• 제목/요약/키워드: 'what if not?'strategy

검색결과 76건 처리시간 0.026초

의료기기 구매의도에 영향을 미치는 요인 -이비인후과 유니트(Unit)를 중심으로- (Study on Factors Influencing Purchase Intention of Medical Device -Focusing on ENT Unit-)

  • 이길우;김승범;김영배;김도영
    • 보건의료산업학회지
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    • 제5권1호
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    • pp.125-132
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    • 2011
  • In this study investigated what buyers want and expect from medical equipment industry. In this study we found as fellows, (a) The quality of instrument is the most important factors that lead to customer purchase intent and brand image follwed by reliability and efficiency in order; (b) Customers perception of company did not show any meaningful relationship with brand image suggesting company positive image perceived by the customers would not necessarily have a positive impact on brand image. Rather, if brand image customer perceived gets higher, considerably higher purchase intention was observed. Therefore, the findings from the present study suggest that medical instrument manufactures need to focus more on providing a long-term high quality of service marketing strategy to increase customer satisfaction and purchase intent in this competitive business environment.

핵위협하 국지도발 대비 대응전략 발전방향 (South Korea's strategy to cope with local provocations by nuclear armed North Korea)

  • 김태우
    • Strategy21
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    • 통권31호
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    • pp.57-84
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    • 2013
  • North Korea's continuous threats and provocative behaviors have aggravated tension on the Korean peninsula particularly with the recent nuclear weapons test. South Korea's best way to cope with this situation is to maintain the balance among three policy directions: dialogue, sanctions, and deterrence. Among the three, I argue that deterrence should be prioritized. There are different sources of deterrence such as military power, economic power, and diplomatic clouts. States can build deterrence capability independently. Alternatively, they may do so through relations with other states including alliances, bilateral relations, or multilateral relations in the international community. What South Korea needs most urgently is to maintain deterrence against North Korea's local provocations through the enhancement of independent military capability particularly by addressing the asymmetric vulnerability between militaries of the South and the North. Most of all, the South Korean government should recognize the seriousness of the negative consequences that North Korea's 'Nuclear shadow strategy' would bring about for the inter-Korea relations and security situations in Northeast Asia. Based on this understanding, it should develop an 'assertive deterrence strategy' that emphasizes 'multi-purpose, multi-stage, and tailored deterrence whose main idea lies in punitive retaliation.' This deterrence strategy requires a flexible targeting policy and a variety of retaliatory measures capable of taking out all targets in North Korea. At the same time, the force structures of the army, the air force, and the navy should be improved in a way that maximizes their deterrence capability. For example, the army should work on expanding the guided missile command and the special forces command and reforming the reserve forces. The navy and the air force should increase striking capabilities including air-to-ground, ship-to-ground, and submarine-to-ground strikes to a great extent. The marine corps can enhance its deterrence capability by changing the force structure from the stationary defense-oriented one that would have to suffer some degree of troop attrition at the early stage of hostilities to the one that focuses on 'counteroffensive landing operations.' The government should continue efforts for defense reform in order to obtain these capabilities while building the 'Korean-style triad system' that consists of advanced air, ground, and surface/ subsurface weapon systems. Besides these measures, South Korea should start to acquire a minimum level of nuclear potential within the legal boundary that the international law defines. For this, South Korea should withdraw from the Nuclear Non-proliferation Treaty. Moreover, it should obtain the right to process and enrich uranium through changing the U.S.-South Korea nuclear cooperation treaty. Whether or not we should be armed with nuclear weapons should not be understood in terms of "all or nothing." We should consider an 'in-between' option as the Japanese case proves. With regard to the wartime OPCON transition, we need to re-consider the timing of the transition as an effort to demonstrate the costliness of North Korea's provocative behaviors. If impossible, South Korea should take measures to make the Strategic Alliance 2015 serve as a persisting deterrence system against North Korea. As the last point, all the following governments of South Korea should keep in mind that continuing reconciliatory efforts should always be pursued along with other security policies toward North Korea.

