• Korean Journal of Social Welfare
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• v.64 no.2
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• pp.133-158
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• 2012

In the modern society, a growth in the non-profit sector and a decrease in the government budget on social welfare result in a greater need of individual giving and volunteering. Therefore, in order to manage non-profit organizations effectively, it is necessary to encourage citizen participation in giving and volunteering through identifying various factors affecting giving and volunteering. In order to identify what factors are affecting participation in giving and volunteering and whether the relationship between giving and volunteering is multiplicative or compensatory, this study uses multinomial logistic regression analysis by categorizing four groups based on the participation types of giving and volunteering. The research findings confirmed that common factors such as religion and satisfaction with leisure time were still significant, and specific factors were also found among factors affecting participation in giving and volunteering. Especially, this study identified that factors affecting giving and volunteering differ according to household income, education level, employment status, gender and social relationship satisfaction. The findings confirmed that giving and volunteering are compensatory behaviors. Finally, the implications of this study were discussed. A differential strategy for giving and volunteering is needed to encourage citizen participation in non-profit organizations.

• 한국IT서비스학회:학술대회논문집
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• 2009.11a
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• pp.279-284
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• 2009

본 연구는 최근 사회적 이슈가 되고 있는 기부활동이 온라인상에서 어떻게 진행되고 있는지 알아보기 위해 국내 온라인 모금 사이트를 조사 분석하였다. 이 연구에서는 온라인을 이용한 다양한 방법의 모금활동들을 분류하고 정의함 으로, 온라인 모금의 유형 분류와 각 유형의 장단점을 파악하였다. 그 결과 온라인 모금의 유형을 기존홈페이지를 활용한 회원 모집 채널을 확장한 '모금기관홈페이지', 온라인 모금을 위한 전용 컨텐츠를 제작한 '모금전용사이트', 개인 홈페이지, 블로그 등에 달 수 있는 아이콘 배너 소스를 제공하여 이를 통한 홍보 및 회원을 개발하는 '아이콘 배너 공유', 기부 인프라를 갖춘 기부 포탈과의 제휴, 쇼핑몰, 은행, 카드사 등의 마일리지 제휴, 핸드폰을 이용한 모바일 제휴 등으로 분류하였다. 그 밖의 후원 상품으로 등록된 제품 판매 시 일정 수익을 연계기관으로 후원하는 '후원쇼핑', 기업과 모금기관이 공동으로 실행하는 '공동 캠페인', 메일을 통한 모금 요청하는 '메일링'등의 온라인 모금 유형들이 있었다. 이를 통해 기존의 비영리 기관들과 향후 온라인 모금을 진행 할 비영리 기관들에게 온라인 모금 활동에 시사점을 제시하였고, 향후 진행 발전될 온라인모금 활동의 가능성과 보완 사항 등 시사점을 제시하였다.

• The Korean Journal of Applied Statistics
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• v.19 no.1
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• pp.1-12
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• 2006

The aim of this study is to analyse a survey data on the number of charitable donations using a mixture of two Poisson regression models. The survey was conducted in 2002 by Volunteer 21, an nonprofit organization, based on Koreans, who were older than 20. The mixture of two Poisson distributions is used to model the number of donations based on the empirical distribution of the data. The mixture of two Poisson distributions implies the whole population is subdivided into two groups, one with lesser number of donations and the other with larger number of donations. We fit the mixture of Poisson regression models on the number of donations to identify significant covariates. The expectation-maximization algorithm is employed to estimate the parameters. We computed 95% bootstrap confidence interval based on bias-corrected and accelerated method and used then for selecting significant explanatory variables. As a result, the income variable with four categories and the volunteering variable (1: experience of volunteering, 0: otherwise) turned out to be significant with the positive regression coefficients both in the lesser and the larger donation groups. However, the regression coefficients in the lesser donation group were larger than those in larger donation group.

