• Journal of Korea Port Economic Association
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• v.25 no.1
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• pp.223-248
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• 2009

The purpose of this empirical study is to examine and explore the relationships between three variables; shipping companies' service quality, customer satisfaction and customer loyalty. Special features of this study could be summarized as following. First, this is empirical study based on market research according to the definition of 'customer' as freight forwarders and actual exporter/importer together contrary to previous studies. Second, to evaluate shipping companies' service quality, 5 components of SERVPERF model was used. Third, to test correlations between 3 variables; service quality, customer satisfactions and customer loyalty, statistical analysis was used with tools of SPSSWIN ver 15.0 and AMOS ver 7.0. For effective study, many thesis have been obtained through literature survey. However, major results were compiled from directly structured questionnaire, which were collected from Korean import/ export companies and freight forwarders.

• Journal of Navigation and Port Research
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• v.37 no.5
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• pp.559-565
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• 2013

The purpose of this study is to prioritize improvement factors of the tug services in terms of the structural problem, operating system and the present condition of the tug at each port in Korea. It was identified that the tug operating system needs to be mostly improved among the improvement factors of the tug services in Korea. In addition, free contract and rotating system were found to be important factors which need to be improved comparing to other factors such as service quality, tug rules, operating practices of council for tug operation and customer factor. The service attitude of the tug companies was regarded as an important element. And the tug entry system appeared to be an important item. Finally, laws relating to tug business needs to be revised which allow new tug companies enter into the market. As the result of AHP analysis for tug systems and service improvement factors, some fundamental changes of tug operation systems are urgently needed.

• International Commerce and Information Review
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• v.13 no.1
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• pp.77-96
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• 2011

Recently e-marketplace, one of the e-business models, has gotten the spotlight so many companies have invested in the E-marketplace work or considered doing business in such a fashion. According to these conditions, Internet business chances are expanded and strategic activities are increased in ocean or harbor fields, as well. In addition, these days, port-related-ideas have changed just increasing the carloadings, expanding the harbor facilities so called quantity growth into creating the high valued-added business, namely quality growth. The Shipping Instrument supply business is one of the important high valued-added businesses of the harbor-related field. However, because the Shipping Instrument supply business at Gwangyang Port is very poor and operated on a small scale, the harbor service business has not been activated. Thus this study demonstrates that the e-Marketplace is forming a way to expand the Shipping Instrument supply business in order to develop the harbor service business at Gwangyang Port.

• Journal of Navigation and Port Research
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• v.40 no.4
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• pp.223-230
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• 2016

While marine transport freight is steadily increasing, people are more interested in terminals handling cargo. But the domestic researches on terminals were almost on container terminal. This study attempted to study the service quality for bulk terminals. The users of bulk terminal services were divided into shipowners and shippers to compare their differences by using bulk terminal service provided. During the attributions proposed in this study, Tangibles were descripted by the numbers of berth or depth, facilities, and so on. So it was suitable to consider the tangibles by formative indicators. And also this study has tried using "reflective model" and "formative model" to make a measurement model for comprehensive analyses. The results showed that all of the items were significant except the relation between empathy and performance satisfaction in the overall measurement model analyses. User groups difference analyses results have showed that the trust responsiveness impact on performance satisfaction was more importantly assessed by shippers than by shipowners. It was expected to use the results of this study as a good strategic resource to help bulk terminal administrators make various expansion plans to improve the bulk terminal's competitiveness in the future.

• Journal of the Korean Institute of Navigation
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• v.21 no.3
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• pp.1-18
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• 1997

From the beginning of 1990s , also in the shipping industry, especially liner shipping industry competition has been more intensive and difference of the service quality among shipping companies has been learned . On the other hand, a shipping company has some limitations to do its international mission for itself just by broadening service area. For this reason, the necessity for the global strategi alliance among the shipping companies, which is orginally aimed at sharing of facilities and organixation, has been developed. Through strategic alliance, liner shipping companies do not need to input the additional capitals to increase the material assets such as vessel capacity and spread the risk by the enlargement of the market. Also, they can secure the competitive edge through efficient utilizaton of assets. The purpose of strategic alliance of Hanjin Shipping Ltd., can be summarized as follows ; broadening of service area, cost reduction through vessel sharing, realization of rationalized shipping service by terminal and equipment or facilities sharing. Liner strategic alliances are agreement among liner companies to pol their equipment , andterminals for joint operations and services in which each alliance partner continues to serve its market using jointly operated or used inland feeders,inland terminals, port terminals, and mainline fleets of ship as well as joint pools of containers and equipment. Strategic alliances are generally more formal agreements than consortia and impose longer term and far reaching obligation on their members. It also acts as one in developing and advancing the strategic aims of the alliance members. The most important objective for liner strategic alliances is cost reduction and improvement in capital asset utilization. Main aims of strategic alliance drawn in this paper, can be enumerated follows : 1. improvements in service frequency and quality : 2. improvements in vessel and equipment utilization and thereby reductions in fixed and variable cost ; 3. improvements in market shares and high value cargo booking ; 4. reductions in intermodal storage and port terminal throughput costs ; 5. improvements in negotiating powers with ports and feeder transport providers ; 6. reduction in financial and other fixed costs such as insurance; 7. coordination and integration of MIS and EDI systems and service for greater efficiency and market penetration ; and, 8. improvements in logistic chain management and economic of scale by equipment depot, terminal, and vessel sharing.

