• Archives of design research
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• v.16 no.3
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• pp.59-70
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• 2003

The consumer's feelings toward products is each evaluated and appears in different way that is to say there are various types of motives for deciding a purchase for example, there might be an interesting function and emotional reaction. How is the product image that induces motives like this metaphorized and evaluated to be existing in the mental image. This study inquired into, it by presenting problems conscious of both sides indicated above, the major points associated with image of the product, characteristic positions of product elements and evaluation of the product. To draw out a clear conclusion, first three hypotheses were established and case a study was performed as part of conclusive research for verification of this. The collected data was made, by simple tabulation to represent the overall flow, and based on this, concrete analysis was conducted on the three reserch items. The analysis method weighted on quantitative analysis with consideration to consumer's psychological aspect. As the result, three important conclusions could be drawn out or ratiocination for evaluation of mental image formation.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.14 no.3
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• pp.215-222
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• 2021

As the importance of human-computer interaction (Human Computer Interface) technology grows and research on HCI is progressing, it is inferred about the research emotion inference or the computer reaction according to the user's intention, not the computer reaction by the standard input of the user. Stress is an unavoidable result of modern human civilization, and it is a complex phenomenon, and depending on whether or not there is control, human activity ability can be seriously changed. In this paper, we propose an intelligent emotional recommendation system using music as a way to relieve stress after measuring heart rate variability (HRV) and acceleration photoplethymogram (APG) increased through stress as part of human-computer interaction. The differential evolution algorithm was used to extract reliable data by acquiring and recognizing the user's biometric information, that is, the stress index, and emotional inference was made through the semantic web based on the obtained stress index step by step. In addition, by searching and recommending a music list that matches the stress index and changes in emotion, an emotional recommendation system suitable for the user's biometric information was implemented as an application.

• Asia Marketing Journal
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• v.12 no.2
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• pp.83-110
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• 2010

Dissatisfied customers may express their dissatisfaction behaviorally. These behavioral responses may impact the firms' profitability. How do we model the impact of self regulatory orientation on emotions and subsequent customer behaviors? Obviously, the positive and negative emotions experienced in these situations will influence the overall degree of satisfaction or dissatisfaction with the service(Zeelenberg and Pieters 1999). Most likely, these specific emotions will also partly determine the subsequent behavior in relation to the service and service provider, such as the likelihood of complaining, the degree to which customers will switch or repurchase, and the extent of word of mouth communication they will engage in(Zeelenberg and Pieters 2004). This study investigates the antecedents, consequences of negative consumption emotion and the moderate effect of attribution processing in an integrated model(self regulatory mode → specific emotions → behavioral responses). We focused on the fact that regret and disappointment have effects on consumer behavior. Especially, There are essentially two approaches in this research: the valence based approach and the specific emotions approach. The authors indicate theoretically and show empirically that it matters to distinguish these approaches in services research. and The present studies examined the influence of two regulatory mode concerns(Locomotion orientation and Assessment orientation) with making comparisons on experiencing post decisional regret and disappointment(Pierro, Kruglanski, and Higgins 2006; Pierro et al. 2008). When contemplating a decision with a negative outcome, it was predicted that high (vs low) locomotion would induce more disappointment than regret, whereas high (vs low) assessment would induce more regret than disappointment. The validity of the measurement scales was also confirmed by evaluations provided by the participating respondents and an independent advisory panel; samples provided recommendations throughout the primary, exploratory phases of the study. The resulting goodness of fit statistics were RMR or RMSEA of 0.05, GFI and AGFI greater than 0.9, and a chi-square with a 175.11. The indicators of the each constructs were very good measures of variables and had high convergent validity as evidenced by the reliability with a more than 0.9. Some items were deleted leaving those that reflected the cognitive dimension of importance rather than the dimension. The indicators were very good measures and had convergent validity as evidenced by the reliability of 0.9. These results for all constructs indicate the measurement fits the sample data well and is adequate for use. The scale for each factor was set by fixing the factor loading to one of its indicator variables and then applying the maximum likelihood estimation method. The results of the analysis showed that directions of the effects in the model are ultimately supported by the theory underpinning the causal linkages of the model. This research proposed 6 hypotheses on 6 latent variables and tested through structural equation modeling. 6 alternative measurements were compared through statistical significance test of the paths of research model and the overall fitting level of structural equation model and the result was successful. Also, Locomotion orientation more positively influences disappointment when internal attribution is high than low and Assessment orientation more positively influences regret when external attribution is high than low. In sum, The results of our studies suggest that assessment and locomotion concerns, both as chronic individual predispositions and as situationally induced states, influence the amount of people's experienced regret and disappointment. These findings contribute to our understanding of regulatory mode, regret, and disappointment. In previous studies of regulatory mode, relatively little attention has been paid to the post actional evaluative phase of self regulation. The present findings indicate that assessment concerns and locomotion concerns are clearly distinct in this phase, with individuals higher in assessment delving more into possible alternatives to past actions and individuals higher in locomotion engaging less in such reflective thought. What this suggests is that, separate from decreasing the amount of counterfactual thinking per se, individuals with locomotion concerns want to move on, to get on with it. Regret is about the past and not the future. Thus, individuals with locomotion concerns are less likely to experience regret. The results supported our predictions. We discuss the implications of these findings for the nature of regret and disappointment from the perspective of their relation to regulatory mode. Also, self regulatory mode and the specific emotions(disappointment and regret) were assessed and their influence on customers' behavioral responses(inaction, word of mouth) was examined, using a sample of 275 customers. It was found that emotions have a direct impact on behavior over and above the effects of negative emotions and customer behavior. Hence, We argue against incorporating emotions such as regret and disappointment into a specific response measure and in favor of a specific emotions approach on self regulation. Implications for services marketing practice and theory are discussed.

