• Title/Summary/Keyword: (TAM)

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A Study on the Use of Blog in Business : A TAM Perspective (기업의 블로그 사용에 관한 연구 기술수용모델 연구: 관점에서)

  • Heo, Seong-Guk;Choi, Jae-Hwa
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.872-891
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    • 2008
  • 사회적 소프트웨어인 블로그(Blog) 사용이 급증함에 따라 기업 내에서 블로그를 활용하는 기업들이 늘어나고 있다. 기업에서 블로그가 외부적으로는 고객 관계, 광고, 판매 촉진 또는 파트너와의 커뮤니케이션이나 협력의 도구로 사용되고, 내부적으로는 협업, 지식 관리, 공동체 개발 등의 도구로 사용되고 있다. 본 연구는 기업들이 내부적으로 블로그를 사용함에 있어 기술적 수용에 미치는 영향에 관하여 조사하였다. 연구 모형은 기술수용모델(Technology Acceptance Model; TAM)을 근간으로 모델을 설정 하였다. 데이터 수집은 설문지 방식으로 기업 블로그를 도입한 국내 주요 기업을 대상으로 실시하였다.

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MBTI 개인성향이 UCC 의 기술수용에 미치는 영향

  • Lee, Seung-Hyun;Choi, Hoon;Ji, Yoo-Kang
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.109-114
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    • 2007
  • UCC는 참여자들의 개인의 심리유형에 따라 참여정도가 좌우될 수 있다는 점에서 MBTI 기법을 통해 심리유형을 파악하여 TAM에 대한 UCC의 수용도를 파악하였다. 이를 위해 UCC를 활용하고 있는 광주, 전남.북 지역의 고등학생 및 대학생 244명을 분석한 결과 성격유형 중에서 외향형과 감각형이 UCC 수용에 영향을 미치는 것으로 나타났다.

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The Empirical Study on Practical Use of V-Services through RFID in University (대학에서의 RFID를 통한 u-서비스의 활용에 관한 실증연구)

  • Bae, Seon-Mi;Jang, Hyeong-Uk;Lee, Sang-Sik
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.11a
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    • pp.67-72
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    • 2006
  • In this paper, we attempt to investigate the factors influencing usage and acceptance of ubiquitous services in Campus, based on the Technology Acceptance Model(TAM). This study conceptualizes and develops three dimensions of u-Services (real time seπice, information security, customization seπice) and tests the relationships between three dimensions of u-Services and TAM. Data were collected from 162 respondents in K-University. And relationships proposed in the framework were tested using multiple regression analysis.

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Heat Gains and Occupant′s Thermal Comfort in Computer Room (컴퓨터실의 열취득과 재실자 온열 쾌적감 연구)

  • 김원태
    • Science of Emotion and Sensibility
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    • v.3 no.2
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    • pp.1-8
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    • 2000
  • 본 연구에서는 기존의 공조방식 및 본 연구에 제안된 개별환경제어시스템(PEM)으로부터 재실자가 거주하여 사용하고 있는 컴퓨터룸(CR)에 대해 기하학적으로 3차원 시뮬레이션을 수행하여 CR의 열취득과 재실자 온열 쾌적감을 감성공학적 측면에서 분석하였다. 본 연구로부터 바닥으로부터 공기를 유입하여 천정으로 유출하는 바닥취출공조(TAM)방식이 실내 환경 개선에 유리하고 디퓨저만을 통하여 공기가 유입되어 천정과 바닥으로 공가가 유출되는 개별공조(PEM) 방식은 열적 냉각 성능은 좋으나 컴퓨터와 재실자 주변에 강력한 ㅐ순환 유동을 유인하여 실내 환경의 쾌적감 측면에서는 불리하다. 그러나 PEM과 TAM방식의 결합이 감성공학적 온열특성 분포로부터 CR의 재실자 주변온도 분포에 최적임을 알 수 있다.

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Subject Sense, Sensibility and Preference Evaluation of Fancy Yarns for Hand Knitting (수편용 장식사의 주관적 감각과 감성평가 및 선호도)

  • Kim, Mi-Jin;Park, Key-Yoon;Park, Myung-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.1
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    • pp.11-20
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    • 2011
  • The yarn company needs to conform to the consumers' sensibility, which has become diverse, in developing its yarn, which fixes the matter property and the sensibility in knit product. In particular, the development of fancy yarn, which is expected to have great influence upon the sensibility of material due to being a diverse form of knit yarn, may increase activation of the knit industry. Eight different fancy yarns were chosen: loop, Ratine, tam tam, fur 1, fur 2, chenille, ladder and tape yarn. The manufacturing methods of these yarns are all different. The sensibility was evaluated through a questionnaire targeting 60 women in their 20s of the expert group. Factor analysis, reliability, correlation analysis, ANOVA, Duncan, and regression analysis were carried out by using SPSS 12.0. First, according to the results of analyzing the sense factor, three factors were extracted: 'inflexibleness/rugged', 'lightweight' and 'smooth'. 'Activity', 'grace' and 'purity' were extracted in regard to the sensibility factor. H3(tam tam) sample showed high value in all of preference, purchase intention and word-of-mouth intention. To increase consumers' preference, purchase intention, and word-of-mouth intention, its effect is thought to be likely to be possibly seen only when increasing the factor of pure and simple grace and when reducing the hard and stiff inflexibleness/ruggedness sense. It is expected to be likely to possibly secure marketability as knit product, which has product competitiveness, given the product planning in a company of producing knit.

