• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.11
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• pp.487-493
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• 2019

This study examines the ratio of R&D expenses in intangible assets for pharmaceutical companies, and determines whether these expenses affect the firm value among companies listed on the KOSDAQ. The research subjects included annual R&D expenses of 39 pharmaceutical companies listed on the KOSDAQ between 2011 and 2017. The survey was achieved via "Panel Data Model" with "Tobin Q" as an independent variable, and the ratio of R&D expenses in intangible as a dependent variable. Results of the study conclude that the ratio of R&D expenses in intangible assets of KOSDAQ pharmaceutical companies negatively influence the Tobin Q (Enterprise Value). A large proportion of intangible assets indicates increased R & D investment, and the operating profit is likely to be low due to the high debt ratio, thereby negatively impacting the enterprise value. This study further investigates whether the existing researches are based on researches that identify the total value of R & D expenditure. Results determine a significant relationship between enterprise value and R & D expenditure.

• The Journal of Bigdata
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• v.6 no.1
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• pp.153-160
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• 2021

This study examines previous studies on the income (profit) model, which is most used for valuation of data held by companies or institutions, and discusses key factors of the model and considerations in the data asset valuation process. Through this, it was confirmed that the shareability and utilization period of data assets are different from those of other companies. In addition, the value of data should be reviewed from various perspectives such as timeliness and accuracy. And for data asset value evaluation, it was derived that the user's use, ability to use, and value chain should be reviewed as a whole. As a future research direction, continuous research and development of models to be applied to actual business and revision of accounting law were proposed.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.180-196
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• 2021

The goal of this research is to examine the effects of sports star influencer advertising value on brand equity in social networking sites. In particular, this study identifies the moderating role of consumer team identification. A total of 350 university students participated via online survey. To test proposed hypotheses, confirmatory factor analysis, structural equation modeling, and multi-group analysis were employed. It was found that informativeness, entertainment, and credibility showed significant positive effects on brand equity. Also, significant moderation effects of team identification were found in that consumers with high team identification compared to those with low team identification perceived higher value of entertainment. On the other hand, consumers with low team identification perceived more irritation than those with high team identification. This study contributes to the understanding of sports star influencer advertising in social networking sites. Theoretical and practical implications as well as suggestions for future research in this area are provided.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.676-693
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• 2016

Although the methodology and models to assess the economic value of technology assets such as patents are being presented in various ways, there does not exist a structured assessment model which enables to objectively assess a database property's value, and thus there is a need to enhance the application feasibility of practical purposes such as licensing of DB assets, commercialization transfer, security, etc., through the establishment of the valuation model and the life-cycle decision logic. In this study, during the valuation process of DB assets, the size of customer demand group expected and the amount of demand, the size and importance of data sets, the approximate degree of database' contribution to the sales performance of a company, the life-cycle of database assets, etc. will be analyzed whether they are appropriate as input variables or not. As for most of DB assets, due to irregular updates there are hardly cases their life-cycle expires, and thus software package's persisting period, ie. 5 years, is often considered the standard. We herein propose the life-cycle estimation logic and valuation models of DB assets based on the concept of half life for DB usage frequency under the condition that DB assets' value decays and there occurs no data update over time.

• Korean Journal of Construction Engineering and Management
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• v.12 no.4
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• pp.40-49
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• 2011

A number of BTL projects for educational facilities have been augmented because of the increase of newtown development and deflationary policy of class size for learning efficiency. As the operation and maintenance costs rapidly increase, the budget for operation and maintenance is expected to be short. Therefore the asset management maximizing asset value is required to clarify the budget plan and distribution and provide a qualitatively high service. The main objective of this research is to establish asset valuation process in educational facilities delivered by BTL project. In order to meet the research objective, the asset valuation process is established by literature reviews, expert advice, and lessons learned from the developed countries. The developed process includes depreciation by internal accounting law, the core element of valuation, and asset valuation process. The results of the research will be help to offer the qualitatively high service and explain the standard of budget plan. It will assist commencing the asset management system.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2002.11a
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• pp.263-276
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• 2002

