• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1632-1643
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• 2004

The competitiveness of the domestic cosmetics market will improve more rapidly when efficient market segmentation is secured, qualitative information about each of the segmented markets is gathered, and adequate marketing strategies to meet the demands of each segmented markets is established. Therefore, continuous studies are needed to secure qualitative information for market segmentation. In order to find out whether the domestic cosmetics market could be segmented according to consumers' shopping orientation, the present study analyzed cosmetics purchasing behavior, complaint behavior, and demographic characteristics of each consumer group classified according to their shopping orientation. The study was implemented by a normative-descriptive survey method using a questionnaire. Three groups of consumers were identified according to their shopping orientation: price-oriented group, information-oriented group, and brand-oriented group. It was confirmed that the groups, classified according to shopping orientation, have significantly different demographic, purchasing, and complaint behavior. Therefore, shopping orientation should be carefully considered in the segmentation of the cosmetics market.

• Journal of the Korean Geographical Society
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• v.31 no.4
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• pp.648-661
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• 1996

The traditional von Thunen model has various shortcomings. Perhaps the greatest dificiency is the model's sole emphasis on the production side of the economy;that is, the agricultural markets are rarely closed for demand. In thes paoer a closed model for a three-activity, two-dimensional economy is developed. Equillibrium solutions are generated for prices, land areas, and outputs. Comparative static analysis then follows. Attention is next given to a maximum expected-return model under environmental uncertainty. Land uses for the traditional model and the closed model are then compared.

• Archives of design research
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• v.14 no.1
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• pp.103-110
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• 2001

The purpose of this study is to test the typicality effects to aesthetic response according to product orientation (design-oriented vs function- oriented) and perceived purchase risk. This study overcame the limitations of existing researches which haven't had the consensus about the relationship between typicality and preference and consequently suggested the typicality effect to aesthetic response by analyzing this relationship with product orientation and perceived purchase risk. The results of this study showed the inverted U-shaped relationship in design-oriented products and no relationship in function-oriented products between typicality and preference.

• Journal of Service Research and Studies
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• v.10 no.3
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• pp.103-118
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• 2020

Chinese economic growth and Chinese adoption of foreign cultures have changed varied phenomena, consumption patterns and consumer life-styles, in particular. In order to understand behavior of Chinese consumers, it is critical to explore their lifestyles and its effects on their purchase behavior. For attaining this goal, our research classifies Chinese consumer lifestyles related to cosmetics, into four types: brand oriented, price sensitive, rational consumption, and impulse buying. The research further analyzes the effects of consumer lifestyles on perceived value, satisfaction, and purchase intention in each case of skin care cosmetics and make-up cosmetics. Significant difference are found in perceived value, satisfaction, and purchase intention of skin care cosmetics exists between brand-oriented type and rational consumption type. This is also the case between rational consumption type and impulse buying type. Purchase intention is only found to be different between rational consumption type and price sensitive type. In case of make-up cosmetics, significant differences in perceived value, satisfaction, and purchase intention in the pairs of brand-oriented type and rational consumption type, rational consumption type and impulse buying type, and rational consumption type and price sensitive type. This implies rational consumption type should be more appropriate target consumers in the Chinese cosmetics market.

• Journal of Korean Home Economics Education Association
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• v.15 no.2
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• pp.67-78
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• 2003

To investigate the consumer awareness and clothing purchase behavior of adolescents, questionnaire was administered to 639 middle and high school students in Daegu. The results were as follows. 1. The consumer awareness of adolescents was analyzed to 4 factors. consciousness of right. consumer information, brand-orientedness and responsibility. Respondents were clustered into three groups : utility-oriented group, brand-oriented group, and consumerism-oriented group. 2. Respondents bought their clothes at specialty stores primarily. They used ´products´, ´family's or friends advices´, and ´purchase experiences´ as information sources. The important criteria for selecting clothes were ´design´, ´price´, and ´suitability´ for oneself. Dissatisfactions after purchasing clothes were with ´price´, ´service´, ´sewing´, and ´size´. The complaining behaviors which respondents did mainly were ´telling friends about dissatisfaction with their purchased clothes´, ´asking for change dissatisfying products or asking for refund´ and ´asking for mending´. 3. Information sources were categorized into 3 factors: ´neutral information source´, ´personal information source´ and ´commercial information source´. Criteria for selecting clothes were factor-analyzed into ´harmony´, ´fashion´ and ´management of clothes´. ´The factors of dissatisfactions with purchased clothes were ´appearance´, ´quality´ and ´service´. 4. The differences by the consumer awareness in clothing purchase behaviors among consumer groups : In information sources. criteria for selecting clothes, complaining behaviors. purchasing places. three consumer groups were different significantly.