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승자연합과 부(富)의 확장, 그리고 해군력 (Winning Coalition, Expansion of Wealth, and Naval Power)

  • 박주현
    • Strategy21
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    • 통권41호
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    • pp.174-207
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    • 2017
  • Human history shows diverse strategies for survival and prosperity. This study introduces the concept of the expansion of wealth as a key to explain choice and behavior of political entities. American scholar, -Bruce Bueno de Mesquita-, offers theoretical grounds for this concept in that the cores of selectorate theory is settled. The political entity consists of two groups, -the winning coalition that has power to replace leader and non-winning coalition that has not. Leaders implement policies serving for the welfare of winning coalition in return for their loyalty. Both internal problems caused by demographic changes and external ones of climate changes, epidemic disease, or invasion compel leader and winning coalition to adopt policies of expansion that they believe may lead to the acquisition of wealth needed to counter those problems. The process starts by occupying one spot where other entities reside and then connecting it to its own. The line between spots functions as a foothold to form a new line to other spots. By repeating this process, a space is created in which new laws and orders are instated. In the early stage of expansion, war is hardly avoidable. Once finished successfully, the political circumstance tilts to encourage economic activities in order to generate national revenues to strengthen political power of winning coalition. However, as scale of economic activities grows, so does political power of civic classes in production and trade. To gain financial support required to run the political entity, delegation of power or bestowing autonomy to non-winning coalition is inevitable. Thus, expansion is not the ultimate solution, only to prolong the political survival if succeed. Maritime power came to attractive option when overland expansion had become obstructed. It offered much greater advantages in terms of political risks and financial burdens in exploring new regions of precious commodities than overland expansion. Each political entity around world have been, for the first time in human history, connected by maritime means since 15th century. It is worthy of noting that land conditions propelled people out to sea. Political and economic situations created opportunities to exploit geographical position in pursuit of wealth. In the 21st century, we witness the operation of international winning coalition that presides over the rules of expansion. Competing for market is synonymous to the expansion in this era, the cause and aim of it has not been changed though. Energy and dollars are key factors of expansion since the end of the 2nd world war. No matter what the forms and conditions change, naval power is still the most relevant means for expansion as it retains unique characters of maneuver, flexibility, continuity, display and projection of power. The strategy for using naval power should be in line with two different approaches for expansion: Approaches to the international winning coalition by making contribution to world order, and approaches to the non-international winning coalition by enhancing military diplomatic activities. The former will serve our share of winning coalition while the latter will open chances to acquire further prosperity.

역사기록물(Archives)의 항구적인 보존화 이용 : 보존전략과 디지털정보화 (Permanent Preservation and Use of Historical Archives : Preservation Issues Digitization of Historical Collection)

  • 이상민
    • 기록학연구
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    • 제1호
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    • pp.23-76
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    • 2000
  • In this paper, I examined what have been researched and determined about preservation strategy and selection of preservation media in the western archival community. Archivists have primarily been concerned with 'preservation' and 'use' of archival materials worth of being preserved permanently. In the new information era, preservation and use of archival materials were faced with new challenge. Life expectancy of paper records was shortened due to acidification and brittleness of the modem papers. Also emergence of information technology affects the traditional way of preservation and use of archival materials. User expectations are becoming so high technology-oriented and so complicated as to make archivists act like information managers using computer technology rather than traditional archival handicraft. Preservation strategy plays an important role in archival management as well as information management. For a cost-effective management of archives and archival institutions, preservation strategy is a must. The preservation strategy encompasses all aspects of archival preservation process and practices, from selection of archives, appraisal, inventorying, arrangement, description, conservation, microfilming or digitization, archival buildings, and access service. Those archival functions should be considered in their relations to each other to ensure proper preservation of archival materials. In the integrated preservation strategy, 'preservation' and 'use' should be combined and fulfilled without sacrificing the other. Preservation strategy planning is essential to determine the policies of archives to preserve their holdings safe and provide people with a maximum access in most effective ways. Preservation microfilming is to ensure permanent preservation of information held in important archival materials. To do this, a detailed standardization has been developed to guarantee the permanence of microfilm as well as its product quality. Silver gelatin film can last up to 500 years in the optimum storage environment and the most viable option for permanent preservation media. ISO and ANIS developed such standards for the quality of microfilms and microfilming technology. Preservation microfilming guidelines was also developed to ensure effective archival management and picture quality of microfilms. It is essential to assess the need of preservation microfilming. Limit in resources always put a restraint on preservation management. Appraisal (and selection) of what to be preserved was the most important part of preservation microfilming. In addition, microfilms with standard quality can be scanned to produce quality digital images for instant use through internet. As information technology develops, archivists began to utilize information technology to make preservation easier and more economical, and to promote use of archival materials through computer communication network. Digitization was introduced to provide easy and universal access to unique archives, and its large capacity of preserving archival data seems very promising. However, digitization, i.e., transferring images of records to electronic codes, still, needs to be standardized. Digitized data are electronic records, and st present electronic records are very unstable and not to be preserved permanently. Digital media including optical disks materials have not been proved as reliable media for permanent preservation. Due to their chemical coating and physical character using light, they are not stable and can be preserved at best 100 years in the optimum storage environment. Most CD-R can last only 20 years. Furthermore, obsolescence of hardware and software makes hard to reproduce digital images made from earlier versions. Even if when reformatting is possible, the cost of refreshing or upgrading of digital images is very expensive and the very process has to be done at least every five to ten years. No standard for this obsolescence of hardware and software has come into being yet. In short, digital permanence is not a fact, but remains to be uncertain possibility. Archivists must consider in their preservation planning both risk of introducing new technology and promising possibility of new technology at the same time. In planning digitization of historical materials, archivists should incorporate planning for maintaining digitized images and reformatting them in the coming generations of new applications. Without the comprehensive planning, future use of the expensive digital images will become unavailable. And that is a loss of information, and a final failure of both 'preservation' and 'use' of archival materials. As peter Adelstein said, it is wise to be conservative when considerations of conservations are involved.

