• 제목/요약/키워드: ${\alpha}$

검색결과 24,794건 처리시간 0.052초

Computer Aided Innovation 역량이 연구개발역량에 미치는 효과: 국내 중소기업을 대상으로 (The Effects of the Computer Aided Innovation Capabilities on the R&D Capabilities: Focusing on the SMEs of Korea)

  • 심재억;변무장;문효곤;오재인
    • Asia pacific journal of information systems
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    • 제23권3호
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    • pp.25-53
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    • 2013
  • This study analyzes the effect of Computer Aided Innovation (CAI) to improve R&D Capabilities empirically. Survey was distributed by e-mail and Google Docs, targeting CTO of 235 SMEs. 142 surveys were returned back (rate of return 60.4%) from companies. Survey results from 119 companies (83.8%) which are effective samples except no-response, insincere response, estimated value, etc. were used for statistics analysis. Companies with less than 50billion KRW sales of entire researched companies occupy 76.5% in terms of sample traits. Companies with less than 300 employees occupy 83.2%. In terms of the type of company business Partners (called 'partners with big companies' hereunder) who work with big companies for business occupy 68.1%. SMEs based on their own business (called 'independent small companies') appear to occupy 31.9%. The present status of holding IT system according to traits of company business was classified into partners with big companies versus independent SMEs. The present status of ERP is 18.5% to 34.5%. QMS is 11.8% to 9.2%. And PLM (Product Life-cycle Management) is 6.7% to 2.5%. The holding of 3D CAD is 47.1% to 21%. IT system-holding and its application of independent SMEs seemed very vulnerable, compared with partner companies of big companies. This study is comprised of IT infra and IT Utilization as CAI capacity factors which are independent variables. factors of R&D capabilities which are independent variables are organization capability, process capability, HR capability, technology-accumulating capability, and internal/external collaboration capability. The highest average value of variables was 4.24 in organization capability 2. The lowest average value was 3.01 in IT infra which makes users access to data and information in other areas and use them with ease when required during new product development. It seems that the inferior environment of IT infra of general SMEs is reflected in CAI itself. In order to review the validity used to measure variables, Factors have been analyzed. 7 factors which have over 1.0 pure value of their dependent and independent variables were extracted. These factors appear to explain 71.167% in total of total variances. From the result of factor analysis about measurable variables in this study, reliability of each item was checked by Cronbach's Alpha coefficient. All measurable factors at least over 0.611 seemed to acquire reliability. Next, correlation has been done to explain certain phenomenon by correlation analysis between variables. As R&D capabilities factors which are arranged as dependent variables, organization capability, process capability, HR capability, technology-accumulating capability, and internal/external collaboration capability turned out that they acquire significant correlation at 99% reliability level in all variables of IT infra and IT Utilization which are independent variables. In addition, correlation coefficient between each factor is less than 0.8, which proves that the validity of this study judgement has been acquired. The pair with the highest coefficient had 0.628 for IT utilization and technology-accumulating capability. Regression model which can estimate independent variables was used in this study under the hypothesis that there is linear relation between independent variables and dependent variables so as to identify CAI capability's impact factors on R&D. The total explanations of IT infra among CAI capability for independent variables such as organization capability, process capability, human resources capability, technology-accumulating capability, and collaboration capability are 10.3%, 7%, 11.9%, 30.9%, and 10.5% respectively. IT Utilization exposes comprehensively low explanatory capability with 12.4%, 5.9%, 11.1%, 38.9%, and 13.4% for organization capability, process capability, human resources capability, technology-accumulating capability, and collaboration capability respectively. However, both factors of independent variables expose very high explanatory capability relatively for technology-accumulating capability among independent variable. Regression formula which is comprised of independent variables and dependent variables are all significant (P<0.005). The suitability of regression model seems high. When the results of test for dependent variables and independent variables are estimated, the hypothesis of 10 different factors appeared all significant in regression analysis model coefficient (P<0.01) which is estimated to affect in the hypothesis. As a result of liner regression analysis between two independent variables drawn by influence factor analysis for R&D capability and R&D capability. IT infra and IT Utilization which are CAI capability factors has positive correlation to organization capability, process capability, human resources capability, technology-accumulating capability, and collaboration capability with inside and outside which are dependent variables, R&D capability factors. It was identified as a significant factor which affects R&D capability. However, considering adjustable variables, a big gap is found, compared to entire company. First of all, in case of partner companies with big companies, in IT infra as CAI capability, organization capability, process capability, human resources capability, and technology capability out of R&D capacities seems to have positive correlation. However, collaboration capability appeared insignificance. IT utilization which is a CAI capability factor seemed to have positive relation to organization capability, process capability, human resources capability, and internal/external collaboration capability just as those of entire companies. Next, by analyzing independent types of SMEs as an adjustable variable, very different results were found from those of entire companies or partner companies with big companies. First of all, all factors in IT infra except technology-accumulating capability were rejected. IT utilization was rejected except technology-accumulating capability and collaboration capability. Comprehending the above adjustable variables, the following results were drawn in this study. First, in case of big companies or partner companies with big companies, IT infra and IT utilization affect improving R&D Capabilities positively. It was because most of big companies encourage innovation by using IT utilization and IT infra building over certain level to their partner companies. Second, in all companies, IT infra and IT utilization as CAI capability affect improving technology-accumulating capability positively at least as R&D capability factor. The most of factor explanation is low at around 10%. However, technology-accumulating capability is rather high around 25.6% to 38.4%. It was found that CAI capability contributes to technology-accumulating capability highly. Companies shouldn't consider IT infra and IT utilization as a simple product developing tool in R&D section. However, they have to consider to use them as a management innovating strategy tool which proceeds entire-company management innovation centered in new product development. Not only the improvement of technology-accumulating capability in department of R&D. Centered in new product development, it has to be used as original management innovative strategy which proceeds entire company management innovation. It suggests that it can be a method to improve technology-accumulating capability in R&D section and Dynamic capability to acquire sustainable competitive advantage.

