air transportation access and hotel room availability as the most important attributes of a convention destination. On the other hand, night life, exhibition facilities, scenery/sightseeing opportunities, food and lodging costs and restaurant facilities are considered as the least important attributes of a convention destination. The study revealed that convention destination attributes ranking is dynamic and continuous evaluation should be done to determine the current perception of the meeting and exhibition planners. Meeting and exhibition planners' importance grid of the convention attributes is dynamic and changed with the environment and needs of their clientele. In this study it was noted that the ranking for some attributes has dramatically changed.

  • PDF

제115회 발명교실 - 9월 11일 성공사례 등 발표 - 속성 요구르트 제조기 발명가 - 동우산업 김상환 사장

  • 한국발명진흥회
    • 발명특허
    • /
    • v.18 no.9 s.211
    • /
    • pp.14-15
    • /
    • 1993
  • 본회가 주최한 제 115회 발명 교실이 지난 9월 11일 발명장려관 연구실에서 개최되었다. 매월 둘째 토요일 오후 1시 30분에 개최되는 발명교실은 이달에도 1백여명이 참석하여 성황을 이루었다. 이날 발명교실에서는 동우산업대표인 김상환 사장의 성공사례 발표와 김영길 변리사의 $\ulcorner$산업 재산권제도$\lrcorner$에 대한 강의에 이어 본회 김관형 상근이사의 $\ulcorner$발명의 발상기법과 사업$\lrcorner$에 대한 강의와 토론이 있었다. 발명가의 성공사례를 간추려 소개한다.

  • PDF

Research on tourism intention of esports event spectators based on value-attitude-behavior hierarchy: Focused on Chinese spectators (가치-태도-행동 체계를 적용한 e스포츠 경기 관람객의 관광행동의도에 관한 연구: 중국 관람객을 대상으로)

  • Zhang, Xinyue;yoo, Changsok
    • Journal of Korea Game Society
    • /
    • v.21 no.2
    • /
    • pp.89-98
    • /
    • 2021
  • This study investigated the link between esports spectators and their tourism intention using value-attitude-behaviour hierachy(VAB) and co-branding. We've conducted a survey on Chinese who had a direct spectator experience on esports. Using a total of 311 samples, this study found that the link between the attitude of esports shows a positive effect on the tourism intention of the venue. Also, esports attributes have a positive relationship with the attitude of the venue.

A Study of Brand Value Development on Convention Destination: Application of Means-End Chain and Laddering Technique (Means-End Chain과 Laddering을 이용한 컨벤션도시의 브랜드가치 개발에 관한 연구)

  • Oh, Chang-Ho;Yook, Poong-Rim;Hwang, Jae-Wie;Kang, Sun-Goo
    • Management & Information Systems Review
    • /
    • v.31 no.2
    • /
    • pp.253-272
    • /
    • 2012
  • One of the fastest growing sectors in tourism industry is the use of applications from the MICE industry in various parts including business, politics, and cultural exchange due to globalization among the countries. The means-end chain theory suggests that convention participants perceive and judge convention destination as the means to achieving a desired end-state in a given destination selection situation. This study aims at establishing a convention destination's attributes, the benefits of consequences of using it, and the personal values it satisfies. A laddering interview was conducting in order to provide in-depth probing and to elicit responses from 96 visitors. This study presents the unique pyramid-structure of the means-end chain; a model linking perceived convention destination attributes to values. Understanding these concepts provides opportunities for convention destinations to target market segmentation and advertising based on the participants' desired end-states. In conclusion, the major correlations of attributions of the visitors, consequences, and the values are; informativeness(A), activity(A), tourist attraction(A) - sympathy(C), human relations(C) - self-development(V), and fellowship(V).

