• Management & Information Systems Review
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• v.38 no.2
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• pp.241-254
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• 2019

This study is a study on the consumer reaction to the augmented reality advertisement which is a recent issue. this study was conducted based on the necessity of marketing advertisement technique suitable for the 4th industrial revolution era. First, we present the types of augmented reality ads based on previous studies, and examined the effects of enjoyment and formation of brand attitudes on brand attachment on products or services based on the perceived value of consumers for these types of ads. This study is briefly summarized as follows. Hypothesis (H1) empirical value had a positive effect on pleasure, and hypothesis H2) empirical value also had a positive effect on brand attitude. Hypothesis (H3) symbolic value had a positive effect on pleasure and hypothesis (H4) symbolic value had positive influence on brand attitude. Hypothesis (H5) Practical value has a positive effect on pleasure. Hypothesis (H7) Pleasure affects positively (+) influence on brand attitude. Hypothesis (H8, H9) enjoyment affects affection and brand attitude affects affection positively. Hypothesis (H6) Practical value did not affect brand attitude positively. It can be seen that the augmented reality advertisement communicates with consumers through experience or symbolic side rather than perceive practical value by consumer. The implication of this study is that the augmented reality advertisement is highly interactive with consumers and can induce consumer participation. This means that consumers are more aware of empirical and symbolic values rather than experiencing practical value through augmented reality advertising.

• Fire Science and Engineering
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• v.17 no.1
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• pp.68-75
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• 2003

Temporary constructions are defined as constructions for temporary use, but frequently they are used long like permanent constructions and connected with main constructions. In this case, fire hazardousness increase. But there is no way to control this hazard in our system. This study include investigation of present related law survey about sample complex, collection of related lawsuit result and estimation of hazardousness of each contemporary construction type. The conclusion is that the article that specify distance between main construction and temporary one should be created in the architectural law. Or to apply fire service law to area of temporary construction, fire service law should be changed properly.

• Science of Emotion and Sensibility
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• v.2 no.1
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• pp.121-128
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• 1999

본 연구는 인지 유형에 따라 시계열 예측의 정확성이 분석적인 사람과 직관적인 사람 간에 다를 것이란 가설을 설정하고 이를 규명하기 위하여 44명의 대학생을 사용하여 실험이 이루어졌다. 피험자는 MBTI에 의거하여 분석적인 그룹과 직관적인 그룹으로 나누고 주어진 시계열 데이터에 대하여 예측을 하게 하였다. 이때 인지 유형에 따른 뇌파의 편측성을 분석하기 위하여 전두엽에서 뇌파(F3, F4)를 측정하였다. 그 결과, 인지유형간의 뇌파의 편측성에 유의적인 차이가 없었으며, 예측의 정확성 (MAPE) 또한 유의적인 차이가 없었다.

• Journal of Korean Society of Transportation
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• v.25 no.6
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• pp.55-63
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• 2007

This research deals with the relations between intersection types and traffic accidents in the case of Korean expressways. The purpose of this research is to test the hypotheses that traffic accidents depend on intersection types and geometric design elements. The main research results are as follows. First, the accident comparisons that are drawn from junctions with interchanges, and trumpet interchanges with other types of interchanges respectively displays no significant meaning. However, the differences among four types of trumpet interchanges are found to be meaningful. In other words, the BO type trumpet interchanges seem to have far more traffic accidents than other types of trumpet interchanges. Second, hypothesis tests show that approximately 90 degree and one lane connection roads have lower accident rates. Based on this research, the following directions can be suggested for the safer types of intersections and geometric design elements in freeway construction. From a road safety point of view, it is advisable not to introduce BO type interchanges. It is also desirable that the intersection angle should be approximately 90 degrees. Furthermore, it would be wise to design one lane roads if the connection road has low traffic volumes.

• Journal of The Korean Association For Science Education
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• v.24 no.5
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• pp.959-976
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• 2004

The purpose of this study was to investigate high school students' ideas related with dinosaur extinction, to classify students' responses types with alternative hypotheses of inconsistent with their ideas, and then to examine their cognitive conflict levels and the degree of ideas change. To investigate students' ideas, we analyzed responses 98 eleventh graders of a high school in Anyang area. The results of this study were as follows: First, most of the students responded a large scale asteroid impact with the cause of dinosaur extinction, and rest of them responded changed Earth's climate accompanying tectonic activity, extreme volcanic activity, shortage of food, disease(virus) and decrease of their habitat. Also, they thought that dinosaur was exterminated not by just one reason but by several complex reasons. Second, the students' responses of alternative hypotheses were classified into six types: rejection, reinterpretation, uncertainty, belief decrease, partial theory change, and theory change. Third, except rejection and reinterpretation types, other four types were arousing of cognitive conflict and the percentage of the students who felt cognitive conflict was 62.3% and that of the students who took the theory change was just 6.1 %.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2004.11a
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• pp.480-485
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• 2004

The main purpose of this study is to present the scheme to reinforce the leadership of field supervisors in order to effectively prevent construction accidents. To this end, first, the researcher reviewed the meanings, functions, types and characteristics o( the leadership of field supervisors in safety management activities on construction sites through the literature review. Second, he investigated the types of supervisors' leadership and the level of field safety management activities through qestionnaires. Third, he categorized the types of supervisors' leadership by that level. Fourth, lie suggested the leadership type of field supervisors to effectively prevent construction accidents, and then he developed the plans to reinforce their leadership.