사용상황별 제품유형에 따른 온라인 점포 제품디스플레이의 유용성 - 제품 휴대성의 조절효과를 중심으로 - (The Usefulness of Product Display of Online Store by the Product Type of Usage Situation - Focusing on the moderate effect of the product portability -)

  • 이동일;최승훈
    • 한국유통학회지:유통연구
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    • 제16권2호
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    • pp.1-24
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    • 2011
  • 오프라인 구매환경과는 달리 온라인 환경에서는 제품을 직접 눈으로 확인하고 만져 볼 수 없다. 때문에 온라인 쇼핑몰을 구축하고 운영하는 입장에서는 보다 구체적인 제품정보를 제공해야 하며(김광석 2008), Alba (1997)는 제공된 정보의 질은 소비자들이 구매 후 만족을 얼마나 예상할 수 있는 가로 결정된다고 정의한 바 있다. 이에 패션 의류 온라인 쇼핑몰을 중심으로 실제 모델이 제품을 착용한 사진정보(실착사진)를 제공함으로써 실제 제품사용에 따른 결과를 제시하여 제품정보의 유용성을 높이고 있다. 한편 온라인 환경에서 소비자들의 제품에 대한 제한된 지각을 극복하는 또 다른 수단으로써, 가상제품경험은 가장 효과적인 것으로 논의되어 왔다(Jiang & Benbasat 2005). 그러나 가상현실도구의 도입과 지속적 활용에는 일반적인 텍스트/사진 정보와 비교해 높은 비용과 기술적 전문성을 요구한다(Shaffer 2006). 이는 특히 영세 소매상 입장에서 시장에 대한 진입장벽으로 작용하는 한편, 소비자의 정보처리과정에서는 오히려 단순한 형태의 정보에 비하여 더 높은 수준의 인지적 노력을 요구할 수 있다. 따라서 이러한 도구들의 활용하는 것이 소비자들의 정보과부하를 초래해 제품에 대한 핵심정보 취득을 방해하고, 소비자의 지각된 정보유용성에 부정적 영향을 미칠 수 있다. 이에 본 연구에서는 제품유형을 소비자들의 제품 사용상황에 따라 휴대제품과 설치제품으로 구분하고, 이때 정지사진, 실착사진, VR로 대별되는 제품정보의 형태에 따른 소비자들의 지각된 정보의 유용성, 쇼핑몰에 대한 태도와 품질평가, 구매의도, 재방문 의도를 측정하기 위한 실험을 진행했다. 그 결과 소비자 구매의도에 영향을 미치는 종속변수군에 대해 제품유형과 제품정보형태가 상호작용효과를 일으키는 것을 확인할 수 있었다.

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제조업체 Private Labels 도입의 선행요인 : 전략적 시장관리 관점을 중심으로 (Antecedents of Manufacturer's Private Label Program Engagement : A Focus on Strategic Market Management Perspective)

  • 임채운;이호택
    • 한국유통학회지:유통연구
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    • 제17권1호
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    • pp.65-86
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    • 2012
  • 우리나라에 유통업체상표(Private Label)가 도입된 지 10년이 넘었음에도 불구하고 유통업체 상표에 대한 대부분의 연구는 소비자 관점에서 진행되어져 왔다. 본 연구는 유통업체상표를 소비자 관점이 아닌 제조업체의 관점에서 바라본 연구로, 제조업체의 유통업체상표 생산에 영향을 미치는 내외부적 요인들에 대해서 자원기반이론과 S-C-P Paradigm의 통합적인 연구모형인 전략적 시장관리 관점을 제시하였다. 연구결과를 보면, 제조업체의 마케팅 역량이 높을수록 전체 매출에서 유통업체상표가 차지하는 매출이 적은 것으로 나타났으며, 마케팅 역량에는 제조업체 브랜드명성, 마케팅 투자, 제품포트폴리오 등이 영향을 미치는 것으로 나타났다. 또한 제조업체의 마케팅 역량과 유통업체 상표 생산 간의 관계에는 제조업체의 경쟁강도가 조절효과를 미치는 것으로 나타났는데, 이는 일반적으로 마케팅 역량이 높은(낮은) 기업일수록 전체 매출에서 유통업체상표가 차지하는 비율이 낮지만(높지만), 이러한 기업들 중 경쟁강도를 낮게 지각하는 제조업체의 전체매출 중 유통업체상표가 차지하는 매출은 경쟁강도를 높게 지각하는 제조업체들에 비해 상대적으로 높게 나타났다. 이러한 연구결과를 바탕으로, 본 연구는 유통업체상표 생산에 대한 이론 및 실무적인 시사점을 제시하고 있다.

