• Title/Summary/Keyword: 개입분석

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The Moderating Effects of Managerial Coaching between Job Characteristics and Job Performance (직무특성과 직무성과 간의 관계에 미치는 코칭 리더십의 조절효과)

  • Woo, Hyung-Rok
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.425-435
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    • 2015
  • While managerial coaching has increased popularly as an effective leadership initiative in organization, the relationship between managerial coaching and its effects on performance has not been scholarly well defined. This study examined the role of managerial coaching as a moderator between job characteristics and job performance. Based on the sample of 453 employees in a financial firm, HLM was conducted to test the research model at multiple levels of organizational hierarchies. First, we found that managerial coaching has a direct impact on employee performance. Second, the strength of the relationship between job meaningfulness and job performance is positively related to the level of managerial coaching. Third, managerial coaching positively moderates the association between autonomy and job performance. However, any cross-level moderating effects of managerial coaching on the relationship between feedback and job performance is not observed. These results show that managerial coaching by managers could promote employees' performance through maximizing the impact of job characteristics on employees' motivation.

A Study on Effectiveness and Activation Plan of Dream Start (드림스타트사업의 효과성과 활성화 방안)

  • Yoo, Hae Sook;Lee, Hyun Sook
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.2
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    • pp.175-186
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    • 2014
  • Dream Start Project purposes to provide equal opportunity for the child in the poverty. This project is conducted the last six years, there are voices of worry for the limit of the project performance. Therefore, this study aims to analyse the effectiveness of project and suggest activation plan of Dream Start from the viewpoint of users. This study use focus group interview to explore needs assessment for development of Dream Start Project. In conclusion, the project provides positive outcomes for children and their parents in terms of psychology, education and health etc. Children have increased their basic learning ability through the learning support. They have improved confidence and positiveness. The vaccine was as effective in health promotion. Dream Start had the effect of raising community consciousness. The relationship between children and their parents were smoothly through parent education. Free learning support has brought the economic effects. This project had the effect of improving welfare consciousness of the parents. This study presents the development plan of the business to reflect the users' assessment.

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인적판매원을 활용한 구매시점고광고 연구: 정보전달형태에 따른 효과 분석

  • Park, Sun-Chan;O, Sang-Do
    • 한국벤처창업학회:학술대회논문집
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    • 2016.04a
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    • pp.154-156
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    • 2016
  • 이 연구의 목적은 소비자의 구매의도를 자극하고, 판매를 촉진시켜주는 구매시점광고(POP Ad: Point Of Purchase Advertising)의 소매판매 유통점 활용영역에서 정보전달형태 변화에 따른 광고효과 차이가 있는지를 연구하는데 있다. 연구의 배경과 방법은 통상의 구매시점광고가 정보전달 방법에 있어서 소비자 구매활동 장소 내 외에서 단순 비치, 설치된 상태로서 기능과 역할을 수행하고 있음을 착안, 광고소구형태를 시각, 청각 그리고 인적판매원이 관여된 혼합(시각, 청각)형으로 분류하여 정보를 전달 한 후 소비자의 태도 및 매출 비교를 위해 실증적 실험을 했다. 본 연구의 핵심 가설은 '인적판매원이 개입된 혼합형(시각, 청각) 구매시점광고가 소비자 태도(신뢰도/호감도/구매의도) 및 매출( + / -)영향도가 더욱 높게 나타날 것이다'이다. 이는 소비자에게 시각, 청각이 동시에 전달되는 혼합소구유형은 정보전달력이 우수하고, 광고 효과성이 높을 것이다를 검증하기 위한 것이다. 본격 연구 전에 실시한 1차 사전적 실증 실험결과 소비자가 지각하는 관점에 따라 시각형(광고의 정보내용을 인쇄물로 제공), 청각형(광고의 정보내용을 소리전달형태로 제공), 시각, 청각 혼합형(인적판매원이 시각형 정보를 활용 광고내용을 직접 전달)분류한 3가지 유형간 정보전달 효과의 차이는 없는 것으로 나왔다. 하지만, 본 연구는 생계형 소매유통 창업현장에서 활동하고 있는 소상공인들이 구매시점광고를 광고의 활용측면에서 능동형 마케팅 활동 도구로 사용할 수 있는지에 대한 실증적 사례 분석을 했다는 것에 의의를 두고자 한다. 업종별 차이는 있지만 대부분의 소상공인들의 마케팅 환경은 열악하다. 마케팅 전담 인력의 부재, 마케팅 지식의 부족, 전방위적 마케팅 전개 시간의 한계 등으로 인해 체계적으로 마케팅활동을 펼 칠 수 없는게 현실이다. 이에 현장 활용성이 높은 효율적이고 효과적인 구매시점광고의 광고정보전달 연구 및 개발이 요구된다고 보며, 이에 관한 지속적인 후행적 연구와 노력이 필요하다고 사료된다.

