• Proceedings of the Korean Society of Disaster Information Conference
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• 2017.11a
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• pp.199-200
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• 2017

본 연구는 붕괴사고에 대해 원인을 도출하기 위한 조사방법으로 과학적 재난원인 조사기법은 포렌식 기법을 국내에 적용하는데 목적이 있다. 목적달성을 위한 과정의 일환으로 본 연구에서는 조사를 수행하는 일련의 프레임워크를 국내의 실정에 적합하도록 개발하여 적용하기 위해 국외 붕괴사고 조사절차와 포렌식 기법이 적용된 사례를 분석하였다. 그리고 가설의 수집단계-증거수집-가설분석 및 검증-결론도출의 조사 전 단계에서 공학적 검증이 필요한 요소를 도출하고, 붕괴의 사고유형에 따라 요구되는 기법을 도출하고자 하였다. 본 연구는 재난원인조사 분석에 있어 아직 국내에 명확하게 정착하기 못한 포렌식 조사기법의 기본적인 틀을 구축할 수 있다는데 의의가 있다. 특히, 화학사고나, 화재사고 등 다른 재난에 비해 붕괴사고의 경우 국내 외에서 포렌식 조사기법을 적용한 연구나 사례가 상대적으로 부족한 실정이기 때문에 본 연구는 향후 선도적인 가이드라인의 형태로 활용될 수 있을 것이라 판단된다.

• Proceedings of the Korean Society of Disaster Information Conference
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• 2022.10a
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• pp.158-159
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• 2022

최근 건설현장에서는 안전사고 예방을 위한 다양한 노력을 하고 있지만 전 산업에서 건설업 재해율은약 50%로 여전히 높은 비율을 차지하고 있다. 중대재해처벌법 시행(22년 1월 27일)과 4차산업 발달에 따른 IOT기반 안전관리 등 안전규제와 안전관리기술이 현장에 적용되고 있지만 건설현장 안전관리의 접점에 있는 실무자 및 근로자가 실효성 있게 안전관리활동을 하고 실질적으로 안전행동을 강화시키는 안전사고 예방적 안전관리가 부족한 실정이다. 본 연구에서는 건설현장에서 시행되고 있는 안전보건활동, 안전교육, 안전행동강화, 안전성과와의 구조방정식모형(SEM)을 제시하고 관계 분석하였다. 건설현장 실무자 및 근로자의 설문조사 데이터를 구조방정식에 적용하여 관계를 분석한 예측결과, 분석결과에 의해 검증된 가설이 시사하는 부분을 해석하고, 가설검증을 기반으로 외생변수로부터 안전행동강화에 도달하는 경로를 탐색하고 주요 논점을 논의한다.

• Management & Information Systems Review
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• v.37 no.2
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• pp.125-147
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• 2018

This study was intended to examine the structural relationship between fan citizenship and sports marketing achievement. For that, 220 questionnaires were distributed to the fans of Lotte Giant in Busan region and 205 questionnaires were used finally. The hypotheses were validated by using SPSS 25.0 and Smart PLS 2.0 based on the study model. All hypotheses were adopted, except for 4 hypotheses(Hypothesis 5-3, Hypothesis 6-1, Hypothesis 6-2, and Hypothesis 6-3), among a total of 17 hypotheses. For that, the results were derived as below: First, fan citizenship had a positive(＋) influence on team equity(Hypothesis 1), sponsor assets(Hypothesis 2), and community equity(Hypothesis 3) as a whole. Second, team equity had a positive(＋) influence on sponsor assets(Hypothesis 4) in all respects, and furthermore, had a positive(＋) influence on local image(Hypothesis 5-1) and contribution to local community(Hypothesis 5-2). Meanwhile, team equity did not have a statistically significant influence on social interchange(Hypothesis 5-3. Finally, sponsor assets and community equity were found to have the relationship as follows: No statistically significant relationship was observed between corporate image and community equity. Corporate awareness had a positive(＋) influence as a whole. The results of this study are expected to provide comprehensive understanding and theoretical and practical implications of the influence that fan citizenship would have on sports marketing achievement.

