• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.45.2-45.2
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• 2009

최근 제품에 있어서 가치는 기능성을 제공하는 측면에서 점차 사용성과 감성을 중요시하는 방향으로 변화하고 있다. 최근의 혁신적인 제품을 보면 사용성과 감성적인 가치가 기술개발의 방향성까지 결정하는 등 제품개발에 있어서 감성과 사용성 가치의 중요성은 더 더욱 커지고 있다. 또한 감성과, 사용성에 대한 정확한 예측은 제품의 개발 방향뿐만 아니라, R&D의 방향성을 결정짓기 때문에 이와 같은 Value를 표현할 수 있는 정확하고 신뢰성 있는 모델의 중요성 갈수록 높아지고 있다. 하지만 제품개발에 있어서 감성과 사용성으로 대변되는 User Experience 가치 제공은 기능성, 신뢰성 등의 기존가치와는 달리 소비자, 사용자로 대변되는 Human에 대한 더 높은 이해가 필수적이나, 관련 지식의 부족 및 통계적 정량화, 객관화 어려움 등으로 제품의 가치로 연결시키기에는 많은 어려움이 있는게 사실이다. 본 논문에서는 감성과 사용성 등을 고려한 제품 가치 체계(Product Value Structure)에 대해서 살펴보고, 아울러 이러한 가치를 고려한 제품개발 패러다임의 변화에 대해서 살펴보고자 한다. 또한 기존의 감성 사용성에 대한 방법론에 널리 활용되는 통계적 귀납적 방법론 외에 인지과학(Coginition Technology)을 활용하여 연역적 방법론에 대해서도 고민해보고자 한다. 특히 Iphone의 UI 특성을 통해 Innovation Company가 인지과학적인 Approach를 어떻게 제품개발에 적용하고 있는지에 대해서 알아보고자 한다.

• Journal of Korea Technology Innovation Society
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• v.20 no.3
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• pp.732-753
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• 2017

Recently, when evaluating the technology values in the fields of biotechnology, pharmaceuticals and medicine, we have needed more to estimate those values in consideration of the period and cost for the commercialization to be put into in future. The existing discounted cash flow (DCF) method has limitations in that it can not consider consecutive investment or does not reflect the probabilistic property of commercialized input cost of technology-applied products. However, since the value of technology and investment should be considered as opportunity value and the information of decision-making for resource allocation should be taken into account, it is regarded desirable to apply the concept of real options, and in order to reflect the characteristics of business model for the target technology into the concept of volatility in terms of stock price which we usually apply to in evaluation of a firm's value, we need to consider 'the continuity of stock price (relatively minor change)' and 'positive condition'. Thus, as discussed in a lot of literature, it is necessary to investigate the relationship among volatility, underlying asset values, and cost of commercialization in the Black-Scholes model for estimating the technology value based on real options. This study is expected to provide more elaborated real options model, by mathematically deriving whether the ratio of the present value of the underlying asset to the present value of the commercialization cost, which reflects the uncertainty in the option pricing model (OPM), is divided into the "no action taken" (NAT) area under certain threshold conditions or not, and also presenting the estimation logic for option values according to the observation variables (or input values).

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.1049-1052
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• 2010

생산성 및 품질혁신을 위하여 Lean 6시그마에 대한 다양한 국외 적용사례는 존재하나, 고도의 하이테크 산업이며 품질을 최우선으로 삼는 항공산업에 적용 및 평가에 대한 국내 연구사례는 거의 전무한 것이 현실이다. 본 연구에서는 린 6시그마 기법이나 사상들이 국내 항공산업 프로세스의 생산성 및 품질을 향상시키는데 과연 적합한지 판단하여, 현장적용을 사례로 적용 방법론을 제안하는데 목적이 있다.

• Journal of Korea Technology Innovation Society
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• v.3 no.1
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• pp.22-36
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• 2000

본 연구에서는 신제품의 경제성 분석에 있어 기존연구의 분리된 방법론을 통합한 새로운 모델의 수립에 의의가 있다. 필자가 제시하고 있는 신제품의 전주기 경제성 분석모델은 신제품의 연구시작 단계에서부터 시제품 생산, 공장가동 생산판매 공익적 가치분석, 소비자 행태분석 단계까지를 통합하고 있다 본 모델에서는 기존의 경제학, 경여학, 산업공학에서 개별적으로 분리되어 사용되어 온 경제성 분석의 방법론을 수요자 중심으로 통합함으로써 분석의 객관성과 구체적 적용성을 높였으며 또한 각 분석단계마다 연구사례를 제시하여 독자의 이해와 활용성을 제고시켰다.

• Journal of Korea Technology Innovation Society
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• v.3 no.1
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• pp.113-126
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• 2000

The purpose of this paper is to introduce and test an extension of dichotomous choice contingent valuation(DC-CV) methods of pre-test-market evaluation using the specific case of a cable telev-ision service. Specifically we used a double-bounded DC-CV approach. On the whole respondents accepted the contingent market and were willing to contribute a significant amount on average. This willingness varies according to individual characteristics and concerns about the service. It is concluded that the methods are potentially a useful tool for decision-makers in measuring the po-tential demand for a new cable television service and considering the provision of the service.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2002.05b
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• pp.181-198
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• 2002

This article describes a methodology for evaluating huge aerospace R&D investments using the real options pricing method. Option pricing has been proposed as a useful approach for modeling investment in R&D. Two important features of R&D investments are that an R&D project takes time to complete and that the outcome of R&D investments is highly uncertain. This makes the analysis of R&D investments difficult. Traditional tools for project evaluation, like IRR or the NPV, are inadequate for coping with the high uncertainty. Hence, In this article I propose a log-transformed binomal lattice method, and it will show that option pricing might be an adequate framework for evaluating such types of aerospace investments.

