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http://dx.doi.org/10.22937/IJCSNS.2021.21.12.53

Information and Methodological Technologies of the Marketing Activity Management System in Higher Education Institutions  

Fursykova, Tetiana (Volodymyr Vynnychenko Central Ukrainian State Pedagogical University)
Boychuk, Inna (Lviv University of Trade and Economics)
Baluk, Nadiia (Lviv University of Trade and Economics)
Karpii, Olena (Lviv Polytechnic National University)
Korotka, Viktoriia (Andrei Krupynskyi Lviv Medical Academy)
Publication Information
International Journal of Computer Science & Network Security / v.21, no.12spc, 2021 , pp. 383-390 More about this Journal
Abstract
The main purpose of the study is to determine the features of the functioning of the university as a part of the state structure in the context of marketing management n the context of storing information technologies. Students were obtained due to the following theoretical methods: systems of analysis and synthesis, induction and deduction, comparison, classification, generalization and systematization, idealization and abstraction. It is advisable to study the essence and nature of educational services, as well as the role of education in economic development, relying on the methodology of institutional theory, the theory of stakeholders, which makes it possible to assess the contribution of education to the harmonization of public and individual interests, the formation of appropriate structures and subjects of development, ensuring the building of intellectual potential and quality of life. The specificity of the functioning of the university as a part of the state structure in terms of managing marketing activities was characterized.
Keywords
information technology; information support; education; marketing activities;
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