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중국 프랜차이즈 시스템에서의 본부와 가맹점간 신뢰의 영향요인 (The Determination of Trust in Franchisor-Franchisee Relationships in China)

  • 신건철;마요곤
    • 마케팅과학연구
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    • 제18권2호
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    • pp.65-88
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    • 2008
  • 본 연구는 중국 프랜차이즈 시스템에 참여하는 본부와 가맹점 사이의 신뢰에 영향을 미치는 요인에 대해서 규명하고자 하였다. 중국의 외식 프랜차이즈 산업 가맹점을 조사대상으로 한 실증분석 결과, 프랜차이즈 시스템에서는 신뢰의 형성이 매우 중요하며, 이를 위하여 본부의 가맹점에 대한 지원의 강화, 양자 간의 원활한 커뮤니케이션, 가맹점의 과거결과에 대한 만족의 증진, 양자 간의 갈등 예방 및 해소가 필요하며, 이러한 본부의 가맹점에 대한 지원과 원활한 커뮤니케이션이 가맹점의 과거결과에 대한 만족을 증가시킬 수 있고, 원활한 커뮤니케이션이 양자 간의 갈등을 감소시킬 수 있는 것으로 나타났다.

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인체 뇌 대사물질에서의 In vitro 2D-COSY와 2D-NOESY 스펙트럼 분석 평가 (Evaluations of Spectral Analysis of in vitro 2D-COSY and 2D-NOESY on Human Brain Metabolites)

  • 최보영;우동철;김상영;최치봉;이성임;김은희;홍관수;전영호;정재준;김상수;임향숙
    • Investigative Magnetic Resonance Imaging
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    • 제12권1호
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    • pp.8-19
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    • 2008
  • 목적 : 본 연구에서는 인체 뇌 대사물질에 대하여 2D MR 기술인 correlation spectroscopy (COSY) 와 nuclear Overhauser effect/enhancement spectroscopy (NOESY)를 직접 적용하고, 데이터를 획득하여 인체 뇌대사물질들간의 스칼라 짝지움 (coupling)과 쌍극자 (dipolar) 상호작용- NOE에 대한 분석을 통하여 결합연결관계 및 공간연결관계에 대한 정보를 획득하고자 하였다. 대상 및 방법 : 모든 2-D (dimensional) MR 실험 (즉, COSY와 NOESY)은 z축 능동차폐 펄스경사자장, 삼중공명 동결탐침기가 장착된 Bruker Avance 500 (11.8 T) 장비에서 298 K에 수행되었다. MRS상에서 뇌 대사물질과 유사하도록만든 희석액을 만들었고, 최종 MRS 샘플은 10% $D_2O$를 이용하였다. 2-D 스펙트라는 2048 복합 (complex) 데이터 포인트로서 총 320개 의 free induction decay (FID)를 평균화 (averaging)하였고, $H_2O$에서 얻어진 스펙트라는 8012 Hz 였다. 반복지연 (repetition delay) 시간은 2초, 각각의 FID는 4개의 평균화를 선택하였다. 얻어진 2D-COSY, 2D-NOESY 데이터는 Top Spin 2.0 소프트웨어에서 후 처리기법 (post-processing)에 의해 분석되었다. 분석 대상 대사물질은 N-acetyl aspartate (NAA), creatine (Cr), choline (Cho), glutamine (Gln), glutamate (Glu), myo-inositol (Ins), lactate (Lac)로서 총 7 가지 화학물로서 주요 목표 피크로 정했다. 결과 : 인체 뇌 대사물질에 대한 대칭형태의 2D-COSY와 2D-NOESY 스펙트럼을 획득하였고, COSY 스펙트럼상에서는 오직 1.0-4.5 ppm 사이에서만 교차피크들이 생성된 반면 NOESY 스펙트럼상에서는 1.0-4.5 ppm 외에도 7.9 ppm에서 공명 교차피크를 발견할 수 있었다. COSY 스펙트럼을 통하여 lactate에서 메틸 프로톤과 CH 프로톤의 COSY 크로스피크가 발견되었고, NAA에서 메틸렌 프로톤들간과 메틸렌 프로톤과 NH프로톤의 크로스피크가 발견되었고, Ins에서 CH 프로톤 들간의 크로스피크가 발견되었다. NOESY 스펙트럼을 통하여 NAA 분자내 NH 프로톤과 메틸 (-CH3) 프로톤과의 NOESY 크로스피크가 발견되었고, lactate에서 메틸 프로톤과 CH 프로톤과의 크로스피크가 발견되었고, Cr에서 메틸 프로톤과 메틸렌 프로톤과의 크로스피크가 발견되었고, Glu에서 메틸렌 프로톤 들간과 또한 메틸렌 프로톤과 CH 프로톤과의 크로스피크가 발견되었고, Gln에서 메틸렌 프로톤과 CH 프로톤과의 크로스피크가 발견되었고, Ins에서 CH 프로톤 들간의 크로스피크가 발견되었다. 결론 : 본 연구에서는 in vitro 상태의 인체 뇌 대사물질에 2D-COSY와 2D-NOESY 기술을 직접 적용하고, 결합연결관계 및 공간연결관계에 대한 정보를 성공적으로 획득하여 분석하여 보았다. 본 연구 결과물은 향후 인체 내 in vivo 2D-COSY를 이용한 뇌 대사물질 연구에 매우 유용하리라 사료된다.

