• Journal of the Korea Convergence Society
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• v.12 no.9
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• pp.83-91
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• 2021

This study examined the effects of message framing (advertising attitude and brand attitude) to Chinese consumers in order to establish guidelines for digital content development reflecting the Korean Wave in China. Specifically, in positive message framing, Southerners with low neuroticism due to their personality characteristics show a greater advertising effect than Northerners with high neuroticism. Based on these results, this study provides a theoretical basis for establishing the direction of Korean Wave digital content production according to differences in residential areas reflecting personality in China.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.720-727
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• 2007

이미 많은 연구들을 통해 동질적인 집단에 비해 이질적인 구성원으로 이뤄진 집단이 더욱 창의적이며 상호 보완하여 시너지효과를 발휘한다는 것이 밝혀졌다. 그러나 기존 연구들은 결과에만 초점을 둘 뿐 각 과정과 단계에서 구성원이 겪는 고충과 불 만족감, 사기 저하 등과 같은 실질적으로 집단창의성을 저해하는 요인을 파악하려는 깊이 있는 접근은 미비한 실정이다. 따라서 본 연구는 집단을 이루는 구성원의 특성과 창의성과의 관계에 초점을 두어 개인이 가진 자신만의 독특한 성격 (Personality)이 집단에서 다른 구성원들과 만났을 때 어떠한 효과 또는 반용을 보이는가를 관찰하여 집단 내에서 개인이 가진 성격적 특성이 창의적인 시너지효과를 증대시킬 수 있는 창의적 집단 모델을 구성하고자 했다. 집단 구성원의 성격적 특질을 알아보기 위해 MBTI를 사용하였고 MBTI의 기질별 특성이 집단 창의성에 미치는 영향을 살며보고자 했던 본 연구 결과, 집단 창의성과 MBTI의 관계는 실제로 MBTI의 성향에 따라 다르게 나타남을 알 수 있었다. 각 성향별로 지난 장정을 적절히 조합했을 때에 집단은 집단을 이루는 구성원들에 의해 발전적인 방향으로 나아감을 알 수 있었는데, 이는 무작위로 구성된 집단이 각 개인의 능력을 저하시키는 가장 큰 요인임을 보여주는 것이라 할 수 있다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.2
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• pp.625-631
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• 2021

This study examined the effects of self-critical perfectionism on organizational citizenship behavior (OCB) and the moderating effects of gender in the relationship to understand deeply the dilemmatic situation resulting from OCB at the individual level. In other words, based on the conservation of resources theory, this study examined how self-critical perfectionism influences the OCB and how gender moderates the relationship between self-critical perfectionism and OCB. More specifically, this study predicts that self-perfectionism will be negatively related to OCB. Furthermore, this negative relationship between self-critical perfectionism and OCB will be strengthened in men compared to women. To test these hypotheses, the supervisor-subordinate survey was conducted, and 150 dyad data were analyzed. The analytical results of HLM (Hierarchical Linear Modeling) showed that self-critical perfectionism negatively influenced the OCB, and this negative effect was strengthened in men compared to women. This paper suggests implications and limitations for the literature on OCB.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.5
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• pp.703-711
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• 2013

The effort for identifying personal information for example one's personality, based on one's handwriting has been continued in foreign countries, however, there is no research on the graphology for Korean in Korea. In the area of handwriting analysis, of course, they have made attempts to identifying people depended on expert's individual ability or judgment. For these reasons, the academic approach is needed for the graphology for Korean. In this thesis, we performed the frequency analysis, test of difference, cross tabulation analysis, factor analysis, correlation analysis, regression analysis and logistic regression analysis by using the data on the test of personality diagnosis based on 5 factors method and writing habits such as the size and slope of letters for 339 adults. It can be shown that the 5 factors method has high consistency and reliability, so we accept these 5 factors as the personalities. In cross tabulation analysis, it is found that there is significant relationship between sex and the size of letters, hometown and the margin, job and habit. The correlations between 5 factors are very high and we can find the useful relationships between 5 factors and writing habit through regression analysis and correlation analysis. It is difficult and impossible to compare the Graphology between English and Korean because there are various interpretations and structures of Korean that is much different from those of English. But it is very important to try to test and analyze the Graphology in Korean to found the basic theories at the present stage when there is no research on the graphology for Korean.

• Journal of Korean Library and Information Science Society
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• v.42 no.4
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• pp.69-88
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• 2011

The purpose of this study is to investigate the relationship between personality type and reading tendency of the youth who are main users in a public library and are in a very important period of character formation, and thereby to find out the possibility of bibliotherapy based on the personality type. For this study, data was collected through surveys with 538 students(324 senior years in elementary school students and 259 middle school students). This study reveals that the reading tendencies are closely related with individual, social and cultural adaptation of the youth. Based on the results of this study, a reading education method according to the personality type is expected to be developed.

• Proceedings of the Korean Society of Disaster Information Conference
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• 2023.11a
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• pp.211-214
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• 2023

본 연구의 목적은 안전행동과 사고 발생을 예측하고 관리하기 위해 안전성향검사 도구를 개발하고 타당도를 검증하는 것이었다. 안전 심리 분야에서 근로자의 안전 행동에 영향을 미치는 주요 변인으로 안전 리더십과 안전 문화에 대한 연구들이 많이 진행되어 왔다. Lewin에 따르면 Behavior = Person * Environment으로 환경은 물리적 환경(기계, 장비 등)과 심리-사회적(psyco-social) 환경(안전 리더십/문화)으로 구분할 수 있다. 하지만 국내의 경우 근로자 개인 특성이 안전 수행에 미치는 영향에 대한 연구는 부족하였다. 개인 특성 중 일관되게 행동에 영향을 미칠 수 있는 변인이 성격이고, Lee 등(2018)은 개인 성격이 안전/불안전 행동에 영향을 미칠 확률은 35% 이상이며, 불안전 행동으로 한정해 보면 50% 이상이라고 하였다. 그리고 불안전한 행동으로 인한 사고는 비교적 소수의 직원에 의해 발생한다고 하였다(Clarke & Robertson 2008). 따라서 안전/불안전 행동을 예측할 수 있는 성격 특성을 검증하여, 직원 선발이나 재직자 코칭에 활용한다면 산업 재해 예방에 도움이 될 수 있다