• Journal of Intelligence and Information Systems
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• v.18 no.1
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• pp.39-57
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• 2012

Recently, due to the introduction of high-tech equipment in interactive exhibits, many people's attention has been concentrated on Interactive exhibits that can double the exhibition effect through the interaction with the audience. In addition, it is also possible to measure a variety of audience reaction in the interactive exhibition. Among various audience reactions, this research uses the change of the facial features that can be collected in an interactive exhibition space. This research develops an artificial neural network-based prediction model to predict the response of the audience by measuring the change of the facial features when the audience is given stimulation from the non-excited state. To present the emotion state of the audience, this research uses a Valence-Arousal model. So, this research suggests an overall framework composed of the following six steps. The first step is a step of collecting data for modeling. The data was collected from people participated in the 2012 Seoul DMC Culture Open, and the collected data was used for the experiments. The second step extracts 64 facial features from the collected data and compensates the facial feature values. The third step generates independent and dependent variables of an artificial neural network model. The fourth step extracts the independent variable that affects the dependent variable using the statistical technique. The fifth step builds an artificial neural network model and performs a learning process using train set and test set. Finally the last sixth step is to validate the prediction performance of artificial neural network model using the validation data set. The proposed model is compared with statistical predictive model to see whether it had better performance or not. As a result, although the data set in this experiment had much noise, the proposed model showed better results when the model was compared with multiple regression analysis model. If the prediction model of audience reaction was used in the real exhibition, it will be able to provide countermeasures and services appropriate to the audience's reaction viewing the exhibits. Specifically, if the arousal of audience about Exhibits is low, Action to increase arousal of the audience will be taken. For instance, we recommend the audience another preferred contents or using a light or sound to focus on these exhibits. In other words, when planning future exhibitions, planning the exhibition to satisfy various audience preferences would be possible. And it is expected to foster a personalized environment to concentrate on the exhibits. But, the proposed model in this research still shows the low prediction accuracy. The cause is in some parts as follows : First, the data covers diverse visitors of real exhibitions, so it was difficult to control the optimized experimental environment. So, the collected data has much noise, and it would results a lower accuracy. In further research, the data collection will be conducted in a more optimized experimental environment. The further research to increase the accuracy of the predictions of the model will be conducted. Second, using changes of facial expression only is thought to be not enough to extract audience emotions. If facial expression is combined with other responses, such as the sound, audience behavior, it would result a better result.

