• Science of Emotion and Sensibility
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• v.1 no.2
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• pp.35-42
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• 1998

소비자의 감성적 요구를 충족시킬 수 있는 직물 및 의류의 설계 및 생산을 위해서는 직물의 접촉시에 유발되는 감성반응의 객관적이고 정량화된 평가 체계의 개발이 절실히 요구된다. 본 연구에서는 질감을 표현하는 형용사들을 추출하여 최종적으로 18개의 감각 및 감성을 구분한 Likert Scale을 개발하였으며 이 척도의 신뢰도(reliability)는 매우 높았다. 이들 18개의 형용사는 요인분석 결과 5개의 주된 요인으로 묶였으며 구성타당도가 높은 척도이다. 19종의 내의 표본에 대한 세 차례의 측정을 통해 내의 직물의 선호도(감성)에 영향을 미치는 주된 감각적 감성요인을 추출하였다. 특히 "매끄러움", "부드러움". "섹시함". "편안함". "폭신함". 등의 감성요인이 선호직물과 비선호 직물을 매우 잘 구분해 주는 소비자의 대표적 감성으로 나타났다. 본 연구의 가장 중요한 결과로, Kawabata Evaluation System을 이용하여 시료 내의 직물의 16개 역학적 특성을 분석하였으며, 이들 특성이 감성에 어떠한 영향을 미치는지를 회귀 분석을 통해 분석하였다. 본 연구의 시료직물 중 선호되는 내의류들은 폴리에스테르(속칭, 물실크)종류이었으며, 가장 비선호 되는 것들은 망사나 모시메리로 나타났다. 내의류 js호도에 가장 많은 영향을 미치는 주된 심리적 특성인 "매끄러움". "부드러움". "섹시함". "편안함" 그리고 "푹신함" 등을 결정짓는 방정식을 만들었다.

• Journal of Agricultural Extension & Community Development
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• v.21 no.1
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• pp.83-115
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• 2014

The current study aimed to explore the levels of consumers' perception for the PB apples which mainly sold in the large retailers, and then suggest the efficient marketing strategies for activating sales of the PB apples among the farm produce. The findings of the study revealed that the levels of the consumers' perception of value for the PB apples were influential on the brand credibility. In addition, the levels of the quality, perception of value, and brand credibility significantly affected the purchase intention. The image of the brand, however, did not show the effects on the brand credibility and purchase intention. Based on the study, in order to activate the brand for the local farm produce, the analysis results could suggest the four alternatives. Firstly, it is needed for the NB apples to be standardized and improved in terms of the qualities. Secondly, the more efficient ways to facilitate the purchases for the NB apples should be reconsidered in the emotional package. Thirdly, the levels of customers' perceptions for NB apples need to increase by providing them with convenient ways of purchases. Lastly, connecting consumers' groups with producers' groups could eventually enhance the brand credibility.

• Archives of design research
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• v.18 no.2 s.60
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• pp.173-188
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• 2005

Design has become a buzzword in the marketing community these days and has been considered as an important success factor for business. Unfortunately, however, little research to date has been conducted on consumer responses to brand logo designs, which visualize brand identities. This article reports the findings from an experimental study which examined consumer evaluations of logo designs through conjoint analysis. The study explored potential factors which would give rise to the differences of consumer preferences. The results indicate that in the case of cognitive brand concepts, search goods show high elaborateness and low symmetry, experience goods show high associativeness, and credence goods show low elaborateness and high symmetry in the logo design characteristics. Affective brand concepts reveal different results in the logo design characteristics: search goods indicate high elaborateness and low associativeness, experience goods show low naturalness, and credence goods show low elaborateness and high associativeness. Implications of the results are discussed from a theoretical and practical standpoint.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.03a
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• pp.163-167
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• 1999