그래핑 계산기를 활용한 이차곡선에서 예비교사들의 수학적, 인지적, 교수적 충실도에 관한 연구 (Mathematical, Cognitive, and Pedagogical Fidelities in Learning the Conic Section Using a Graphing Calculator)

  • 고상숙
    • 한국학교수학회논문집
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    • 제17권1호
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    • pp.45-71
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    • 2014
  • 이차곡선에 대해 고교과정에서는 종합적인 개념습득이 이루어질 기회가 부족하고 대학과 정은 고등수학적 접근으로 진행되어 여전히 개념습득의 어려움을 갖는다는 점을 인식하고 예비교사들의 문제제기에 의한 수학적 사고확장을 돕고자 그래핑 계산기를 활용하여 수학적, 인지적, 교수적 충실도를 조사하였다. 인지적 충실도에서는 세 가지 수학적 속성의 문제제기가 이루어졌으며 이 때 수학적 충실도가 인지적 충실도와 순환적 연관성을 보였으며 교수적 충실도는 인지적 충실도를 더욱 활성화시키는 것으로 나타났다.

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Establishing "Green Regionalism" Environmental Technology Generation across East Asia and Beyond

  • Shapiro, Matthew A.
    • Journal of Contemporary Eastern Asia
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    • 제13권2호
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    • pp.41-56
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    • 2014
  • This research paper advances our understanding of complex interdependence among countries. Existing research has found that total factor productivity (TFP), the residual from the economic growth function, is hindered in the absence of a country's strong political and legal institutions or if a country does not already have a sufficiently high level of TFP. We also know that regional efforts to eliminate pollution are complex. Bridging these two areas while focusing on a high polluting yet high innovating region, the following research questions are posed: Are Northeast Asian countries key collaborators in pursuit of green R&D? Are Northeast Asian countries collaborating extensively with each other? What are the implications for other regions' attempts to establish these kinds of relations? To answer the above questions, biofuels-related technology as defined in the International Patent Classification's "green inventory" of environmentally sound technologies is examined. Patent data is drawn from the USPTO and inventors' country origin as the unit of analysis. For the 1990-2013 period, the Northeast Asian countries are in the core of a small set of collaborating countries. There is evidence that their centrality has increased in recent years. Most importantly, East Asia is becoming a singular research hub in terms of biofuels-related R&D, offering a counter in the foreseeable future to the dominance of the American and European research network hubs.

생산계획 및 우선순위규칙에 따른 Order Release 정책의 유효성에 관한 연구 (The Effectiveness of Order Release Strategies considering Production Plan and Dispatching Rules)

  • 최병대;이기창;박찬권;박진우
    • 한국시뮬레이션학회논문지
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    • 제8권4호
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    • pp.73-87
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    • 1999
  • Order Review/Release (ORR) System is the linkage between planning system and actual production. Reduction of the waiting time on the machines, work in process and lead time variation may be achieved by adopting ORR strategies. But researchers on the ORR do not agree on the effectiveness of ORR. Some say that the overall system flow time may be increased if ORR is adopted, but others say that ORR can reduce work in process, flow time and variation of flow time. The objective of this research is to clarify under what environments order release strategy is effective. Simulation study was conducted in a hypothetical job shop. The experimental results show that dispatching rule is much more important than ORR is in controlling the shop floor. But the results indicate that ORR can reduce mean shop flow time, average work in process and variation of shop flow time under such environments where utilization level is high and planned order is weekly released to the order pool. And the results also show that the effect of plan smoothing on the ORR is insignificant, which is inconsistent with the results of the previous researches.