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선량 및 선량률 변화에 따른 말초혈액 임파구의 염색체 이상의 빈도 (The Frequency of Chromosomal Aberrations of Peripheral Lymphocytes according to Radiation Dose and Dose Rate)

  • 정태식;백흠만;신병철;문창우;김미향;이용환;염하용
    • Radiation Oncology Journal
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    • 제18권2호
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    • pp.138-149
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    • 2000
  • 목적 : X-선 조사 후 이동원 염색체와 환형 염색체의 빈도가 피폭 선량과 비례하는지를 확인하고, X-선 조사시 선량률의 변화가 생물학적 선량 측정에 영향을 주는지를 찾아서 보정인자로 작용하는지를 알아보았다. 대상 및 방법 : 28세의 건강한 성인남자에서 2회에 걸쳐 각각 16 ml와 18 ml의 전혈을 정맥으로부터 무균채취하여 이미 해파린(heprin) 처리되어 있는 10 ml의 vacutainer (삼화공사, 한국)에 2 ml씩 분주하였다. 분주한 혈액 시료를 1개는 정상대조 군으로 16개는 실험 군으로 총 17개를 실험에 사용하였으며, 방사선 조사는 조사야 10${\times}$10 cm$^{2}$로 분당 240 cGy 의 일정한 선량률로 50, 100, 200, 300, 400, 600, 800 cGy의 선량을 각 1회 조사하였다. 나머지 9개의 실험 군은 동일한 선량(400 cGy)에서 선량률 변화만 주어 20, 40, 60, 80, 100, 160, 240, 320, 400 cGy/min의 각 선량률로 1회 조사하였다. 관찰 시 염색체의 개수가 46${\times}$2개 되는지 여부를 확인하고 또한 염색체의 밀도나 염색체 형태가 염색체 이상 빈도 확인에 적합한지 확인한 후 해당되는 경우에 한해서만 계측하였다. 각 표본에서 최소 50개의 림프구를 관찰하려고 하였다. 통계처리는 SPSS를 이용하여 평균값 비교와 회귀곡선의 기울기 값을 구하였다. 결과 : 방사선 조사된 림프구의 관찰된 총 수에 대한 염색체 이상을 가진 림프구의 비율(yield)은 선량이 50, 100, 200, 300, 400, 600, 800 cGy일 때 각각 0, 9, 20, 27, 55, 88, 100%이었다. 선량변화에 따른 염색체 이상(이동원 및 환형 염색체)의 평균빈도는 50, 100, 200, 300, 400, 500, 800 cGy일 때 각각 0.000, 0.093, 0.200, 0.354, 0.612, 2.040, 2.846이었다. 관찰된 총림프구에서 이동원 염색체와 환형 염색체의 빈도(Ydr)는 선량이 50, 100, 200, 300, 400, 600, m cGy일 때 각각 0.000, 0.093, 0.200, 0.364, 0.613, 2.040, 2.846이었다. 방사선량과 Ydr의 관계는 Ydr=$\alpha$D+$\beta$D$^{2}$에 의한 Liner-quadratic model을 따를 때 Ydr=0.188${\times}$10$^{-2}$ D/Gy+0.422${\times}$10$^{-4}$/Gy$^{2}$${\times}$D$^{2}$로 나타났다. 이동원 염색체와 환형 염색체 이상을 가지는 림프구에서 이동원 염색체와 환형 염색체의 빈도(Qdr)는 50, 100, 200, 300, 400, 600, 800의 선량일 때 각각 0.000, 1.000, 1.000, 1.333, 1.118, 2.318, 2.846 이었으며 이는 앞의 Ydr값으로부터 구한 값과 거의 일치하였다. 선량율을 각각 20, 40, 60, 80, 100, 160, 240, 320, 400 cGy/min으로 달리하여 총 선량을 400 cGy를 각각 조사했을 때 임파구에서 나타난 염색체이상(이동원, 환형, 무동원체단편 염색체)의 빈도의 차는 없었다. 결론 : 방사선의 급성 피폭에 의한 손상은 선량률에 의한 영향은 미미하며 대부분 피폭된 총 선량에 의해 좌우된다. 염색체 이상을 이용한 생물학적 선량측정방법은 피폭 선량이 증가함에 따라 비교적 규칙적으로 증가하므로 피폭 선량 측정을 위한 유용한 방법이라고 생각한다. 그러나 일회 피폭인 급성 피폭 시는 선량률 변화가 보정인자로써 작용하지는 않았다.