• The monthly packaging world
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• s.73
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• pp.122-125
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• 1999

• Proceedings of KHEA Conference
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• 2006.10a
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• pp.122-122
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• 2006

• Journal of Global Scholars of Marketing Science
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• v.2
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• pp.159-182
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• 1998

국내의 경우 업체별 홈쇼핑의 연평균 판매액 성장률은 1990년대에 들어 매년 50%이상의 성장을 보이고 있고 '98${\sim}$2003년까지는 20%정도 될 것으로 예측한다. 이러한 급성장을 보이는 홈쇼핑에 대해 본 연구에서는 소비자들의 홈쇼핑 속성들이 홈쇼핑 소비자들의 태도에 어떤 영향을 미치는지를 측정하기 위하여 문헌고찰 및 실증분석을 하였다. 본 연구에서는 홈쇼핑으로 분류되는 통신판매(카탈로그, DM, 전화, CATV, Internet, TV 등)를 통한 소비자의 태도를 조사히기 위하여 설문지를 구성하고 연구를 진행하였다. 홈쇼핑의 쇼핑행태 속성별 가설을 검정한 결과, 위험지각(성능, 사회적 위험)이 낮을수록, 편리성 지향이 높을수록, 제품구색지향 소비자일수록 홈쇼핑 태도에 정의 영향을 미치고, 쇼핑의 즐거움을 지향하는 소비자일수록 홈쇼핑보다 점포쇼핑을 선호하여 홈쇼핑에 부의 영향을 미치는 것으로 나타났다. 그리고 재무적 위험, 심리적 위험, 가격의식 지향은 홈쇼핑 태도에 영향을 미치지 못하는 것으로 나타났다. 연구결과, 성능의 위험, 편리성 지향, 사회적 위험, 제품구색 지향 순으로 홈쇼핑 태도에 긍정적인 영향을 미치는 것으로 나타났다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.22-27
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• 2000

수주생산환경에서는 고객과의 주문 상담과정에서 여러 가지 정보(가격, 인도기간, 기호, 제품사양 등등)를 파악해야 된다. 본 연구에서는 고객의 요구에 부합하며, 최적의 제품구조를 가지는 우연한 BOM 시스템을 구성하고자 한다. 이러한 유연한 BOM 시스템을 위하여, 제공되는 정보를 분석할 수 있는 수리적 모형을 제시하고, 이를 객체지향적 패러다임을 이용하여 BOM 시스템 요소들을 UML로 구현한다. 또한, 이러한 연구의 결과를 바탕으로 주문형 컴퓨터를 위한 BOM 시스템을 실제로 구현한다.

• Bulletin of Food Technology
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• v.20 no.1
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• pp.38-68
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• 2007

색소는 천연 또는 합성색소가 있으며, 식품, 화장품 및 의류염색용 등 다양한 분야에서 사용되고 있다. 합성색소는 착색률이 높고 안정하며 가격이 저렴하여 천연색소를 대신하여 광범위하게 사용되어 왔으나 발암성과 인체에 독성을 갖는 등 안전성문제가 제기됨에 따라 그 사용이 엄격히 규제되어 왔다. 이러한 합성색소의 안전상 문제와 건강지향 생활패턴으로 천연제품 지향 소비 트렌드는 더욱 더 고조되어 최근 식품 색소에 이용되고 있는 천연색소 시장이 크게 신장하고 있다. 이에 본문에서는 천연색소 일반적인 기술 및 국내 기술동향을 알아보고자 한다.