• Journal of Intelligence and Information Systems
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• v.20 no.2
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• pp.19-38
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• 2014

This study focused on the role of active knowledge seeking (knowledge browsing and knowledge searching) in the context of virtual community of interest. Knowledge seeking is rarely studied as an antecedent in knowledge management (KM) research. Active knowledge seeking is considered as antecedents of sense of virtual community which mediates to knowledge sharing intention and virtual community promotion. Research hypotheses are tested by applying structure equation modeling with survey data from virtual community members in South Korea. Active knowledge seeking behavior was found to be the strong predictor of sense of virtual community, which, in turn, positively affects knowledge sharing intention and virtual community promotion. Implication to practitioners is to understand and accommodate the members' knowledge seeking efforts, who are potential contributors and promoters of the virtual community. Knowledge seeking, knowledge sharing and promoting virtual community are more of human activities than technology and this study extends the understanding of such human activities. By providing a mechanism of how knowledge seeking and sharing could work harmoniously, a virtuous circle with win-win situation could be achieved in virtual communities.

• 한국정보교육학회:학술대회논문집
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• 2004.08a
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• pp.171-178
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• 2004

현대사회는 산업사회의 발달에 따른 물질 만능주의로 인해 이기적이고 배타적인 사회풍조가 사회 전반으로 점차 확산되면서 전통적 가치관이 경시되고 공동체 의식이 퇴색되어 가고 있는 실정이다. 그러나 인터넷의 발달은 시공간을 초월하여 가정과 학교가 가상의 공간에서 정보의 공유와 상호작용을 할 수 있게 해 줌으로써 웹을 활용한 인성교육이 가능해졌다. 본 논문에서는 이러한 웹의 특성을 활용하여 학습자가 다양한 체험활동 중심의 인성교육을 마을 단위로 실천하도록 한 후 웹 상에 구축된 인성교육 시스템을 이용하여 자신이 체득했던 체험활동 정보를 서로 공유하고 학생, 교사, 학부모가 상호 작용하게 함으로써 학습자가 지속적으로 인성 교육에 관심과 흥미를 갖고 참여할 수 있도록 하는 공동체 의식 함양을 위한 인성교육 시스템을 설계하였다. 더 나아가 웹기반 인성교육 시스템을 통해 마을을 사랑하는 마음과 공동체 의식을 함양하여 마을에 대한 긍지와 자부심을 갖고 상부상조하는 전통을 가꾸어 나가는데 도움을 주고자 한다.

• The Journal of Society for e-Business Studies
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• v.11 no.2
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• pp.49-69
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• 2006

The virtual community has been recognized as an effective marketing tool and has been an important motive of using internet to Internet users, but very few attempts have been done for the development of virtual community success. Although many studies have been made on influencing factors of virtual community success, the comprehensive studies have never been done so far. Therefore, this study focused on developing the comprehensive model and verifying empirically. This study proposed five influencing factors(Virtual Community Operational factor, Characteristics of Users, Usefulness, Trust, Commitment) that affect virtual community success and three success factors(Sense of Virtual Community, Loyalty, Purchasing Intention) by carrying out literature review extensively and suggesting the relationship among factors. The relationship among factors were empirically validated by structural equation modeling. The data used in this study were collected from 292 users of the existing virtual communities. As the result of statistical analysis. It was found that Virtual Community Operational Factor and Characteristics of Users statistically significantly influenced Virtual Community Success. Also, it was shown that the intervening effects of Usefulness, Trust and Commitment were statistically significant, but that the relationship between commitment and Loyalty was not statistically significant. Finally, it turned out that the causality among success variables of Virtual Community was supported, but that sense of Virtual Community was required to be measured by new measurements.