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인터넷 쇼핑몰 수용에 있어 사용자 능력의 조절효과 분석 (An Analysis of the Moderating Effects of User Ability on the Acceptance of an Internet Shopping Mall)

  • 서건수
    • Asia pacific journal of information systems
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    • 제18권4호
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    • pp.27-55
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    • 2008
  • Due to the increasing and intensifying competition in the Internet shopping market, it has been recognized as very important to develop an effective policy and strategy for acquiring loyal customers. For this reason, web site designers need to know if a new Internet shopping mall(ISM) will be accepted. Researchers have been working on identifying factors for explaining and predicting user acceptance of an ISM. Some studies, however, revealed inconsistent findings on the antecedents of user acceptance of a website. Lack of consideration for individual differences in user ability is believed to be one of the key reasons for the mixed findings. The elaboration likelihood model (ELM) and several studies have suggested that individual differences in ability plays an moderating role on the relationship between the antecedents and user acceptance. Despite the critical role of user ability, little research has examined the role of user ability in the Internet shopping mall context. The purpose of this study is to develop a user acceptance model that consider the moderating role of user ability in the context of Internet shopping. This study was initiated to see the ability of the technology acceptance model(TAM) to explain the acceptance of a specific ISM. According to TAM. which is one of the most influential models for explaining user acceptance of IT, an intention to use IT is determined by usefulness and ease of use. Given that interaction between user and website takes place through web interface, the decisions to accept and continue using an ISM depend on these beliefs. However, TAM neglects to consider the fact that many users would not stick to an ISM until they trust it although they may think it useful and easy to use. The importance of trust for user acceptance of ISM has been raised by the relational views. The relational view emphasizes the trust-building process between the user and ISM, and user's trust on the website is a major determinant of user acceptance. The proposed model extends and integrates the TAM and relational views on user acceptance of ISM by incorporating usefulness, ease of use, and trust. User acceptance is defined as a user's intention to reuse a specific ISM. And user ability is introduced into the model as moderating variable. Here, the user ability is defined as a degree of experiences, knowledge and skills regarding Internet shopping sites. The research model proposes that the ease of use, usefulness and trust of ISM are key determinants of user acceptance. In addition, this paper hypothesizes that the effects of the antecedents(i.e., ease of use, usefulness, and trust) on user acceptance may differ among users. In particular, this paper proposes a moderating effect of a user's ability on the relationship between antecedents with user's intention to reuse. The research model with eleven hypotheses was derived and tested through a survey that involved 470 university students. For each research variable, this paper used measurement items recognized for reliability and widely used in previous research. We slightly modified some items proper to the research context. The reliability and validity of the research variables were tested using the Crobnach's alpha and internal consistency reliability (ICR) values, standard factor loadings of the confirmative factor analysis, and average variance extracted (AVE) values. A LISREL method was used to test the suitability of the research model and its relating six hypotheses. Key findings of the results are summarized in the following. First, TAM's two constructs, ease of use and usefulness directly affect user acceptance. In addition, ease of use indirectly influences user acceptance by affecting trust. This implies that users tend to trust a shopping site and visit repeatedly when they perceive a specific ISM easy to use. Accordingly, designing a shopping site that allows users to navigate with heuristic and minimal clicks for finding information and products within the site is important for improving the site's trust and acceptance. Usefulness, however, was not found to influence trust. Second, among the three belief constructs(ease of use, usefulness, and trust), trust was empirically supported as the most important determinants of user acceptance. This implies that users require trustworthiness from an Internet shopping site to be repeat visitors of an ISM. Providing a sense of safety and eliminating the anxiety of online shoppers in relation to privacy, security, delivery, and product returns are critically important conditions for acquiring repeat visitors. Hence, in addition to usefulness and ease of use as in TAM, trust should be a fundamental determinants of user acceptance in the context of internet shopping. Third, the user's ability on using an Internet shopping site played a moderating role. For users with low ability, ease of use was found to be a more important factors in deciding to reuse the shopping mall, whereas usefulness and trust had more effects on users with high ability. Applying the EML theory to these findings, we can suggest that experienced and knowledgeable ISM users tend to elaborate on such usefulness aspects as efficient and effective shopping performance and trust factors as ability, benevolence, integrity, and predictability of a shopping site before they become repeat visitors of the site. In contrast, novice users tend to rely on the low elaborating features, such as the perceived ease of use. The existence of moderating effects suggests the fact that different individuals evaluate an ISM from different perspectives. The expert users are more interested in the outcome of the visit(usefulness) and trustworthiness(trust) than those novice visitors. The latter evaluate the ISM in a more superficial manner focusing on the novelty of the site and on other instrumental beliefs(ease of use). This is consistent with the insights proposed by the Heuristic-Systematic model. According to the Heuristic-Systematic model. a users act on the principle of minimum effort. Thus, the user considers an ISM heuristically, focusing on those aspects that are easy to process and evaluate(ease of use). When the user has sufficient experience and skills, the user will change to systematic processing, where they will evaluate more complex aspects of the site(its usefulness and trustworthiness). This implies that an ISM has to provide a minimum level of ease of use to make it possible for a user to evaluate its usefulness and trustworthiness. Ease of use is a necessary but not sufficient condition for the acceptance and use of an ISM. Overall, the empirical results generally support the proposed model and identify the moderating effect of the effects of user ability. More detailed interpretations and implications of the findings are discussed. The limitations of this study are also discussed to provide directions for future research.