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스핀오프 애니메이션 캐릭터의 역할과 욕구 변화에 대한 연구: 미니언즈와 장화신은 고양이 작품을 중심으로 (A Study on the Role and Desire Changes of Spin-off Animation Characters: Minions and Puss in Boots Cat Work Analysis)

  • 공현희
    • Journal of Information Technology Applications and Management
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    • 제31권4호
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    • pp.149-162
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    • 2024
  • This paper explored the characters in spin-off works that are becoming a hot topic not only in Korea but also in the world. I would like to find out whether there are changes in the character in the original and the character's character and behavior in the spin-off work, and if there are changes, for what reason the changes occur. The subjects of the study were "Puss in Boots" and "Minions," which released a number of spin-off works based on the original. As analysis tools, we used the five-step theory of need by Abraham H. Maslow and the behavioral model of Greimas. As a result, in the spin-off work, Minions and Puss have shifted away from the role of facilitator in the original and become subjective characters. According to Maslow's theory of needs, the analysis also confirmed that this appears as an action to satisfy the needs of belonging, love, respect, and self-realization beyond basic physiological and safety needs. This change allowed him to develop a more independent and proactive personality and behavior, and be at the center of the story. This is the result of reflecting the production team's intention and audience expectations to provide audiences with deeper characters and richer stories. is analyzed.

가정생활 속의 남북한 여성의 삶 (The Life of women living in South-Korean and North-Korean in the family life)

  • 문숙재
    • 대한가정학회지
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    • 제35권2호
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    • pp.321-331
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    • 1997
  • This paper begins with the question, 'What is the life of women living in the South Korea and North Korea?'. The question is quite significant but not known well. In fact, there have been great differences between South and North-Korean societies since the partition of the Korean Peninsula. In this sense, the family life in women living in south and North Korea can not be exceptional. The task on which women in South and North Korea are currently facing is not only to overcome heterogeneity in such areas as politics, economics, and socio-cultural systems, but also to recover homogeneity we had shared for a long history before the partition. The difference in the ideology makes a difference to decide on a policy on the household work. It comes out of the socialization method of household work. In North-Korea, the collectivization of household work get a lot of accomplished in South-Korea. This made differences in the domesticity between South-Korea and North-Korea. So, the purpose of this study is to compare the domesticity in North-Korea and South-Korea to prepare for unification of North and South-Korea. To compare the family life in South-Korea and North-Korea, this study adjusts the focus of the socialization of household work. Ther is a great difference in the ideology between the two political systems. In the North korean society, in order to help women manage their 'the double role' for home and workshop, the socialization of housework strategy has been strongly recommended. But socialization of housework strategy has been proven to have a number of problems: the loss of family individuality, inhumanization of family, family's scattering, and a low quality. Therefore, this strategy has not been used widely. But, the collectivization of housework has been used widely. There are three types in the socialization of housework: the commercialism of housework(가사노동의 영리화), the collectivization of housework(가사노동의 집단화), and the public of housework(가사노동의 공공화). Otherwise, the commercialism of housework has been used widely in south korean society. Yet it is very far from North-Korean life due to a shortage of goods. As a result, the different idelogies result the different family life. The different family life is proven to the different socialization of housework. This is very significant. If the unification of North and South Korea is realized, the socialiation of housework can be used a strategies to overcome the differences of the South and the North.

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'본글로벌(born global)전략'을 추구하는 벤처기업의 특성과 성과에 관한 연구 (A Study on the Born Global Venture Corporation's Characteristics and Performance)

  • 김형준;정덕화
    • 마케팅과학연구
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    • 제17권3호
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    • pp.39-59
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    • 2007
  • 기업 환경의 국제화에 따라 설립초기에 국제화를 시도하는 벤처 기업이 증가하고 있고 이러한 현상은 기존의 기업 국제화의 단계적인 모델로는 설명에 한계를 가진다. 소위 태생적 글로벌 벤처(born global venture; BGV)은 R&D 밀집도와 경쟁밀집도가 높은 하이테크 산업에서 많이 나타나며 기존의 실증 연구에서 BGV의 환경 및 기업의 역량 특성과 국제화에 따른 기업 성과에 대한 연구가 진행되어 왔다. 그러나 기업의 성과의 경우 실증적인 연구에서 상호 다른 결과를 보이고 있으며 기업의 성과에 중요한 영향을 미치는 마케팅 전략에 대한 논의가 부족했다고 판단된다. 이에 본 연구에서는 BGV에 포함되지 않는 기업(Non_BGV)에 비하여 BGV가 보유하고 있는 기업 역량과 마케팅 전략의 차이 및 BGV의 기업 성과를 성장성, 수익성, 시장 성과 측면에서 분석해 보았다. 결과적으로 BGV는 Non_BGV에 비하여 기업의 지식을 활용하는 능력 및 해외 경험에서 차이를 보였으며 두 기업군이 추구하는 마케팅 전략에서도 차이가 있음을 보였다. 또한 기업의 성과 측면에서는 성장성과 시장 성과에서는 BGV가 더 나은 성과를 보였으나 수익성 측면에서는 차이가 없는 것으로 분석되었다.

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