사회와 생활수준의 발달로 인간은 자연환경하에서 생활보다 인공적 환경하에서의 생활이 증가하게 되었다. 따라서 인간은 쾌적한 생활공간을 요구하게 되었고 이를 위한 온열환경에 대한 연구가 진행되어져 왔다. 이러한 생활공간에서의 쾌적한 온열환경에 영향을 주는 물리적 요인으로는 온도와 습도 그리고 기류 등이 있다. 또한 온열환경에 대한 인간의 감성적 측면도 쾌적한 온열환경을 결정하는데 중요한 역할을 한다. 본 연구에서는 겨울철 대류난방시 인간에게 가장 쾌적한 환경을 제시할 수 있는 기류 속도의 범위를 찾고, 이를 평가하는데 객관적인 지표를 설정하기 위해 온도에 따른 기류조건을 제시하고, HRV 분석을 통하여 인체의 자율신경계의 변화를 관찰하였다. 실험결과 18$^{\circ}C$, 21$^{\circ}C$, 24$^{\circ}C$ 각각의 온도에서 draft를 초래하지 않는 0.15m/sec의 기류속도일 때 가장 높은 MF/(LF+HF) 값을 보여 쾌적한 기류조건으로 나타났고 이는 쾌불쾌감신고(CSV)와 동일한 결과를 나타내었다. 이러한 심전도 신호를 통한 HRV 분석은 기류조건에 따른 온열쾌적성의 평가에도 객관적이고 신뢰성 있는 지표로 제시될 수 있을 것이다. 또한 다른 환경하에서의 감성평가 척도로도 이용될 수 있을 것이라고 생각되어진다.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.26 no.1
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• pp.125-138
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• 2000

화장품의 개발에서 기계적인 측정결과 뿐만 아니라 소비자가 실제 사용할 때 느껴지는 감성적인 요인의 중요성이 높이 인식되어감에 따라, 관능적인 특성평가의 필요성이 대두되고 있다. 그런 관점에서 트원케익에 대한 사용성 테스트의 한 방법으로 기호형 관능평가를 시도하였고, 본 실험에서는 동일한 소비자(28 명)가 9개의 트윈케익을 일정한 시간에 비슷한 화장 조건하에서 사용하여 비교 평가하도록 하여, 평가의 재현성과 신뢰성을 꾀하였다. 평가는 트윈케익의 세부 관능적 특성에 대한 강도 조사와 선호도 조사 및 전체적인 만족도에 대한 것이었다. 수집된 테이터를 주성분분석에 의해 데이터를 분석하였고, 그 결과 크게 커버력 요인과 입자감 요인이라는 2 가지 요인으로 트원케익의 특성을 평가할 수 있음을 알았다. 일반적인 트윈케익의 분류 방법인 촉촉함과 매트함의 경우, 매트함에 있어서는 트원케익의 공통적 속성으로 제품간 차이를 느끼지 못하였고, 촉촉함에 있어서는 트원케익제품간 차이를 약간 느끼는 것으로 나타났다. 또한 트윈케익의 관능적 특성별 강도와 선호도의 상관관계를 분석하였고, 그 결과에 따른 트윈케익의 (+)매력품질과 (-)매력품질을 분석하였는데, 선호도가 높은 제품이 되려면 여러 가지 (+)매력품질을 고루 갖추고,(-)매력품질을 적게 가져야 할 것으로 사료된다. 본 실험의 평가자들이 대부분 25∼30 세인 점을 감안하면 이 연령 대에서 선호도가 높은 트윈케익 제품의 특성은 커버력이 있으면서 고운 입자감을 느낄 수 있으며, 너무 촉촉하지도 매트하지도 않은 중간 상태와 자연스러운 화장상태를 유지하는 것으로 나타났다.

• Archives of design research
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• v.11 no.3
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• pp.101-110
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• 1998

It is impossible that the corporation can make up good corporate images with sales promoting and pursuing profits only. To form impressive oorporate images, the corporation should acquire efficient marketing images and social oonfidences with the investment for the culture, the art, the preservation of public health, educations and social welfare programs. The oorporate image is indined to be formed by audiences subjectively even though the corporation makes great efforts to have its unique images. The audience has a tendency to have their subjective opinions about the corporate image based on several informations communicated by the corporation and various sources. The sensitive approach and emotional persuation can be efficient for making good corporate images because corporate images of audiences arise from emotional and sensitive factors rather than rational ones. There are many previous studies verifying that the humor effect should be one of powerful means for inducing concentrations, memorizations and persuations. The majority of popular advertisings are humor touched one and the questionaire proves that almost all university students participating sample test, prefer humorous advertisings to serious advertisings. The questionaire verifies that it is a most efficient method is using humor effects at product advertising to improve the corporate image indirectly. And there are very possitive reactions about applying humor effects for the corporate image advertising and the other advertisement types such as pamphlets and catalogues. The humor effect motivates the persuation with spiritual pleasures and intimacy, and it minimize the negative aspects of advertising for the formation of the corporate image. The humor effect is valuable not only for the formation of the corporate image reflecting the entity of the oorporation itself but also for the ideation of advertising communications. The study on the humor effect related with the corporate image is significant because the humor is a different version of the humanism based on deep oontemplation and oomprehension of human life rather than simple means to motivate laughers.