• Management & Information Systems Review
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• v.34 no.3
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• pp.231-250
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• 2015

This study is about the effect of interaction and flow of consumers within the company SNS on the consumers' affection. Verification took place through empirical analysis based on the theoretical background. The following is the summary of the research results generated based on the research results. First, correlation between aspect of the motivation for the use of contents and interactivity is as follows. Mutual sense of solidarity (Hypothesis 1-1), influence (Hypothesis 1-2), connectivity (Hypothesis 1-3) and reactivity (Hypothesis 1-4) exerted positive(+) on the interaction. Second, correlation between aspect of the motivation for the use of contents and flow is as follows. Mutual sense of solidarity (Hypothesis 2-1), influence (Hypothesis 2-2) and connectivity (Hypothesis 2-3) exerted positive(+) effect on immersion. Meanwhile, reactivity (Hypothesis 1-4) was not statistically significant when it comes to flow. Third, interaction between contents characteristics and interaction exerted positive(+) positive on the interactivity of entertainingness (Hypothesis 3-1) and informativity (Hypothesis 3-2). Fourth, correlation between contents characteristics and flow was examined, which demonstrated that only informativity (Hypothesis 4-2) exerted positive(+) effect on the immersion. Meanwhile, entertainingness was not statistically significant when it comes to the immersion. Lastly, correlation between interaction, flow and affection is as follows. Correlation between interactivity and flow(Hypothesis 5) was not statistically significant while interactivity(Hypothesis 6) and Flow(Hypothesis 7) exerted positive(+) effect on the affection. This study presents diverse implications and significances to the working level people who use the company SNS based on these results.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.8
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• pp.87-97
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• 2020

The aim of this study was to examine empirically the causal relationship between significant adverse outcomes of elderly frailty. The 2017 National Survey on Old Adults was used to test this, but only nine variables necessary for the hypothesis test were abstracted from it. The results of the hypothesis test are summarized as follows. The sub-variables of adverse outcomes, such as disabilities in daily living activities, disabilities in instrumental daily living activities, and health care utilization, were analyzed empirically by inputting sub-variables of six frailty factors into hierarchical regression analysis. In the final model, the physical activities, emotional control, and social support were verified as significant variables influencing the disabilities in daily living activities. These included the following: physical activities, sensory functions, cognition, emotional control and social support as those influencing disabilities in the instrumental daily living activities; and nutrition, physical activities, sensory functions, emotional control, and social support as those influencing the health care utilization. Based on the results of the hypothesis test, it is necessary to develop and implement personalized health management programs that specifically identify elderly weakness factors that affect adverse outcomes, such as disabilities or health care utilization.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.178-194
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• 2012

Regional medical center, this country's public health researchers to activate discussion about public health nature of publicness and Regional medical center to identify actual conditions of the present analysis of previous studies based on the experience of researchers and policy factors, environmental factors, financial factors, and self-sustaining factors affecting the activation of the public health by assuming that the four provinces, Chungnam Regional Medical Center conducted the survey to target four factors through empirical analysis and 40 kinds of relationships with sub-variables hypothesis. To empirical analysis as a background element present hypotheses and research model setting, study population and method of analysis of the set, factor analysis and reliability, validity analysis conducted, and Windows 7 operating system SPSS 19.0 analysis tool for Regional Medical Center enable the public health was to investigate the relationship between factors and variables, PLS 2.0 as an analytical tool to test the hypothesis through the analysis of the model was used.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.115-122
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• 2018

The purpose of this study is to investigate the effect of technology acceptance model (TAM) on behavioral intention in order to grasp the degree of technology acceptance on autonomous driving among the various factors that consumers perceive as unmanned vehicle system becomes commercialized. In addition to the mediating effect of perceived usefulness proposed by the existing TAM, this study proposed the perceived trust (PT) and hypothesized its mediating effect on behavioral intention to use the self-driving. Path anlaysis is adopted to investigate our hypothesis using the structural equation model. The sample used for the analysis was 149 valid data among 160 responses. The effects of total effect, direct effect, and indirect effect were confirmed by hypothesis test on mediating effect. Non-parametric bootstrapping analysis was also performed to confirm the robustness. All the hypotheses were significant and we found a partial indirect effect, which implies that mediation effect of PT on behavioral intention.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.127-146
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• 2001