• The Korean Journal of Applied Statistics
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• v.22 no.4
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• pp.819-827
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• 2009

Kim et al. (2006) analyzed the donation data surveyed by Voluneteer 21 in year 2002 at South Korea using a Poisson regression based on the mixture of two Poissons and detected significant variables for affecting the number of donations. However, noting the large deviation between the predicted and the actual frequencies of zero, we developed in this note a Poisson regression model based on a distribution in which zero inflated Poisson was added to the mixture of two Poissons. Thus the population distribution is now a mixture of three Poissons in which one component is concentrated on zero mass. We used the EM algorithm for estimating the regression parameters and detected the same variables with Kim et al's for significantly affecting the response. However, we could estimate the proportion of the fixed zero group to be 0.201, which was the characteristic of this model. We also noted that among two significant variables, the income and the volunteer experience(yes, no), the second variable could be utilized as a strategric variable for promoting the donation.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.675-682
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• 2016

Design-talent donation is a new form of social contribution activities using designers' professional skill and experience. The purpose of this study is to demonstrate which causes affect the inclination to participate in design-talent donation, taking into account that the research compared prospective designers and professional designers. When it comes to research method, this study classified the capabilities of designers with professional designers and prospective designer as potential talent donation provider. The research executed questionnaires of each factors and collected data were verified by using t-test analysis. Through the survey analysis to determine the factors affecting each group validated statistical difference between the two groups. The results showed that there is a significant difference in the impact factors between professional designers and prospective designers who involve in design-talent donation. The type of compensation could be expected to know that there is no significant correlation between the two groups. The meanings of this study are value addition criteria for the design output that provided from design talent donation should be clarified and ultimately is expected to specify the design talents donations range to meet the needs of designers as potential talent donation provider.

• Journal of the Korea Society of Computer and Information
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• v.28 no.11
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• pp.113-123
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• 2023

This paper introduces the Cherry system, a user-independent blockchain donation system. This is a procedure that is delivered to the beneficiary's bank account through a virtual account when a donor makes a donation, so there is no difference from the existing donation delivery method from the user's point of view However, within the blockchain, Cherry Points, a virtual currency based on the user ID, are issued and delivered to the beneficiary, while all transactions and the beneficiary's usage history are managed on the blockchain. By adopting this method, there was an improvement in blockchain performance, with transaction processing exceeding 1,000 TPS in typical transaction condition and service completion within 21.3 seconds. By applying the automatic influence control algorithm to this system, the influence according to stake, which is an individual donation, is greatly reduced to 0.3 after 2 months, thereby concentrating influence could be controlled automatically. In addition, it was designed to enable micro tracking by adding a tracking function by timestamp to the donation ledger for each individual ID, which greatly improved the transparency in the use of donations. From a service perspective, existing blockchain donation systems were handled as limited donation delivery methods. Since it is a direct service in a user-independent method, convenience has been greatly improved by delivering donations in various forms.

• Information and Communications Magazine
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• v.33 no.2
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• pp.39-50
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• 2016

본 연구의 목적은 개인정보 개념을 재검토하여 신뢰 기반 ICT 인프라가 주는 새로운 개인정보 활용 비즈니스 기회들을 모색하는 것이다. 이를 위해, 개인정보가 ICT 활용 비즈니스에 이용된 배경에 대해 살펴본 후, 이러한 비즈니스 환경에서의 불신요인과 파급력을 파악해 신뢰 기반 ICT 인프라가 줄 수 있는 새로운 개인정보 생태계 비즈니스모델들을 제시한다. 새로운 비즈니스 기회로는 옵트인 방식 적용 범위의 확대, 데이터 수집 없는 앱의 출시, 이용자 통제 기반의 개인정보 부가가치화, 그리고 신뢰 추구 업체 친화적인 개인정보 생태계 조성등이며, 이와 관련한 비즈니스모델들은 기존의 블록킹 툴 무료 제공 및 데이터 수집 없는 앱 외에 개인정보저장소 앱, 신뢰 기반 브랜드화된 쿠키 앱, 게이미피케이션이 가미된 자가분석 앱, 평판관리 앱, 개인정보 기부 앱 등으로 무한 확장이 가능할 것이다. 또한, 이러한 앱 생태계가 마련되기 위해서는 신뢰를 추구하는 앱 개발자들의 욕구를 충족시킬 수 있는 있는 업체 최적화 플랫폼(VOP)의 역할이 매우 중요할 것으로 보인다.

