• Title/Summary/Keyword: 가치제고

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Valuing the restoration of the Abandoned Roads (폐도로 복원의 경제적 가치 추정)

  • Park, Sang-Soo;Jeon, Giseong;Lee, Chung-Ki
    • Journal of Environmental Policy
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    • v.13 no.3
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    • pp.21-42
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    • 2014
  • Abandoned roads, abandoned expressways included, cause a lot of problems such as contamination and environmental damages to underground water, fragmentation of wildlife habitats yet they are not appropriately maintained or managed because of jurisdictional conflicts and, often more importantly, insufficient budget of governments. The restoration of abandoned roads is known to benefit society and its constituents by providing better environment and higher living standards but the monetary value of the benefit is hard to measure because of non-marketability of the good that the restoration brings about. In this case, the contingent valuation method(CVM) is most powerful in evaluating non-marketable value of goods and hence it is used widely. We also used the CVM to value the benefit of restoration of abandoned expressways to find out: about 40% of total households are willing to contribute positive amount for restoration; better awareness of environmental issues leads to higher willingness-to-pay.

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An Empirical Study of Employee's Deviant Behavior for Improving Efficiency of Information Security Governance (정보보호 거버넌스 효율성 제고를 위한 조직원의 정보보호 행위에 관한 실증 연구)

  • Kim, Hye Jung;Ahn, Joong Ho
    • The Journal of Society for e-Business Studies
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    • v.18 no.1
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    • pp.147-164
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    • 2013
  • For the continuous information security governance, we have to focus on not just technical aspects like access control and DRM, but informal level management like information security(IS) behavior, culture, and personal value. But there are few informal level studies, while many formal level studies of IS governance or technical means. This study is an empirical test that how IS culture, normal beliefs, personal behavior and value affect employee's deviant behavior. And we define a lack of an awareness of value and importance on IS regulations in organizations as "Information Security Anomie" with the concept of anomie, a viewpoint on social organization.

Influence of Perceptual Recognition and User Characteristics of 3D Printer Consumers on Perceived Value and Intent to Use Continuously (3D프린터 소비자의 지각된 인식과 사용자 특성이 지각된 가치와 지속사용 의도에 미치는 영향)

  • Park, Jun-Hong;Lee, Junsang
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.23 no.6
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    • pp.697-703
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    • 2019
  • This study looked at what the perceived recognition and user characteristics of 3D printers have to do with perceived value and intention of continuing use. The data collection was conducted by 300 people, including employees who lived in Korea and used 3D printers. Research has shown that firstly, perceptual perception affects perceived values and intended use. Second, user characteristics have been shown to affect perceived value and intended use. Third, it appears to have a positive effect on perceived values and the intention of continuous use. Therefore, by fully recognizing the usefulness and ease of 3D printers to consumers, and by making them aware of the convenience and reliability of consumers, it will be effective if a strategy is established that has put a lot of interest and effort into making 3D printers more popular and active by enhancing consumers' intention to continuously use 3D printers.

Study on the Components of Social Media Users' Value Expectation (소셜 미디어 이용자의 기대가치 구성 요인)

  • Kim, Chulho
    • Journal of Digital Convergence
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    • v.16 no.12
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    • pp.579-591
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    • 2018
  • The purpose of this research is to increase an understanding of social media users and construct a strategic, administrative foundation to measure the efficiency of communicating with them by validly classifying components of social media users' value expectation(VE). Reviewing prior research, in-depth interviews as qualitative research, pre-test and main survey as quantitative research are conducted. The result of quantitative research shows that social media users' VE was categorized in terms of utilitarian, hedonic, relational, self-evident, ethical, system functional, participative, self-ostentatious, and self-hiding perspectives. The significance of this study is as follows: 1) It views communication, psychology, marketing, media and etc. related fields from an integrated perspective. 2) It segments and categorizes social media users' VE from a practical perspective. 3) It contributes to constructing a foundation to predict, confirm, and manage social media users' attitudes from an administrative perspective. Thus, this research will aid future research on social media users' attitude using the constructed VE components as variables and future research that uses this as a basis to find media effects.

A Study on the effect of Dental Service Quality on Satisfaction -Focusing on the Mediation Effect of Perceived Value- (중국 상하이 지역 치과의 서비스품질이 만족도에 미치는 영향에 관한 연구 -지각된 가치의 매개효과를 중심으로-)

  • QIANZHEN, SONG;Lee, Yoon-koo
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.175-188
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    • 2021
  • The purpose of this study is to verify the effect of dental service quality on satisfaction in Shanghai and the mediated effect of perceived value. To this end, we conducted an electronic survey of dental patients in Shanghai, China, and retrieved 345 copies of the effective sample, using SPSS 26.0 for the purpose of the study. To summarize the results: First, all factors of service quality have had a positive impact on satisfaction and perceived value. Second, perceived values have a positive effect on satisfaction. Third, perceived values have been analyzed to have a partial mediated effect in the relationship between service quality and satisfaction, and research on dental users in China and Korea has shown almost similar results. It shows that high-quality dental services are essential to enhancing management capabilities.

