• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.4
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• pp.161-178
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• 2019

The purpose of this study is to analyze the effect of characteristics of the online shopping mall website and the service quality factors required on the online service on the reliability and repurchase intention. Through this, the key customer response service and operation management strategy can be proposed for the growth of kidult online shopping mall which is continuously spreading. Also, implications for development direction can be suggested. For this purpose, the ES-QUAL and E-Rec-S-QUAL factors proposed by Parasuraman et al.(2005) were set as independent variables, as well as professionalism, diversity, playfulness, and personalization, and website reliability as a mediating factor, and repurchase intention as a dependent variable. For the analysis, a structured questionnaires survey was conducted to 200 domestic online shopping mall users. The main results are as follows. First, the professionalism, personalization in the characteristics, and service quality factors had positive effects on website reliability. Second, playfulness, personalization in the characteristics, and service quality factors had positive effects on repurchase intention. Third, website reliability had a positive effect on repurchase intention. Fourth, website reliability was found to mediate the relationship between predictive (independent) variables and dependent variables. The above results show that if a professional online shopping mall is equipped with online service quality and establish personalization through enhancing the professionalism, the online shopping mall can form a website reliability and expect to build continuous relationship with customers. In addition, implications can be suggested for future customer response service and operation management strategies.

• Annual Conference of KIPS
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• 2006.05a
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• pp.277-280
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• 2006

소프트웨어 개발 프로젝트에서 메트릭 수집 및 분석 활동이 점차 중요하게 인식되고 있다. 메트릭 수집 및 분석 활동은 조직/프로젝트, 팀, 개인 모든 레벨에서 수행되어야 하는 중요한 활동으로 여겨져 오고 있다. Personal Software Process(PSP)[1]에서 개발자 개개인이 수행해야 되는 메트릭 수집 및 분석 활동이 제시된다. 이러한 메트릭 수집 및 분석 활동을 통해 개발자는 소프트웨어 품질 향상, 계획 단계에서 보다 정확한 예측 활동, 개인 프로세스의 정량적 관리 등의 이득을 얻을 수 있다. 이러한 이득을 얻기 위해서는 신뢰성 있는 메트릭 데이터의 수집이 무엇보다 중요하게 된다. 그러나 메트릭 수집의 오버헤드와 context switching 과 같은 문제로 인해 개발자가 신뢰성 있는 메트릭을 수집하는데 많은 어려움이 겪는다[2, 3]. 또한 PSP 가 제시하는 분석 기법만으로는 수집된 메트릭에 대하여 의미 있는 분석을 하기 어려운 문제점이 존재한다. 이러한 문제점들을 감소 시키기 위해 메트릭 수집 및 분석 도구를 개발하였고 본 논문에서는 이 개발된 도구를 설명한다. 이 도구의 핵심은 메트릭의 자동 수집과 다양한 분석 결과의 제공을 통해 신뢰성 있는 메트릭 데이터의 획득과 의미있는 분석을 가능케 하는 데 있다.

• Proceedings of the Korea Multimedia Society Conference
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• 2001.11a
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• pp.686-689
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• 2001

최근 개인 신분확인 기술로 개인의 신체적 특징을 이용한 생채인식시스템이 주목을 받고 있다. 그러나 생체인식시스템에 저장된 생체 정보가 개인의 고유한 신체정보라는 점에서 정보가 유출되거나 의도적인 데이터의 변경으로 침해 발생 시 막대한 피해가 우려된다. 이러한 문제들을 기본으로 해결하기 위해서는 생체인식 정보가 저장된 데이터베이스를 보호해야 한다. 본 논문에서는 생체인식시스템 중 지문인식 시스템을 사용하여 지문 데이터베이스내의 데이터에 대한 위조 및 변조를 체크하여 신뢰성 있는 데이터를 관리할 수 있는 지문데이터베이스 보안관리에 관한 내용을 설계하고자 한다.

• Knowledge Management Research
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• v.25 no.2
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• pp.219-243
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• 2024

This study investigates the impact of privacy concerns, perceived utility, and awareness of the right to personal data self-determination on the effective use and expansion of MyData services, which are critical to the data economy. Integrating the value-based adoption model with privacy calculus theory, the research examines how perceived utility, privacy concerns, trust, and personal innovativeness influence perceived value, perceived privacy, and the intention to provide personal information. Data collected from an online survey of 442 MyData service users and prospective users were analyzed using PLS-SEM and Bootstrapping methods via SmartPLS 4. The results indicate that perceived utility positively affects the intention to provide personal information, while privacy concerns have a negative impact. Trust and personal innovativeness positively influence the intention to adopt MyData services, and the awareness of personal data self-determination rights moderates these intentions. The findings underscore the importance of developing beneficial services that mitigate users' privacy concerns and build trust for the successful implementation of MyData services. Additionally, the study highlights the need for education and awareness campaigns to enhance understanding of the right to personal data self-determination.

