• The Journal of Society for e-Business Studies
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• v.21 no.2
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• pp.135-150
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• 2016

As the privacy issues are all around the world, the intrusion into personal privacy is concerning. For that reason, government established the article from the personal information protection law that has to notice the privacy policy to users on the online site. and the matter of privacy invasion make concern toward behavior of online user. Although there are rules to carrying legal binding force in accordance with, because it is full of text and uncomfortable to read so that its readability is low. In the same context, each other has different state of understanding with the policy for personal information has been playing an important role. In this approach, companies and government do not think this over deeply and do just for what their practical use is. That is the reason why this research start, and the result expecting for real. As the result in the participant who cognize the privacy policy display pattern, they have certain type to do. In this article, the certain behavior doing is remarkable with the privacy policy. According to privacy concern, privacy fundamentalist reveals such a compromise reaction to protect their information when they know what information which the privacy manager of service provider collect. This study arrives at the result depending on the gap of privacy group that the group of checking the policy contents, especially the group which has high privacy concern, they move forward to protect their emotion and put a constructive plan into protective action. Otherwise, the group of unchecking the policy contents and following their own thinking of privacy policy are not deemed statistically significant. Therefore, this is considered to support more various implications than the previous issues and alternatives about privacy policy pattern and user protection behavior of privacy.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.26 no.3
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• pp.713-724
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• 2016

In providing services by using informations of each client, business managers have duties to maintain the personal information under the procedure of collecting, storing, using/providing, and destroying them. Besides, they also have duties to inform their clients, the subject of the personal information, of how to manage and use their client's informations. In this study, the privacy policies, stipulated at domestic and foreign portals will be compared with one another, and the differences between domestic and foreign portals will be shown. The implication in each field and categories of domestic web sites will be found.

• 월간 기계설비
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• no.9 s.206
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• pp.24-25
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• 2007

인터넷 사용인구가 급속도로 증가하면서 피해발생이 위험수위를 넘어섬에 따라 정보통신부가 정보통신망에서의 개인정보 수집.이용.제공에 대한 고지 및 동의제도 개선.보완, 개인정보 취급 위탁 관리.감독 강화, 개인정보취급방침 공개 의무화 등 개인정보 보호강화를 확대하고 지난 7월 27일부터 시행에 들어갔다. 정보통신부에 따르면 정보통신망에서의 이용자 보호 및 개인정보 보호 강화를 내용으로 하는 개정"정보통신망 이용촉진 및 정보보호 등에 관한 법률"(이하 정보통신망법) 및 동법 시행령과 시행규칙이 개정되어 지난 7월 27일부터 동시에 시행됐다.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.24 no.1
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• pp.183-193
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• 2014

Korean personal data(information) protection law requires privacy policies post on every website. According to recent survey results, users' interests on these policies are low due to these policies' low readability and accessibility. This study proposes a layout that effectively conveys online privacy policy contents, and assesses its impact on information understandability, vividness, and recognition of users. Studies on privacy policies and layouts, media richness theory, social presence theory, and usability are used to develop the new layered approach. Using experiments, three major layouts are evaluated by randomly selected online users. Research results shows that information understandability, vividness, and recognition of privacy policies in the revised-layered approach are higher than those of in the text-only or table-based layouts. This study implies that employing visual guides like icons on privacy policy layouts may increase users' interest in those policies.

• The Journal of Society for e-Business Studies
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• v.25 no.1
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• pp.123-134
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• 2020

Although the rights of data subjects are defined through laws such as the Personal Information Protection Act, the consent process for collecting personal information by financial institutions is only formal and does not guarantee the right of self-determination of personal information. Therefore, it is necessary to analyze the problem by information provision items of the current model, and to improve by changing the structure such as replacing the current method provided with the text with pictures and videos, and mandatory to provide the information subjects with personal information flow related images from the signing up stage. The improvement model is presented as a way to add a procedure to the current model. The effect was verified through a survey. It is hoped that the proposed model is actually reflected through the review to create an environment that can be a true meaning agreement that reflects the information subject's right to self-determination.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.05a
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• pp.158-159
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• 2017

Sentiment analysis is the review of written or verbal communications to determine some measure of emotion or feeling in the communication. Search engines are one of the most popular sites visited on the Internet generating hundreds of billions of hits per month worldwide. Obviously privacy policies related to these search sites are extremely important. Our study reviews the privacy policies of the two largest search engines, Google and Baidu to determine the overall sentiment of their privacy policies. Significant individual findings and significant differences were found using several sentiment and opinion analysis methods.