• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.4
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• pp.374-383
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• 2020

This study verified the difference in the influence on the value principles held by the consumers while examining the influence of the characteristics of the online shopping mall on the purchase intent by using a TAM2 model. First, the characteristics of online shopping malls were proven to have a positive effect on the perceived ease of use and perceived utility. Second, a look at the effect of the online shopping mall characteristics on the emotional response shows that only the system quality and product quality variables had a positive effect on the emotional response. Third, the perceived ease of use, perceived utility and emotional response of online shopping mall users had a positive effect on their perceived value. Fourth, multi-group analysis was conducted to examine the difference between utilitarian goods and hedonic goods by categorizing what was purchased at online shopping malls. The results showed differences between the groups. This study is attempted to investigate various influencing factors on consumers' intention to revisit online shopping malls. In addition, the author also attempted to understand the behavior of online shopping mall visitors by dealing with more than the technical attributes and emotional aspects of shopping malls.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.19-32
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• 2009

Recently emotional relationships between industrial products and user experience are getting more attention than ever. However, current user interface design has focused just on the mechanical and logical aspects. This research proposed a new approach to improve user's emotional experience to interface design and introduced storytelling as a new possibility. Four types of user interface - logical interface, picture added interface, storytelling-applied interface, and storytelling-applied interface with a story script - were used for this research. Eighty college students participated in this research. Each participant was randomly assigned to one of four types of user interfaces. Additionally, their individual differences in affect intensity were measured. he results show that users reported more emotional experience in the storytelling-applied interface and storytelling-applied interface with a story script than the logical interface and just picture added interface. The results also suggest that the higher satisfaction was experienced for the storytelling-applied interface. And all those results are differentiated by the users' affect intensity. The users who have higher affect intensity expressed heavier emotional experience and deeper satisfaction for the storytelling-applied interface.

• Journal of the Korea Computer Graphics Society
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• v.22 no.5
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• pp.37-47
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• 2016

This study evaluate user feedback such as physiological response and facial expression when subjects play a social decision making game with interactive virtual agent partners. In the social decision making game, subjects will invest some of money or credit in one of projects. Their partners (virtual agents) will also invest in one of the projects. They will interact with different kinds of virtual agents which behave reciprocated or unreciprocated behavior while expressing socially affective facial expression. The total money or credit which the subject earns is contingent on partner's choice. From this study, I observed that subject's appraisal of interaction with cooperative/uncooperative (or friendly/unfriendly) virtual agents in an investment game result in increased autonomic and somatic response, and that these responses were observed by physiological signal and facial expression in real time. For assessing user feedback, Photoplethysmography (PPG) sensor, Galvanic skin response (GSR) sensor while capturing front facial image of the subject from web camera were used. After all trials, subjects asked to answer to questions associated with evaluation how much these interaction with virtual agents affect to their appraisals.

• Science of Emotion and Sensibility
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• v.2 no.1
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• pp.69-75
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• 1999

본 연구는 우리말 형용사를 이용하여 각종 생활공간음에 대해 느끼는 사람들이 감성적 반응의 차원을 밝히기 위한 기초 연구로 수행되었다. 형용사 사전에서 추출된 어휘들에 대한 적합성 및 유사성 평가를 통해 14개의 형용사가 최종적으로 선정되었고, 이 형용사들의 유사성 점수에 대해 요인분석, 다차원 척도 분석 및 군집분석을 시행하였다. 연구 결과 생활공간음에 대한 사람들의 감성적 반응은 크게 3가지 차원, 즉 쾌-불쾌, 민감-둔감 및 지각된 크기가 추출되었고, 소음에 대해 느끼는 감성은 이들 차원 상에서 측정될 수 있는 것으로 나타났다. 이들 차원들은 서로 직선적인 관계가 있는 것으로 보인다. 즉, 소음에 대해 민감한 사람은 그 소음에 대해 불쾌하거나 짜증을 일으키기 쉽지만 소음에 대해 불쾌하거나 짜즈을 일으킨 사람이 소음에 대해 민감한 사람이라고 볼 수는 없을 것이다. 따라서 이들 차원간에 구체적인 통로분석이 이루어져야 할 것으로 보이며 이는 후속연구에서 밝혀질 것이다. 또한 실제 소음을 제시하여 각각의 소음을 평가하는 경험적 연구도 수행될 것이다.