• Journal of the Korean Data and Information Science Society
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• v.27 no.2
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• pp.437-449
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• 2016

This study empirically analyzes casual relationships among psychological and financial factors influencing the subscription of individual pension and identifies mediation effect by the structural equation model. The analysis based on survey data (N=928) from common people living in the seven major cities in Korea shows that potential longevity, coping efficacy to the financial risks from longevity, subjective knowledge on longevity (cognitive factor), trust in insurers (social factor), and financial literacy(financial factor) are key players exercising direct influence over the subscription of individual pension. It also has been shown that affect on longevity, potential longevity, trust in government, and coping efficacy influence the emotions on longevity, fear and worry, and emotions on longevity are not significant in explaining the subscription of individual pension. Trust in insurers and financial knowledge of prospects have also been reaffirmed to be crucial factors in the activation of individual pension subscription.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.1
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• pp.327-347
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• 2013

The use of the Internet is spread over all areas of our lives. However, its features raised serious social issues due to unethical behavior. To understand the level of Internet ethics among undergraduate students, a survey questionnaire of 31 questions regarding netiquette awareness, ethical norms, information credibility, and personal background is devised; data was collected from 830 students. Descriptive analysis shows low level of netiquette awareness, considerable deviation from six categories of ethical norms and problems of network information credibility. Results of statistical testing show gender and grade level as factors affecting Internet ethics. However, there is no significant difference in Internet ethics depending on related education experience. Based on the results, recommendations to promote Internet ethics are suggested.

• Informatization Policy
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• v.20 no.3
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• pp.63-85
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• 2013

Drawing on Protection Motivation Theory(PMT), this study attempts to clarify antecedents that influence the intention to protect individuals' privacy on the Internet. Protection motivation forms through individuals' cognitive appeal involving threat and efficacy. Then protection motivation causes privacy behavioral change. Protection motivation factors are established privacy trust and privacy risk, which are related to privacy attitude and belief. This proposed model is empirically analyzed by utilizing structural equation analysis(SEM). According to the result of the empirical analysis, it is founded that almost paths have statistically significant explanatory power except path from efficacy to privacy risk and path from privacy trust to privacy behavioral intention. This study shows powerful evidence of antecedent factors based on protection motivation of individuals' privacy behavioral intention in online environment.

• Journal of the Korea Convergence Society
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• v.13 no.1
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• pp.63-70
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• 2022

Fashion is a field in which personal taste acts as the first criterion for purchase, and it is being refined as an important strategy to increase purchase conversion on mobile. Although related studies have been conducted, there are insufficient studies to confirm this according to the detailed purchasing journey of consumers. The purpose of this study is to examine whether the evaluation of user experience factors of personalized recommendation service differs by purchase journey, and to reveal whether it affects purchase intention and satisfaction. Variety, reliability, and convenience showed a significant difference at the level of 0.001% and usefulness at the level of 0.05%. Satisfaction levels were different for each stage, such as novelty and usefulness in the cognitive and interest stage, and high reliability and diversity in the search stage. It has theoretical significance in that it enhances the understanding of the purchase journey by revealing that there is a difference in user evaluation of the personalized recommendation service, and it has practical significance in that it suggests the direction of improvement of the personalized recommendation service strategy. If research on effectiveness is conducted in the future, it will be able to contribute to an advanced strategy.

• Journal of the Korea Society of Computer and Information
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• v.18 no.9
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• pp.153-163
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• 2013

As the number of Smartphone users increases, mobile advertising market has been expanding rapidly. In line with this, the ways to evaluate mobile advertising effectiveness are diversified, and engagement is one of the crucial qualitative and multi-dimensional evaluation methods of mobile advertising. Thus, the purpose of this study is to identify key antecedents and consequences of mobile advertising engagement, and examines the structural relationships among those research variables. Informativeness and personalization were selected as antecedents of engagement, trust and e-WOM intention were selected as consequences of engagement based on the review of previous studies. Data collected from survey was used to assess research hypotheses. Results show that informativeness and personalization have significant and positive effects on engagement, and engagement influences on trust and e-WOM intention. In addition, trust is proven to be positively related to e-WOM intention.

• The Journal of Bigdata
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• v.9 no.1
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• pp.17-30
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• 2024

This study categorizes the factors that affect the intention to continue using ChatGPT into positive motivational factors (personalization, social influence) and negative motivational factors (privacy concern, perceived risk) and investigates whether they affect the intention to continue using ChatGPT through information trust, performance expectancy, and effort expectancy. To this end, a survey was conducted among 265 adults in their 20s and above who have used ChatGPT service. The results showed that personalization and social influence had a defining effect on information trust, performance expectancy, and effort expectancy. For privacy concern, we found a negative effect of wealth on performance expectations, but not on effort expectations. Perceived risk had a negative effect on performance expectancy and effort expectancy. In addition, information trust, performance expectancy, and effort expectancy have a defining effect on continuance intention. This study extends the scope of existing research that focuses on positive factors, deepens our the understanding of ChatGPT. It also provides useful suggestions for continued use of ChatGPT.