• Journal of Convergence for Information Technology
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• v.9 no.1
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• pp.105-115
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• 2019

This study empirically analyzed the effect of outdoor brand consumer's consumption value and company's creating shared values activity on consumers' purchase intention. The sub-variables of consumption value were set as functional value, conditional value, and emotional value as factors affecting consumers' purchase intention. The sub-variables of company's creating shared values activities were set as economic value, relational value, social value. As a result of analysis, functional value, conditional value, and emotional value of consumption value were found to have a positive effect on purchase intention, and economic value, social value, and relational value of company's creating shared values were all positively influenced Respectively. According to the results of the analysis, it is found that both consumption value of outdoor brand consumers and company's creating shared values activities are positive factors for purchase intention. This result can be deduced that consumers 'consumption value and company's creating shared values activities in outdoor brand industry are already reflected in consumers' purchase intention.

• Journal of Ethics
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• no.82
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• pp.73-125
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• 2011

This article aims to search for moral educational implication of J. D. Greene's recent neuro-scientific approaches to deontological ethics. Recently new technique in neuroscience such as fMRI is applied to moral and social psychological concepts or terms, and 'affective primacy' and 'automaticity' principles are highlighted as basic concepts of the new paradigm. When these principles are introduced to ethical theories, it makes rooms of new and different interpretations of them. J. D. Greene et al. claim that deontological moral judgments or theories are just a kind of post hoc rationalization for intuitions or emotions by ways of neuroscientific findings and evolutionary interpretation. For example, Kant's categorical imperative in which a maxim should be universalizable to be as a principle, might be a product of moral intuition. Firstly this article tries to search for intellectual backgrounds of the social intuitionalism where Greens' thought originates. Secondly, this article tries to collect and summarize his arguments about moral dilemma responses, personal-impersonal dilemma catergorizing hypothesis, fMRI data interpretations by ways of evolutionary theory, cultural and social psychological theories, application to deontological and consequential theories, and his suggestion that deontological ethics shoud be rejected as a normative ethical thought and consequentialism be a promising theory etc. Thirdly, this tries to analyse and critically exam those aspects and argumentation, especially from viewpoints of the ethicists whose various strategies seek to defeat Greene's claims. Fourthly, this article criticizes that his arguments make a few critical mistakes in methodology and data interpretation. Last, this article seeks to find its implications for moral education in korea, in which in spite of incomplete argumentation of his neuroscientific approach to morality, neuroethics needs to be introduced as a new approach and educational content, and critical materials as well.

• Journal of the Mineralogical Society of Korea
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• v.13 no.2
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• pp.73-83
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• 2000

다덕 광산 폐석내 섬아연석과 함망간탄산염 광물의 풍화현상과 그에 따른 중금속의 거동을 조사 하였다. 섬아연석은 풍화초기에 극미립 산화철의 망상구조 집합체로 교대되었으며, 후기에는 자연황이 용해중인 섬아연석과 산화철 집합체 사이에 침전되었다. 산화철 집합체에는 As가 다량 함유되어 있다. 능망간석와 함망간 방해석은 함아연산화망간의 망상구조 집합체로 교대되었으며, 함망간방해서과 함아연산화망간 사이에는 스미소나이트가 침전되었다. 선택적 용해외 X선회절분석을 이용하여 감정한 결과, 함아연산화망간은 헤테롤라이트/하이드로헤테롤라이트인 것으로 판명되었다. Zn의 일부는 규산과 결합하여 입간 공극에 월레마이트로 침전되었다. 풍화 초기에 형성되는 극미립 산화철 및 함아연산화망간의 치밀한 망상 집합체는 풍화용액의 순환을 차단하여, 모광물의 풍화 반응을 지체시키는 지화학적 장벽 역할을 하였다. 이에 따라 망상구조 내에 조성된 국지적 미환경하에서 풍화중간산물들이 침전되었다. 이상의 연구 결과로 다음과 같은 사항을 추론할 수 있다. 섬아연석의 Fe와 함망간탄산염의 Mn은 각각 산화철과 산화망간으로 침전되어 산성화에 기여하였다. 폐광석 더미내 As의 활동도는 저결정질 산화철에의 흡착에 의해 조절되며, Zn의 활동도는 미소환경조건에 따라 하이드로헤테롤라이트/헤테롤라이트, 스미소나이트, 월레마이트 등의 다양한 이차광물의 용해도에 의하여 조절된다.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2005.11a
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• pp.381-384
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• 2005

