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http://dx.doi.org/10.7318/KJFC/2022.37.2.133

Drivers for Liking Korean Traditional Drinks - By Korean, Chinese, and Vietnamese Children -  

Lee, Solji (Department of Culinary Science & Food Service Management, Kyung Hee University)
Chung, Lana (Department of Culinary Art & Foodservice Management, Kyung Hee University)
Publication Information
Journal of the Korean Society of Food Culture / v.37, no.2, 2022 , pp. 133-142 More about this Journal
Abstract
The purpose of this research was to examine the preferences of five traditional Korean drinks and analyze the factors affecting the preferences of children aged 7-12 in Korea, Vietnam, and China. The samples used in a sensory test were omija-cha, yuza-cha, sujeonggwa, sikhye and misutgaru. The test was performed to examine the overall, appearance (color), odor, taste and mouth-feeling and a sweetness intensity using 5 point hedonic scale (1=dislike extremely, 5=like extremely) and, check-all-that-apply (CATA) method was performed to determine preference and non-preferences factors. The preference of all samples except sujeonggwa showed significant differences in all items of the preferences (p<0.001). Almost items of the preference was rated more than 4 points in Chinese and Korea children. The sweetness intensity showed also significant differences in all items of the preferences except sujeonggwa (p<0.001), and evaluated as not sweet-appropriate with the score between 2 and 3 points. Sweetness, color, mouth-feeling, familiar flavor and healthy feeling was selected for the factors affecting the preferences. In conclusion, the result of this study determine the preferences and the affecting factors for the traditional Korean drinks in children of Korea, Vietnam, and China.
Keywords
Korean traditional drinks; consumer acceptance test; drivers of liking; check-all-that-apply (CATA);
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