지속적 관여도 및 인지된 위험이 소비자의 온라인 상인선택 프로세스에 미치는 영향에 관한 연구: 요구신뢰 수준 개념을 중심으로 (How Enduring Product Involvement and Perceived Risk Affect Consumers' Online Merchant Selection Process: The 'Required Trust Level' Perspective)

  • 홍일유;이정민;조휘형
    • Asia pacific journal of information systems
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    • 제22권1호
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    • pp.29-52
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    • 2012
  • Consumers differ in the way they make a purchase. An audio mania would willingly make a bold, yet serious, decision to buy a top-of-the-line home theater system, while he is not interested in replacing his two-decade-old shabby car. On the contrary, an automobile enthusiast wouldn't mind spending forty thousand dollars to buy a new Jaguar convertible, yet cares little about his junky component system. It is product involvement that helps us explain such differences among individuals in the purchase style. Product involvement refers to the extent to which a product is perceived to be important to a consumer (Zaichkowsky, 2001). Product involvement is an important factor that strongly influences consumer's purchase decision-making process, and thus has been of prime interest to consumer behavior researchers. Furthermore, researchers found that involvement is closely related to perceived risk (Dholakia, 2001). While abundant research exists addressing how product involvement relates to overall perceived risk, little attention has been paid to the relationship between involvement and different types of perceived risk in an electronic commerce setting. Given that perceived risk can be a substantial barrier to the online purchase (Jarvenpaa, 2000), research addressing such an issue will offer useful implications on what specific types of perceived risk an online firm should focus on mitigating if it is to increase sales to a fullest potential. Meanwhile, past research has focused on such consumer responses as information search and dissemination as a consequence of involvement, neglecting other behavioral responses like online merchant selection. For one example, will a consumer seriously considering the purchase of a pricey Guzzi bag perceive a great degree of risk associated with online buying and therefore choose to buy it from a digital storefront rather than from an online marketplace to mitigate risk? Will a consumer require greater trust on the part of the online merchant when the perceived risk of online buying is rather high? We intend to find answers to these research questions through an empirical study. This paper explores the impact of enduring product involvement and perceived risks on required trust level, and further on online merchant choice. For the purpose of the research, five types or components of perceived risk are taken into consideration, including financial, performance, delivery, psychological, and social risks. A research model has been built around the constructs under consideration, and 12 hypotheses have been developed based on the research model to examine the relationships between enduring involvement and five components of perceived risk, between five components of perceived risk and required trust level, between enduring involvement and required trust level, and finally between required trust level and preference toward an e-tailer. To attain our research objectives, we conducted an empirical analysis consisting of two phases of data collection: a pilot test and main survey. The pilot test was conducted using 25 college students to ensure that the questionnaire items are clear and straightforward. Then the main survey was conducted using 295 college students at a major university for nine days between December 13, 2010 and December 21, 2010. The measures employed to test the model included eight constructs: (1) enduring involvement, (2) financial risk, (3) performance risk, (4) delivery risk, (5) psychological risk, (6) social risk, (7) required trust level, (8) preference toward an e-tailer. The statistical package, SPSS 17.0, was used to test the internal consistency among the items within the individual measures. Based on the Cronbach's ${\alpha}$ coefficients of the individual measure, the reliability of all the variables is supported. Meanwhile, the Amos 18.0 package was employed to perform a confirmatory factor analysis designed to assess the unidimensionality of the measures. The goodness of fit for the measurement model was satisfied. Unidimensionality was tested using convergent, discriminant, and nomological validity. The statistical evidences proved that the three types of validity were all satisfied. Now the structured equation modeling technique was used to analyze the individual paths along the relationships among the research constructs. The results indicated that enduring involvement has significant positive relationships with all the five components of perceived risk, while only performance risk is significantly related to trust level required by consumers for purchase. It can be inferred from the findings that product performance problems are mostly likely to occur when a merchant behaves in an opportunistic manner. Positive relationships were also found between involvement and required trust level and between required trust level and online merchant choice. Enduring involvement is concerned with the pleasure a consumer derives from a product class and/or with the desire for knowledge for the product class, and thus is likely to motivate the consumer to look for ways of mitigating perceived risk by requiring a higher level of trust on the part of the online merchant. Likewise, a consumer requiring a high level of trust on the merchant will choose a digital storefront rather than an e-marketplace, since a digital storefront is believed to be trustworthier than an e-marketplace, as it fulfills orders by itself rather than acting as an intermediary. The findings of the present research provide both academic and practical implications. The first academic implication is that enduring product involvement is a strong motivator of consumer responses, especially the selection of a merchant, in the context of electronic shopping. Secondly, academicians are advised to pay attention to the finding that an individual component or type of perceived risk can be used as an important research construct, since it would allow one to pinpoint the specific types of risk that are influenced by antecedents or that influence consequents. Meanwhile, our research provides implications useful for online merchants (both online storefronts and e-marketplaces). Merchants may develop strategies to attract consumers by managing perceived performance risk involved in purchase decisions, since it was found to have significant positive relationship with the level of trust required by a consumer on the part of the merchant. One way to manage performance risk would be to thoroughly examine the product before shipping to ensure that it has no deficiencies or flaws. Secondly, digital storefronts are advised to focus on symbolic goods (e.g., cars, cell phones, fashion outfits, and handbags) in which consumers are relatively more involved than others, whereas e- marketplaces should put their emphasis on non-symbolic goods (e.g., drinks, books, MP3 players, and bike accessories).

