• Journal of Digital Convergence
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• v.15 no.5
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• pp.139-150
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• 2017

The purpose of this study is to examine the influence of experiential marketing on brand loyalty through brand image and brand attitude, and to ultimately understand the relationship between experiential marketing and purchase intentions. The subjects of the study were first-time participants of the 'Salomon Outdoor City Trail Run' sponsored by the brand Salomon Outdoor. Out of 223 questionnaires given to the subjects, 195 responses were used as the sample for analysis. SPSS 18.0 and AMOS 18.0 were used as the analysis tools. The study results showed that, of the elements of marketing including sensation, emotion, recognition, action, and relation, feel and action positively influenced brand image. Sensation and relation positively influenced brand attitude. Brand image and brand attitude positively influenced brand loyalty and brand loyalty positively influenced purchase intention. The study is significant in that it explores the effects of experiential marketing all the way up to the purchase intention, and how this is influenced by brand image, brand attitude, and brand loyalty. Implications of these findings for experiential marketing as well as future research directions are also provided.

• Management & Information Systems Review
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• v.32 no.4
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• pp.225-254
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• 2013

This research tries to examine the effect of brand experience in service marketing perspective for generalized application. The analysis was held with customers who recently visited in retail stores by using SPSS18K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the relationship among brand experience, relationship quality, and relationship strength. According to the result of this study, four brand experience factors have positive effect on the relationship quality. In detail, the effect of sensory experience was strongest. Furthermore, the effect of relationship quality on relationship strength also significant as prior researches addressed. The research has several marketing implication on brand experience management and customer relationship management. For service firms, customers' perception of positive brand experience can generate the tangible and intangible performance in the relationship marketing perspectives.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.189-190
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• 2018

Digital content requires the concept and structure that give us insights into the languages between computers and humans and how humans experience manifested among the flow of characters, images, and voice. Communicology, $Vil{\acute{e}}m$ Flusser's original study, allows us to reconsider and to reconstruct the boundary of human awareness. This paper intends to begin understanding digital content consisting of numerical codes by reviewing communicology. communicology helps to break up pre-existing categories and thinking about new standards. ith the help of information technology. Planning content can be actualized by classifying and reconstructing content that are input/output of senses. The standard of classification is 'boundary' and 'direction,' communication elements that cannot be broken down any further. There is no need to communicate if there is no boundary. The operation of communication is comprised of 'direction.' Considering humankind as the standard, the boundary that takes in stimulation from outside can be seen as senses. Direction can be expressed as input/output. Output assumes that technical pictures receive information. The coordinates for various pre-existing platforms and content and uncovered platforms can be set with a consistent standard. This allows us to escape from the standard of flat content that was activated by sight and rationality at the ideology of characters, to seek a three-dimensional standard that can be vitalized by various senses and irrationality, and to reconstruct the input/output of senses to show the possibility of planning a new platform.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.7
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• pp.448-458
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• 2017

This study reviews the literature related to the omni-channel and derived structural relationship between experiential perception of omni-channel brand and consumer-brand relational quality. A total of 250 questionnaires were distributed to university students, workers, and consumers in Busan, Korea, who had experience using SSG.com. 210 questionnaires were used for final validation of research model. The hypotheses set in this study was validated through SPSS18.0 and LISREL8.3 based on the research model. The results showed that all hypotheses were accepted, except for 2 hypotheses(Hypothesis 2-3, Hypothesis 2-4). Findings of this study suggest the following:First, the consumer's experience with the omni-channel brand was found to be an important factor influencing consumers' cognitive and emotional responses formed by the transfer effect of experiential factors through senses. Second, the relationship between consumers and the omni-channel brand was found to be an important factor in building attachment and psychological bond through experience and trust for the omni-channel brand. Thus, the results of this study provide the basis for overall understanding of the strategic experiential module (SEMs) for the omni-channel, which recently emerged as a new trend of distribution channel, as well as for managing the spatial environment. Finally, we present the theoretical and practical implications related to consumers' experience and relational perception.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2019.05a
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• pp.423-425
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• 2019

Users may experience a sub-type of motion sickness, called cybersickness, when interacting with virtual reality (VR) applications in the state of wearing head mounted display (HMD) devices. Although the root cause of cybersickness is still unclear, it is believed to result from a sensory mismatch between visual and vestibular systems. However, there is a lack of studies developing data collection and analysis systems to measure cybersickness. In this paper, therefore, a system is designed that collects electroencephalography (EEG) and physiological data from a user wearing a VR HMD device through an internet of things (IoT) platform and decides whether a user experiences a symptom of cybersickness, namely dizziness, or not by using a decision threshold. Experimental results showed that the proposed system achieved about 92% accuracy of a dizziness detection when considering 14 participants.