• Journal of Korean Elementary Science Education
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• v.25 no.2
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• pp.126-140
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• 2006

The purpose of this study was to design a 'Form of Abduction' which is the 'guide form used in generating hypothesis through abduction', and to analyze the features of the hypotheses generated with the 'Form of Abduction' compared with those generated without any special guide form. Through a review of Peirce's literature regarding the meaning and frame of abduction, a 'Form of Abduction' was designed as a three step format as follows: (i) writing down what is doubted, (ii) wiling tentative explanations which replace what is doubted with what is believed, (iii) writing the tentative explanations as hypotheses. The thirty four pre-service elementary teachers were asked to generate hypotheses without a 'Form of Abduction' at first, and then were asked to do so again using the form. The results of analysing the features of the hypotheses were as follows: in the case of using a 'Form of Abduction', firstly, the types of misunderstanding or mis-adapting the meaning of hypothesis were found to be rare, and secondly, the types of 'giving explanation about the cause of problematic situations through analogical inferencing from the existing knowledge' were found to be double the rate of when no special guide form was used. In conclusion, the hypotheses generated with the 'Form of Abduction' had the features of satisfying the original meaning of hypothesis, i.e. 'explaining the cause of phenomenon and leading to knowledge expansion'. These results also showed that using a 'Form of Abduction', although its form was simple, could be a way of helping students generate hypothesis properly in science classes.

• Journal of The Korean Association For Science Education
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• v.34 no.4
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• pp.375-383
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• 2014

The purpose of this study is to find out how middle school students evaluate scientific information in terms of hypothetico-deductive reasoning. A total of 66 middle school students completed a paper-and-pencil test on scientific information evaluation and 14 of them were individually interviewed for triangulation. The test includes six topics related to scientific or pseudoscientific information, and questions about each topic were sequenced based on a hypothetico-deductive reasoning. The hypothetico-deductive process consists of three steps: identifying predictions made by explanations in the information, identifying data actually obtained, and determining the fit between predictions and data to judge the validity of the explanations. Data analyses have focused on students' response types at each step, whether students used hypoethetico-deductive reasoning, and students' preference to evidence types in making decisions. The middle school students in this study answered the questions in various ways based on how they used the information given or personal knowledge and beliefs. A small portion of students evaluated information based on hypothetico-deductive reasoning. These students tended to give priority to scientific data in determining the validity of the information. On the other hand, students who did not use hypoethetico-deductive reasoning tended to prefer first-hand experience in the decision. The results provide implications for science lessons and the curriculum for scientific literacy. Further research should include student evaluation of the validity of data and other types of reasoning.

• Annual Conference on Human and Language Technology
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• 1992.10a
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• pp.525-532
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• 1992

본 연구는 한글 글자를 지각하는데 있어서 인식의 초기 단계에 사람들이 글자의 유형을 처리하는지 알아보기 위하여 시행되었다. 글자인식의 초기 단계에서 유형 분류를 한다는 것은 이미 인공시각 연구자들에 의해 시뮬레이션을 통해 검증된 바 있으나, 그것이 심리학적으로 실재성을 가지는지에 대한 검토는 없었으므로 본 연구를 실시하게 된 것이다. 먼저 예비실험을 통해 본 실험에서 쓸 자극제시시간을 구했으며, 실험은 한글 글자 중 낱자 수가 두 개인 유형 1, 2 의 글자를 자극으로 쓰는 경우와, 낱자 수가 세개인 유형 3, 4, 5 의 글자를 자극으로 쓰는 경우를 나누어서 실시하였다. 실험 1 과 실험 2 의 결과는 모두 가설을 강력히 지지하는 것으로 나왔다. 즉 자극제시시간을 역치하로 했을 경우 글자의 정답율과 유형의 정답율을 비교해 보았을 때 유형의 정답율이 유의하게 높았으며, 이는 아직 글자의 의미처리가 일어나기 전인 인식의 초기 단계에서 이미 글자의 유형에 대한 처리가 일어났음을 시사해 주는 것이다.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.233-260
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• 2000

본 연구의 목적은 (1) 인터넷환경하에서 인터넷광고에 대한 태도와 인터넷광고의 효과성 간의 효과를 검증하고, (2) 인터넷광고에 대한 태도와 인터넷광고의 효과성간의 관계에 대 한 인터넷사용자의 라이프스타일의 조절효과를 검증하는 것이다. 이를 위해 광고에 대한 태도연구와 효과성에 관한 선행연구를 통해 두 번수간외 관계성올 알아보았으며, 이는 인터넷 환경하에서도 적용되는지를 알아보기 위한 가설을 설정하였다. 실증분석을 통한 결과는 인터넷광고에 대한 태도는 권유의도, 고려의도, 재방문의도, 구 매의도에 정(+)의 영향을 미치는 것으로 나타났으며 인터넷시장에서 인터넷광고에 대한 태 도와 인터넷광고의 효과성은 전통적인 시장에서와 같이 동일하게 작용되었다. 두 번째로 인터넷사용자들의 라이프스타일에 따라 차이가 있을 것이라는 연구가설을 여섯 개의 유형 으로 나누어 연구한 결과 인터넷광고에 대한 태도와 구매의도간에는 인터넷사용자들의 라 이프스타일 유형에 따라 차이가 있는 것으로 나타났다.