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http://dx.doi.org/10.12652/Ksce.2013.33.2.679

An Analysis of Decision Making Process in Voluntary Reducing Private Car Use  

Lee, Backjin (Korea Research Institute for Human Settlements)
Kim, Joon-Ki (Korea Research Institute for Human Settlements)
Yi, Choonyong (Korea Research Institute for Human Settlements)
Publication Information
KSCE Journal of Civil and Environmental Engineering Research / v.33, no.2, 2013 , pp. 679-689 More about this Journal
Abstract
To relieve Green-house Gas Emission is the key issue in urban area. Urban transport policies have focused on the reduction of private car use. The most common of these is Travel Demand Management(e.g., congestion charge, environmental tax, etc.) that forces individuals to reduce their private car use. An alternative way is Mobility Management(MM) that induces individuals to voluntarily change their car use through communications. MM is founded on social psychology theory and focuses on individuals' decision making processes to change their perception and attitude on private car use. Although some researchers have reported the relevance of MM approach, still few researches have explicitly studied on individuals' decision making processes. Therefore, the aims of the paper are to analyze the decision making process of individuals and to provide the basis of introducing MM approach in Korea. Structural equation model(SEM) is applied for the analysis of individuals' decision making process. A empirical study shows that psychological factors such as perception/attitude on global environment or individual norms impact significantly to reduce private car use and accordingly the relevance of introducing MM approach instead of imposing regulations or expanding transport facilities.
Keywords
Mobility Management; Travel Demand Management; Decision Making Process; Structural Equation Model; Green-house Gas Emission;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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