• The Journal of the Korea Contents Association
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• v.6 no.11
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• pp.110-117
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• 2006

With the New media of present age we are living at, strongly entice consumers through various sensible technology and give influences on our life. They are visually formed but make us feel them as if formed tactile. The masses of today are meeting media through all the senses in daily life according to the spread of on-line media and in such course they want momentary and tactile share. Since appearance of mass society and cinema following such current, art has appealed to dispersive and tactile perception, and such public way of perception makes it possible to experience 'visual tactility' in daily life in accordance with the development of on-line game culture among others. The shock effects, given by editing of game animations which are produced for epic experience of on-line game, arouse tactility in addition to visibility. Under this assumption and on the basis of visual tactility theory as well as montage theory of image by Walter Benjamin, the research intends to explain that public tactile shock does not result from simple graphic effect but from montage effect and dispersive acceptance.

• Journal of the Korean Geographical Society
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• v.35 no.3
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• pp.401-426
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• 2000

본 연구에서는 고향의 개념을 의미론적 측면과 지리학적 입장에서 정의하고, 한국 사람들이 고향이라고 지칭하는 고향의 공간적 대상, 고향에 대한 감정과 선호, 고향의 지리적 특징 및 이미지 등을 조사하여, 이를 중심으로 한국인의 고향에 대한 애착의 본질과 정서(ethos)를 밝히려 하였다. 그 결과는 다음과 같다. 첫째, 한국인의 고향에 대한 애착은 본질적으로 고향 의식과 회귀본능과 같은 고향에 대한 인류의 보편적 정서로부터 나온 것이다. 둘째. 이러한 보편적 정서 위에 한국의 사회적 배경에서 나오는 고유한 고향의식이 첨가되었다. 사회적 배경에서 발생된 고향에 대한 강한 애착은 효에 근본을 둔 유교적 전통, 남북분단, 도시화에 따른 광범위한 실향의 결과에 의해서 형성된 정서라고 볼수 있다. 섯째, 고향이미지는 이러한 한국의 정서를 반영하고 있으며, 자연환경적, 인문환경적, 감각적 요소가 모두 수렴된 전형적이며, 추상화된 유형으로 나타난다. 넛째, 한국인의 고향에 대한 정서는 인간의 본성으로부터 나오는 보편적 정서와 대체로는 일치하지만 개인이나 집단의 인구.사회적 배경과 공간적 체험에 따라 다른 것으로 나타났다.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.71-72
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• 2011

소프트웨어는 컴퓨터 및 시스템에 탑재되어 제품 및 서비스의 부가가치를 높이고 기업과 개인의 경쟁력을 향상시키는 핵심 기술로 국가 미래 산업 경쟁력의 원천이며, 기기 서비스 사람을 연결하는 산업 성장 엔진으로 임베디드 S/W, 시스템 S/W, 온라인 서비스 S/W, 지능형 S/W, 실감미디어 S/W로 분류가 되는데 이중에서 실감미디어 S/W는 미디어의 사실적인 표현 및 현장감 재현, 체험 공간 참여가 가능하도록 지원하는 S/W로서, 지능형 영상처리기술, 인터랙션기술 및 시뮬레이션 기술 등으로 구성된다. 단방향적인 시청각 서비스를 통한 감동전달 미디어 서비스에서 고품격의 미디어 서비스와 다양한 감각 기술을 활용한 혁신적이고 인간 친화적인 체감형 인터랙션 기술을 활용하여 미디어의 현실감을 극대화할 수 있는 실감미디어 S/W에 대한 국내외 기술의 개발 동향, 정책 동향, 사업 동향, 그리고 표준화 동향에 대해 고찰하고 발전 전망에 대해 논하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.413-414
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• 2011

본 논문에서는 실버세대의 여가활동 및 두뇌훈련 위한 기능성게임콘텐츠를 제안한다. 두뇌훈련 게임은 기억력 훈련, 집중력 훈련, 시공감각 훈련과 판단력 훈련으로 6종의 게임콘텐츠로 구성되어 있으며, 실버세대들이 사용하기 쉬운 인터페이스와 실버세대의 게임에 대한 공감대 형성과 쉬운 접근을 위하여 춘향전을 각색하여 게임 시나리오로 적용하였다. 게임콘텐츠에 대한 평가 및 선호도 조사, 기능성게임콘텐츠 종목 발굴을 위해 401명을 대상으로 게임을 체험한 후 설문조사를 실시하였고, 결과를 토대로 선호도 및 기능성 게임 개발 시 요구 사항을 분석하였다.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1061-1063
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• 2009

The study notices the value of the expressions material and method in design education as the subject of for appreciation study. The objective of the present study is, it is as follows: to understand education system and social and cultural atmosphere, diverse elements including in the value of the expressions material and method; to get an overall perspective on various aspects of life; and to develop contents for appreciation study which points to help learners perceived values.