Attitude toward the advertising is widely used in studies of traditional mass media advertising. As internet marketing becomes more important, attitude toward the website will gain parallel status in evaluating effectiveness. And also, studies on relationship among attitude toward the website, attitude toward the advertising, attention to the commercial, attitude toward the brand, & purchase intention was needed. This study sets a hypothetical model about the relationship among attitude toward the website, attitude toward the advertising, attention to the commercial, attitude toward the brand, & purchase intention. And to testify this model, 10 hypotheses were set. The results of the analysis, all variables were related significantly.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.185-210
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• 2000

범세계적 환경에서 시스템 전체가 대응하는 단일조직으로 국제기업의 기본 틀을 유지하면 서 해외자회사를 효율적으로 통제하는 것은 국제기업의 의사결정과점에서 고려되어야 할 중요한 과제이다. 또한 한국기업의 국제화가 성숙되고 있는 현시점에서 볼 때 진출초기단계의 의사결정문제에서 벗어나 실행된 투자에 대한 사후 관리적 측면에 대한 연구의 필요성이 증 가하고 있다. 이러한 관점에서 본 연구는 한국기업 해외자회사를 대상으로 모-자회사간의 의 사결정과정에서 발생되는 자원준거요인, 상황요인, 해외직접투자 요인에 의한 전략적 통제문제에 관해 실증 분석하였다. 연구의 분석결과, 모회사와 해외자회사 내부자원의 상호의존성이 높으면 높을수록 해외자 회사에 대한 모회사의 전략적 통제는 높을 것이라는 가설검정결과, 고통제집단의 경우, 재무 마케팅 기술 국제경영능력으로 측정된 내부능력에 있어 모두 높은 정의 상관관계가 있는 것으로 분석되었고, 저통제집단의 경우 국제경영능력을 제외한 3개 부분에서는 상관관 계를 보이지 않아, 연구가설의 이론적 예상을 부분적으로 반영하고 있다. 둘째, 해외자회사의 과업환경의 불확실성이 높을수록 해외자회사에 대한 모회사의 전략적 통제는 낮을 것이라는 가설검증결과, 환경의 불확실성이 높은 집단이 낮은 집단 보다 인사 마케팅 생산 재무 등의 4개 부문 모두에서 상대적으로 모기업의 통제가 낮게 나타났지만 생산부문은 통계적으로도 유의하지 않는 것으로 나타났다. 과업환경의 불확실성이 높을수록 모회사의 전략적 통제는 낮다는 이론적 예상을 부분적으로 반영하고 있다. 셋째, 해외자회사의 소유지분과 전략적 통제사이에는 유의 적인 상관관계가 존재할 것이라 는 가설의 검증결과는, 마케팅 분야에서만 완전소유 자회사가 다수소유 자회사보다 모회사의 통제의 정도가 상대적으로 높은 것으로 나타났지만 통계적으로 유의하지 않게 나타났다.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.137-144
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• 2020

As foreign tourists visiting Korea increase and Koreans traveling overseas become more frequent, a study on the level of domestic consumers' acceptance of different cultures and the perception towards products from different cultures is needed. In this study, a perceptual curiosity, which is an individual personality, was divided into Diverse perceptual curiosity and Specific perceptual curiosity, and effects of perceptual curiosity on an attitude towards different cultures and an intention to recommend products from different cultures were examined. To prove validity of measurement items and reliability of data, SPSS and LISREL were used and to prove a hypothesis, a structural equation model was used. The study results showed that the Diverse perceptual curiosity, which is Hypothesis 1, had a positive effect on the attitude towards different cultures while the Specific perceptual curiosity, which is Hypothesis 2, did not have a significant effect on the attitude towards different cultures. In addition, it was shown that the attitude towards different cultures, which is Hypothesis 3, had a significant positive effect on the intention to recommend the products from different cultures.