• Journal of the Korean housing association
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• v.15 no.1
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• pp.121-128
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• 2004

The purpose of this study is to investigate the correlation between the affective responses and residents' satisfaction in apartment housing estates. This study was conducted to empirically identify the effect of physical contents of apartment buildings on the affective response and satisfaction of residents. The area for evaluation was limited to four apartment buildings in Daegu, and the subjects for evaluation were also limited to a group of residents living at the four apartment buildings. The correlation between the satisfaction with the physical elements of each apartment and the affective factors was analyzed. The analysis showed that there was mostly a statistically significant negative correlation. This result also suggests that the satisfaction with the physical elements may vary depending on the affective attitude. SPSSWIN, a statistical program was used for analysis.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.413-416
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• 2000

현재 소비자의 광고 효과 측정에 대한 연구는 정보 처리 모형에 근거한 인지 반응 연구와 주관적인 감성 반응 연구가 주를 이루고 있다. 이에 본 연구에서는 TV 광고에 대한 광고 효과를 인지와 감성적 부분으로 분류하여 해석한 Shimp(1981)의 모델을 기초로하여 각각의 뇌파의 반응을 측정하였고, 동시에 광고에 대한 감성형용사, 선호도, 구매 욕구를 통한 주관적 평가를 실시하였다. 그 결과 정보전달형 광고와 감성자극형 광고에 있어 뇌파 활성도, 감성형용사, 선호도의 차이를 나타냈다. 본 결과는 광고에 대한 소비자의 반응을 정량적인 방법으로 측정하여, 광고 효과 파악을 위한 새로운 모델의 가능성을 제시하였다는데 의의가 있다.

• Korean Journal of Cognitive Science
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• v.27 no.1
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• pp.61-99
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• 2016

This research investigated that participants' response time and recognition in the decision-making situation would vary according to either rational or emotional stimuli and analyzed how brain functions are related to each type of stimuli by means of fMRI. We tried to address the difference of cognitive processing between rational stimuli and emotional stimuli in the perspective of information processing theory. In order to achieve the research purpose above, we conducted two kinds of experiment studies. In study 1, subjects conducted decision-making task which selected which kind of information type the stimuli was after stimuli - rational stimuli or emotional stimuli - was randomly seen during experiment. During this experiment, we investigated the effect of each stimuli by measuring the duration from the onset time at which stimuli was shown to the response time at which subjects conducted decision-making. Furthermore, we compared the brain functions by finding out what kinds of brain areas were activated during the decision-making task. In study 2, subjects conducted recognition task at which subjects made a decision whether the stimuli was sees in the previous experiment or not. During the second experiment, we investigated the recognition effect by measuring the memory for each stimuli type. Moreover, we compared the cognitive processes during recognition by analyzing the differences of brain area functions. The results of two experiments above were as following. Firstly, regarding the response time as the effect of stimuli, we found that the effect of emotional stimuli was higher than that of rational stimuli. And regarding the recognition as the effect of stimuli, it was found that the effect of rational stimuli was higher than that of emotional stimuli. Secondly, the explanation about the characteristics of cognitive processes with the result of behavioral response by analyzing brain functions was as following. First of all, regarding the decision-making task which conducted for analyzing the effect of response time, the relatively high activated brain areas of rational stimuli were related with the functions of movement control or working memory, and the relatively high activated brain areas of emotional stimuli were connected with the functions of lingual processing.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.87-96
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• 2009

Recently, there is a tendency of consumer's participation gradually increasing in the design shaping process. Consumers make evaluation or suggestion about the shape of the product, and the industries lay out schemes to elicit consumers' participation. However, when it comes to dealing with the shape of the product, consumer and designer has a fundamental difference in their point of view, and it works as interruption to the efficient communication between the consumer and designer. Therefore, this study will examine the difference of consumer's and designer's view of products' shape, and the guidelines of effective molding which elicit the consumers' affective responses. First, I established the sensible image vocabulary based on the shape of the product. And based on the vocabulary, I carried out the same experiments to the consumers and designers. As a result, the affective responses of the two groups toward the shape have similar characteristics and designers' reactions found out to be more dramatic than consumers.

• Communications of Mathematical Education
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• v.32 no.4
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• pp.555-573
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• 2018

The purpose of this study is to identify the emotional language of math teachers in math class using text mining techniques. For this purpose, we collected the discourse data of the teachers in the class by using the excellent class video. The analysis of the extracted unstructured data proceeded to three stages: data collection, data preprocessing, and text mining analysis. According to text mining analysis, there was few emotional language in teacher's response in mathematics class. This result can infer the characteristics of mathematics class in the aspect of affective domain.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2001.05a
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• pp.1077-1082
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• 2001

기존의 타이어를 사용한 중량충격음에 대한 차음성능 평가방법의 타당성을 살펴보기 위하여 청감실험에 의한 감성적 반응결과와 L등급 및 Leq에 의한 평가 결과를 비교 분석하였다. 동일한 바닥충격원에 대한 분석결과 L등급평가 보다 Leq에 의한 평가가 청감실험의 반응에 잘 대응하는 것으로 나타났다. 또한, Zwicker parameters 중 Loudness와 Unbiased Annoyance는 청감실험과 가장 유사한 경향을 보였다.