현존하는 정보처리 시스템 중에서 가장 뛰어난 성능을 지니고 있는 것은 인간의 두뇌라고 할 수 있다. 두뇌의 정보처리 메커니즘을 보다 정확하게 구현할 수 있는 시스템은 입력에 대한 정확한 인지 능력, 상황 판단 능력, 학습 및 추론 능력, 출력의 결정 능력 등의 성능 구현은 물론이며, 감정과 비교될 수 있는 시스템의 상태를 평가하여 판단 및 결정에 적용함으로써 매우 뛰어난 지능형 시스템이 쥘 수 있다. 이러한 뇌 정보처리 시스템의 구현에 앞서 본 논문에서는 생물학적인 대뇌 피질의 구조를 살피고 정보의 처리 영역을 고찰하고 정보의 흐름을 소개하였으며 이를 바탕으로 뇌 정보처리 메커니즘을 공학적인 측면에서 해석해 보았다. 특히, 뇌 영역의 기능 및 구조적인 특징, 정보의 처리과정 등을 공학적으로 해석하였으며 이는 뇌의 기능을 모방한 공학적인 모델을 구현하는데 있어서 기초가 될 것이다.

• Journal of the Korean Institute of Intelligent Systems
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• v.18 no.3
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• pp.347-353
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• 2008

The realization of intelligence by using ontology is getting attention recently. However, it is necessary to design ontology models suitable to their purpose in order to use efficiently the intelligence realized by ontology. In this paper, we define a cognition cycle for intelligent agents representing a process that the intelligent agents recognize an event and react to it. Moreover, we design an ontology-based intelligent agent, and propose an ontology model that is possible to change the agent's states, to express its emotions, and to expand its intelligence through ontological inference. Finally, we develop an intelligent agent named Helen, confirm the change of her inner states according to the environment and situation, and show the easiness of the extension of her intelligence.

• Annual Conference on Human and Language Technology
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• 2019.10a
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• pp.449-453
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• 2019

미디어방송이 다양해지고, 웹에서 소비되는 콘텐츠들 또한 멀티미디어 중심으로 재편되는 경향에 힘입어 인공지능 연구에 멀티미디어 콘텐츠를 적극적으로 활용하고자 하는 시도들이 시작되고 있다. 본 논문은 다양한 형태의 멀티모달 정보를 하나의 동영상 콘텐츠에 연계하여 분석하여, 통합된 형태의 융합정보 데이터셋을 구축한 연구를 소개하고자 한다. 구축한 인공지능 학습용 데이터셋은 영상/음성/언어 정보가 함께 있는 멀티모달 콘텐츠에 상황/의도/감정 정보 추론에 필요한 다양한 의미정보를 부착하여 활용도가 높은 인공지능 영상 데이터셋을 구축하여 공개하였다. 본 연구의 결과물은 한국어 대화처리 연구에 부족한 공개 데이터 문제를 해소하는데 기여하였고, 한국어를 중심으로 다양한 상황 정보가 함께 구축된 데이터셋을 통하여 다양한 상황 분석 기반 대화 서비스 응용 기술 연구에 활용될 것으로 기대할 수 있다.