• Korean journal of communication and information
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• v.62
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• pp.95-118
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• 2013

The purpose of this study was to investigate the variables which had effects on the organizational communication satisfaction(OCS) based on the relationship between organizational members' personality types and conflict resolution styles. A questionnaire survey including social style profile and OCS scale was carried out with the various organizational members. The results showed that there were significant differences on the ways to resolve the conflicts according to personality types. The members who tended to assert their opinions with confidence had a high level of OCS. The results of path analysis on the variables influencing the OCS revealed that among the conflict resolution styles, the problem solving style and compromise style were associated with the OCS-social relationship. In contrast, the blaming style and imposing style were related with the degree of OCS-task. The members' individualistic variables such as organizational status and sex were important factors in explaining the differences of conflict resolution styles and the OCS. In conclusion, this study showed that the matching of conflict resolution styles with the members' task characteristics is a crucial factor in the production of effective organizational outcomes. The limitations of this study were reported along with the suggestions for the future studies.

• Journal of the Korean Society for Library and Information Science
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• v.46 no.2
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• pp.199-217
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• 2012

This study analyzes the correlation between the library anxiety and personality traits. The library anxiety (LAS) and personality traits (the Korean BFI) were measured against 49 freshmen in the university. The library anxiety was average 2.57, 'mechanical barriers' score was the highest(2.91), subsequently was 'affective barriers' 2.72, 'barriers with staff' 2.49, 'knowledge of library' 2.42, and 'comfort with the library' score was the lowest(2.38). The personality traits had the tendency that 'agreeableness'f actor(3.65) is higher than other 4 factors, 'neuroticism'(3.48), 'extraversion'(3.27), 'openness'(2.85), and 'conscientiousness' (3.26). It found that 'comfort with the library' and 'neuroticism' were correlated statistically and the personality traits have an effect on library anxiety. Based on the findings, the following recommendations are made: improving the measurement tool of information anxiety, using other personality traits variables in similar researches, and developing personalized library anxiety resolution programs.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.4
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• pp.47-65
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• 2006

The application of the ERP system is becoming more common to the businesses since a firm needs to reinforce positive competitiveness and to maintain competitive advantage. The ERP system is an enterprise integration solution that converts the whole business processes through information technology. Extant research provides plenty of results about the success factors of the ERP system; however, most of the researches focus on the exterior factors such as techniques rather than on the influences that a firm's employees' individual personality has in accepting the information technology of the ERP system. The objective of this study is to investigate the role of the employees' individual personality as a factor that makes the ERP system a success. The surveys--composed of the extent of information technology acceptance about the personality type of MBTI (Myers-Briggs type indicator) and the ERP system--were given to the companies applying the ERP system The personality type of MBTI is measured by 4 types of Myers, and Davis's TAM (technology acceptance model) is used for the information technology acceptance. The results of this study are summarized as follows. First the extraversion and the judging in the personality types of MBTI have a significant influence on the information technology acceptance of the ERP system. However, the thinking and the feeling in the personality types of MBTI were analyzed to not have a critical affect on the ERP system acceptance. Second as verified in the extant research the information technology acceptance verification related to the ERP system has a significant influence on perceived ease of use, perceived usefulness, behavioral intention and actual usage of the ERP system. The results of this study can be used for a successful application of the ERP system as follows. First it offers foundation of perception that the type of the individual personality is a significant key figure for the successful use of the ERP system. Second it provides a basis for the knowledge of combining the model of information technology acceptance and the psychological factors.

• Korean Security Journal
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• no.10
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• pp.15-34
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• 2005

1. There was significant relationship between personality traits and coping behavior. (1) Type A Group used more problem-focused and emotion-focused coping style than Type B Group (2) Non-sociable group used more emotion-focused coping style especially 'escape-avoidance' behavior than sociable group (3) Emotionally unstable group used more emotion-focused coping style especially 'distancing' and 'escape-avoidance behavior than stable group. 2. There was no significant relationship between personality traits and stress coping effect except emotional stability. 3. There was same inter-correlations among personality, coping style, and coping effect, (1) Type A was significantly correlated with sociability but not with emotional stability. (2) Problem-focused coping style was positively correlated with emotion-focused coping style. (3) Coping effect was not significantly correlated with coping style and personality traits accept emotional stability. 4. There was significant relationship between cognitive appraisal and coping style. (1) When they appraised the event 'could change or did something about it,' that used more problem-focused coping style than appraised 'had to accept.' (2) When they appraised the event ' could control before it occures.' they used more problem-focused and emotion-focused coping style than appraised it 'could not control'. (3) When they appraised the event 'had to gold back.' they used more problem-focused and emotion-focused coping style than appraised it 'had not to hold back.' (4) When they appraised the event 'happened by me.' they used more problem-focused coping style than appraised it 'happened by others.' (5) When they appraised the event 'needed to know more, 'they did not significantly use more coping behavior than appraised it 'needed not to know more.' 5. There was no significant difference except two cases in cognitive appraisal to the problem according to the personality. The two cases were as follows: (1) Sociability group appraised the event 'had to accept.' while non-sociability group appraised it 'could change or did some thing about.' (2) Emotionally stable group appraised the event 'happened by others.' while emotionally unstable group appraised it "happened by me".