본 논문에서는 기존의 기술가치평가모형들을 검토하여 문제점과 한계를 찾아내고, 이를 극복할 뿐만 아니라, 기술의 실제가치에 접근하고자 새로운 시도를 하였다. 먼저 1단계에서는 DCF 모형을 이용하여 사업가치를 계산하고, 2단계에서는 사업가치에서 무형자산이 차지하는 비율이 산업별로 서로 다를 것이라는 가정아래 사업가치 창출에 대한 무형자산의 기여도를 구했다. 그리고 3단계에서는 전체 사업가치 창출에서 기술의 기여가 차지하는 비중을 측정하는 기술의 기여도를 구했다. 이렇게 3단계에 걸쳐 얻은 결과를 동시에 고려하여 기술가치를 산출하였다. 그리고 마지막 4단계에서는 전 단계에서 고려되지 못했던 미래수익 창출의 불확실성을 반영하기 위해 실물옵션모형을 적용하였다. 이와 같이 평가과정을 4단계로 구분하고, 각 단계별로 평가의 특성에 맞는 방법을 채택함으로써, 기존의 평가모형이 가지고 있었던 문제점과 한계를 극복하고, 불확실성이 높은 기술자산의 실제가치에 보다 근접할 수 있었다.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.2
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• pp.757-769
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• 2013

Intangible assets for construction engineering consulting firms are very important for their valuation, because engineering consulting is typical knowledge-based business which creates value based on technical expertise and human resources. This paper presents the intangible asset classification model based on the concept of value creation in construction engineering consulting firm and proposes intangible asset valuation methodology using System Dynamics and survey data. Utilization of the valuation methodology presented in this paper would increase the public awareness of intangible assets in construction engineering consulting firm and, thus, contribute to the growth of the engineering consulting industry by realistic and accurate valuation of intangible assets.

• Industry Promotion Research
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• v.9 no.4
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• pp.77-92
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• 2024

This study analyzed the impact of ESG activities conducted by companies producing and selling hedonic products on customer equity (value equity, brand equity, and relationship equity) and, in turn, on consumers' willingness to pay a premium. To conduct the analysis, data from 250 respondents were processed using SPSS 28.0 and Smart PLS 4.0. The findings indicated that ESG activities enhance customer equity, which in turn increases consumers' willingness to pay a premium. Specifically, it was confirmed that ESG activities strengthen value equity, brand equity, and relationship equity, thereby fostering trust and emotional bonds with consumers. Furthermore, the study demonstrated that these ESG activities can have a long-term positive impact on consumer behavior, positioning them as a critical strategic element for the sustainable growth of companies. This study holds significance by elucidating the effects of ESG activities on customer equity, offering key insights for companies on how to strategically leverage ESG to boost customer loyalty and positive consumer responses.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.222-234
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• 2016

This study measures the impact of restaurant franchise brand equity and brand value on consumer loyalty and customer satisfaction. The purpose of this study was to investigate the relationship between variables based on previous studies. The survey for this present study was conducted from consumers who visited in a franchise restaurant within three months. in Seoul and the metropolitan area. Research revealed that brand equity and value of the franchise restaurant appeared to have a positive impact on customer loyalty, and then consumer loyalty exhibiting a positive impact on consumer satisfaction. In addition, brand equity and value of the franchise restaurant showed a positive impact on customer loyalty.

• Review of KIISC
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• v.10 no.1
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• pp.51-62
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• 2000

본 연구의 목적은 취약성을 보안대책의 결핍으로 정의해서 정보보호지표의 개념을 도출한 후에, 정보자산가치에 따라서 가중치를 부여하는 정보자산가치가중치법에 의해서 정보보호지표를 계량화하는 절차를 제시하는 것이다. 이와 같은 정보보호지표에 근거해서 정보보호를 위한 기본적인 보호 대책(관리적, 기술적, 물리적 대책을 포함하는 기본통제)을 구현하고 특정 응용시스템을 위한 특수한 보호 대책을 구현함으로써, 조직 내외의 위협으로부터 안정적이고 신뢰성 있는 정보서비스를 제공할 수 있다.