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섬유질배합사료 내 조단백질 수준이 임신초기 흑염소의 건물섭취량, 소화율 및 질소출납에 미치는 영향 (Effects of Crude Protein Levels in Total Mixed Rations on Dry Matter Intake, Digestibility and Nitrogen Balance in Early Pregnant Korean Black Goats)

  • 황보순;최순호;이성훈;김상우;김영근;상병돈;조익환
    • 한국초지조사료학회지
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    • 제27권2호
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    • pp.93-100
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    • 2007
  • 본 연구는 섬유질배합사료의 조단백질 수준이 임신초기 흑염소의 사료섭취량, 영양소 소화율 및 질소 축적율에 미치는 영향을 조사하여 임신흑염소의 적정 조단백질 수준을 구명하기 위하여 실시하였다. 공시축은 임신초기흑염소 12두를 4처리구(관행사료구, 조단백질 10, 12 및 15%)로 나누어 처리구당 3두씩 대사케이지에 완전임의 배치법으로 배치하여 시험을 실시하였으며 그 결과는 다음과 같다. 섬유질배합사료의 일반 조성분은 건물 함량이 $89.0{\sim}91.0%$를 나타내었고, ADF와 NDF 함량은 $18.87{\sim}19.85$$53.41{\sim}54.80%$로 나타나 조단백질 수준에 따른 섬유소 함량의 차이는 없었다. 조단백질 함량은 TMR10, TMR12 및 TMR14구가 각각 10.61, 12.15 및 14.97% 이었다. 하지만, NFC 함량은 섬유질배합사료내 단백질수준이 증가함에 따라 감소하였다. 건물섭취량, 영양소 섭취량 및 가소화 영양소 섭취량은 TMR15와 대조구가 TMR10과 TMR12구 보다 유의하게 높았으며(p<0.05), 대사체중당 건물섭취량과 체중에 대한 건물섭취비율에서도 대조구와 TMR15구가 유의하게 높았다(p<0.05). 건물소화율은 $69.01{\sim}70.33%$ 범위로 나타났다. 에테르 추출물 소화율은 세 수준의 단백질을 함유하는 섬유질배합사료군이 대조군 보다 유의하게 높았으나(p<0.05), 섬유질배합사료군간에는 유의한 차이가 나타나지 않았다. 질소축적량 및 축적율에서는 TMR15구와 대조구가 다른 처리구 보다 유의하게 높게 나타났다(p<0.05). 이상의 결과에서 임신초기 흑염소사료 내 증가하는 수준의 조단백질 함량은 건물섭취량 및 질소 축적을 증가시켰고, 특히 TMR 사양에서 임신초기 흑염소의 조단백질수준은 적어도 15% 이상은 되어야 할 것으로 추정된다.조생 다수성 IRG, 6월 상순으로 벼 이앙시기가 늦을 경우에는 5월 하순 수확이 가능하면서 생산성과 사료가치가 높은 밀이 권장되었다.함량으로 낮아졌다. 비보존성 반응(즉 침전, 흡착, 산화, 용해 등)과 보존성 반응(예: 수리학적 혼합)은 미량원소가 강으로 이동되는 것을 크게 감소시키는 효과적인 자연저감 기작이었다.가되는 추세를 보이고 있었으나 정상군에 비해 면역반응 신경세포의 총수는 43.9%(1형: $23.7%\downarrow$, 2형: $17.8%\downarrow$, 3형 : $56.2%\downarrow$) 감소한 상태로 남아있었다. 이상의 결과로 capsaicin 투여에 의해 성숙흰쥐의 근육층 신경얼기에서 칼슘채널 ${\alpha}_{1B}$ subunit의 면역활성도는 투여 후 1주일가지 빠르게 저하되며 그 이후부터는 점차 정상으로 회복되나 완전한 상태로의 회복에는 4주 이상의 시간경과가 필요함을 알 수 있었다.形態學的) 배양학적(培養學的) 특성(特性)을 조사(調査)한 결과(結果) Candida guilliermondii var. guilliermondii 로 동정(同定)되었다. 6. CHS-13 균주(菌株)를 당화액(糖化液)에 배양(培養)시켰을 때 Lowry-protein 함량은 $0.72\;mg/m{\ell}$ 이었으며 , yeast extract 첨가(添加)하여 배양시(培養時)는 yeast extract 농도(濃度)가 증가(增加)함에 따라 단백질(蛋白質) 함량(含量)도 증가(增加)하였다. 7. CHS-13 균주(菌株)의 RNA 함량(含量)은 $4.92{\times}10^{-2 }\;mg/m{\ell}$이었으며 yeast extract 농도(濃度)가 증가(增加)함에 따라 증가(增加)하다가 농도(濃度) 0.2%에서 최대함량(最大含量)을 나타내고 그후는 감소(減少)