  • PDF

정보화와 신건설산업/산업구조와 기업의 변화

  • 홍성웅
    • 월간 기계설비
    • /
    • s.117
    • /
    • pp.82-88
    • /
    • 2000
  • 한국건설산업연구원(원장 홍성웅)은 개원 5주년을 맞아 지난 3월 21일 건설회관에서 $\ulcorner$정보화시대의 한국건설:동향과 이슈$\lrcorner$ 세미나를 개최하고 미래의 건설산업은 전문성을 확보한 업체와 건설생산과정$\cdot$체계나 표준화시스템 등에서 경쟁력을 갖춘 업체가 주도할 것이라고 전망했다. 이날 세미나에서 홍성웅 원장은 $\ulcorner$정보화와 신건설산업:산업구조와 기업의 변화$\lrcorner$라는 기조연설을 통해 앞으로 건설업은 건설생산 기술이나 경영의 내재적 속성과 거리가 있는 현 건설산업구조에서 벗어나 기업의 전문성과 다양한 기능적 통합(Enterprise Integration)이라는 두 가지 속성이 좌우하게 될 것이라고 전망했다. 홍성웅 원장의 기조연설에 이어 정영수 명지대 건축과 교수의 $\ulcorner$건설프로젝트의 System Integration$\lrcorner$, 김문호 LG-EDS상무의 $\ulcorner$건설산업의 e-Business 기회와 발전방향$\lrcorner$등에 대한 주제발표 후 김재영 국토연구원 건설경제연구실장, 최원식 건설기술연구원 CALS그룹장, 김재준 한양대학교 건축공학과 교수, 문정호 한국건설산업연구원연구위원, 한승헌 건설교통부 기술정책과 사무관 등이 열띤 토론을 벌였다.

  • PDF

The Effects of Convention Center Selection Attributes on Participant's Satisfaction and Moderating Effects of City Image and Attractiveness: Focusing on Shanghai Convention Center (컨벤션센터 선택속성이 참가자만족에 미치는 영향과 도시이미지·매력성의 조절효과: 상하이 컨벤션센터를 중심으로)

  • Oh, Jae Sin
    • International Area Studies Review
    • /
    • v.16 no.1
    • /
    • pp.353-378
    • /
    • 2012
  • The main purpose of this paper is to analyze the influence of selection attributes of convention center on participant's satisfaction. Specially, this study is focusing on the moderating effects of city image and city attractiveness. In the dimensions of convention center selection attributes, many factors affect participant satisfaction can be assumed that. They are categorized as seven factors; main facilities, subsidiary facilities, operations management, human services, board and lodging, accessibility, and peripheral conditions. The data was collected from 260 foreigners who visited the Shanghai convention center in China. 237 respondents were analyzed via intercept survey based on self-administered questionaries. The results of this study supported the proposed conceptual framework overall. The findings indicate that first, main facilities, subsidiary facilities, human services, accessibility, and peripheral conditions affected positively participant's satisfaction. Second, the high level city image and city attractiveness have moderating effect between some selection attributes of convention center and participant's satisfaction.

The Development of Baekje Cultural Festival & Reform Measure by Using Tourist Behavior Characteristic Analysis (관광객행동특성 분석을 통한 백제문화제 발전 및 개선방안)

  • Ko, Ho-Suk
    • Journal of Global Scholars of Marketing Science
    • /
    • v.16 no.3
    • /
    • pp.125-142
    • /
    • 2006
  • The purpose of this study is to Baekje Cultural Festival development & reform measure by using tourist behavior characteristic of using a correspondence analysis. This study searches choice attributes factors to compare and analyzes satisfaction with importance of each regional culture festival based on choice attributes factor to grasp main tourists' behavioral character about visitors of Buyeo baekje cultural festival that can be called representative regional cultural festival in Korea. Also, execute confrontation agreement test that is kind of multidimensional scaling, wish to examine preference by age and by companion of Buyeo baekje cultural festivals that is regional unique festival, and contribute attract foreign tourist to korea enlargement. And analyze through multiple regression analysis whether festival choice attributes factor exerts effect that is some in revisiting intention, I wish to consider desirable development and improvement plan that can analyze problem by this strength and weakness, raise more attractive foreign tourist to korea and incomes in Buyeo baekje cultural festival hereafter.

  • PDF