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A Study on Digital Marketing Promotion Strategy and Implementation Strategy Implementation Plan of Global SMEs (글로벌 중소기업의 디지털마케팅 추진전략 및 이행방안에 관한 연구)

  • Yim, Ki-Heung
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.195-205
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    • 2020
  • As the use of the Internet has become more common worldwide, digital marketing has gained a great weight as an advertising medium. Low cost and effective digital marketing tools include websites, eyes, blogs, search advertisements, online banners, mailings, YouTube, etc., which most companies around the world use one or more of them for digital marketing. I have. In this environment, global companies with more than one overseas subsidiary have become very interested in how to establish and implement digital marketing strategies. However, many studies have been conducted on the necessity of digital marketing and its implementation strategy, but there are no studies on specific implementation methods that can be applied in practice. Therefore, in this study, we intend to define digital marketing suitable for global SMEs, establish a promotion strategy model, and present a specific implementation strategy establishment planl. Through this, we intend to contribute to establishing a general-purpose SME global digital marketing strategy.

A Study on Detection of Small Export Companies Utilizing Trade Exports Live Index (무역수출 라이브지수를 활용한 중소수출기업 발굴 연구)

  • Kim, Heecheon;Leem, Choon Seong;Sung, Juwon
    • The Journal of Bigdata
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    • v.4 no.2
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    • pp.115-126
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    • 2019
  • There have been many discussions on export indices in trade exports, but there is no definite trade export index which can be explained by objective indicators. Korea International Trade Association (KITA), Korea Trade-Investment Promotion Agency (KOTRA), etc., but we are currently in the process of thinking about ways to express the capabilities of exporting companies. In this study, we constructed the AI data sets by setting the activity indicators such as the size of the company and the credit score, the number of transaction customers, the number of transactions, the number of items, the transaction volume, and the transaction period as features, Lightgbm. Using the Graph Neural Network as an industrial cluster classification model, the export live index which expresses the exportable capacity among companies, items, and business groups was calculated. This includes the past activity of the company from the current calculating index Objectivity.

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The Implementation of Sustainable Manufacturing Practice in Textile Industry: An Indonesian Perspective

  • MUHARDI, Muhardi;CINTYAWATI, Cici;ADWIYAH, Rabiatul;HAMI, Norsiah;HASHIM, Rushanim;OMAR, Salmah;SHAFIE, Shafini Mohd
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.1041-1047
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    • 2020
  • The intention of this paper is to give a better understanding about the implementation of sustainable manufacturing practice in the textile companies in Indonesia as one of the promising sectors in the manufacturing industry. The data was collected by taking a case study approach in one of the leading textile companies in Indonesia. Questionnaire and interview techniques were used to gather in-depth information about the implementation of a sustainable concept in the company. The result reveals that the extent of the implementation of Sustainable Manufacturing Practices (SMP) in the companies are at a level of moderate to high. From the three dimensions measured which are environment, economy, and social dimensions, the evaluation result shows good performance in terms of the implementation of sustainable concepts, like low level of gas emission, high percentage of renewable energy usage, cost reduction rate, high quality of life, etc. From this result, the authors then develop a sustainable manufacturing model in the wider coverage to be implemented not only in the textile industry but is expected to be implemented in manufacturing sectors as well. This model consists of at least seven basic archetypes which are divided into three dominant areas: technological innovation, economical, and social areas which aim to bring better performance in the manufacturing industry of Indonesia.

Consumption Changes during COVID-19 through the Analysis of Credit Card Usage : Focused on Jeju Province

  • YOON, Dong-Hwa;YANG, Kwon-Min;OH, Hyeon-Gon;KIM, Mincheol;CHANG, Mona
    • The Journal of Economics, Marketing and Management
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    • v.9 no.5
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    • pp.39-50
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    • 2021
  • Purpose: This study is to analyze the changes of consumption patterns to diagnose the economic impacts on consumers' market during COVID-19, and to suggest implications to overcome the new social and economic crisis of Jeju Island. Research design, data, and methodology: We collected a set of credit card transaction records issued by BC Card Company from merchants in Jeju Special Self-Governing Province for past 4 years from 2017 to 2020 from the Jeju Data Hub run by Jeju Special Self-Governing Province. The big data contains details of approved credit card transactions including the approval numbers, amount, locations and types of merchants, time and age of users, etc. The researchers summed up amount in monthly basis, transforming big data to small data to analyze the changes of consumption before and after COVID-19. Results: Sales fell sharply in transportation industries including airlines, and overall consumption by age group decreased while the decrease in consumption among the seniors was relatively small. The sales of Yeon-dong and Yongdam-dong in Jeju City also fell significantly compared to other regions. As a result of the paired t-test of all 73 samples in Jeju City, the p-value of the mean consumption of the credit card in 2019 and 2020 is significant, statistically proven that the total consumption amount in the two years is different. Conclusions: We found there are sensitive spots that can be strategically approached based on the changes in consumption patterns by industry, region, and age although most of companies and small businesses have been hit by COVID-19. It is necessary for local companies and for the government to be focusing their support on upgrading services, in order to prevent declining sales and job instability for their employees, creating strategies to retain jobs and prevent customer churn in the face of the crisis. As Jeju Province is highly dependent on the tertiary industry, including tourism, it is suggested to create various strategies to overcome the crisis of the pandemic by constantly monitoring the sales trends of local companies.