• Journal of Korea Port Economic Association
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• v.30 no.1
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• pp.73-96
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• 2014

Competitiveness of container ports has been traditionally evaluated by capability of individual ports to provide services to customers or their service quality. However, since container ports are connected by container shipping networks to varying degrees, the status of the ports in liner shipping service networks also determines competitiveness of the ports. Sometimes same ports may play different roles in different forms of shipping networks. Shipping network connections that formulate in container ports therefore have more significant impact on their performance than service capabilities they have. This study aims to explore how the shipping and port network has been structured and changed in the past and to examine the network characteristics of ports using Social Network Analysis(SNA). In this SNA study, nodes in the network are the ports-of-call of the liner shipping services and links in the network are connections realized by vessel movements, such that the liner shipping networks determine the port networks. This study, therefore, investigates the liner shipping networks and through its results demonstrates the network characteristics of the ports that are represented by the four centrality indices. This provides port authorities and terminal operating companies with managerial implications to enhance competitiveness from customers' perspectives.

• Journal of Navigation and Port Research
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• v.30 no.3 s.109
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• pp.211-217
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• 2006

In recent years, the pileup of world ports is deepening as time goes by due to China effect and continuous increase of world trade volume. The shipping companies try to reduce their shipping cost by using mega vessels in the ports. Shipping companies consider most of the ships turnaround time as a critical factor when selecting a calling port for reducing cost. This paper will suggest how we can guarantee terminal QoS like ship waiting time ratio and ship residing time applying RFID(Radio Frequence IDentification) technology, raising up rapidly as a fundamental solution of new growing industry to port information system. Also, lead time of whole port logistics can be decreased for reduction of loading & discharging time and result from productivity improvement of Twin-lift G/C(Gantry Crane} as applying RFID technology to terminal operation. The purpose of this paper suggests that the new business model of U-Port which port QoS can be guaranteed using RFID based RTLS technology.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2005.10a
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• pp.303-309
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• 2005

This paper will suggest how can we guarantee terminal QoS like ship waiting time ratio and ship residing time applying RFID(Radio Frequence Identification) technology, raising up rapidly as a fundamental solution of new growing industry, to port information system. Also, lead time of whole port logistics can be decreased for reduction of loading & discharging time resulted from productivity improvement of Twinlift G/C(Gantry Crane) and Y/T(Yard Tract) etc as applying RFID technology to terminal operation. The purpose of this paper is suggesting of new business model of u-Port that port QoS can be guaranteed from mutual agreement of each terminals RFID technology applied and focusing on the implementation plan.

• Journal of Navigation and Port Research
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• v.30 no.1 s.107
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• pp.73-83
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• 2006

The purpose of this study is to analyze the dynamic market mechanism adopting relationship marketing techniques between the shipping companies and shippers. As shipping companies mainly rely on sales operation, the relational structure of shipping companies and shippers is considered to be one of the determinants in business performance and customer satisfaction In this respect, the characteristic relationship between sales person and shipping company takes an important roles in relationship marketing in shipping business industry. An empirical study was carried out to find out the determinants cf relationship quality and antecedent factors of characteristics in shipping companies and sales person.

• Journal of Navigation and Port Research
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• v.38 no.2
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• pp.177-184
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• 2014

Recently, brand equity is paid much attention in various industries. However, container liner shipping companies are still unfamiliar with this concept, and also the brand equity model has not been tested yet in shipping context. This study, therefore, aims to measure the relative importance of brand equity factors of container liner shipping companies by employing AHP (Analytic Hierarchy Process). This study concludes that perceived quality, in particular cost-related service quality, is the most influential factor of brand equity, while weak support is found for brand association. In addition to this, group comparisons were conducted between shipping companies, freight forwarders and academics. The results will be useful as they firstly define brand equity and its role in shipping context, highlighting the significance of brand management to container liner shipping firms. This evaluation is not an end in itself, but will eventually be utilised as a tool to build competitive advantage which cannot be easily imitated by competitors.