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Globalization and Critical Review for the Korean Welfare State (세계화와 한국 사회복지의 비판적 검토)

  • Kim, Yung-Whoa;Lee, Ogg-Hee
    • Korean Journal of Social Welfare
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    • v.39
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    • pp.74-102
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    • 1999
  • The integrated global economic system have intensed Liberalization, dereguration, privatization. National states were subordinated in global economic system. To save social costs and to encourage the national competition power, the globalized market tends to reduce the domestic social expention. Truely anxious things are not the defectiveness of capitalism itself but neo-liberal measures of each national states. So neo-liberal globalization beat welfare states. Welfare and growth, accumulation and justice are inter-conflict elements, and these confliction is well explained in context of globalization. Stratigies of growth pursuing economic benefits subordinate social policy in economic policy. Globalization did not always reduce the power of national state, but each national states purposely reduce the power of state and state participations. Thus Globalization can be overcome and must be overcome, eventually, the history of social welfare in korea differ frome that of European states. Their's social welfare retrenchment have based on the excessly expeneded welfare provision, but the frame of social welfare in korea is not yet established in history. Fundamentally historic experiences between European and korean social welfare are different. So "the third way" in korea must be in carefull approaches and the social welfare policy in korea must purchase "anti-market policy" and the equal distribution.

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Sam Sang Rural Community Development Model of Lao PDR in Approach to Successful Implementation - Lessons from Korea's Saemual Undong - (라오스 삼상농촌개발모델의 성공적 추진 - 한국 새마을운동의 교훈 -)

  • Vongxay, Vongsakda;Yi, Yangsoo
    • Journal of Agricultural Extension & Community Development
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    • v.24 no.2
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    • pp.143-154
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    • 2017
  • Saemaul Undong (SM U) initiated in Korea in the 1970's is widely acknowledged as a successful model for rural community development, despite its limitations. This paper investigates the success factors of the SMU model and the lessons thereof for Sam Sang Model of Lao PDR, which appears ineffective over the years. Results show that land reforms, social ties among villages, strong institutional support and leadership and incentive system as well as "top-down" and "bottom-up" development approaches are among the factors that significantly contributed to the success of the SMU. However, rural development program would not be effective if residents are unwilling to participate. Therefore, to successfully achieve rural community development in Lao PDR, the government should through the Sam Sang model employ top-down and bottom-up approaches to enhance local participation and address the exact needs of the local people.

A Study on Networks of Stakeholders to Manage Korean Major Forest Trails (국내 주요 숲길의 운영·관리에 대한 이해관계자 네트워크 특성 연구)

  • Kim, Jae-Hyun;Chang, Chu-Youn;Kim, Jae-Jun
    • Journal of Korean Society of Forest Science
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    • v.104 no.3
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    • pp.454-465
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    • 2015
  • This research analyzed characteristics of networks among stakeholders related to forest trail management. Results of analysis showed that Jiri way and Uljin trail had council-led network. As both trails were supported by government, the government had much power to make decisions and manage trail. But parts that mediated differences of interests among various stakeholders were insufficient. To manage forest trails effectively, it is necessary that hub organization which can have networks and make decision considering different interests have to develop and it have to authorize hub organization to take a right role for management of forest trails.