A Study on a Project-based Blockchain Web Developer Education Model Customized for Companies (기업 맞춤형 프로젝트 기반 블록체인 웹 개발자 교육모델에 관한 연구)

  • Lee, Keun-Ho
    • Journal of Internet of Things and Convergence
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    • v.8 no.4
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    • pp.77-83
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    • 2022
  • In the era of the 4th industrial revolution, various universities' corporate field application education models are being presented. In particular, along with new teaching methods, various educational models for customized education of many companies are being studied, increasing their usability. Research on project-oriented teaching methods for competencies required in the field of business is the most developed field in recent years. In this study, we intend to propose a case-oriented curriculum model that applies the project-oriented teaching method to the requirements of these companies. In particular, we design an industry-oriented curriculum model through a companycustomized education model for blockchain and web developers, and suggest the direction of development focusing on examples of the operation process. The model through this case was designed and operated as a curriculum model suitable for the field through in-depth interviews with industries, etc.

Enhanced Quality and Safety by Expanding Field Application of System Scaffolding (Based on the Shipbuilding and Plant Industry Sites) (시스템비계의 현장적용 확대 연구로 품질 및 안전제고 (조선 및 플랜트산업 현장을 기준으로))

  • Woo-Don Jung
    • Journal of the Society of Disaster Information
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    • v.19 no.1
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    • pp.128-137
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    • 2023
  • Purpose: This study proposes a way to improve quality and increase safety by studying a method that allows the system scaffolding, which is partly used for high-altitude work at construction sites, to be applied to various types of structures in shipbuilding and plant industry sites. Method: A fact-finding survey was conducted targeting 8 companies, and a plan was established that reflected the opinions of the field survey and the practitioners and experts by analyzing the literature and the Internet survey. Result: Through analysis of related patents, FGI with companies, etc., we discovered the possibility of application expansion through research and development of materials that can be applied to various types and improvement plans for enhancing the professionalism of construction companies. Conclusion: System scaffolding has a high importance in terms of safety, but related research around the world is sluggish. Therefore, it will be possible to meet the demands for quality and safety by enhancing the software expertise and developing and researching user materials that can be applied to various types.

Automatic Test case Generation Mechanism from the Decision Table of Requirement Specification Techniques based on Metamodel (메타모델 기반 요구사항 명세 기법인 의사 결정표를 통한 자동 테스트 케이스 생성 메커니즘)

  • Hyun Seung Son
    • Journal of Advanced Navigation Technology
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    • v.27 no.2
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    • pp.228-234
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    • 2023
  • As the increasing demand for high-quality software, there is huge requiring for quality certification of international standards, industrial functional safety (IEC 61508), automotive (ISO 26262), embedded software guidelines for weapon systems, etc., in the industry. Software companies are very difficult to systematically acquire the quality certification in terms of cost and manpower of Startup, venture small-sized companies. For their companies one test case automatic generation is considered as a core technique to evaluate or improve software quality. This paper proposes a test case automatic generation method based on the design decision table for system and software design verification. We apply the proposed method with OMG's standard techniques of metamodel and model transformation for automatically generating test cases. To do this, we design the metamodels of design decision table (Model) and test case document (Text) and define model transformation to automatically generate test cases, which will expect to easily work MC/DC coverage.