Technology valuation utilizing crowd sourcing approach (크라우드 소싱 접근법을 활용한 기술가치 평가)

  • Choi, Jieun;Lee, Hwansoo
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.6 no.6
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    • pp.403-412
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    • 2016
  • As transaction and investment using technology are vitalized, the need for objective standards for the technology is increasing. Current technology value evaluation system is limited lacking reliability and objectivity. Besides the traditional evaluation methodology which are market approach, income approach and cost approach other diverse evaluation methodology such as real option method and royalty calculation method are being studied; however currently there are no dominant evaluation methodology in the market. Same value evaluation system cannot be applied between similar technologies because value of technology is relatively decided based on the target. Approaching through collective intelligence and crowd sourcing, in meaning of majority participant's decision can make objective and better result than handful of experts, suggest alternative to problems of such matter above. By grafting the four types of crowd sourcing model which are Wisdom, Voting, Funding and Creation, this paper will discuss the ways to enhance the objectivity of technology evaluation through direct evaluation utilizing expert group and the public's indirect evaluation.

A Study on hotel AI robot service built on the value-attitude-behavior(VAB) model (가치-태도-행동 모델을 적용한 호텔 AI 로봇서비스에 관한 연구)

  • Hejin Chun;Heeseung Lee
    • Smart Media Journal
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    • v.12 no.8
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    • pp.60-68
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    • 2023
  • After COVID-19, hotel industry is rapidly experiencing changes in the business environment, and under the influence of the Fourth Industrial Revolution, hotel industry is striving to secure competitive advantages through differentiation, including the use of big data and the IoT in service provision, as well as the introduction of artificial intelligence(AI) robot services. This study analyzed the perceived value of AI robot services and their impact on usage attitudes and behavioral intentions of customers who have used hotels that have introduced AI robot services. The results of the study showed that the value of robot services perceived by customers who have used robot services in hotels is categorized into three dimensions: social, experiential, and functional, and all of them have a positive effect on usage attitudes, with social, functional, and experiential values having a positive effect on usage attitudes in that order. Attitude toward use was also analyzed to have a positive effect on behavioral intention, which is consistent with the value-attitude-behavior model. Therefore, it is necessary for hotels to improve the satisfaction of hotel guests through diversified services of AI robot service.

대학교수 종합평가의 평가내용요소별 가중치

  • Gwon, Gi-Uk
    • 대학교육
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    • s.76
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    • pp.83-89
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    • 1995
  • 교수종합평가는 교육.연구.봉사 영역 모두를 대상으로 해야 한다. 어느 한 영역의 평가결과가 우수하면, 다른 영역의 결과는 그렇지 못할 수도 있다. 모든 영역에서 평가결과가 우수한 경우는 드물다. 그리고 교수종합평가의 평가영역 및 평가요소별 가중치는 개인의 가치에 따라 차이가 있을 수 있다. 교수의 종합평가나 중점평가에 적용될 가중치는 특정 개인의 주장만을 반영하기보다 많은 사람이 합의한 결정에 근거하여 설정되어야 한다. 여기에서는 보다 많은 대학과 다양한 학문계열의 교수들을 표집하여 객관적인 입장에서 평가영역 및 평가항목의 가중치를 규명하였다. 그 결과로 도출된 가중치는 대학교수들의 평가에 적용되어 평가결과의 타당성을 제고할 수 있을 것이다.

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인터뷰 - 수삼 전용 '숨쉬는 포장재' 개발

  • (사)한국포장협회
    • The monthly packaging world
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    • s.223
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    • pp.118-119
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    • 2011
  • 우리나라 농산물 중 최고의 브랜드 가치를 지닌 고려인삼은 최근 국내 외 소비자들의 관심 증가와 홍삼에 대한 인기에 힘입어 국내시장 규모가 1조원대로 성장, 소비자들이 가장 선호하는 건강 기능성 식품으로 자리잡고 있다. 그러나 수삼은 수확 후에 흙이 묻은 채로 바구니 등에 담아 소비시장에서 유통돼 수삼의 선도유지 측면에서 과학적이지 못하다는 평가를 받아왔다. 이런 상황 아래 농촌진흥청 인삼약초가공팀이 "국내 수삼 시장에서의 과학적인 유통"을 이룬다는 기치 아래, 수확 후 선도유지를 통한 소비자 신뢰도 제고 및 기호도를 충족시키고자 수삼 유통시 신선하게 오래 보관이 가능한 '수삼 전용 숨쉬는 포장재'를 개발했다. 농촌진흥청 국립원예특작과학원 인삼특작부 박철웅 부장에게 수삼 전용 숨쉬는 포장재 개발 배경과 특징에 대해 들어보았다.

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BSC 기반 지식자산 평가를 위한 은행업 계층적 평가모형 개발

  • Yun, Mi-Hyang;Park, Cheol-Su;Yu, Yeong-Gwan;Lee, Jong-Mu
    • 한국경영정보학회:학술대회논문집
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    • 2007.11a
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    • pp.300-305
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    • 2007
  • 재무성과와 지식자산을 함께 관리할 수 있는 통합적 성과평가 방법을 도입함으로써 미래 기업가치를 제고시킬 수 있는 필요성이 증가하고 있다. 국제적인 추세에 발맞추어 본 연구의 목적은 지식자산 평가에 대한 기존 연구와 Kaplan & Norton이 주창(1992)한 균형잡힌 성과기록표(Balanced Score Card : BSC)를 이용하여 지식자산 평가 지표 개발과 이러한 평가를 위해 Saaty가 개발한(1980) 계층적 분석과정(Analytic Hierarchy Process : AHP)방법론을 적용한 평가모델을 제시하고, 국내 A은행을 대상으로 지점을 평가하는 연구를 수행하였다.

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