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Research for user recognition data based image display technology using store display  

Hong, Sinyou (서울과학기술대학교 나노IT디자인융합대학원 정보통신미디어공학전공)
Yang, Seungyoun ((주)파이브텍)
Cha, JaeSang (서울과학기술대학교 나노IT디자인융합대학원 정보통신미디어공학전공)
Publication Information
Journal of Satellite, Information and Communications / v.12, no.1, 2017 , pp. 54-57 More about this Journal
Abstract
In commercial facilities, it is very difficult in real to promote specific products among various products because various products are displayed and sold. Therefore, in order to promote information on most display products, there is a great tendency to rely on printed matter or salesperson. So, it is focused to display advertising or promotional video based on interactive user information by utilizing the diplay used in the store, and to implement technology considering energy saving. Also it is very utilized for a specific product sold or displayed at a commercial facility to be sent to manufacturer or advertiser who wants to promote specific products and content at customer contacts. In this study, we implemented that maximized advertisement effect through the advertisement video and combination of product using transparent display. we implemented User-oriented image display technology to provide an interactive service according to whether there is a user or not. Through this study, we proposed a new direction to maximize advertising/public relations effect in various commercial facilities.
Keywords
Interactive video display communications; Advertising communications; Retail industry; Transparent display; Contents display;
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