Global Construction Competitiveness Evaluation in 2016

  • Park, Hwanpyo;Han, Jaegoo
    • International conference on construction engineering and project management
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    • 2017.10a
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    • pp.1-7
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    • 2017
  • Korea's domestic construction market and overseas construction order environment are experiencing a decreasing trend, and this trend is expected to continue. Therefore, domestic construction companies are seeking to enter the global construction market. This study analyzes the global construction market and the global competitiveness for global construction companies and provides the results. To this end, this study has developed a model to evaluate the global construction competitiveness level and to evaluated global construction competitiveness in 2016. The evaluation of global construction competitiveness was analyzed based on the competitiveness of construction infrastructure by country, and the evaluation results of competitiveness of construction companies. These assessments were based on 20 detailed international statistics (ENR, Global Insight, Compass, etc.). The evaluation results are as follows. First, in regard to the comprehensive global construction competitiveness by country, America ranked first among 20 countries, followed by China. European countries like Spain, Germany and the Netherlands ranked third to fifth, respectively. Korea ranked sixth, one rank higher than that of the previous year. America and European countries remain strong. Second, in regard to the comprehensive building infrastructure competitiveness by country, America ranked first followed by Germany. Korea ranked twelfth, which is the same rank as that of the previous year. When it comes to stability in the construction market, China ranked first and Korea eighth. For construction systems, Sweden ranked first and Korea thirteenth, and for infrastructure, Japan ranked first and Korea tenth. Third, according to the construction company's capability evaluation by country, America ranked first followed by China. Korea ranked fourth, two ranks higher than that of the previous year because of its building competitiveness (fifth → fourth) and design competitiveness (eleventh → eighth) which has improved. When it comes to building competitiveness, China ranked first and Korea fourth. For design competitiveness, America ranked first and Korea eighth, and for price competitiveness, India ranked first and Korea seventh. However, Korea is still in the middle of the pack rank among the 20 countries considered when it comes to design competitiveness. It is ranked eleventh for design productivity and thirteenth for foreign sales against the total sales (internationalization). Thus, Korea needs to improve technical power and tap into new markets for improved competitiveness, including increased productivity. To do so, more R&D investment is required.

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A Study of the Local Administration Environment Change and 'Mobum Burak Development' in 5 · 16 Military Government Period (5 · 16 군정기 지방행정 환경변화와 모범부락조성사업에 대한 고찰)

  • Seo, Man Yong;Park, Su Young
    • Journal of Agricultural Extension & Community Development
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    • v.20 no.3
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    • pp.643-678
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    • 2013
  • The purposes of study are to examine early appearance of rural village development that local administration firstly promoted through the 'Mobum Burak Development' promoted in environment change around the local government in 5 16 military government period and find implications of the current rural village development. During the military government period(1961~1963), rural administration showed lots of changes such as reorganization of administration system whose basic local government are si gun, introduction of national planning system and spread of si gun, reorganization of rural taxation system, diversification of extension caused by the establishment of rural facilities such as new Nong-hyup, RDA, etc. Thus, the main axis of development administration of counties was transferred from central government or American aid organization to local administration. According to the basic operation plan introduced after the 5 16 as a planning system, the Ministry of Home Affairs instructed to write and promote gun construction plan based on all conditions of gun as long-term general plan of rural development. Therefore, each do established general plans such as 'Nongdo Jeonbuk Geundaehwa Plan', 'Yakjin Gyeongbuk Plan', 'Jeonnam Miraesang', etc. and Mobum Burak Development was promoted by all kinds of titles such as 'Bogoganeun Maeul(Jeonbuk)', 'Bitnaneun Maeul(Chungnam)', 'Hyeokmyeong Chon(Gyeonggi)', 'Saemaeul geonseol(Gyeongnam)', etc. as a business of rural village development. But, business contents of gun's 'construction plan' couldn't be mutually connected although Mobum Burak Development and unit business contents were promoted by duplicated plan. It became useless general plan as times went by as business focusing on short-term outcomes rather than construction based on long-term region. Mobum Burak Development also borrowed contents community development business, but military government couldn't approach basic solution of village and regional agriculture by focusing on short-term outcome, without imitation of form and procedure. This study is judged to be utilized as basic data of following studies because rural village development companies focusing on national policies discovered unit rural companies and analyzed them by connecting to environment changes of rural administration.

Microbial production of coenzyme Q10

  • Suh, Jung-Woo
    • Proceedings of the Korean Society of Applied Pharmacology
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    • 2006.11a
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    • pp.127-130
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    • 2006
  • Coenzyme Q10(CoQ10) is a biological quinine compound that is widely found in living organisms including yeast, plants, and animals. CoQ10 has two major physiological activities:(a)mitochondrial electron-transport activity and (b )antioxidant activity. Various clinical applications are also available: Parkinson's disease, Heart disease, diabetes. Because of its various application filed, the market size of CoQ10 is continuously expanding all over the world. A Japanese company, Nisshin Pharma Inc. is the first industrial producer of CoQ10(1974). CoQ10 can be produced by fermentation and chemical synthesis. In several companies, these two methods are used for the production of CoQ10:chemical synthesis - Yungjin, Daewoong, Nishin Parma; fermentation - Kaneka, Kyowa, Yungjin, etc. Researchs in microbial production of CoQ10 have several steps: screening of producing microorganisms, strain development, fermentation process, purification process, scale-up process, plant production. Several strategies are available for the strain development : Random mutation and screening, directed metabolic engineering. For the optimization of fermentation process, various conditions (nutrient, aeration, temperature, culture type, etc.) are considered. Purification is one of the most important step because the quality of final products entirely depends on its purity. The production cost will be reduced and the quality of the CoQ10 will be impoved by continuous researches in strain development, fermentation process, purification process.

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