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Choi, I-Jung
- The Journal of the Korea Contents Association
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- v.7 no.5
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- pp.110-117
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- 2007
The recent developments of audio/video technology in the ubiquitous media have resulted in a variety of formal feature such as screen sizes for media and the new viewing environment can alter television viewers' experience of mediated communication. So the concern about formal feature of media itself is increasing in the recent media effects studies. From this point of view, this study is conducted to test the effect of the different monitor size of DMB Phone(2'1"), PMP(4'3") and PC monitor(19') on the viewers' memory and emotion of content by experimental research. The results showed that the effect by monitor size on the view's memory and emotion is significant. And watching moving image on a bigger monitor resulted in better memory of visual message elements contained in the content and more favorable emotion of the content.
https://doi.org/10.5392/JKCA.2007.7.5.110 인용 PDF

Park, Kyungae;Heo, Soonim
- Korean Journal of Human Ecology
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- v.22 no.2
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- pp.301-313
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- 2013
Though customer delight is becoming one of the most important marketing key words, research in a retail setting is limited. With the dramatic growth of online retail shopping, this study explored customer delight experiences in online shopping malls by identifying the delight elements and analyzing the elements by online purchase steps. A total of 124 delight experiences collected from an unstructured questionnaire were content-analyzed. Delight elements in online shopping were categorized into service, product, price, delivery, package, and shopping mall operation in that order. Service related elements including free gifts and letters, recovery efforts for service failure, kind employees, and easy return were most frequently observed. Delights were experienced at the product receiving point, the prior-to-purchase point, the order-to-delivery point, and the post-purchase point in that order. The results revealed that customer delights in online shopping were experienced in various purchase steps by various marketing elements. Based on the results the study provided research propositions exploring the effects of expectation vs surprise, monetary vs non-monetary/emotional benefits/rewards, and core marketing elements vs augmented services on delight experiences.
https://doi.org/10.5934/kjhe.2013.22.2.301 인용 PDF KSCI

Yang, Ji-Yeong
- 주택과사람들
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- s.190
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- pp.80-81
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- 2006
'책임을 다하는 기업' 이라는 기업 이념 아래 고객 감동을 실현시키기에 매진하고 있는 계룡건설. 계룡 건설은 '불가능을 가능'으로 '위기가 기회'라는 강한 의지로 건설업계에서 튼튼한 입지를 구축하고 있다.
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