• Information and Communications Magazine
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• v.33 no.4
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• pp.71-78
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• 2016

"내가 그의 이름을 불렀을 때 그는 나에게로 와서 꽃이 되었다" 김춘수의 시구보다 개인방송의 본질을 가장 잘 설명하는 말은 찾기 힘들다. 개인방송이 하나의 비즈니스 모델로서 성공할 수 있었던 것은 '나(시청자)'의 이름을 불러 주는 그(방송진행자)'가 있기 때문이다. 이것이, 한번에 수천만원의 디지털캐쉬를 생면부지의 누군가에게 기부하는 현상의 원천이다. 사회학 용어를 빌리자면 준사회적 관계(parasocial relationship)의 힘이라고 할 수 있다. 개인방송의 경쟁력은 결국 방송진행자와 참여자 사이의 이러한 준사회적 관계를 형성, 유지, 강화시키는데 서비스 제공자가 어떻게 기여할 수 있는가의 문제로 귀결된다. 본 고에서는 '왜 시청자들이 방송진행자에게 선물(디지털캐쉬)을 던지는가?'에 초점을 맞춘다. 개인방송의 수익이 전적으로 그것에 의존하기 때문이다. 기본적으로 인류학, 경제학, 사회학에서 논의된 선물이론(gift-giving)과 준사회적 관계(para-social relationship)이론의 틀을 기반으로 개인방송이라는 소셜플랫폼 공간에서 벌어지는 디지털캐쉬 선물의 동기를 분석하고, 비즈니스의 영속성 관점에서 개인방송서비스를 전망해 본다.

• Korean Journal of Social Welfare
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• v.66 no.1
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• pp.333-361
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• 2014

By viewing donors for social welfare organization as both givers and beneficiaries, this study aims to address the correlations between the continuity of donors' contributions and enhanced sense of satisfaction as a consequence of participating in donation activities. The predominant concern of this study centers on: (1) the direct effects of individuals' emotional utility, demonstrable utility, trust toward donee organization, self acceptance on the continuation of their donation; (2) the direct effects of individuals' emotional utility, demonstrable utility, trust toward donee organizations on individuals' self-acceptance; (3) the direct effects of individuals' emotional utility, demonstrable utility on their trust toward a donee organization; (4) the indirect effects of individuals' self acceptance on two paths i.e. emotional utility${\rightarrow}$trust${\rightarrow}$self acceptance, and demonstrable utility${\rightarrow}$trust${\rightarrow}$self acceptance; (5) the indirect effects of individuals' individuals' trust toward donee organization on self acceptance on four paths i.e. emotional utility${\rightarrow}$trust${\rightarrow}$continuity of donation; demonstrable utility${\rightarrow}$trust${\rightarrow}$continuity of donation; emotional utility${\rightarrow}$trust${\rightarrow}$self-acceptance, and demonstrable utility${\rightarrow}$trust${\rightarrow}$self-acceptance; (6) the moderating effects of 'financial status' on the causal relationships in the prescribed structural equation model(SEM). In order to verify the moderating effect of 'financial status', multi-group analysis between each of the two groups were conducted. Research is based on a survey among 1116 donors who had made charitable, monetary contributions to social welfare organizations in Daegu and Kyungpook province. Data was collected from 29 organizations. In order to address the research questions, structural equation were employed. A variety of tests are conducted(metric invariance, critical ratio for difference, structural invariance, multi-group analysis, bias-corrected boot-strapping, latent mean analysis including Cohen's effect test).

• The Korean Journal of Applied Statistics
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• v.27 no.5
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• pp.743-753
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• 2014

Kim et al. (2006) and Kim et al. (2009) reported a set of explanatory variables affecting donation frequency when they analyzed nationwide survey data on donations collected in 2002 by Volunteer 21, a nonprofit organization in Korea. The primary purpose of this paper is to correct computational errors found in Kim et al. (2006) and Kim et al. (2009), to rectify major results in the Tables and Figures and to supplement Kim et al. (2009) by providing new results. We add two logistic regressions to the ZIP and a mixture of two Poisson regressions of Kim et al. (2009). Through these two logistic regressions we could detect a set of explanatory variables affecting donation activity (0 or 1) and another set of explanatory variables, in which the volunteer (0, 1) variable is common, discriminating the infrequent donor group from the frequent donor group.