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Analysis of Space Cognition and Use Characteristics on Premium Outlet Shopping Mall -Focused on Exploratory Factor Analysis on Visitor's Behavior- (프리미엄 아웃렛 쇼핑몰의 공간지각 및 이용 특성분석 -방문자의 탐색적 요인분석을 중심으로-)

  • Park, Tae-Won;Lee, Deok-Jo;Park, Seung-Kyoo
    • The Journal of the Korea Contents Association
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    • v.12 no.6
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    • pp.486-496
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    • 2012
  • In recent years, the retail industry has been undergoing major shifts. Outlet malls are an important part of the new retail landscape. This paper seeks to increase the understanding of the shopping experiences of visitors to a Premium outlet shopping mall in Shinsagae Chelsea Premium Outlet at Paju City, Gyeongi-do. This paper analyze the Element of the premium outlet across demographics. It explores seven critical factors which significantly influence customers' perceptions of premium outlet. Findings are base on a mall intercept survey with 292 respondents across a range of demographics. The summary of 7 factor is classified as the visual, location, Shopping support, human traces, mood, transit expedience, and tenant. The main implication of these findings is that factory outlet stores are perceived favourably and that they need to build more positive marketing strategies accordingly.

Formulating the Landscape Preference Model Using a Mixed Conditional Logit (조건부 로짓함수를 이용한 경관선호 모델: 지리산 국립공원 방문자를 대상으로)

  • Lee, Deokjae
    • Journal of Korean Society of Forest Science
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    • v.95 no.6
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    • pp.768-777
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    • 2006
  • The purpose of this study lies in formulating the landscape preference model using a conditional logit that involves the effect of visual elements as well as landscape itself on landscape preferences. To measure landscape preferences, a photo-questionnaire composed of paired photographs of the Cairngorms National Park of Scotland and the Jirisan National Park of Korea was distributed to visitors to the Jirisan National Park of Korea. Visual elements of landscape quantitatively measured by photogrammetry were reduced to orthogonal principal components that were subsequently used as explanatory variables in a conditional logit. As a result, the mixed conditional logit including the effect of landscape itself satisfied the Independence of Irrelevant Alternatives (IIA) property and showed reliable goodness of fit (${\rho}^2=0.25$). It was concluded that the mixed conditional logit including the effect of landscape itself was appropriate for landscape preference model rather than usual conditional logit excluding the effect.

Impacts of Factors of Tourists' Decision to Visit Korea and Their Nationality on Tourism Decision Mechanism Using MANOVA (외국인 방문 결정 선택요인과 국적이 한국 관광 결정 메커니즘에 미치는 영향 분석 - MANOVA 활용을 중심으로 -)

  • Won-Sik Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.175-183
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    • 2023
  • This study examines differences in satisfaction, intention to revisit, and word-of-mouth recommendations among foreign tourists, based on their nationality and factors influencing their decision to visit Korea. The study utilizes the data collected from foreign tourists who visited Korea in 2021, including information on their country of origin, factors influencing their decision to visit, satisfaction levels, intention to revisit, and willingness to recommend Korea to others. While the survey data comprises a large sample of over 8,000 respondents, only 1,398 without missing values are used for analysis. According to the analysis results, there were significant differences in satisfaction, intention to revisit, and word-of-mouth recommendations among foreign tourists based on their nationality and factors influencing their decision to visit. Notably, leisure and sports activities and distance from their home country are significant factors in making a decision to visit Korea. Countries with relatively lower tourism decision mechanisms are Japan, Singapore, China, Taiwan, Malaysia, Canada, Mongolia, and India. Based on these analysis results, this study presents strategic improvement measures to revitalize Korean tourism industry, particularly after the pandemic.

