• Science of Emotion and Sensibility
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• v.23 no.2
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• pp.89-102
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• 2020

Consumers purchase gifts for themselves and for others. This research examined whether one's preferred purchase type (material or experiential) would depend on the gift recipient (self or others). A total of 200 participants took part in online studies via Amazon Mechanical-Turk. Based on the construal-level theory, people will focus on concrete product attributes for psychologically close objects; however, for psychologically distant objects, people will concentrate on abstract product attributes. Study 1 demonstrated that participants preferred material over experiential purchases in self-gifting situations, while they preferred experiential compared to material gifts for others. In Study 2, it was found that individual differences in emotional disconnection moderated the effect of gift recipient on preferred gift type. Specifically, the differences in preferred gift type increased as one's emotional disconnection level increased. The results of this research have theoretical implications in terms of extending construal-level theory to gift-purchasing behaviors. Furthermore, this research has practical implications for marketers and advertisers. Limitations and possible future research directions were also discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.12
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• pp.416-431
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• 2018

The purpose of this study was to analyze in-depth the nurses' experience of hospital work and the factors affecting career interruption of nurses. For this purpose, 20 inactive nurses aged 26-55 participated in interviews about their experience as nurses, characteristics of nursing work, and reasons for retirement, and applied the analysis method of Colaizzi among phenomenological research methods. The analysis resulted in 104 significant statements, 17 formulated meanings, 6 clusters of theme, and 2 categories. The two categories are nursing work characteristics and work environment characteristics. In the characteristics of nursing work, there are four clusters of theme of 'time pressure', 'lack of autonomy', 'physical and emotional labor', 'low wage increase', and in the characteristics of nursing work environment, there are two clusters of theme of 'physical environment' and 'human environment'. Therefore, in order to improve the nurse career interruption, efforts should be made to alleviate excessive work intensity, raise the appropriate level of pay and provide a safe working environment.