• Journal of Service Research and Studies
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• v.13 no.1
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• pp.26-47
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• 2023

In the age of digital media transformation, the rapid rise of social media has changed the paradigm of traditional marketing techniques by leveraging the influence of influencers. However, the influence of influencers cannot be freed from ethical issues that arise as individuals, so virtual influencers are emerging as a countermeasure. This study is a study on how to increase the influencer effect of virtual models with a focus on the MZ generation in medical service. This study investigated whether respondents in their 40s or younger were aware of 'Rosy', a virtual influencer, and then conducted a survey on those who recognized 'Rosy'. As a result of this study, first, both cognitive and emotional motivation had a positive influence on fanship and attractiveness for virtual influencer. In addition, it was found that there was a difference in follow motive according to gender. Second, in order to lead to the intention of visiting hospitals, which is the medical service industry, only the cognitive motives with useful and reliable information and useful information for the virtual influencer were found to be significant in intention to visit.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.159-168
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• 2019

The purpose of this study is to propose a strategy for creating an advertisement for Corporate Social Responsibility(CSR) based on the strategy of selecting an advertisement model in order to efficiently execute the advertisement of CSR. Data were analyzed by regression analysis. The results of this study are as follows: First, it is found that the value-relevance factors of the model are important regardless of the theme of CSR. In the economic field, the reliability of the model is important. But, the attractiveness of the model was more important in the environmental field. Second, it is effective to select a model with high value-relevance when selecting CSR advertising model. But, in the case of an expert, it is effective to select not only value addition, but also attractive and reliable models. Third, when producing CSR ads using emotional messages, it is important to consider the value and reliability of the advertising model. But, it is important to select the model considering the importance of the value and attractiveness of the advertisement model when producing the CSR advertisement using the informational message. It was found that it is very important to select a model that has a high relevance to the image of the social responsibility subject and the advertisement model when producing the social responsibility advertisement.

• Journal of rehabilitation welfare engineering & assistive technology
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• v.7 no.2
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• pp.41-46
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• 2013

IIn this paper, active trasfemoral prosthesis leg is designed for the handicapped who lost their legs upon knee. It is important to design proper knee joint to mimic walking motion of hyman. 1 degree-of-freedom active trasfemoral prosthesis leg is designed with knee joint. Operating angle and torque have been calculated using kinematics of three linkages in prosthesis leg. Finite element analysis of major components is performed to evaluate the safety under operating condition and to reduce weights. Minimum volumes of components are obtained by optimization as satisfying safety requirements. The results show that about 35% of weight of components is reduced.

• The Journal of the Korea Contents Association
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• v.11 no.4
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• pp.321-337
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• 2011

The current study is an attempt, in two separate surveys, to explore the role of motivation to lead, which has rarely been introduced into academic leadership research in Korea. For the survey and statistical analysis, the population is defined as the employees working in Korea. The motivation to lead is considered important in practices since without it any leadership development interventions show less possibility to succeed. The motivation to lead was defined in terms of three dimensions as in affective motivation, socio-normative motivation, and non-calculative motivation(Chen & Drasgow, 2001). The study then empirically explored the potential relationships between the three dimensions and leadership styles. Specifically, such leadership styles as transformational leadership, transactional leadership, and self-sacrificial leadership behavior have been correlated to motivation to lead. In addition, using regression analysis, the explanatory power of the motivation to lead on various dependent variables were investigated. As a result, the three dimensions of motivation to lead, that is, affective, socio-normative, and non-calculative motivations each were found to have strong correlations with transformational, transactional, and self-sacrificial leadership, as well as with other criterion-related variables such as organizational commitment and trust. Limitations of the current study, along with future research directions were also discussed.