An Analysis of Success Factors in Internet Shopping Malls (인터넷 쇼핑몰구축의 성공요인에 대한 분석)

  • 진영배;권영식
    • Journal of the Korea Computer Industry Society
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    • v.2 no.12
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    • pp.1495-1504
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    • 2001
  • The main purpose of this research is to show Internet shopping mall the strategic way with the analysis of success factors in Internet shopping malls. To achieve the above purpose, the success factors and variables were defined by the survey of the reference. Sample malls for the research un selected of shopping malls registered in yahoo, Lycos, Empas and Hanmir regardless of their type and class, and did an online-survey of their operation. From the above method, the following results are deduced. First, there are five factors in the success of Internet shopping malls: the effectiveness of customer management the effectiveness of marketing. the competitiveness of product-sales, the convenience of use, the credibility of product. Second, the effectiveness of marketing is positively related to the number of member, visitors, and sales. Third, the credibility of product is negatively related to the number of member, visitors, and sales. At the end, the number of member and visitor are positively related to sales. This result could provide the managers with highly relevant managerial issues. The implication of the study are discussed and futher research directions are proposed.

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The Survey of Awareness and Necessity on Introduce Home Physical Therapy in the Long-term Care Insurance (노인장기요양보험제도 내 가정방문물리치료 도입에 관한 인식도 및 필요성 조사)

  • Jung, Dae-In;Kim, Chan-Kyu;Ko, Dae-Sik
    • The Journal of the Korea Contents Association
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    • v.14 no.6
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    • pp.298-306
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    • 2014
  • This study aims to investigate the awareness and needs of patients as consumers and therapists as providers on the introduction of home physical therapy in the long-term care insurance. The survey participants were 96 patients and 132 physical therapists to a questionnaires, we analyzed for frequency of each questionnaire about awareness and necessity. As a result of the test, they considered that physical activity support services provided by nurse and nurses aid ware not specialized enough(pt 60,4%, PT 75,4%) and quality therapy should be available through a home physical therapy(pt 47.9%, PT 59.2%). Also, patients responded that the priorities to improve long-term care insurance were given to lowering expenses(35,4%) and expanding coverage of subjects(32.3%) while the physical therapists responded that professionals should be expanded(73.8%) and diverse rehabilitation services(20.2%) and a rehabilitation team should be introduced. They responded that the reasons of home physical therapy were needed that it was hard for patients to visit medical centers(PT 30.0%) themselves and it would be improvable for them to get physical function in elderly(pt 47.1%) through the service. In conclusion, as most patients as well as physical therapists responded that home visit therapy services should be introduced and their awareness of it was very high, it is suggested that the service should be quickly introduced as soon as possible.

An Analysis of Association between Local Festival Evaluation and Visitor Satisfaction: A Case Study of the Local Festival Events in the period of 2012 to 2014 (지역 축제 평가결과와 만족도 간의 관련성 분석: 2012-2014년 축제를 사례로)

  • Joh, Chang-Hyeon;Kim, Jin Whi;Baek, Jin Hwi;Ahn, Byeong Min;Rha, Yun Hyung
    • Journal of the Economic Geographical Society of Korea
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    • v.18 no.4
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    • pp.492-504
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    • 2015
  • The evaluation of the local festival events that supports promising local festivals needs to well reflect the degree of success of the local festival events that have been implemented. Many local governments of the country have competitively implemented local festival events, some of which turned to be a success, while others not. This alerts the need for investigating whether the evaluation of the local festival events is appropriate, in order to better execute the provincial finance. The paper investigates this using the data of cultural tourism festivals from 2012 to 2014. More specifically, the paper first examines the relationships between choice dimensions (festival success index) and visitors' satisfaction, and then identify whether visitors' satisfaction and festival evaluation results are significantly correlated. This after all indicates whether the festival success index are well reflected in the festival evaluation results. The findings tell that choice dimensions well explain the visitors' satisfaction, whereas the visitors' satisfaction does not have a significant correlation with the festival evaluation results. This potentially implies that the current scheme of the local festival evaluation needs more rigorous validity test and additional research and practice for the improved evaluation protocol.

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