• The Journal of Society for e-Business Studies
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• v.26 no.3
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• pp.1-20
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• 2021

As the Great Reset is discussed at the World Economic Forum due to the COVID-19 pandemic, artificial intelligence, the driving force of the 4th industrial revolution, is also in the spotlight. However, corporate research in the field of artificial intelligence is still scarce. Since 2000, related research has focused on how to create value by applying artificial intelligence to existing companies, and research on how startups seize opportunities and enter among existing businesses to create new value can hardly be found. Therefore, this study analyzed the cases of startups using the comprehensive framework of the multi-level perspective with the research question of how artificial intelligence based startups, a sub-industry of software, have different innovation patterns from the existing software industry. The target firms are gazelle firms that have been certified as venture firms in South Korea, as start-ups within 7 years of age, specializing in machine learning modeling purposively sampled in the medical, finance, marketing/advertising, e-commerce, and manufacturing fields. As a result of the analysis, existing software companies have achieved process innovation from an enterprise-wide integration perspective, in contrast machine learning technology based startups identified unit processes that were difficult to automate or create value by dismantling existing processes, and automate and optimize those processes based on data. The contribution of this study is to analyse the birth of artificial intelligence-based startups and their innovation patterns while validating the framework of an integrated multi-level perspective. In addition, since innovation is driven based on data, the ability to respond to data-related regulations is emphasized even for start-ups, and the government needs to eliminate the uncertainty in related systems to create a predictable and flexible business environment.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.403-411
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• 2018

This study analyzes the attitude toward new products through case studies. The contents of the case study applied to the study were analyzed about the attitude of the new product to the recently screened movie "Sanguiwon(the royal tailor)". The court was an institution that oversees the clothes of the royal family in the Chosun Dynasty. In a conservative and closed market environment, attitudes toward acceptance of new products are strongly influenced by internal and external factors. Authoritative and conservative attitudes to secure competitive advantage in existing markets ultimately hamper the acceptance of new products or cause externalities. Eventually, innovative resistance to new products emerges. On the other hand, the acceptance of new products in an open market will form an attitude toward new products, once they form a respectful attitude towards their own benefit or attitude. These market leaders, depending on the way they pursue their values, form an attitude to adhere to their products or accept innovation. The validity of this study was verified through other cases. Ultimately, success in the market for new products suggests that success can only be achieved by understanding the delivery of value to consumers.

• Convergence Security Journal
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• v.23 no.1
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• pp.109-115
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• 2023

The future outlook for defense faces various and challenging environments such as the acceleration of uncertainty in the global security landscape and limitations in domestic social and economic conditions. In response, the Ministry of National Defense seeks to address the problems and threats through defense innovation based on scientific and technological advancements such as artificial intelligence, drones, and robots. To introduce advanced AI-based technology, it is essential to integrate and utilize data on IT environments such as cloud and 5G. However, existing traditional security policies face difficulties in data sharing and utilization due to mainly system-oriented security policies and uniform security measures. This study proposes a paradigm shift to a data value-based security policy based on theoretical background on data valuation and life-cycle management. Through this, it is expected to facilitate the implementation of scientific and technological innovations for national defense based on data-based task activation and new technology introduction.

• Journal of Korea Technology Innovation Society
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• v.15 no.2
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• pp.242-261
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• 2012

Early stages of technology valuation have been often overlooked or under-represented. The early stage technologies are even riskier due to their inadequacy of commercial development and market applicability. More than 95% of patents fail to earn any revenues so that the majority of patents were valueless. Technology transfers from laboratories at universities and research institutes to industrial firms have increased to acquire value from invented technologies. Technology transfer, a process of transferring discoveries and innovations resulted from research to commercial sectors, typically comprises several steps: disclosing the discoveries and innovations, i.e., intellectual property (IP), evaluating the IP's economic prospects, securing a patent, copyright or trademark for the IP, commercializing the technology through licensing, forming a joint venture, or selling. At each of those stages in the research and development of technology, the value of technology would play a very important role of making decision on the movement toward the next step, however, the financial value of technology is not easy to determine due to a great amount of uncertainty in the course of research and development, and commercialization. This paper refers to technology embodied as devices, equipment, software or processes primarily developed at public research institutions such as universities. Sometimes it is also as the result of externally financed projects contracted with industry. Nearly always technology developed at public research entities results in laboratory prototypes. When it is required to define the technology transfer contract terms for the license of the university patrimonial rights to external funding companies or other interested parties, a question arises: what is the monetary value? In this paper, we present a method for technology valuation based on the identification of specific value points related to its development. The final technology value must be within previously defined value limits. This paper consists of the review of issues related to technology transfer and commercialization, the identification of characteristics of technologies in the early stage of technology development, the formulation of framework of methods to value the early stage technologies, and the conclusion and implication of the previous review.