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Extending of TAM through Perceived Trust and its Application to Autonomous Driving (지각된 신뢰에 기반한 기술수용모델의 확장과 자율주행에의 적용에 관한 실증연구)

  • Lee, Kangmun;Roh, Taewoo
    • Journal of Digital Convergence
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    • v.16 no.5
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    • pp.115-122
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    • 2018
  • The purpose of this study is to investigate the effect of technology acceptance model (TAM) on behavioral intention in order to grasp the degree of technology acceptance on autonomous driving among the various factors that consumers perceive as unmanned vehicle system becomes commercialized. In addition to the mediating effect of perceived usefulness proposed by the existing TAM, this study proposed the perceived trust (PT) and hypothesized its mediating effect on behavioral intention to use the self-driving. Path anlaysis is adopted to investigate our hypothesis using the structural equation model. The sample used for the analysis was 149 valid data among 160 responses. The effects of total effect, direct effect, and indirect effect were confirmed by hypothesis test on mediating effect. Non-parametric bootstrapping analysis was also performed to confirm the robustness. All the hypotheses were significant and we found a partial indirect effect, which implies that mediation effect of PT on behavioral intention.

A Study on the Factors of Using Intention of U-City Services for the Disabled to Reduce Ubiquitous Divide (유비쿼터스격차 해소를 위한 장애인의 U-City 서비스 사용의도에 영향을 미치는 요인에 관한 연구)

  • Lee, Mi-Gyeong;Kang, Ju-Young;Lee, Sang-Gun
    • The Journal of Information Systems
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    • v.17 no.2
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    • pp.95-112
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    • 2008
  • The development of the Information Technology(IT) has brought enormous change to the human life, not even only to the politics, economy, society, and cultures, but all the way through the people's consciousness and cultural patterns. However, the information society resulted information inequality issues and especially to those disabled people, who have more difficulties on the technology adaptation, the "digital divide" symptom is significantly found. At present the rapid development of IT has gone beyond the level of the information society and it is accelerating the ubiquitous society that will combine people, computers, and all objects into one. And during the time of ubiquitous the "digital divide" will still exist. This research is focused on the digital divide of disabled people that were insufficiently covered in the research of digital divide and ubiquitous. From the empirical study of the effect that the disabled contributes on the service usability in U-City, the factors of background of the digital divide, and the difference of such factors in types of sex, ages, disabled types, and disabled class, and finally how the ubiquitous divide of the disabled affects have been researched. Based on the proposed study model and by analyzing the model by structural equation, following resulted was gained. (1) With the TAM (TAM : Technology Acceptance Model), which is commonly used in the studies of IT devices and services, the digital divide of the disabled cases cannot be identified sufficiently since it is not eligible for Using Intention of U-City Services. (2) In case of the disabled, the mental factors like willingness to overcome the impediment and accessibility like environment to meet the information services and ability to access the services are more effective on Using Intention of U-City Services rather than TAM.

A Study on the Factors Influencing Behavioral Intention Related to Beef Traceability and TAM (쇠고기이력추적제와 기술수용모델의 행동의도 영향요인)

  • Na, Young-Sun
    • Culinary science and hospitality research
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    • v.18 no.1
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    • pp.77-90
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    • 2012
  • This study investigates the causal relationships among the factors influencing behavioral intention related to beef traceability and TAM to make diet safer. To do this, this study conducted a survey targeting the customers who use the department stores, specialty shops and large supermarkets in Seoul. The result is as follows. First, the higher the information quality in beef traceability(t=3.872) and social impact (t=1.938) were, the higher the usability became significantly. Second, as the social impact of food traceability(t=2.014), information accessibility(t=2.016), perceived risk(t=1.910) became higher, the perceived usefulness was shown significantly higher. Third, as the usability(t=5.826) was perceived higher, the perceived usefulness became higher. Fourth, the higher the perceived usefulness(t=4.264), the higher the behavioral intention among the customers. Also, the lower the usability(t=-0.682), the lower the behavioral intention.

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Comparison of the Growth Inhibition by Alpha-Difluoromethylornithin and Hydroxytamoxifen in MCF-7 Human Breast Cancer Cells

  • Kim, Byeong-Gee;Seok, Sorah;Lee, Kyeong-Hee;Lee, Ji-Young;Park, Won-Hyuck
    • Journal of Life Science
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    • v.11 no.1
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    • pp.22-26
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    • 2001
  • In estrogen-dependent MCF-7 human breast cancer cells, $E_2$ at 10 nM stimulated cell proliferation to over 200% compared to the untreated control. EGF and TGF${\alpha}$, which are known as the autocrine/paracrine growth factors induced by $E_2$, also directly stimulated the cell growth in almost as the same extent as $E_2$. DFMO which is the specific inhibitor of ODC could inhibit cell growth even at as low as 0.5 mM. In the treatment with 1 mM DFMO for 4 days, the cell growth was inhibited to 38% of the control. HO-TAM at 1 ${\mu}$M could inhibit the proliferation of MCF-7 cells to 19% of the control. Those inhibitory effects were also found in the cells stimulated with $E_2$, EGF, and TGF${\alpha}$. The inhibitory effects were found even in 2 days of treatment. However, $E_2$, EGF, and TGF${\alpha}$ did not give any effect in the protein synthesis. Neither DFMO or HO-TAM gave any effect on the total protein synthesis. But the pattern of protein secretion was noticeably influenced by the growth stimulants or inhibitors. Proteins of 160, 52, 42, 36, and 32 kDa belonged to the major secretory proteins. Especially, 42 and 36 kDa proteins were most significantly influenced by the treatment of $E_2$, EGF, or TGF$\alpha$. DFMO and HO-TAM inhibited the secretion of these major proteins.

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