The Mediation Model Verification of Private Self-consciousness on Game Addiction and Aggression (게임중독과 공격성의 관계에서 사적 자의식의 매개모형검증)

  • Lim, Jeeyoung
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.250-261
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    • 2016
  • This study was conducted to verify the mediation model of private self-consciousness on game addiction and aggression. Data from 439 boys were included in the analysis. The results are as follows. First, correlation analyses revealed that game addiction was positively correlated with aggression and private self-consciousness. Private self-consciousness was also positively correlated with aggression. Considering two factors of private self-consciousness, game addiction showed a significant positive correlation only with self-reflectiveness factor. Although two factors of private self-consciousness showed positive correlations with game addiction, regression analyses revealed that self-reflectiveness was the significant predictor of aggression. Second, the structural equation analyses showed that private self-consciousness, especially self-reflectiveness was found to partially mediate the influence of game addiction on aggression. Finally, limitations of this study and suggestions for further study were discussed.

On-the-job Training Gap between regular and non-regular Workers and Wage Effects (정규직-비정규직 간 훈련격차와 임금효과)

  • Oh, Ho-Young
    • Journal of Labour Economics
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    • v.43 no.3
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    • pp.33-61
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    • 2020
  • The purpose of this study is to analyze the disparity in on-the-job training between regular and non-regular workers and to compare the wage effects of on-the-job training. Using the Korean micro data from the Programme for the International Assessment of Adult Competencies(PIAAC) published by OECD, Propensity Score Method(PSM) is applied to overcome the endogeneity problem. The average treatment effect(ATT) on the training participation is analyzed, using non-regular workers as treatment group and regular workers as comparison group. Odds ratios of non-regular employees' training participation compared to regular employees shows 0.67 times after constructing matching sample and this means that non-regular workers are facing a disadvantageous training opportunity compared to regular workers. In order to estimate the wage effect of on-the-job training, the average treatment effect(ATT) of on-the-job training on average wages for regular workers and non-regular workers is estimated respectively. I find insignificant wage effect from on-the-job training among regular workers and significant positive effect on non-regular worker's wage from on-the-job training.

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The Effect of Corporate International Diversification on Cost Stickiness (기업의 국제다각화가 하방경직적인 원가행태에 미치는 영향)

  • Rhee, Chang Seop;Woo, So Hee;Rhee, Hyun Jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.9
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    • pp.100-107
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    • 2018
  • This study investigated the effect of corporate international diversification on cost stickiness. A cost behavior that indicates a lower rate of cost reduction when the volume of sales decreases than the rate of cost increase when the volume of sales is increased is called cost stickiness. This cost behavior is caused by decisions made by considering the adjusting costs of the manager, and for corporate international diversification, the decision making on the adjustment cost of the manager has been reduced by the offsetting accruals hypothesis. From the empirical results, we observed that the cost stickiness of international diversified companies decreases. It is expected to contribute to the capital market and academia by identifying whether corporate international diversification can have a significant impact on management decision making related to costs.

The Effects of Meaning of Life and Depression on Health- Promoting Behaviors of the Elderly - Focusing on the Elderly Who Participated in Community Health Programs (노인의 우울, 생의 의미가 건강 증진 행위에 미치는 영향-지역사회 건강 프로그램 참여한 노인을 대상으로)

  • Park, Yoon-Jin;Kim, Gum-Jung
    • Journal of Digital Convergence
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    • v.15 no.5
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    • pp.411-417
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    • 2017
  • This study investigated the effects of meaning of life and depression on the health-promoting behaviors of community-dwelling elderly people, as well as the effects of community programs on their depression, meaning of life, and health-promoting behaviors. Collected data were analyzed by ANOVA, paired t-test through SPSS/WIN 18.0 program. The demographic characteristics, depression, meaning of life, and health-promoting behaviors of the participants were analyzed using descriptive statistics that calculated real numbers and percentages. The participating in community programs resulted in a decrease in depression(t=2.379, p=.010) and significant increase in meaning of life(t=2.421, p=.009) and health-promoting behaviors(t=2.316, p=.012) and recognized the importance of community role for healthy old age. Based on this, we propose active participation of the community for the health of elderly people and development of programs suitable for the subjects.