중증 지역사회획득 폐렴환자의 예후에 영향을 미치는 면역지표에 대한 연구 (Prospective Study of the Immunologic Factors Affecting the Prognosis of Severe Community-Acquired Pneumonia)

  • 황재경;이호명;송광식;박계영;박정웅;박재경;정성환;안정열;서일혜;남귀현
    • Tuberculosis and Respiratory Diseases
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    • 제50권4호
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    • pp.437-449
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    • 2001
  • 연구배경 : 중증 지역사회획득 폐렴환자에서 어떤 면역학적 요인이 중요한 예후 인자로 작용하는지와 그에 대한 예방과 개선방법을 알아보기 위해 연구를 시행하였다. 방 법 : 중증 폐렴환자 23명을 임상경과에 따라 회복군(n=16)과 사망군(n=7) 으로 나눈 후, 말초혈액에서 전혈구검사, 혈청 생화학검사, 면역글로블린, 보체, 림프구 아세포군 검사, 객담 및 혈액배양검사, 소변검사, 흉부 x-선 검사등을 시행하였다. 결 과 : 1) 양 군에서 말초혈액검사상 림프구감소증 소견이 있었다(림프구 평균 회복군 $995.6{\pm}505.7/mm^3$, 사망군 $624.0{\pm}287.6/mm^3$, p=0.18). 2) 양 군 모두 T 림프구가 감소되었고, 특히 사망군의 T 림프구수가 통계학적으로 유의하게 감소된 소견을 보여주었다(회복군 $723.6{\pm}406.5/mm^3$, 사망군 $295.9{\pm}203.0/mm^3$, p<0.05). 3) 혈청 생화학 검사상 단백질, 알부민이 정상치에 비해 감소되었으며(protein/ albumin 회복군 $6.0{\pm}1.0/2.7{\pm}0.7$, 사망군 $5.2{\pm}1.5/2.3{\pm}0.8$ 단위 : $g/d{\ell}$), 혈중 요소질소 수치는 회복군 $18.9{\pm}9.8mg/d{\ell}$, 사망군 $41.7{\pm}30.0mg/d{\ell}$으로 사망군에서 통계학적으로 의미있게 증가되었고(p<0.05), 혈청 크레아티닌은 회복군 $1.0{\pm}0.3mg/d{\ell}$, 사망군 $1.8{\pm}1.0mg/d{\ell}$으로, 사망군이 역시 의미있게 증가되어 있음을 보여주었다(p<0.05). 4) 면역글로블린 G는 회복군보다 사망군에서 유의하게 감소되어 있었다(IgG 회복군 $1433.0{\pm}729.5mg/d{\ell}$, 사망군 $849.1{\pm}373.1mg/d{\ell}$, p<0.05). 5) 보체 $C_3$, $C_4$의 수치가 모두 정상보다 떨어져 있었으며, 회복군에 비해 사망군에서 감소를 보였으나 통계학적 의의는 없었다. 6) Cytokine 연구 결과는 TNF-$\alpha$, IFN-$\gamma$, IL-2, IL-10을 측정하였으나 두 군간에 유의한 차이는 없었다. 7) 만성 간질환, 당뇨, 만성 폐쇄성 폐절환이 양 군에서 주요 기저질환이였다. 결 론 : 이상의 결과는 중증 지역사회획득 폐렴환자에서 T 림프구수치 특히, $T_8$ 림프구의 감소, $T_4/T_8$ 비율의 증가, 면역글로블린 G 감소, 혈중 요소질소 수치 증가, 혈청 크레아티닌이 증가된 소견은 나쁜 예후인자와 관련되는 것으로 추정된다.

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